INTRODUCTION

1.1 INTRODUCTION TO THE COMPANY:

Oswal Woolen Mills Limited (OWM), the flagship company of the Nahar Group of Companies is expanding its existing capacities y raising funds through a pu lic issue and has o tained !"#$%s nod for the issue of up to &,'(),))) e*uity shares of +s, -) each through the oo. uilt route, /0he issue comprises of a net issue to the pu lic of up to &,')1,))) e*uity shares and reser2ation of up to -1,))) e*uity shares for su scription y employees, 0he net issue will constitute (1,)13 of fully diluted post4issue capital of the company,/ said Mr, 5awahar Lal Oswal, Managing 6irector of the company, !pinning Capacity 4 ),1 Million !pindles 7 1))) +otors . 8 Portfolio - !pinning, 9nitting, Wea2ing, 6yeing, Merceri:ing, ;rocessing, Garmenting and $nfrastructure, 8 8 Strength of em lo!ee" 4 -1,))) No. of #$%torie" 4 = <inishing,

1.1.1 YARNS MANU#ACTURIN& %Nahar% literary meaning %L$ON% is the second largest spinning company in $ndia with '=),))) spindles, Nahar Group has -- yarn4manufacturing units at different locations for the purpose of manufacturing wide range of yarns, 0he lend of state of art technology ac.ed y dedicated and s.illed wor. force churn out the est of products from our manufacturing units which cater to needs of our wide range of high profile customers with di2erse applications,

1.1.' COMPANY PRO#I(E Oswal Woolen Mills Limited (OWM), was incorporated in ->?> and is a part of +s,->, ))) million well .nown industrial conglomerates Nahar Group which also consists of Nahar

!pinning Ltd, Nahar $ndustrial "nterprises Limited, Nahar "xports Ltd and Nahar Capital 7 <inancial !er2ices Limited ased at Ludhiana in ;un@a , 0he Group is one of the oldest and well4recogni:ed usiness houses in $ndia, 0he Company is one of the pioneers in the organi:ed $ndian woolen hosiery industry, OWM made modest eginning as a manufacturer of hosiery items and o2er the years has emerged as a 2ertically integrated woolen textile company ha2ing presence in di2erse mar.ets, with wide range of products including randed woolen hosiery and cotton garments, OWM is the registered owner of well4.nown rand name %Monte Carlo% for selling woolen, hosiery and cotton garments which was added to the existing product portfolio in the year ())(, $nternational !ociety for !uper rands has recogni:ed %Monte Carlo% as a %!uper rand% for woolen hosiery garments since <iscal ())', 0he products in woolen hosiery segment are also sold under the rand names of %Canter ury% for premium *uality woolen hosiery garments while the specialty worsted woolen yarns and hand .nitting yarns are sold under the rand name of %OWM%, !ince March ())A, the company has started manufacture of indigo dyed specialty denim fa ric, which has added to the existing range of rich product portfolios, 0he Company has een certified to conform to the BM! !tandardC $!O >))-C())) y 6ND Certification #,D,, Netherlands for the manufacture and supply of dyed and grey tops and yarn in worsted wool, pure wool, lam wool, acrylic wool lends and polyester wool lends and angora, erthia and serge fa rics,

1.1.) *IE+S O# THE MANA&EMENT EDision is the .ey, Without 2ision there can e no mission, no agenda to road map the future, Dision pro2ides the 2ital differential etween the ordinary and the extra ordinary, defining the cutting edge that powers organi:ations way a o2e and eyond competition, No progressi2e group can ignore this 2ital inputF Mr, 9GMGL O!WGL, EGlo ali:ation offers exciting challenges that can e con2erted into rewarding opportunities only if you are sharply attuned to the ground realities pertaining to usiness and industry, Gt

the end of the day, words remain words, "xplanations remain explanations, ;romises remain promises, Only performance spea.s, Mr, 6$N"!H O!WGL,

1.1., PHI(OSOPHY O# NAHAR &ROUP Gt Nahar, each company continues to practice good Corporate Go2ernance, 0he Group firmly elie2es that good Corporate Go2ernance is the .ey success in usiness, 0he GroupIs Corporate philosophy en2isages creation and maximi:ation of !hareholderIsJ!ta.e holderIs wealth while o ser2ing the highest le2els of transparency and accounta ility,

1.' INTRODUCTION TO THE PRO-ECT:

1.'.1 MA-OR POINTS RE&ARDIN& MONTE CAR(O #randing done in ->&?, $nternational society for super rands has recogni:ed MON0" CG+LO as a super rand for woollen hosiery items 0he est4exhi ited product from international wool secretariat, +an.ed as no,- woollen rand in the country y a sur2ey conducted y images4O+G4 MG+G, "xclusi2e rand outlets K =& Multi rand outlets 4 A1)

1.'.' PRODUCT PRO#I(E O# MONTE CAR(O MEN.S #ASHION !hirts and 0rousers 04shirt ;ullo2er 5ac.ets

<ormal Coats 0rac. !uits 0hermals Mufflers

+OMEN.S 04!hirts 0rac. !uits 0hermals Mufflers Lower !horts Cardigans 5ac.ets <ormal Coats

CHI(DREN !weaters 5ac.ets 0hermals 6enims

ACCESSORIES Nec.ties #elts Lndergarments Wallets

!oc.s

Monte Carlo and Cotton County 4flagship stores of Nahar 0extiles and Oswal Woolen Mills Limited, ha2e deployed !G; solutions for a single interface to monitor, analy:e and e2aluate the line of usiness across their retail outlets in $ndia, Nahar 0extiles and Oswal Woolen are sister concerns, !andeep 5ain, executi2e director at Oswal said that !G; est suited the re*uirements of the sister companies, /!ince we wanted to connect all our retail outlets, we wanted some ody who could connect our ;o! with the central +' ser2ers, !G; fit the ill perfectly,/ 0he companies ha2e in2ested close to +s one and half crore for the integration pro@ect, Gll 1) Monte Carlo stores would e connected y end Gpril and (?) Cotton County stores would e connected y end 6ecem er, he said, He informed that the company had made first !G; deployment in its textile unit around fi2e years ago, !G; had deployed financial, material, sales and distri ution and manufacturing solutions, Monte Carlo $ndia 4 MenIs <ashion, <ormal Office 7 <ashion !hirts, 04shirts, 5ac.ets, WomenIs Cardigans 7 !weaters O2er the years, Monte Carlo has esta lished itself as a rand name trusted world4wide for its excellence in *uality and eminence, !ome of our products include sweaters, cardigans, cardigan sweaters, MenIs pullo2ers, 04shirts, trouser, shorts, WomenIs cardigan sweaters 7 womenIs sweater, Gll our clothes are designed in a manner to gi2e our customers the ultimate feeling of comfort and ecstasy, Our collection also includes a wide range of thermals and trac. suits $ndia, $n our compilation of ex*uisite clothing and *ualitati2e attires we ha2e 2ariety of @ac.ets $ndia li.e WomenIs @ac.ets, slee2eless @ac.ets, MenIs @ac.ets 7 !hirts li.e fashion shirts, formal shirts, office shirts 7 wholesale shirts etc

