Kenovate

Web Application Development & Internet Marketing Services

for Early Adopters, Startups & SMEs www.kenovate.com
Search Engine & SEO
Exploit Technology &
Invent New Ways
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
Agenda
What is a Search Engine?
Examples of popular Search Engines
Why is Search Engine marketing important?
Steps to developing a good SEO strategy
Basic tips for optimization


Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
What is a Search Engine?
A web search engine is a software system that is designed to search for
information on the World Wide Web. Search engines are the indexed systems of
millions of websites and their pages. Based on the keyword, the search results
are generally presented to end users while searching for their keyword phrases.
Common Characteristics:
Spider, Indexer, Database, Algorithm
Find matching documents & web pages and display
them according to relevance
Frequent updates to documents by search engins
and their algorithm to present best match
Lrlve Lo produce beLLer", more relevanL resulLs
than competitors

Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
Popular Search Engines Examples
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
How Do Search Engines Work?
Search engines write their spider & crawlers to search the web to find new documents
(web pages, docs, xls etc) by following hyperlinks from websites

Search engines indexes the text content in these documents by adding it to their
databases

Search engines keep updating these documents in their database by periodically
updating these content

When a user searches for some keyword or phrase, search engines search their own
databases to find related documents which are already indexed

Since there are thousands of documents for same keywords, search engines rank the
resulting documents using their mathematical algorithm depending on various factors

Based on the algorithm, the best ranked documents get listed in the search result
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
Organic Results
Organic results are gaLhered by search englnes web crawlers and ranked accordlng Lo
relevance to the search terms. This relevance is calculated by criteria such as extent of
keyword match and number of sites linking to that website. It is much more valuable to
be listed highly in the organic results than in the PPC advertisements.

Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
Why is Search Engine Marketing
important?
85% of all traffic on the internet is referred by organic results from search
engines

90 of all users donL go beyond 3 pages

Cost-effective advertising

Clear and measurable ROI

Operates under this assumption:

More (relevant) traffic + Good Conversions Rate =
More Sales/Leads
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com

Get El ect ri f i ed & Ready to Lead
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
Search engines have become a core resource
for individuals looking for a business, product, or
service. This transition to online search has,
over the years, reduced the need for traditional
search methods, such as yellow pages and
newspapers.
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
Search Engine Optimization
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
What is Search Engine
Optimization?
SEO = Search Engine Optimization

8efers Lo Lhe process of opLlmlzlng" your webslLe for search
engines in order to get your website ranked higher in the targeted
keywords or phrases

Mainly divided in to two components: on-page and off-page
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
Organic Results
Benefits of being listed in organic results:

No cost otqoolc tesolts ote llsteJ boseJ oo tbe seotcb eoqloes meosote of yoot
relevance and quallLy, noL your adverLlslng dollars, so you donL pay a Lax" per cllck

Cet mote ttofflc most people cllck tbe otqoolc seotcb tesolts, oot tbe polJ
advertisements

Cet vlsltots wltb o blqbet eJocotloo teseotcb sbows tbose wbo cllck oo otqoolc seotcb
results more often have a higher level of education

looqet lostloq took ooJ ttofflc seotcb eoqloes tecotJ yoot tookloq blstoty, belploq yoo
rank highly in the future, and they only reevaluate your rank every few weeks or months,
allowing you to maintain your rank longer
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
SEO Tips for Marketing
On Page SEO lLs equally lmporLanL Lo know
how search engines see your website

Off Page SEO Who is referring / voting for
your website in records of search engines
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
SEO Tips for Marketing
Blog / PR Bring in right audience & search
engines more frequently

Lead Capture Increase your conversion with
targeted counter forms

Analysis - Tracking visitors, leads, and sales
against your schedule of marketing activities
shows you the effectiveness of each activity.
Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
A Good SEO strategy:
Research desirable keywords and search phrases

Identify search phrases to target (should be relevant to business/market, obtainable
and profitable)

Study competitor websites to understand how they are performing optimization

CpLlmlze webslLes P1ML code for approprlaLe keyword denslLy, LlLle Lag opLlmlzaLlon,
internal linking structure, headings and subheadings, etc.

Good quality content for both search engines and actual website visitors

Implement a quality & themed link building campaign

Off-Page optimization with PR Distribution, Social Bookmarking, Blog / Forums etc

Constant monitoring of rankings for targeted search terms

Kenovate
Web Application Development & Internet Marketing Services
for Early Adopters, Startups & SMEs www.kenovate.com
Experienced & Trusted
Kenovate Solutions is your partner to grow your venture to the next level. We help
you get more website visitors, convert more visitors to leads, turn more leads into
customers and analyze your traffic for more targeted benefits.

From strategy review and development to
hands-on implementation, we help you
achieve long-term growth.
www.kenovate.com