INTERPRETATION

Keeping in mind the objectives of the study, the survey was being done and following interpretation were being drawn. 1. Have you heard about Privatization in Life Insurance Sector ? Objective :- To know the awareness of Privatization in insurance sector, this question is asked. As there are a number of private insurance companies, which provide a variety of products and services as compared to, nationalized insurance companies. Awareness of Privatization in Insurance sector

Interpretation

The evident from above finding showed that out of 100 respondents, 78 respondents are aware of private companies present in the insurance sector and rest of the respondents i.e., 22 is not aware of private insurance companies.

2.

Have

you

heard

about

Private

Insurance

Company

Reliance life insurance? Objective :- To know the awareness of customer regarding. Reliance life insurance. 4.2 Awareness of Customer Regarding. Reliance life in surance.

Interpretation

The

above

figure

depicts

that

out

of

100

respondents,

75

respondents are aware Reliance life insurance and rests of the respondents i.e., 15 are not aware of Reliance life insurance.

3.

From where did you come to know about Reliance Life Insurance ?

Objective :- To know the media, which helps in promotion of Reliance Life Insurance. As we know in the present era media plays an important role in the promotion of companies. 4.3 Role of Media in the Promotion of Reliance Life Insurance

Interpretation According to above data Electronic Media plays a vital role in the promotion of Reliance Life Insurance. As 56 of the respondents are aware through Electronic Media, 20 through Agents, 10 through Print Media and 14 through other like friends and relatives.

4.

Do you think services provided by Private Sector will be better than Public Sector companies ?

Objective :- To know the priority given by customer to the pr ivate sector over public sector. As we know that more and more customers are moving towards private sector because of better facilities and services provided by private sector.

Priority of Private sector over the public sector.

Interpretation

The above figure depicts that 68 of the total respondents agree that private sector was providing better services as compared to the public sector.

5.

Do you have Insurance Policy ?

Objective :- To know the number of persons who presently have life insurance policy. As most of the persons are very muh concerned about their family and life so cover the risk by an insurance policy. 4.5 No. of persons having insurance policy

Interpretation

The above evident shows that as most of 62 of the total respondents have insurance policy to cover the risk of the life and tax. This shows that most peoples are interested in buying insurance policy.

6.

With which company do you have Insurance Policy ? To known the number of customers dealing with

Objective :-

different insurance companies. As the there are a number of companies providing different products. 4.6 No. of customers dealing with different insurance companies.

Interpretation The above evident shows that out of the total respondents 62 dealing with LIC, which is a public sector insurance company, 18 respondents were dealing with ICICI Pru and HDFC Std. Life respectively, 03 respondents are dealing with Reliance Insurance company.

7.

What according to you are the motives of buying Life Insurance Policy?

Objective :- To know the motive of buying insurance policy. There is always a reason to buy life insurance policy as it protects the insurer from different aspects even after death.

Interpretation

As the above figure showed that most of the respondents buy insurance policy for the purpose of saving tax, 42 respo ndents are in favour of this, 22 respondents gave preference to secure investment, 30 and 06 are with life cover and liquidity respectively.

8.

Do you have any plan to buy Insurance Policy in near future ?

Objective :-

To know the customer preference to buy insurance

policy in near future. 4.8 Preference to buy insurance policy in future

Interpretation

As the above figure depicts that mostly respondents are interested to buy insurance policy in the future. 40 of the total respondents are in favour of this and rest 42 respondents want any insurance.

9.

If you have any plan to buy an Insurance Policy, Which policy would you prefect?

Objective: - To knows the customer preference regarding various insurance plans provided by the insurance companies. 4.9 Preference regarding various insurance plans

Interpretation

As the above evident shows that as most as 32 of the total respondents prefer to invest in endowment plan, 26 prefer to have child plan, 24 prefer to Spl. Endowment Plan and rest 18 cash flow plan.

10.

If you are not taking any insurance policy, please tell us the reasons why?

Objective: - To know the reasons not to buy any insurance plan by the respondents. 4.10 Reasons not to buy any insurance plan

Interpretation

As the evident shows that as most as 35 of the total respondents dont understand the working of the insurance system and nearly 24 of the respondents dont see any benefit with the system, 15 and 26 of the respondents dont want insurance and could not afford respectively.