1.'.). MONTE CAR(O: HUNTIN& #OR A SUMMER /RAND

New 6elhi, May -AC Now it%s the turn of the 5awaharlal Oswal4controlled Nahar group to add a summer rand to its popular woollen garments rand Monte Carlo, 0he group is in2esting +s -() crore in creating a range of premium cotton fa rics, 0he production target is three million metres per month and the product is slated to hit the mar.et in 5anuary ())), said group officials, Last wee., the +s '14crore Oswal 9nit $ndia Ltd (O9$), a part of the +s 1()4crore Lala Didya !agar Oswal Group, launched a ;ringle summer wear range, MM$t will e a premium product at su 4premium prices and will cater to a ul. of the group%s in2estments this year, 0he rand is 2ery critical for us as we want to create a rand in the cotton fa ric segment as well to supplement the Monte Carlo rand which is a success,%% said an official, Gccording to the spo.esperson, the range would include ready4mades such as shirts and trousers, as well as @ust the fa ric, 0he focus would e on gents wear, MMWe will not e in2ol2ed in the retailing of the products and would lea2e this to distri utors with whom we would tie4up, 0he rand would compete with the li.es of Grrow, Gr2ind and ;eter "ngland of Madura Coates,%% said the official, 0he official said that the group has already as.ed a professional agency, !pear, to identify a suita le rand name, $nterestingly, the group had earlier launched a range of cotton .nitwear under the Monte Carlo rand ut this did not pro2e to e too successful as the rand had got identified with MMwarmth%% and consumers were not a le to identify with cotton .nitwear under this rand, Hence, the current exercise is a fresh attempt y the group to ma.e an entry into the cotton fa rics segment, MMWe are already into spinning and our units would cater to the need of yarn for the products, G group company Nahar <a rics would e implementing the pro@ect, Hence, there are going to e synergies de2eloped among the 2arious group companies,%% said the official, MM!a2e for Monte Carlo, we are not a company which is associated with rands, We pro2ide the inputs for some of the top rands and ha2e perhaps the only laundry soap rand, 0aa.at, so this rand has significance for the group as a whole,%% he added,

0he group has se2eral companies under its fold, including Nahar $nternational which is into edi le oil trading, Nahar <a rics and the flagship Nahar $ndustrial "nterprises Ltd which pro2ides inputs li.e fats and oils for top <MCG rands,

1.'., CHOICE O# SPINNIN& MACHINERY

0he state of art machinery with us has een supplied y the world4renowned manufactures li.e +ieters of !wit:erland, !uessen 7 !chlafhorst of Germany 7 !a2io of $taly, 0he low rooms are fitted with 2ision shield from +eiter and 5ossi, We ha2e the facilities for precisions winding and ha2e installed !!M precision winders, We ha2e the largest installation of 0<O and ha2e een awarded Golden !pindle y Dol.man. Our dye house is e*uipped with the est of dyeing machinery, 0he Cotton Narn dyeing section has the dyeing machinery of 0hese, Germany and Han. 6yeing section has the machinery from #ellini of $taly, Continuous up gradation of machinery is a regular practice at Nahar, "xpansion of our capacities and introduction of latest 2ersions of all the machinery is ongoing process in all our plants, 0he latest 2enture of Nahar is a 1001 "OL, a totally imported pro@ect from +eiter !wit:erland for manufacturing of fine counts up to N" -))s, which is fitted with !!M precision winders 7 Dol.mann 0<Os, <or production of Compact Narns in fine counts, we ha2e installed COM4? +ing <rames of +eiter 7 also !ussen +ing frames,

1.'.2 3UA(ITY CONTRO( 0his group o ser2es strict *uality control, Narn conforms to uster 14-)3 standards, 0he *uality control exercise starts right from the selection of raw material stage, "ach and e2ery ale of cotton is tested, ased upon its parametersO $t is laid down for mixing, Our emphasis is on -))3 ale management, We always use good *uality raw material for further processing, Contamination control process starts at the mixing stage, first of all hand sorting of cotton 7 then 2ision shield at low room stage to wipe out contaminations, <inal control is at Gutoconer stage where we ha2e !iro cleaners 7 L;C ()) contamination clearers, G regular system of testing of yarn at the o in stage and final testing at the pac.aged cone

stage is followed for daily production in each count and *uality,

We follow stringent Buality Control Measures, each and e2ery employee and wor.er at Nahar is dedicated to ring out the optimum *uality through his performance, Gll our production facilities ha2e een awarded ISO 400' Certifi%$tion for *uality !N!0"M! 7 "ND$+ONM"N0 is great concern to us, We ha2e implemented "n2ironment Management !ystem in our units 7 ha2e een awarded $!J$!O -?))- for the same,

1.'.5 REASEARCH AND DE*E(OPMANT 6R $n7 D8 0he +76 di2isions in all the units are e*uipped with latest e*uipments, <rom the stage of raw cotton testing to final yarn cones *uality testing, the facilities are one of the est, Lnit is ha2ing the following e*uipmentsC !pectrum, HD$4>)) or ?))) L04' or L04? 0enso@et J 0ensorapid L0+4' Classimat 4$$$ or Classimat4$D <riction meters Gpart from the a o2e4mentioned instruments, most of the mills ha2e sophisticated testing e*uipment li.e G,<,$,!,, Narn !imulation Gttachment (0his instrument highlights the %#arre% effect of the fa ric produced from the yarns), !pot Lin.s 7 <riction Meters etc,

1.'.9 A+ARDS Nahar Group has een honored with prestigious National "xport Gward for outstanding export performance and also, the 0exprocil 0rophy y the 0extiles "xport ;romotion council for outstanding export performance in yarn,

1.'.: C(IENT(E INTERNATIONA( /RANDS #anana repu lic 6illards 0om 0ailor 6iesel 0im erland Mar.s 7 !pencer Gigle Colum ia !portswear Osh.osh 0ommy Hilfiger "spirit ;erry "llis CW< Next Cal2in 9lein DictoriaIs !ecret

DOMESTIC /RANDS Color ;lus #lac. #erryIs

;arx ;ro2ouge Le2iIs $ndigo Nation Gllen !olly Louis ;hillip 9iller Dan Heusen ;antaloon ;eter "ngland $ndian 0errian

1.'.4 INTRODUCTION TO /RAND G #rand is a uni*ue and identifia le sym ol, association, name or trademar., which ser2es to differentiate competing products or ser2ices, #oth a physical and emotional trigger to create a relationship etween consumers and the productJser2ice, #rands are the wealth generators of the twenty first century, "arlier firms were differentiated on the wealth producing assets li.e factories, $n the new era of the glo ali:e mar.etplace, rands are the .ey dri2ers of the economic 2alues of a corporation, Now products are not differentiated in the factories, they are differentiated in the consumersI minds, <or e,g,, 5eans manufactured in the factories are the same, ut Le2is and Wrangler are sought after, !ame is the case for coffee, they are made from the same eans ut the consumers swear y Nescafe,

#rands are the ultimate differentiators, they are dri2ing force in the consumerIs purchase process and the re2enues and the 2alue of an organi:ation,

C(ASSI#ICATION O# /RANDS C(EAN S(ATE Little .nown to most consumers, 0he rand%s rele2ance and ad2antages not all esta lished, $n some cases a corporate rand not well .nown to consumers or not pre2iously mar.eted to consumers, (ITT(E TI&ER +elati2ely un.nown ut with strong following amongst a core group, Can ecome an Olympic rand if it can increase familiarity and rele2ance amongst a wider group without alienating its core, #ut could also continue to de2elop amongst a loyal group and ecome a strong group rand. CU(T /RAND Not widely .nown and not for e2eryone 4 ut has a committed and fanatical following, ASPIRATIONA( +elati2ely well .nown ut definitely not a rand which is suita le for a mass audience, Li.ely to e too expensi2e for most, !mall groups of passionate users, Has difficulty in widening its franchise without alienating its core users, Must eware of pricing too high and ecoming irrele2ant to current and potential users, C(ASSIC Well .nown, well lo2ed with a relati2ely large core following, Good ut not great, Can retain its status y constant rein2estment in its product and image, O(YMPIC Well .nown, well lo2ed with a large core following, 0al.ed a out in e2eryday life and part of the cultural fa ric of the country.

