12/13/13

IBPS Bank Exams, IBPS Bank PO, IBPS Bank Clerk, GK Updates, Bank Jobs, Bank Results, Current Affairs: Important Marketing Terms for SBI Exam

BANKING

DAILY QUIZ

ENGLISH

FRESH VACANCY

GK UPDATES

IBPS CLERK

IBPS PO

INTERVIEW PREP

RESULTS

SAMPLE PAPERS

SHORTCUTS

SSC

IBPS SPECIALIST OFFICER 2014

Important Marketing Terms for SBI Exam

There are some important glossary terms used by marketers, usually at the management level, when preparing marketing plans and pitching for business. Some of these are explained here.. Anti-competitive practice: A practice is considered anti-competitive if it prevents, distorts or restricts competition in a market for goods and services in Barbados. Anti-dumping: Anti dumping is a measure to rectify the situation arising out of the dumping of goods and its trade distortive effect. Thus, the purpose of anti dumping duty is to rectify the trade distortive effect of dumping and re-establish fair trade. The use of anti dumping measure as an instrument of fair competition is permitted by the WTO. In fact, anti dumping is an instrument for ensuring fair trade and is not a measure of protection for the domestic industry. It provides relief to the domestic industry against the injury caused by dumping. Anti dumping measures do not provide protection per se to the domestic industry. It only serves the purpose of providing remedy to the domestic industry against the injury caused by the unfair trade practice of dumping. Advertising: Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty". For these purposes, advertisements sometimes embed their persuasive message with factual information. Barter: A Trade Exchange or Barter is a type of trade in which goods or services are directly exchanged for other goods and/or services, without the use of money. It can be bilateral or multilateral, and usually exists parallel to monetary systems in most developed countries, though to a very limited extent. Barter usually replaces money as the method of exchange in times of monetary crisis, when the currency is unstable and devalued by hyperinflation. Branding: It is a promise, a pledge of quality. It is the essence of a product, including why it is great, and how it is better than all competition products. It is an image. It is a combination of words and letters, symbols, and colors. Conglomerate: A conglomerate is the term used to describe a large company that consists of seemingly unrelated business sections. This term may also be referred to as a multi-industry company. Circulation: The total number of copies distributed by a newspaper or magazine. Classifieds: An advertisement in a newspaper that is placed along with advertisements for similar events under a classified heading, e.g. 'Entertainment' or 'Cinema'. Concept: A design in which all aspects of the product are linked to a central idea, function or theory, etc. Copy: Written or typed matter intended to be reproduced in print. Copyright: The exclusive right, granted by law for a certain term of years, to make and dispose of copies of, and otherwise to control, a literary, musical, dramatic, or artistic work. Critical Path: Plots the events that need to occur to complete a project on a timeline. CRM: Customer Relationship Marketing. Building loyalty through your relationship with a customer. Database: A large volume of information stored in a computer and organised in categories to facilitate retrieval.

CAREER ADDA

Poll: IBPS PO III Marks Join IBPS PO III Dream Team State-wise poll of IBPS RRB II Poll: How much did you attempt in IBPS Clerk III?

Apply Online Specialist Officer 2014 Notification Out!

IBPS CLERK III

GK Power Capsule for IBPS Clerk III Insights from previous year Apply Online for IBPS Clerk 3 IBPS Clerk III Notification

Walk in Interviews on Saturday (Counsellors, Content Developers, Co-ordinators)

Join IBPS PO III Interview Boot Camp @ Rs. 1800 Only

IBPS PO III

IT Officer Fresh Batches at Career Power

Written Test Result Out GK POwer Capsule for IBPS PO III Download IBPS PO III Admit Card Download Pre-Exam Training Call Letter 60% Marks Criteria Removed, Max Age to apply 30 years How to Fill Bank Preferences in IBPS PO III Apply Online IBPS PO III Notification

IT OFFICER COURSES BY CAREER POWER (HUGE DISCOUNT)

NICL AO VACANCIES (1434 POSTS)

NICL AO Exam Cancelled. Re-exam in Dec 2013 Last Date Extended Doubts Clarified Notification

IT Officer Book Android App @ Rs.99.00 IT Officer Professional Knowledge Course (Online) @ Rs.199.00 IT Officer Book (Hard Copy) @ Rs. 299.00 IT Officer Test Series @ Rs.399.00 IT Officer Book (Online) + Online Test Series (IT Officer) @ Rs.549.00 IT Officer Book (Hard Copy) + Online Test Series (IT Officer @ Rs.649.00 Com plete IT Officer Study Material (Online) @ Rs.6 ,9 9 .00 IT Officer Course + Online Test Series @ Rs.1 04 9 .00 Complete IT Officer Study Material (Hard Copy) @ Rs.2,999.00