QUESTIONNAIRE 1. ARE YOU EMPLOYED? YES NO If YES, only then proceed 2. DO YOU HAVE ANY INSURANCE POLICY? YES NO WHICH INSURANCE POLICY DO YOU HAVE? LIFE 4. NON-LIFE BOTH

3.

WHICH COS INSURANCE POLICY YOU PREFER THE MOST? (RANK THEM) a) LIC b) ICICIPRUDENTIAL c) SBI LIFE INSURANCE d) ING VYSYA LIFE e) RELIANCE LIFE INSURANCE f) TATA AIG LIFE g) ANY OTHER ________( Specify)

5.

FOR HOW MANY YEARS DO YOU HAVE INSURANCE POLICY? (Please Tick) a) <5Yrs b) 5-10 Yrs c) 10-15 Yrs d) Any Other______ (Specify)

6.

WHAT DO YOU THINK ARE THE BENEFITS OF INSURANCE COVER? (RANK THEM) a) COVER FUTURE UNCERTAINITY b) TAX DEDUCTIONS c) FUTURE INVESTMENT d) ANY OTHER _________ (Specify)

7.

WHICH FEATURE OF YOUR POLICY ATTRACTED YOU TO BUY IT? (RANK THEM) a) LOW PREMIUM b) LARGER RISK COVERANCE c) MONEY BACK GUARNTEE d) REPUTATION OF COMPANY e) EASY ACCESS TO AGENTS f) ANY OTHER _________ (Specify)

8.

YOUR MONTHLY INCOME? a)<4k b)4k-8k c)8k-12k d)12k-16k e)Other_____(Specify)

9.

DO YOU REALLY THINK INSURANCE POLICY COVER IN TODAYS SCENARIO IS NOT ESSENTIAL?

10.

WHATS YOUR PERCEPTION ABOUT INSURANCE? (RANK THEM) a) A SAVING TOOL b) A TAX SAVING DEVICE c) A TOOL TO PROTECT FUTURE

11.

HOW HAS/WOULD YOU BOUGHT/BUY AN INSURANCE? a) CUSTOMER APPROCHED INSURANCE COs b) INSURANCE COs APPROCHED CUSTOMER

12.

ARE YOU SATISFIED WITH THE POLICY? a) SATISFIED SAVING TOOL b) NOT SATISFIED c) NOT RESPONDING

13.

ARE YOU SATISFIED WITH THE SERVICE AGENT? a) SATISFIED SAVING TOOL b) NOT SATISFIED c) NOT RESPONDING

14

DO YOU PAY TAXES? YES NO

15.

WHERE HAVE YOU INVESTED FOR TAX SAVING? (RANK THEM) a) LIC b) NSC c) BONDS d) PPF e) PF f) EPF

16.WHICH IS THE BEST FORM OF INVESTMENTS? (RANK THEM) a) FIXED ASSETS b) BANK DEPOSITS c) JEWELLERY d) SECURITIES, i.e. Bonds, MFs e) SHARES f) INSURANCE

17. WHAT DO YOU INTENT TO GAIN FROM INVESTMENTS? a) SAVING & RETURNS b) SECURITY c) TAX BENIFITS 18. WHATS THE RIGHT AGE TO BUY INSURANCE? a) AFTER 25 Yrs b) AFTER 35 Yrs c) AFTER 45 Yrs d) ANYTIME

19.HOW WOULD YOU RATE INDIAN INSURANCE COs? a) RIGID PLANS b) NON-USER FRIENDLY c) UNSATISFATORY SREVICES d) NON-AGGRESSIVE e) SATISFACTORY f) GOOD g) VERY GOOD

20. ARE YOU PLANNING FOR NEW INVESTMENTS?

PLANNING

NOT PLANING

21. WOULD YOU GO FOR INSURANCE IF A SERVICE PROVIDER AWAY FROM THE CITY OFFERS BETTER SERVICE & PRODUCTS?

a) YES b) NO c) UNCERTAIN

THANK YOU

NAME:_________________________ ADDRESS:______________________ ______________________________ OCCUPATION:___________________