DE#ENDERS G good alance etween product performance and price 4 ut no real product ased or emotionally rooted ad2antages, #ADIN& STARS ;re2iously .nown to and li.ed y all, !till rele2ant to a mass audience, ut has lost appeal and has little product or image ased ad2antage,

1.'.10 OPERATIONA( DE#INITION O# THE CONCEPTS /RAND: G #rand is a uni*ue and identifia le sym ol, association, name or trademar., which ser2es to differentiate competing products or ser2ices, #oth a physical and emotional trigger to create a relationship etween consumers and the productJser2ice, ",g, K Ni.e, #MW, etc, /RAND AUDIT: G #rand Gudit is a comprehensi2e and systematic examination of all collateral ( oth tangi le and intangi le), which relates to a rand, 0his includes areas li.e #rand Gwareness, #rand $mage, #rand loyalty, #rand e*uity, etc, /RAND A+ARENESS: 0he li.elihood that a particular operates, /RAND RECA((: $tIs the a ility of the consumers to remem er the name of the rand, /RAND RECO&NITION: $t is the a ility of the consumerIs to confirm prior exposure to the rand, /RAND IMA&E: 0his is defined as a consumer perception of a rand or in simple words how the consumers thin. of the rand, rand will e thought of and

recogni:ed (fa2ora ly) when consumers thin. of the product category in which the rand

/RAND (OYA(ITY: G strongly moti2ated and long standing decision to purchase a particular product or ser2ice 1.'.11 /RAND PERCEPTION STUDY #rand perception study means to .now a out the eha2ior of consumer towards the rand name of Monte Carlo, Gnd to .now which type of product customer .now and which type of customer uses, Gfter .nowing the perception, company launches his product according to needs and wants of customer, #y the perception of Customer Company .now the competitor and also .now the image of the organi:ation in mar.et,

An$l!"i" of /;"ine"" o er$tion"

Pro7;%t
0he Ludhiana .nitwear industry is a well4di2ersified industry, ;roduct4wise it can e di2ided into two main sectors i,e, summer wear and winter wear, 0he main product for winter wear are sweaters, woolen soc.s, pullo2ers, cardigans, thermal wear, glo2es, muffler, aret caps, shawls, @ac.ets, @ersey, and lan.ets, while for the summer wear the main product are 04shirts, cotton and lended soc.s, under garments, .nitted ed sheet, .nitted s.irts, .nitted tops, sports wear, night suits etc, !emiformal .nitted made from dou le merceri:ed cottons lended with 2iscose and ed linen made for summer wear also fall into product as.et of the Ludhiana cluster,

R$< m$teri$l
Most of the raw material is locally a2aila le, Cotton, Wool, Gcrylic, ;olyester, Nylon and Discose is the main raw material used in the .nitwear industry,Cotton is a2aila le in a undance,#ut due to poor *uality of $ndian wool, generally the pure wool is imported from Gustralia, New Pealand or !outh Gfrica, Other synthetic fi res li.e Gcrylic, ;olyester, Nylon and Discose are a2aila le indigenously,

M$%hine"
Ludhiana has a out ?))) circular .nitting machines out of which -1)) are fully automatic, 0here are a out 1)) flat computeri:ed, -() fully fashion and 1) to A) thousand hand flat .nitting machines,

+or=for%e
0he Ludhiana .nitwear industry is highly la our4intensi2e, $t is estimated that the $ndustry has employed 1la.h persons, Out of which, more then (la.h are employed indirectly, 0echnical wor.force is a2aila le ut technical inputs are gi2en y the entrepreneur themsel2es who ha2e

practical industry experience and etter .nowledge gained y secondary sources, 0his is the reason why training le2els are negligi le in the cluster, 0he salary le2els are low and despite the a2aila ility of professionals, their employment is 2ery limited, 0here is a lac. of professional attitude amongst the managers and is eing ta.en care of y unit le2el training programmes,

De"igning
;rofessionally *ualified as well as experienced designers are a2aila le in the industry, Local institutes li.e ;innacle, 56 $nstitute and N$<6 are ser2ing the industry acti2ely, #ut still Ludhiana is lac.ing in new designs ecause of no efforts eing put on research 7 de2elopment, 0he ig ones, who are interested in .eeping themsel2es with latest trends 2isit near y countries li.e Hong49ong and !ingapore to pic. up some of the latest a2aila le samples, 0hese are then modified to suit the needs of domestic mar.et as well as that of some de2eloping countries for exports,

Infr$"tr;%t;re
Ludhiana is 2ery poor as far as infrastructure facilities are concerned, 0he only airport, which is near to Ludhiana is not functional at the moment and it is re*uired to increase its status from domestic to international airport,

#in$n%e
Most of the units are financially independent with a strong ase, Loans are easily a2aila le from an.s and other financial institutions ut preference is gi2en to pri2ate financiers who pro2ide loans at a higher rate, 0his is largely to hide the illegal usiness transactions,

M$r=eting
Mar.eting is a 2ery wea. feature of the Ludhiana cluster, 0here are a few firms who are selling directly through their own retail outlets such as 6u.e, !port .ing or through mar.eting channels such as Monte Carlo, ;ringle, Ne2a etc,

Dome"ti% m$r=et
Ludhiana .nitwear industry is doing +s,'A(> crores usiness in the domestic mar.et, >13 domestic demand for woolen .nitwear is fulfilled y the Ludhiana cluster alone, 0he main mar.ets for Ludhiana .nitwear industry are high4end domestic mar.ets in 6elhi, Ghmeda ad, Mum ai, Luc.now and 9anpur,

E> ort m$r=et

0he glo al .nitwear mar.et is of a out ()) illion L!6, "xport of .nitwear from Ludhiana is of a out +s,-'=- crores, 0he main foreign mar.ets for Ludhiana .nitwear industry are the high *uality conscious Gmericans, "uropeans and the mar.et of the C$! countries, Gn important feature of the .nitwear export from Ludhiana is that almost >)3 of export is carried out y the manufacturer exporters,

Role of m$r=eting $gent"

Mar.eting agents are asically catering to the re*uirements of the domestic mar.ets, oth high4 end and low4end middle4income segments, 0hey pro2ide two .inds of important ser2ices to the entrepreneursO firstly they source orders from distant uyers and secondly they ser2e as a guarantor of the uyer for the manufactures, 0hey are responsi le for collection of money from the uyers after expiry of credit limit,

De%entr$li?e7 "e%tor
0he .nitwear industry in Ludhiana is highly decentrali:ed 7 2aries in si:e,0he small .nitwear units are located in residential areas around !under Nagar, !hi2puri, ;urana #a:ar,0he medium and large units are generally located in the outs.irts of Ludhiana in the $ndustrial Grea, <ocal ;oint, and Chandigarh road, Most of the units are ased in the residential areas con2erted into commercial places,

Intro7;%tion O"<$l +oollen Mill" (imite7

A fl$g"hi %om $n! of the glorio;" R".'000 %rore in7;"tri$l %onglomer$te" NAHAR gro; @ ;n7er the 7!n$mi% le$7er"hi of SHRI -A+AHAR (A( OS+A(.
O"<$l +oollen Mill" (imite7 6O+M8@ the flagship company of the N$h$r &ro; of

Com $nie" was incorporated in ->?> and is a part of +s,->, ))) million well .nown industrial conglomerates Nahar Group which also consists of Nahar !pinning Ltd, Nahar $ndustrial "nterprises Limited, Nahar "xports Ltd and Nahar Capital 7 <inancial !er2ices Limited ased at Ludhiana in ;un@a , 0he Group is one of the oldest and well4recogni:ed usiness houses in $ndia, 0he Company is one of the pioneers in the organi:ed $ndian woollen hosiery industry, OWM made modest eginning as a manufacturer of hosiery items and o2er the years has emerged as a

2ertically integrated woollen textile company ha2ing presence in di2erse mar.ets, with wide range of products including randed woollen hosiery and cotton garments, OWM is the registered owner of well4.nown rand name %Monte Carlo% for selling woollen hosiery and cotton garments which was added to the existing product portfolio in the year ())(, $nternational !ociety for !uper rands has recogni:ed %Monte Carlo% as a %!L;"+ #+GN6% for woolen hosiery garments since fiscal ())', 0he products in woolen hosiery segment are also sold under the rand names of %Canter ury% for premium *uality woollen hosiery garments while the specialty worsted woolen yarns and hand .nitting yarns are sold under the rand name of %OWM%, !ince March ())A, the company has started manufacture of indigo dyed specialty denim fa ric, which has added to the existing range of rich product portfolios, 0he Company has een certified to conform to the BM! !tandardC $!O >))-C())) y 6ND Certification #,D,, Netherlands for the manufacture and supply of dyed and grey tops and yarn in worsted wool, pure wool, lam wool, acrylic wool lends and polyester wool lends and angora, erthia and serge fa rics, 0he Company endea2ors to strengthen its position in the in the retail sector and it plans to further augment its existing reach of %Monte Carlo "xclusi2e #rand Outlets% y opening additional -)A outlets y <iscal ())> from the existing ?? outlets as of now, <urther, OWM is contemplating selling denim fa rics to ready4made denim garment manufactures in domestic and international mar.et, <rom ())= autumn and winter season, 0he Company would start production and mar.eting of fine micron pure merino lended .nitted products for children in the age group of one to eight years for the $ndian domestic mar.et,