WWW.CAREERADDA.CO.IN

IBPS RRBS RECRUITMENT

RRB Scores RRB Exam Discussion GK Capsule for RRB Apply Online Doubts Clarified - II Doubts Clarified (IBPS RRB Recruitment) RRB's Notification Out

IT OFFICER COURSE BY CAREER POWER

RBI ASSISTANTS : 525 POSTS

Written Test Result Share your exam experience Special GK Capsule for Exam

CAREER POWER

www.bankersadda.com/2012/04/important-marketing-terms-for-sbi-exam.html

1/6

12/13/13

IBPS Bank Exams, IBPS Bank PO, IBPS Bank Clerk, GK Updates, Bank Jobs, Bank Results, Current Affairs: Important Marketing Terms for SBI Exam
Doubts Clarified Detailed Notification Exam Pattern Fresh Vacancy Announcement

Direct Mail: Mailing brochures, letters, questionnaires etc. directly to the target market. Direct Marketing: Marketing to the customer without the use of an intermediary. Types of Direct marketing: There are many types of direct marketing, only some important types are listed below and these are the most form of direct marketing. i)Direct Mail Marketing: Advertising material sent directly to home and business addresses. This is the most common form of direct marketing. ii)Telemarketing: It is the second most common form of direct marketing, in which marketers contact consumers by phone. ii)Email Marketing: This type of marketing targets customers through their email accounts Display Ad: An advertisement which is usually designed by the advertiser and displayed in a box. Direct Response: In advertising. Advertising designed to trigger a behavioural response in target audiences, e.g. placing mail back coupons in the ad, asking people to bring in or mention an ad, setting up a phone number and asking individuals to call for further information etc. Digital Marketing: Digital Marketing is the practice of promoting products and services using all forms of digital advertising. It includes Television, Radio, Internet, mobile and any other form of digital media. Distress Rates: Cheaper rates for advertising at short notice, i.e. When newspapers have spaces to fill shortly before their deadlines. Distribution: To place promotional material, e.g. fliers or posters, throughout areas where they will be picked up. Drip Marketing: Method of sending promotional items to clients is called Drip marketing. Dumping: If a company exports a product at a price (export price) lower than the price it normally charges on its own home market (normal value), it is said to be 'dumping' the product. Dumping can harm the domestic industry by reducing its sales volume and market shares, as well as its sales prices. This in turn can result in decline in profitability, job losses and, in the worst case, in the domestic industry going out of business. Often, dumping is mistaken and simplified to mean cheap or low priced imports. However, it is a misunderstanding of the term. On the other hand, dumping, in its legal sense, means export of goods by a country to another country at a price lower than its normal value. Thus, dumping implies low priced imports only in the relative sense (relative to the normal value), and not in absolute sense. Freepost: Used to encourage a response by mail. The sender does not pay to return an item by post e.g. a questionnaire. Guerilla Marketing: Unconventional marketing intended to get maximum results from minimal resources is nothing but Guerilla Marketing. JIT: Just-in-time (JIT) is an inventory strategy implemented to improve the return on investment of a business by reducing in-process inventory and its associated carrying costs. In order to achieve JIT the process must have signals of what is going on elsewhere within the process. Incentive: Something of financial or symbolic value added to an offer to encourage some overt behavioural response. Indirect Marketing: Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers. Difference b/w Direct and Indirect Marketing: Direct marketing is basically advertising your own products or services. In the same way you might advertise for someone else is called Indirect marketing, is an increasingly popular way of doing business Subscribe
HOW MUCH WAS YOUR ATTEMPT IN IBPS PO III?

2600 VACANCIES IN GENERAL INSURANCE COMPANIES

WWW.CAREERADDA.CO.IN

Special GK Capsule for Exam Download Admit Card for Written Test Last date to apply extended Role of Insurance Assistant Doubts Clarified Notification

Less than 100 Between 100-120 Between 120-130 Between 130-140 Between 140-150 Between 150-160 More than 160 Vote Show results

IBPS SPECIALIST OFFICER

Final Allotment Result Common Interview Results Share your Interview Experience Common Interview Notification Scores of Written Test Written Result How was IBPS Specialist Officer Paper? Download Call Letter Marketing Officer Sample Paper IT Officer Syllabus HR Officer Syllabus Detailed Notification Specialist Officer Notification

Votes so far: 25638 Days left to vote: 316

WHICH SECTION WAS THE MOST DIFFICULT SECTION IN IBPS PO III?

