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ITC Questionnaire

The document is a questionnaire about promotional activities at ITC Maurya hotel in New Delhi. It contains 12 multiple choice questions regarding promotional tools, sources of information, discounts, social media promotion, celebrity endorsements, and factors that influence booking decisions. The questions seek to understand respondents' preferences for various promotional strategies and how they learned about ITC Maurya to help the hotel improve its demand management and promotional activities.

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Rohit Sharma
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© Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online on Scribd
1K views

ITC Questionnaire

The document is a questionnaire about promotional activities at ITC Maurya hotel in New Delhi. It contains 12 multiple choice questions regarding promotional tools, sources of information, discounts, social media promotion, celebrity endorsements, and factors that influence booking decisions. The questions seek to understand respondents' preferences for various promotional strategies and how they learned about ITC Maurya to help the hotel improve its demand management and promotional activities.

Uploaded by

Rohit Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

DEMAND MANAGEMENT IN SERVICE INDUSTRY USING PROMOTIONAL ACTIVITES ITC MAURYA, NEW DELHI 1. Please provide the following information? Name Age Gender Occupation College Company 2. Which promotional tools are more effective for ITC MAURYA? Advertising Public selling Direct Marketing Sales promotion Event and experience Public Relation 3. Which kind of source of information is most beneficial for promotional offer? Newspaper Radio Ad TV Ads Pamphlets Internet Friends Circle Moving display 4. Do you think discount offer made by the company is beneficial for you? Yes No 5. Do you think promotion through social networking websites will be helpful for ITC MAURYA? Yes No 6. If ITC MAURYA is to be endorsed by celebrity will it affect your purchasing decision? Yes No 7. Which of the following tools are more effective to promote ITC MAURYA according to you? Advertising

Public relation Sales promotion Direct marketing Blogs All 8. Do you think ITC being a franchise in IPL will be beneficial for promotion of ITC MAURYA? Yes No 9. How did you come to know about ITC MAURYA? Advertising Internet Print media Blogs 10. Will you get services if company provides financial facility/ instalment facility? Yes No 11. Frequency of visit to ITC MAURYA? Daily Weekly Fortnightly Monthly 12. Influence of promotional offers for making quick booking? Always Sometimes Never

Thank you for taking out time to complete this Questionnaire. All responses will be treated confidentially and no sources will be disclosed in any outputs from this research.

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