N$h$r &ro;
At NAHAR@ AE>%ellen%e i" $l<$!" $n Ongoing Bo;rne!- neCer 7e"tin$tion.D

$n ->?>,a hum le eginning was made under the foresight of Lala Didya !agar 5i, with spinning capacity of &)) spindlesO manufacturing simple hosiery items, Oswal Woolen Mills NAHAR &ROUP esta lished in ->?> surges ahead to esta lish it self as a reputed industrial conglomerate with a wide ranging portfolio from Worsted !pinning, Cotton 9nitted, and Cotton Wo2en Garments, Woollen Hosiery "tc, 0he group has spinning capacity of ),? millions cotton spindles (1))) worsted spindles with turn o2er of Q1)) million inclusi2e of export turno2er of Q-1) million, O;t of tot$l ro7;%tion@ 501 of the ro7;%tion i" 7e7i%$te7 to e> ort" $n7 the re"t ,01 for een awarded ISO 4001:'000. 7ome"ti% m$r=et, 0he production facility has

0oday OWM is the flagship company of the glorious Nahar "mpire and a proud owner of widely lo2ed !uper #rand in 9nitwear, Monte Carlo and +ecogni:ed !uper #rand Canter ury, 0he company oasts of a product portfolio that is truly large and 2aried, 0hey include di2erse types of Woollen, Gcrylic and !ynthetic #lended Narns, Lam s Wool Narn, 0he mar.ets of NAHAR &ROUP are cris crossed allo2er the glo e with m$Bor %lientele in A;"tr$li$@ Ne< Ee$l$n7@ E;ro e@ Mi77le E$"t@ Afri%$@ R;""i$ $n7 A"i$ , 0he o @ecti2e is meeting the uyers expectations with consistent *uality ac.ed y + 7 6 di2isions e*uipped with latest e*uipment, Cream of highly *ualified technocrats and adhering to timely schedules,

O+M-A m$r= of integrit!

0oday O"<$l +oolen Mill" (TD. is a company that owes its strength in the mar.et and solidity to foresight of its chairman Sh. -$<$h$r ($l O"<$l, the professional inputs of the oard of directors and a le to team of highly s.illed mangers Oswal woollen mills is the flagship company of o2er L!Q1)) millions NAHAR &ROUP O# COMPANIES. Oswal Woollen Mills (OWM) is the flagship company of the +s (,))) crore Nahar Group, which is an industrial conglomerate with a di2ersified portfolio that includes spinning, .nitting, fa ric processing, hosiery garments, .nitwear and infrastructure, !tarting off as a small hosiery factory in Ludhiana in ->?>, $t produces a wide range of products, which include di2erse type of woollen acrylic, synthetic lend yarns, lam wool yarn, woollen 2iscose and acrylic tops, textile fa ric, woollen hosiery, thermals, .nitwear and cotton Garments, 0he CompanyIs infrastructural ase includes six factories with a wor.force of -),)))

people, OWM has recently ecome the first domestic company in the country to recei2e the prestigious $!O4 >))-4())) certification in the designing, .nitwear, manufacturing and supplying category,

/r$n7" offere7 F! O+M

Monte Carlo4 super rand in exclusi2e woollen hosiery garments, Canter ury4 premium *uality woollen hosiery garments, OWM4 worsted woollen yarns 7 hand .nitting yarns,

A%hieCement"

$t is the first domestic company in the country to recei2e the prestigious $!O4 >))-C())) certification in the designing .nitwear, manufacturing and supplying category,

<irst domestic company in $ndia to deploy !G; solutions in retail sector,

O"<$l S inning Mill" 6&$rment m$n;f$%t;rer8

Oswal Woollen Mills NGHG+ G+OL;, esta lished in ->?> surges ahead to esta lish it self as a reputed industrial conglomerate with a wide ranging portfolio from !pinning, 9nitting, <a ric, Hosiery Garments etc, Out of total production, A)3 of the production is dedicated to exports and the rest ?)3 for domestic mar.et,

0he production facility has een awarded $!O >))-C())), OWM is the flagship company of the glorious Oswal "mpire and a proud owner of widely lo2ed !uper #rands in 9nitwear, Monte Carlo and Canter ury, 0he company oasts of a product range that is truly large and 2aried, 0hey include di2erse types of Woollen, Gcrylic and !ynthetic #lended Narns, Lam s Wool Narn, Woollen Discose 7 Gcrylic 0ops, 0extile <a ric, Woollen 9nitwear, Hosiery 7 Cotton Garments, 0he .nitting industry in $ndia can e classified into following groupsC Hosiery .nitting for undergarments R<lat .nitting for sweaters and winter garments R!oc.s .nitting for soc.s and stoc.ings RWarp .nitting for dresses, furnishings and industrial applications $n the recent times, .nitting sector has undergone enormous modifications that ha2e resulted in an increase in efficiency, ease of operations, use of computer aided designing etc, 0he 2arious reasons for the growth of .nitting industry are as followsC 0he capital in2estment for starting a new .nitting unit is relati2ely small than that re*uired for other fa ric producing industries, High producti2ity and 2ery low preparatory process as compared to wea2ing, More flexi le and easy changeo2er of styles and designs to .eep up with the fre*uent fashion changes in apparel mar.et, 9nitted fa rics are comforta le and are in tune with the time, 9nitwear doesnIt re*uire ironing and thus it gi2es people a carefree feeling while tra2eling etc,

Signifi%$n%e of =nit<e$r In g$rment in7;"tr!

0he sur2i2al of .nitwear industry depends on the sur2i2al of the garment industry, Gt present, the .nitwear industry has only ?'3 share in 2olume of garment industry ut the same is increasing at a 2ery fast rate due to the comfort properties of .nitted garments, Gs on -5anuary, ())(, there were 1),))) units in $ndia engaged in garment manufacturing, of which >A)) were in the .nitted sector and ?),?)) in the wo2en sector,

MONTE CARLO---

The way you make me feel

#randing done in ->&?, $nternational society for !uper rands has recogni:ed SMonte CarloI as a !uper rand for woollen hosiery items, 0he est exhi ited product from the $nternational Wool !ecretariat, +an.ed as num er one woollen rand in the country y a sur2ey conducted y $mages KO+G4MG+G, ",#,O,Is4 "xclusi2e #rand Outlets4 A1 M,#,O,Is4Multi #rand Outlets4 A1

Pro7;%t ortfolio
Men." #$"hion 4

 !hirts 7 0rousers 04shirts ;ullo2ers 7 Cardigans 5ac.ets 7 <ormal coats 0rac.suits 0hermals

 Mufflers 7 Caps Lowers 7 shorts

+omen." #$"hion-

 ;ullo2ers 7 Cardigans 5ac.ets 7 <ormal coats 0rac.suits 0hermals Mufflers 7 Caps Lowers 7 shorts

Chil7ren." #$"hion

!weaters 0hermals

MC in In7i$

Monte C$rlo In7i$ - Men" #$"hion@ #orm$l Offi%e G #$"hion Shirt"@ T-"hirt"@ -$%=et"@ +omen" C$r7ig$n" G S<e$ter"

O2er the years, Monte Carlo has esta lished itself as a rand name trusted world4wide for its excellence in *uality and eminence, !ome of our products include sweaters, cardigans, cardigan sweaters, Mens pullo2ers, 04shirts, trouser, shorts, Womens cardigan sweaters 7 womens sweater,

Gll our clothes are designed in a manner to gi2e our customers the ultimate feeling of comfort and ecstasy, Our collections also includes a wide range of thermals and trac. suits $ndia,

$n our compilation of ex*uisite clothing and *ualitati2e attires we ha2e 2ariety of @ac.ets li.e Womens @ac.ets, slee2eless @ac.ets, Mens @ac.ets 7 !hirts li.e fashion shirts, formal shirts, office shirts 7 wholesale shirts etc,

Dress up by the ways of world

eat what you please

C$nterF;r!