Maths Reasoning GK English Computer You may select multiple answers. Vote Show results

SBI PO 2013

Check your marks Final Result Written Test Result Expected Cut-Offs and Analyis Post Exam Discussion Last Minute Tips (Exam Strategy) SBI GK Power Capsule Descriptive Topics Written Exam Call Letter-Download Apply Online (SBI PO) Detail Notification

Votes so far: 19159 Days left to vote: 316

GET GK UPDATES, FRESH VACANCY ALERTS ON EMAIL

Enter your email address:

SEARCH YOUR TOPIC HERE

IBPS CLERK 2012

Search

Second Round Allotment FInal Allocations, CutOffs Fill Your Bank Preference IBPS Clerk II: Vacancies Notification IBPS Clerk II: Interview Result Share your Interview Experience

Internet Marketing: Internet marketing is the marketing of products or services over the Internet. Internet Marketing is also known as i-marketing, web-marketing, onlinemarketing, Search Engine Marketing (SEM) or e-Marketing Key Selling Points: The components of a program or event that will appeal to the greatest number of people. Loyalty Programs: A component of relationship marketing. Programs designed to increase the strength of a consumer's preference for a particular entity. The most common form of loyalty program in the arts is

BANK POWER MOBILE APP

Bank Power Mobile App

www.bankersadda.com/2012/04/important-marketing-terms-for-sbi-exam.html

2/6

12/13/13

IBPS Bank Exams, IBPS Bank PO, IBPS Bank Clerk, GK Updates, Bank Jobs, Bank Results, Current Affairs: Important Marketing Terms for SBI Exam
Common Interview Schedule and Call letter download Score Card - IBPS Clerk II Results - CWE Clerk II Feedback on IBPS Clerk (22 & 23 Dec) Feedback on IBPS Clerk (15th & 16 Dec) Best of Luck for IBPS Clerk 2012: Last Minute Tips GK Power Capsule for IBPS Clerk 2012 Current Affairs and GK Updates for Nov IBPS Clerk 2012 Call Letter IBPS Clerk Notification Changes in Selection Process Important Dates IBPS Recruitment Guidelines

subscription or membership programs. Marketing: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, and people to create exchanges that will satisfy individual and organizational goals. Marketing Mix: The blend of product, place, promotion, and pricing strategies designed to produce satisfying exchanges with a target market. Market Research: The process of planning, collecting, and analyzing data relevant to marketing decision-making. Using a combination of primary and secondary research tools to better understand a situation. Marketing Strategy: The first stage is setting marketing objectives (where the organisation wants to be at the end of the strategic planning period) and goals (the objectives with specific numerical benchmarks and deadlines attached to allow management to measure achievement). The second stage is specifying the core marketing strategy, i.e. specific target markets, competitive positioning and key elements of the marketing mix. The third is the implementation of tactics to achieve the core strategy. Mergers and Acquisitions: The phrase mergers and acquisitions (abbreviated M&A) refers to the aspect of corporate strategy, corporate finance and management dealing with the buying, selling and combining of different companies that can aid, finance, or help a growing company in a given industry grow rapidly without having to create another business entity. A merger is a tool used by companies for the purpose of expanding their operations often aiming at an increase of their long term profitability. An acquisition, also known as a takeover, is the buying of one company (the target) by another. Media Hooks: Aspects of an event or program that are most likely to appeal to a journalist or the media generally. Media Monitoring: Systematic monitoring of the media in order to ascertain what has been said. Specialised agencies provide this service. Offer: A proposal by a marketer to make available to a target customer a desirable set of positive consequences if the customer undertakes the required action. Pitch: A proposal - either verbal or written - to enlist the engagement or support of a third party. Psychographics: Life-style measures which combine psychological and demographic measurements based on consumers' activities, aspirations, values, interests or opinions. Publicity: Definitions vary but in Sauce the term is used to describe obtaining media coverage. Personal Selling: Persuasive communication between a representative of the company and one or more prospective customers, designed to influence the person's or group's purchase decision. Qualitative Research: Research that seeks out people's attitudes and preferences, usually conducted through unstructured interviews or focus groups. Quantitative Research: Research that measures (quantifies) responses to a structured questionnaire, conducted either through telephone, face-to-face structured interviews, on the Internet or through self completion surveys. Quickcuts: The brand name of technology which enables design companies or advertising agencies to transmit advertisements directly to the publication over a telephone line. Reach: The total number of people your organisation or campaign reaches. Relationship marketing: Marketing with a focus on building longterm relationships where the target customer is encouraged to continue his or her involvement with the marketer. Strategic Marketing Planning: The process of managerial and operational activities required to create and sustain effective and efficient marketing strategies, including identifying and evaluating opportunities, analyzing markets and selecting target markets, developing a positioning strategy, preparing and executing the market plan, and controlling and evaluating results. Situational Analysis: An analysis of the internal and external
WHICH SECTION WAS EASIEST IN IBPS RRB PAPER (OFFICERS)