Monte CarloIs Canter ury is a premium rand that deli2ers elegance, soft luxury and creati2ity in intrinsic patterns and styles for those who settle for nothing ut the est, 0he collection li erally uses superior *uality of pure cash wool in fine count of eighteen micron, 0his ma.es the woollens lightweight and extremely warm, 0hese garments ha2e an excellent hand feel, drape gracefully and fit perfectly on all ody types, The C$nterF;r! %olle%tion thi" "e$"on h$" intro7;%e7 ;lloCer" $n7 %$r7ig$n" in 100 1 ;re %$"hmere <ool for Foth men $n7 <omen.

0he exciting Canter ury range has exclusi2e designs that come in uni*ue colour com inations, 0he designs comprises of intarsia 4 classic argyles (diamonds shapes) and patterns of chec.s, !ingle colour self structure with lin.s and transfers, 0he collection is a2aila le in fusion of ur an neutral colours with a predominance of shades in lues, in e2ergreen greys, the elegance of eiges and rown, dull lues and the right hues of tur*uoise, 0he fall winter ())A4)= collection has more than se2enty designs on offer forits customers,

E!"lus#$ely k%#tted from pure #mported from Austral#a& f#%e m#"ro%-'()*& el#te des#+% a%d #%"red#bly warm)
(ife UnFo;n7
Lush green fields glistening with hope, Di rant flowers lushing in lo2e, 0rees throwing up their winding arms in @oy, Gs a soft ree:e hums a soulful melody, Gnd chattering irds li2en up the world, +e@oiceT !ummers are hereT !hed the many layers that restrained your free spirit, 0he shri2eled and shi2ering winter months are history, !ay hello to right, cheerful days, !ay hello to the li2eliest of hues, !ay hello to the season of gay a andon, !ay hello to the season of the sun, Life is orn anew, Gnd itIs going to ha2e a last, 5oin the fun, add to the colours of the season and let your hair down, +each out to the world and ecome a part of the cele rations, With the cool new !pring !ummer collection of Monte Carlo, Clothes that reathe, Clothes that wea2e a story, Clothes that let you e free, !o li2e your life to the lees, #ecause now is when all the fetters are ro.en and free of all cares, life lossoms, Gnd this is your chance to catch life un oundT

Monte C$rlo +inter Colle%tion 09

(et ;" loCe <inter@ for it i" the " ring of geni;" Li.e the warmth of the winter sun, 0he closeness with that lo2ed one, 0he comfort of eing secure, $n lo2e with lifeU ;resenting the Monte Carlo winter collection, G delightful collection of pullo2ers, cardigans and @ac.ets, 6esigned to perfection, feel the warmth of pure wool designs, Crafted with care, the Monte Carlo winter collection, <or lo2e is a eautiful winter that ne2er endsU Monte C$rlo. It." the <$! !o; m$=e me feel

Al h$
+omen $re $ mir$%le of 7iCine %ontr$7i%tion" Loo.s that .ill "yes that tempt the sagest hearts "2ery manIs fantasy 0he Glpha womanU godIs own mystery masterpiece, ;resenting the Glpha woman collection from Monte Carlo, G scintillating collection of coats, cardigans and pullo2ers, 6esigned to suit that woman who ta.es chargeU

O;ter<e$r

Ho< glorio;" $ greeting the ";n giCe" the mo;nt$in"H Mother Nature, 0ouch her hori:ons, "xplore the landscapes, $n style, ;resenting the Monte Carlo outerwear collection, Gn exciting new range of @ac.ets, polos and sweatshirts, 0rendy, attracti2e, elegant and classy, G style for e2ery occasion, 6esigned to ma.e you feel one with nature,

Monte C$rlo Tro;"er"

Gt Monte Carlo we offer moreC G perfect timeless loo. which shines you apart from the crowd, G perfect lend of premium fi ers which gi2es the Monte Carlo trouser a uni*ueness of its own, $n the season we present you a complete range of %l$""! %hino"@ e7g! linen"@ remi;m %otton len7" Fio- oli"he7 for $ e$%h "=in fini"h will gi2e an extra smooth feel, 0he en:yme and silicon in these trousers ma.es the fa ric extremely soft ideal and anti crush ma.es you feel eginning the day e2en at the end, G complete gracious range which starts from +s =(1 K +s -?>1, 0his season Monte Carlo has introduced its new OIY RICH +rin=le free Chino" 6tro;"er"), which is high 64; rating (6ura le press) rating ?41 with state of the art resin spray technology treated with cellulose to gi2e extra softness and lustre, #io polished for a soft and luxuriant hand feel anti crush to ma.e the trouser loo. fresh after wearing the whole day, <or sporty loo. there are multi poc.et cargos with different washes, Gnd the Cargo range for men comprises of multi poc.et cargos with detailing of snaps, DelcroIs and :ippers, Garments are treated with ultra en:yme wash and softeners to pro2ide a trendy washed loo. and soft hand to the garment to

+ool ;"e7 in MC

#ody hair of sheep 6iameter of fi ers expressed in microns Lesser the microns, finer is the *uality of wool Other animal hair a2aila le4 camel, angora, cashmere, mohair etc, !ym ol of purity4 woolmar.

RE*IE+ O# (ITERATURE

RE*IE+ O# (ITERATURE
Ste hen /;"h 6'00:8 Commercial orrowers sometimes o2erloo. short4term options for

commercial loans, $n the current recessionary conditions, it is wise to explore all wor.ing capital management options, 0his article will shed some light on shorter4term choices such as short4term commercial mortgages and usiness cash ad2ances, 6ue to misunderstandings a out long4term commercial financing, short4term commercial loans are often not considered properly, Glthough long4term commercial real estate financing options are often appropriate, there are practical short4term usiness financing choices that will profita le for commercial e more wor.a le and orrowers, 0he most critical short4term commercial financing

techni*ues typically include short4term merchant cash ad2ance and credit card processing programs and commercial real estate loan programs, #oth wor.ing capital funding approaches are fre*uently a source of confusion for usiness owners, /eFeh;= (.@ $n7 (. "tole 6'0048 Wor.ing capital is the cash needed to carry on operations during the cash con2ersion cycle, i,e, the days from paying for raw materials to collecting cash from customers, +aw materials and operating supplies must e ought and stored to ensure uninterrupted production, Wages, salaries, utility charges and other incidentals must e paid for con2erting the materials into finished products, Customers must e allowed a credit period that is standard in the usiness, Only at the end of this cycle does cash flow in again, Allen"i;" 6'0048 there will usually e only a few usiness financing sources that are regularly successful at executing the credit card financing and processing, 0here are .ey difficulties to a2oid with a wor.ing capital ad2ance, and selecting an effecti2e funding source is essential to an appropriate usiness cash ad2ance program, G long4term commercial mortgage is appropriate for many usinesses that own commercial property, Commercial property should e financed with an appropriate com ination of short4term and long4term funding, $t is wise to consider long4term #usiness financing of up to ') years when a longer4term commercial real estate loan is feasi le,

&$mFle@ Ri%h$r7 H. 6'0028 Wor.ing capital management (WCM) is a holistic approach to managing capital that can increase a company%s cash flow and operational profits, ut has yet to recei2e widespread acceptance, WCM is unli.e traditional cash management with its emphasis on float and collection and dis ursement programs, WCM addresses the full time4line from raw material to payment, and stri2es to free capital where2er possi le, 5ust4in4time in2entory management is a good example of WCM, WCM runs counter to the standard di2isional lines around which most companies are organi:edO its acceptance may increase, howe2er, as L! usinesses stri2e to ecome more efficient and competiti2e, and as financial professionals grow, learn, and assume greater responsi ilities for their companies% futures, Dittm$r@ A. $n7 -. M$hrt@ '002 Wor.ing capital management is important part in firm financial management decision, Gn optimal wor.ing capital management is expected to etween profita ility and li*uidity contri ute positi2ely to the creation of firm 2alue, 0o reach optimal wor.ing capital management firm manager should control the tradeoff accurately, 0he purpose of this study is to in2estigate the relationship etween wor.ing capital management and firm profita ility, Cash con2ersion cycle is used as measure of wor.ing capital management, 0his study is used panel data of -A(& firm4year for the period of ->>A4 ())A that consist of six different economic sectors which are listed in #ursa Malaysia, 0he coefficient results of ;ooled OL! regression analysis pro2ide a strong negati2e significant relationship etween cash con2ersion cycle and firm profita ility, 0his re2eals that reducing cash con2ersion period results to profita ility increase, 0hus, in purpose to create shareholder 2alue, firm manager should concern on shorten of cash con2ersion cycle till accomplish optimal le2el, /ene7$@ N$n%!@ Eh$ng@ Yilei '005 the current study contri utes to the literature y examining impact of wor.ing capital management on the operating performance and growth of new pu lic companies, 0he study also sheds light on the relationship of wor.ing capital with de t le2el, firm ris., and industry, Lsing a sample of initial pu lic offerings ($;O%s), the study finds a significant positi2e association etween higher le2els of accounts recei2a le and operating performance, 0he study further finds that maintaining control (i,e, lower amounts) o2er le2els

of cash and securities, in2entory, fixed assets, and accounts paya les appears to e associated with higher operating performance, as well, We find that $;O firms which are experiencing unusually high growth tend not to perform as well as those with low to moderate growth, <urther firms which are experiencing high growth tend to hold higher le2els of cash and securities, in2entory, fixed assets, and accounts paya les, 0hese findings tend to suggest that firms are willing to sacrifice performance (accept low or negati2e operating returns) to increase their growth le2els, 0he higher le2el of growth is also associated with higher operating and financial ris., 0he findings of this study suggest that perhaps $;O firms should stay more focused on their operating performance than on maintaining high growth le2els, -$me" Mi%h$el +$hlen 0: $n this paper we re2iew the academic e2idence on earnings management and its implications for accounting standard setters and regulators, We structure our re2iew around *uestions li.ely to e of interest to standard setters, !pecifically, we re2iew the empirical e2idence on which particular accruals are used to manage earnings, the magnitude and fre*uency of any earnings management, and whether earnings management affects resource allocation in the economy, Our re2iew identifies a num er of important opportunities for future research on earnings management,

DJAttilio@ D$Ci7 #. Net wor.ing capital forecasts play a 2ital role in cash flow pro@ections, Care should e ta.en to create accurate pro@ections of net wor.ingcapital, defined as current assets minus current lia ilities, y a2oiding errors in financial data, Gnalysis re2eals that small differences in assetJlia ility reports can cause significant distortions in wor.ing capital forecasts, $n order to achie2e relia le forecasts, it is necessary to adopt a com ination of macro and micro approaches which ha2e een pro2en to produce reasona ly accurate data,

Ne;ng Kim@ K!;ngho Kim 0he three

est macro4economic indicators for (? 2arious an. rate, the three4month L!

industries are identified using ",$, Gltman%s P4score, 0he Gltman%s P4score is used to measure o2erall usiness financial conditions, 0hese are the prime rele2ant predictors for correlations with P4scores, 0reasury #ill rate and the corporate GGG ond rate, 0he three 2aria les are found to e usiness financial conditions since they ha2e highly negati2e

O/-ECTI*ES O# STUDY

O/-ECTI*ES O# STUDY
0o study the awareness a out the rand Monte Carlo, 0o .now the tastes 7 preferences of consumer regarding the style, *uality 7 design of Monte Carlo products, 0o study the rand perceptions for Monte Carlo, 0o analyse the satisfaction le2el of consumers offered y Monte Carlo, 0o .now consumers expectations from Monte Carlo products.

RESEARCH METHODO(O&Y

RESEARCH METHODO(O&Y
0he word +esearch is deri2ed from the Latin word meaning to .now, $t is a systematic and a replica le process which identifies and defines pro lems, within specified findings to contri ute to generali:e a le .nowledge, Methodology can properly refer to the theoretical analysis of the methods appropriate to a field of study or to the ody of methods and principles particular to a ranch of .nowledge, $n this sense, one may spea. of o @ections to the methodology of a geographic sur2ey (that is, o @ections dealing with the appropriateness of the methods used) or of the methodology of modern cogniti2e psychology (that is, the principles and practices that underlie research in the field), $n recent years, howe2er, methodology has een increasingly used, as a pretentious su stitute for method in scientific and technical contexts, 0his means, Epertaining to methodsF, +esearch methodology is a way to systematically sol2e the research pro lems,When we tal. a out research methodology we not only tal. a out research methods ut also a out the logic ehind the method used in the context of our research thatIs why our research results are capa le of eing e2aluated either y researcher himself or y others, 0he purpose of this section is to descri e the methodology carried out to complete the wor.,the methodology plays a dominant role in any research wor., 0he effecti2eness of any research wor. depends upon the correctness of the research methodology, $n my pro@ect wor., the asic criteria of research methodology is to4 <ind out how many people are aware of the rand Monte CarloV What do they thin. a out *uality, design, product range offered y MCV What are their expectations from the randV oundaries, $t employs well designed method to collect the data and analyses the results, $t disseminates the

Re"e$r%h 7e"ign

G research design is an arrangement of conditions for collection 7 analysis of data in a manner that aims to com ine rele2ance to the research purpose with the economy in procedure,$t constitutes the lueprint for collection, measurement 7 analysis of data,

+esearch design is

asically the conceptual structure within which research should

conducted,0his facilitates research to e as efficient yielding gi2ing maximum information,

0he research design used in my research wor. is exploratory 7 descripti2e,

Colle%tion of 7$t$

<or my research study the data has een collected y oth primary 7 secondary means, Prim$r! 7$t$ L has een collected through the structured *uestionnaires which will e filled y 2arious groups of usiness 7 ser2ice class, teenagers, housewi2es, 0he si:e of the *uestionnaires was .ept to the possi le, containing -( *uestions, Se%on7$r! 7$t$ L has een ta.en from pu lished reports, @ournals, maga:ines, newspaper and through internet mainly, Darious .inds of data has een collected y we sites to get the needful information

S$m ling l$n

0he sample plan is designed to carry out the study in different areas of Ludhiana as in order to fulfil the o @ecti2es of the study,0hese areas are li.e Monte carlo showrooms, Westend mall, 9ipps mar.et, ;D+ <lames, Mall road etc,!ome other popular pu lic places ha2e also een chosen for this purpose,

S$m le "i?e
0his includes how many elements of the target population are to e chosen here,$n my case around a out -1) consumers was ta.en for the collection of data from different segments,

S$m le te%hniM;e

$n order to ta.e the sample for the study sample techni*ue selected is random sampling techni*ue,

S$m ling ;nit

$ tried my le2el est to co2er all the sections of the society li.e housewi2es, teenagers, ser2icemen, usiness class etc,Gge group for my sample is upto 1),

#iel7 <or=
Maximum fieldwor. is to get the *uestionnaire filled and get the 2arious information from the we sites, Newspapers, 5ournals, and Maga:ines etc)

S%o e of the "t;7!

0he scope of the study is restricted to the periphery of Ludhiana city,

Signifi%$n%e of the "t;7!