THOUGHT OF THE DAY

"If you want the best the world has to offer, offer the world your best." - Neale Donald Walsch

JOIN A CAREER POWER PROGRAM

IBPS Clerk III Classroom Program IBPS PO III Classroom Program Online Test Series (@Rs.945) Bank PO Correspondence Course SSC Correspondence Course Bank PO Classroom Program SSC Classroom Program Specialist Officer Batches

IBPS PO 2012

IBPS PO II: Second Round of Allotment IBPS PO 2: Revised Allocation and Cut-offs New Allocation by March End Final Allotment Cancelled IBPS PO 2 - Final Allotment Register Bank Preference Preference List (Sample) Scores Analysis Common Interview Result Preference Notification List of Vacancies in IBPS PO 2012 Discuss Interview Experience Common Interview Schedule Check Your Score (IBPS PO 2012) Cut-Off Marks IBPS PO Results Out! Important dates

HOW MANY QUESTIONS DID YOU ATTEMPT IN IBPS RRB PAPER (OFFICERS)?

Less than 130 Between 130-140 Between 140-150 Between 150-160 Between 160-170 More than 170 Vote Show results

Votes so far: 18564 Days left to vote: 291

Maths Reasoning GA English Computer You may select multiple answers. Vote Show results

Votes so far: 14254 Days left to vote: 291

IBPS BANK EXAMS IMPORTANT INFO

Special GK Updates (October 2013) Special GK Updates (September 2013) Special GK Updates (August 2013) Special GK Updates (July 2013) Special GK Updates (June 2013) Special GK Updates (May 2013) Special GK Updates (Apr 2013) SBI PO GK Power Capsule Special GK Updates (Mar 2013)

RECENT COMMENTS

Anonymous commented on Last Date Reminder Ibps Soiii 2013: tu chuti hai kya b e Anonymous commented on Last Date Reminder Ibps Soiii 2013: tere se suggestion kise maga Anonymous commented on What Are My Chance Of Getting Through: madharchod......b ehen ke laode agar tum PO b an gaya to indian b anking system b arb ad ho jayega..... Anonymous commented on Last Date Reminder Ibps Soiii 2013:

www.bankersadda.com/2012/04/important-marketing-terms-for-sbi-exam.html

3/6

12/13/13

IBPS Bank Exams, IBPS Bank PO, IBPS Bank Clerk, GK Updates, Bank Jobs, Bank Results, Current Affairs: Important Marketing Terms for SBI Exam
Special GK Updates (Feb 2013) Union Budget 2013-14 Economic Survey 2012-13 Rail Budget 2013-14 GK Update (Jan 2013) Special GK Updates (Dec) Special GK Updates (Nov) Special GK Updates (Oct) IBPS RRB PO Results Out! Monthly GK Capsule (Sept) Special GK Updates for SBI Clerk Exam Special GK Updates August 2012 IBPS RRB Officer Exam - Sample Paper Special Current Affairs Capsule for IBPS RRB Special GK Updates (IBPS) - July IBPS PO 2011 - Actual Paper IBPS Clerk 2011 Actual Paper IBPS Bank PO 2012 Syllabus Category Certificate Formats Character Certificate Format Promotions in PSU Banks Sabbatical Leave Policy for Women Bond Enforcement in PSU Banks Economic Survey 2011-12 Key RBI Policy Rates Union Budget 2012: Highlights Important Marketing Terms-SBI Clerk Important Banking Terms
Labels: Bank Clerk, IBPS Clerk 2012, IBPS Exam, SBI

environment of a company or event. SWOT Analysis: Identifying the strengths and weaknesses, which are internal to the organisation or project and the opportunities and threats, which come from outside the organisation. Social Media Marketing: Social media marketing is marketing using online communities, social networks, blog marketing and more Talent: The person or people you put forward to the media as possible subjects for an interview, a game show, a picture or footage, etc. Target Audience: The section of the population that is identified as likely to be most interested in buying or being associated with a product. Target media: The media you decide to target for coverage because they reach your target audience. Targeting: The act of directing promotions to the target audience. TARPS: Target audience rating points -- that is, the number of people or percentage of people reached in your target audience Unique Selling Proposition (USP): The one thing that makes a product different than any other. It's the one reason marketers think consumers will buy the product even though it may seem no different from many others just like it. Viral Marketing: Marketing by the word of the mouth, having a high passrate from person to person is called Viral marketing. Creating a 'buzz' in the industry is an example of viral marketing
Like 62,479 people like this.