0his study includes the rand perception for Monte Carlo y 2arious consumers,0he research conducted may pro2e to e helpful for the company for @udging their customers in the right way as according to their tastes 7 preferences,

(IMITATIONS
0he limitation of the study is that it is sur2ey of an area, not whole region so we canIt tell a out 2aried tastes 7 demands of all sections of the society, !ur2ey is time consuming,$t demands great manpower that can handle e2ery .ind of indi2idual, !ur2ey is not relia le as sometimes e2en sur2eyors efool on companies when they fill the *uestionnaires themsel2es 7 present authenticity of a person, !ur2ey demands patience, time, hard wor., efficiency, speed, alertness of mind 7 good communication s.ills, +esearch wor. is carried out in Ludhiana only, so the findings may not e applica le to the different other parts of the country ecause of social 7 cultural differences, !ample si:e is 2ery small as compared to the population, 0ime 7 money constraints ha2e also limits, efore their seniors, $t is a *uestion of

ANA(YSIS AND INTERPRETATION

An$l!"i" GInter ret$tion 31-A<$rene"" reg$r7ing the Fr$n7 AMonte C$rloD

Opinion No, of respondents 3

Nes No

1) )

-))3 )

0otal

1)

-))3

Inter ret$tion:
0his ta le clearly indicates that in case of awareness a out the rand EMonte CarloF Out of -1) respondents, -1) are aware of rand as according to my sur2ey,

3'- Ch$nnel" of $<$rene""

So;r%e" 0D commercials Gd2ertisement <riends +elati2es Newspaper Maga:ines #anners 7 hoardings

no. of re" on7ent" ') '? (= -= -1 -? -' ()3 ('3 -&3 --3 -)3 >3 >3

Inter ret$tion:
0a le shows that out of -1) respondents who are aware a out the rand Monte Carlo, (= (-&3) respondents said that they came to .now from friends, ') (()3) from 0,D, Commercials, -1(-)3) from Newspaper, -'()>3) from #anners 7 hoardings, -? ()>3) from Maga:ines, '? (('3) from ad2ertisement, -= (--3) from relati2es,

3)-A<$rene"" reg$r7ing the ro7;%t" of Monte C$rlo

;roduct name 04shirts !hirts 0rousers 5ac.ets Woollen wear 0hermals 0rac. suit Outer wear

No, of respondents -= (> (& -A '1 -> 1

3 -(3 ->3 ->3 --3 ('3 =3 A3 '3

Inter ret$tion:
0a le shows that out of -1) respondents -=(-(3) are aware a out the manufacture of 04shirts, (>(->3) are aware a out shirts, (&(->3) are aware a out trousers, -A(--3) are aware a out 5ac.ets, '1(('3) are aware a out pullo2ers, >(A3) are aware a out 0rac.4suits, --(=3) are aware a out thermals, 1('3) are aware a out outer wear,

3,- A%%e t$Filit! of Monte C$rlo ro7;%t"

Opinions Nes No

No, of respondents -?' =

3 >13 13

Inter ret$tion:
0a le shows that out of -1) respondents, -?' (>13) respondents ha2e purchased 7 = (13) ha2e not purchased EMonte CarloF products,

32. Tren7" of MC ro7;%t"

A<$rene"" S;mmer +inter

No. of re" on7ent" )9 11)

1 '21 921

Inter ret$tion:
0a le shows that out of -1) respondents, --' (=13) are influenced y winter trends 7 '= ((13) are influenced y summer trends of Monte Carlo products,,

35. 3;$lit! of AMonte C$rloD ro7;%t"

Opinions "xcellent Good G2erage #ad

No, of respondents 1= =A -= )

3 '&3 1-3 --3 )3

Inter ret$tion:
0a le shows that out of -1) respondents 1=('&3) gi2e the opinion that the *uality is excellent, =A(1-3) said good, -=(--3) said a2erage and no respondents gi2e ad opinion to EMonte CarloF products,

39- O inion reg$r7ing ";mmer %olle%tion of AMonte C$rloD ro7;%t"

Opinions

No, of respondents

"xcellent Good G2erage #ad

1? A' '' )

'A3 ??3 ()3 )3

Inter ret$tion:
0his ta le clearly depicts that 0a le shows that out of -1) respondents 1?('A3) gi2e the opinion that the summer collection is excellent, A'(??3) said good, ''(()3) said a2erage and no respondents gi2e ad opinion a out the summer collection of EMonte CarloF products,

3:. #$%tor" im $%t F;!ing 7e%i"ion for $ ro7;%t

<actors ;rice #rand name Buality 6esigning Gd2ertising

No, of respondents -& 1( (' (= ')

;ercentage -(3 '13 -13 -&3 ()3

Inter ret$tion:
0his ta le shows that rand name ('13) is the most important factor as according to my sur2ey,-(3 regard price, ('3 upon *uality, -&3 upon design, ()3 on ad2ertising for a product,

34.E> e%t$tion" from Monte C$rlo ro7;%t"

E> e%t$tion" Offers discounts Offers mega sales More dura le products

No. of re" on7ent" A' '> 'A -(

1 ?(3 (A3 (?3 &3

Customer loyalty schemes

Inter ret$tion:
0his ta le shows the expectations of consumers from Monte Carlo products,?(3 expect that more discount offers are to e pro2ided, (A3 expect mega sales, (?3 wants to get more dura le products, &3 wants to get customer loyalty schemes,

310. S$ti"f$%tion leCel F! AMonte C$rloD ro7;%t"

Opinions Nes No

No, of respondents --= ''

3 =&3 ((3

Inter ret$tion:
0his ta le clearly depicts that --'(=&3) are satisfied y the product range ''(((3) are not satisfied with the product range as offered y Monte Carlo products,

311. Per%e tion" reg$r7ing ri%e" of AMonte C$rloD ro7;%t"

Opinions Genuine "xpensi2e O2er priced

No, of respondents &' ?1 ((

3 113 ')3 -13

Inter ret$tion:
0his ta le depicts that &'(113) regard as o2er priced, the prices as genuine, ?1(')3) as expensi2e, (((-13)

#INDIN&S AND CONC(USION

#INDIN&S AND CONC(USION

Customers are aware of the rand EMonte CarloF Customers are satisfied with the *uality 7 design of EMonte CarloF products, 0he most preferred rand of this product is woollen wear, Customers are expecting more discounts on products, !atisfaction le2el is 2ery much higher for EMonte CarloF products, Customers regard prices of EMonte CarloF products as genuine, 0he most important factor that impact for uying decision of a particular product is rand name, Winter products are more accepta le as compared to summer product,

CONC(USION

0he rand Monte Carlo showcased in the sur2ey has earned the trust of consumers glo ally7 internationally, 0he words EChange is a way of life those who will not change will e left ehindF has een the dri2ing force ehind the rand Monte Carlo, $nno2ation is the .eywords that has een associated with the rand since its origin in ->(1, e it in *uality, design or new concept, $t e2o.es a deep rooted trust among the customers and has ecome a household name in woolen wear, $t reaches out 7 pro2ides a choice to e2ery .ind of customer, 0he rand aims at explicit leadership in $ndian mar.et y pro2iding consumers with superior product, etter lifestyle and incompara le satisfaction le2el, $nspite of the competition from oth the international and domestic rands, Monte Carlo en@oys leadership status with the mar.et share more than '&3 this is on account of oth strong distri ution networ. and strategic promotions, Currently the rand is growing at o2er '(3 per annum ,0he company has earned an unparallel reputation for trust and relia ility, My study is only a regional study to measure such a road spectrum of consumer tastes from their opinions, My sur2ey reflects many arenas in which the company has pro2ed its cali er and some arenas where it is still to ma.e a mar., $ am proud that $ had my ##G training under guidance of the est and most trusted rand in the mar.et ,Gny flaw in the report is regretted,

3UESTIONNAIRE

,uest#o%%a#re NAMEA&EADDRESSOCCUPATIONINCOME &ROUP-) Gre you aware of the rand MCV a) Nes ) No () <rom which media did you get to .now a out MCV a) 0D commercials ) Gd2ertisement c) <riends d) +elati2es e) Newspaper f) Maga:ines g) #anners 7 hoardings h) Others ') Gre you aware of oth the product range manufactured y MCV a) !ummer Nes ) Winter Nes No No

?) Which these of products range y MC are you aware ofV a) 04shirts ) !hirts c) 0rousers d) 5ac.et f) Woollen wear

g) 0hermals h) 0rac. suits i) Outer wear @) Others 1) Ha2e you e2er purchased MC productsV a) Nes ) No A) What is your opinion regarding the *uality 7 design of MC productsV a) "xcellent ) Good c) G2erage d) #ad =) What is your opinion regarding the summer collection of MCV a) "xcellent ) Good c) G2erage d) #ad &) Which factors impact your uying decision for a productV a) ;rice ) #rand name c) Buality d) 6esigning e) Gd2ertising >) What is your expectation from MC productsV a) Offer discount ) Offer mega sales

c) More dura le products d) Customer loyalty products -)) Gre you satisfied y the product range offered y MCV a) Nes ) No --) What is your perception regarding the prices offered y MCV a) Genuine ) "xpensi2e c) O2er priced -() $n which sector you thin. impro2ement should e madeV Gi2e suggestionsV

/I/(IO&RAPHY

/I/(IO&RAPHY
;andey and +astogi, N,(->>?), E!tudy of ??(5uly)C-&,-4-&,(Mercer, 6,(->>A), E#rand ;erception Gr itrage,F Oxford Journal, =&(May)C?141' 9othari C,+,(()))), EMar.eting study of rand,F Sage Journal, &>(!eptem er)C'?4 9othari ;, and 9e2inlane 9,(())-), EManagement of ==(5une)C1A4A= #urton, !,(())'),F#rand ;erception analysis,FJournal of advertising research, ?'(5une)C-A(4 -=(, Gendall, ;,(())?),FGn empirical study of #rand ;erceptionF, International journal of market research,'=(5uly)C--(4--> 1A rand perception,F Marketing Management,

randing,F Cambridge journal,

+eF Site"
httpCJJwww,2a4interacti2e,comJin usinessJeditorialJsalesJi tJ randing,html httpCJJwww,emeraldinsight,comJ$nsightJ2iewContent$tem,doO@sessionidW")G?"#)->##A<)G 6#)<#-&)A")>A<"?&Vcontent0ypeWGrticle7hdGctionWln.html7content$dW&1&1?A httpCJJwww,montecarlocollections,comJ httpCJJ angalore,clic.,inJclassifiedsJerror,phpV cmdWredirectLrl7urlW angalore,clic.,inJclassifiedJfor4saleJclothing4 accessoriesJ(&-)>>Jcotton4trousers4flying4machinemonte4carlolee.outons,html httpCJJwww,watertreatment oo.s,comJshopping,asp httpCJJwww,iitd,ac,inJli raryJpu Jpu Xa:,phpVresultpageW&7alphaW#

STUDY O# /RAND PERCEPTIONS #OR MONTE CAR(O

A PRO-ECT REPORT SU/MITTED TO: PUN-A/ TECHNICA( UNI*ERSITY@ -A(ANDHAR IN PARTIA( #U(#I((MENT O# THE RE3UIREMENTS #OR THE DE&REE O# MASTER O# /USINESS ADMINISTRATION 6'010-'01'8 SU/MITTED /Y: SAHI( &ARCHA M/A-I* 10'0,2'0))5

CY/ER STAR IN#OTECH SUNDAR NA&AR@ (UDHIANA.

STUDENT DEC(ARATION

$ H"+"#N 6"CLG+" 0HG0 0H" ;+O5"C0 +";O+0 "N0$0L"6

!L#M$00"6 $N ;G+0$GL <LL<$LLM"N0 O< 0H" +"BL$+"M"N0 <O+ 0H" 6"G+"" O< MASTER O# /USINESS ADMINISTRATION 6M/A8 O< PUN-A/ TECHNICA( UNI*ERSITY@ -A(ANDHAR

$! MN O+$G$NGL WO+9 7 N"D"+ !L#M$00"6 <O+ 0H" GWG+6 O< GNN O0H"+ 6"G+"", 6$;LOMG <O+ O0H"+ !$M$LG+ 0$0L"

!$GNG0L+" !GH$L GG+CHG CN#"+!0G+ $N<O0"CH LL6H$GNG ;0L !LN6"+ NGGG+, LL6H$GNG

CERTI#ICATE I
0his is to certify that the research pro@ect report entitled E STUDY O# /RAND PERCEPTIONS #OR MONTE CAR(OD su mitted for the degree of M#G in the su @ect of Mar.eting (Minor <inance) for the ;un@a 0echnical Lni2ersity, 5alandhar, is a onafide research wor. carried out y !ahil Garcha (Lni2ersity +oll No,-)()?1()''A) under my super2ision and that no part of this research pro@ect report whas een su mitted for any other degree, 0his assistance and help recei2ed during the course of in2estigation ha2e een fully ac.nowledged,

XXXXXXXXXXXXXXXXXXX

Ma@or Gd2isor Mr, 6a2inder !ingh Management <aculty

CERTI#ICATE II

0his is to certify that the research pro@ect entitled ESTUDY O# /RAND PERCEPTIONS #OR MONTE CAR(OD su mitted y !ahil Garcha (Lni2ersity +oll No,-)()?1()''A) to the ;un@a 0echnical Lni2ersity, 5alandhar in the partial fulfillment of M#G in the su @ect of Mar.eting (Minor4<inance) has een appro2ed y the studentIs Gd2isory Committee after an oral examination on the same, in colla oration with an "xternal "xaminer,

XXXXXXXXXXXXXXXXXXXXXXXXXX Ma@or Gd2isor Mr, 6a2inder !ingh Management <aculty

ACKNO+(ED&EMENT
<irst of all $ would li.e to than. the supreme power, the almighty God, who is the one who has always guided me to wor. on the right path of my life, 9nowledge is an endless ocean and one re*uire to e supporting, guiding, inspiring and constructi2ely critici:ing y se2eral specialist, in order ac.nowledged in words, $ express my heartiest than.s to all those who made this study possi le and wish that my feelings of gratitude reached my hearts, $ would ta.e this opportunity to feel pri2ileged and to express my sincere and profound gratitude to all the mem ers for their guidance, 2alua le suggestions and for their great and whole hearted cooperation, $ am than.ful to the pro@ect ad2isor Mr, 6a2inder !ingh for extending me her support and cooperation throughout my research pro@ect, $ would also than. to Dire%tor Sir Mr. Ume"h Sh$rm$ and my faculty mem ers without whom this pro@ect ha2e een a distant reality, $ also extend my heartfelt than.s to my family and well wishers,

SAHI( &ARCHA

PRE#ACE
M#G is the stepping stone to the management carrier and to de2elop good manager is necessary that the theoretical must e supplement with exposure to the real en2ironment, 0heoretical .nowledge @ust pro2ides the ase and itIs not sufficient to produce a goon manager thatIs why are practical .nowledge is needed, 0herefore the research pro@ect is an essential re*uirement for the student of M#G, 0his research pro@ect not only helps the students to utili:e his s.ills properly and learn field realities ut also pro2ides a change to the organi:ation to find out talent among the udding manager is 2ery eginning, $n accordance with re*uirement of M#G course $ ha2e su mitted my final research pro@ect to the topic ESTUDY O# /RAND PERCEPTIONS #OR MONTE CAR(OD.

TA/(E O# CONTENTS
S. NO. -, (, ', ?, 1, A, =, &, >, TOPIC NAME $N0+O6LC0$ON +"D$"W O< L$0"+G0L+" O#5"C0$D"! O< !0L6N +"!"G+CH M"0HO6OLOGN L$M$0G0$ON GNGLN!$! GN6 $N0"+;+"0G0$ON <$N6$NG! GN6 CONCLL!$ON BL"!0$ONNG$+" #$#L$OG+G;HN PA&E NO. -4?) ?-4?? ?14?A ?=411( 1'4A? A14A= A&4==(4='