aur chutiyon kya hal hai Anonymous commented on Daily Gk Update 12th December: thank you admin for gk updates
Recent Comments Widget

POPULAR POSTS

Cut-off Marks in IBPS PO III Share your experience of IBPS Clerk III Written Test (8-Dec2013) GK Questions Asked in IBPS CLERK III Morning Shift exam (07/Dec/2013) IBPS PO III Scores Out Share Your Exam Experience : IBPS Clerk III (07/Dec/2013) Evening Shift Expected Imp. Banking Questions for 14,15/Dec/2013 IBPS Clerk III exam. GK Questions Asked in IBPS CLERK III Evening Shift exam on -8/Dec/2013 IBPS Clerk Exam Analysis 7th-8th- December-Analysis (Both Shifts) GK Power Capsule for November 2013 Banking "Buzzwords" Expected Questions for 14,15/Dec/2013 IBPS Clerk III exam.

You might also like:

DAILY GK UPDATE 12-13TH M

DAILY GK UPDATE 18TH JU

QUANT CONCEPTS + QUIZ

Linkwithin

MOST COMMENTED

Check Your RRB Written Exam Score 2013 ! (2319 comments) IBPS PO III Result Out (803 comments) Older Post IBPS RRB Written Test Result (667 comments) How was your IBPS PO III Exam today (26-Oct-2013) (609 comments) How was your IBPS PO III Exam today (20th Oct 2013) (581 comments) How Was Your IBPS PO III Exam - 19th October Discussion (572 comments) How was your IBPS PO III Exam Today ( 09-11-2013) (450 comments) IBPS Specialist Officer III Notification Out : Exam in Feb 2014 (447 comments) IBPS PO III Scores Out (425 comments) How was your IBPS PO III Exam Today (27-10-2013) (405 comments)
+Grab This

Newer Post

Home

RBI ASSISTANTS EXAM: HOW MUCH WAS YOUR ATTEMPT?

www.bankersadda.com/2012/04/important-marketing-terms-for-sbi-exam.html

4/6

12/13/13

IBPS Bank Exams, IBPS Bank PO, IBPS Bank Clerk, GK Updates, Bank Jobs, Bank Results, Current Affairs: Important Marketing Terms for SBI Exam
Less than 120 Between 120-130 Between 130-140 Between 140-150 Between 150-160 Between 160-170 170 + Vote Show results

Votes so far: 8675 Days left to vote: 225

NICL INSURANCE ASSISTANTS EXAM: HOW MANY QUESTIONS DID YOU ATTEMPT?

Less than 70 Between 70-80 Between 80-90 Between 90-100 Between 100-110 More than 110 Vote Show results

Votes so far: 5955 Days left to vote: 220

WHO SHOULD BE INDIA'S NEXT PRIME MINISTER?

Rahul Gandhi Narendra Modi L K Advani Sushma Swaraj Nitish Kumar Manmohan Singh Vote Show results

Votes so far: 21806 Days left to vote: 124

CAREER POWER

Bankers Adda
Like

62,479 people like Bankers Adda.

www.bankersadda.com/2012/04/important-marketing-terms-for-sbi-exam.html

5/6

12/13/13

IBPS Bank Exams, IBPS Bank PO, IBPS Bank Clerk, GK Updates, Bank Jobs, Bank Results, Current Affairs: Important Marketing Terms for SBI Exam
SCORE BOOSTER

IBPS RRB EXAM

RRB Detailed Notification IBPS RRB Exam Guidelines Ellegibility Criteria for RRB Exam Structure of IBPS RRB Exam Application Fee for IBPS RRB IBPS RRB Notification

TOTAL PAGEVIEWS

27,803,714
+72 Recommend this on Google

WHICH IS THE MAIN EXAM YOU ARE TARGETING?

IBPS PO IBPS Clerk SSC PO + SSC All Government Job

546 (35%) 282 (18%) 99 (6%) 270 (17%) 305 (20%)

Any job (Private of Govt) 18 (1%) Votes so far: 1520 Poll closed

HOW MUCH PREPARATION, DO YOU THINK IS NEEDED TO GET THROUGH A BANK PO JOB?

Less than 3 months 178 (19%) 3 - 4 Months 4 - 6 Months More than 6 Months Votes so far: 924 Poll closed 261 (28%) 219 (23%) 266 (28%)

(c) Bankers Adda 2013. Powered by Blogger.

www.bankersadda.com/2012/04/important-marketing-terms-for-sbi-exam.html

6/6