HERBS ESSENTIAL

‘JAMU’

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REPORT

i. EXECUTIVE SUMMARY

We have selected “Jamu” as our traditional cosmetics product. Jamu is a combination of herbal

remedies and herbal cosmetics and is made out of natural materials, such as parts of plants such

as roots, leaves and bark, and fruit. It is usually bitter but sweetened with honey. Jamu is also

produced in factories by large companies such as Air Mancur, Nyonya Meneer or Djamu Djago,

and sold at various drug stores in sachet packaging. It should be dissolved in hot water first

before drinking. It is also distributed in the form of powder, pills, capsules, and drinking liquid.

People in the island of Bali and Jawa depended on Jamu for their overall inner and outer beauty.

Since it is a traditional product, the packaging and the brand does not appear to be attractive to

the consumer. And so, we have rebranded the product and also transformed it into new

packaging in order for it to appear more attractive.

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ii. SWOT ANALYSIS

 Strength; Jamu is a 2 in 1 product. It benefits us in terms of health and also in terms of

beauty. Moreover, we have plenty of flavor to choose and also with different use. This

will leave the consumers with a lot of choice

 Weaknesses; Our product is in the form of drinking liquids. Therefore, it is certainly not

practical to carry a bottle of Jamu around in consumer’s handbag during work time and

also during travelling.

 Opportunities; Nowadays, it is important for women to take care of their inner and outer

beauty and also their health conditions. Women are also afraid of taking pills which

sometimes will give side effects to the consumer. Therefore, Jamu is guaranteed to be

safe because it contains only herbal remedies.

 Threat; It is obvious that Jamu is a well-known product for its combination of giving

consumer with inner and outer beauty and also the ability to enhance consumer’s health

conditions. Therefore, Jamu is competing vigorously with other organization with

advanced technology.

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iii. Marketing Strategy

 Positioning

Jamu is a traditional product that is well-known to the people from the rural area

to the people who lived in the town. Therefore, we decided to locate our product

into the town and also the rural area. To be more specific, we intended to locate

out product at any supermarket and also grocery store that is located nearby

housing area. It is easy for the households nearby to by our product and consumes

them. We intended to place Herbs Essentials at any grocery store and

supermarket in any area in Malaysia for it to go wide.

 Target market for the cosmetic product

For our cosmetic product which is Jamu, since it can be consumed by the people

at the age of 13 and above, we planned to use concentrated marketing strategies

on targeting the people from teenagers to senior citizens. This is due to the ability

of the product to enhance health and also beauty conditions. We are mainly

targeting female customer but it can also be consume by men. For income-based,

since it is quite affordable, we are mainly targeting people with income from

RM500.00 and above.

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 Product Strategy

o Core benefit of the product

In Indonesia, the habit of taking herbal medicine handed down from parents to

their children. Including caring for the body with a scrub made of spices, the same

source in making herbal drinks. No wonder a young woman fond of herbs due to

its variety of properties. Jamu is able to help in keeping an ideal body shape.

Aside from keeping an ideal body, it can help smoothen our face skin, regain

energy and stamina, increase sexual desire and also beneficial for the treatment of

many diseases from Arthritis to Cancer

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o The attributes of the product

- New brand name;

We decided to do a rebrand from the name "jamu" to "Herbs

Essentials". We chose "Herbs Essentials" because we somehow

believe that the name will appear to be more commercialized

compared to ‘Jamu’ itself. This is to ensure that the consumer will

surely be more convinced on buying our product.

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 New packaging

From this;

To this;

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Our design is exclusively made in order for it to become wide. It is a well-designed packaging that can

assure it to be more commercialized. This new packaging is made out of glass so that it will create an

exclusive design. The color will surely be more attractive compared to the original color.

Interestingly, many key Jamu formulas on how to consume jamu require the addition of a fresh raw egg

yolk (chicken or duck egg) and this has been shown scientifically to enhance the bioavailability of the

main ingredient, Curcumin, by many times due to its creating a fat soluble emulsuion that enables

Curcumin to be made bioavailable to cells throughout the body. Alternately, for those who may not be up

to drinking raw egg yolk then mixing with Virgin Coconut Oil can improve the bio-availability,

antioxidant and anticancer effect as well.

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o Benefit of the product

Herbal Essence gives you the best combination of a cosmetics product and a

herbal product to keep you in shape and healthy. It helps to tighten face pores,

whiten your skin and keep it smooth. Moreover, it also helps you to regain energy

and stamina, increase sexual desire and also beneficial for the treatment of many

diseases from Arthritis to Cancer

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 o Product Line

Herbal Essence consists of 4 flavors with different use.

 PEACH - GALIAN SINGSET

It is in liquid form and it is sweet and a little bit of sour. This herbal medicine can make your skin

tight, appears young, and very good to make a toned body. This herbal medicine is also suitable

to be used by mothers who give birth. It is to rejuvenate body and firming skin.

 BLACKCURRENT – SORGA NIKMAT

It is in liquid form and tastes like blackcurrant. This flavor is able to make you feel young and

stay attractive. It can also prevent Fluor Albus (Keputihan) and bad odor.

 ORANGE – PERAWATAN WANITA

It is in liquid form and tastes like orange which is sour. This is to preserve freshness and care for

the body to keep it in top shape and youthful. It slows down skin aging and wrinkles. Moreover, it

helps in improving blood circulation menstruation (periods) get organized.

 APPLE – KEMPES PERUT

It is in liquid form and tastes sweet like apple. It is a herbal medicine to prevent from excessive fat

and to keep your body in shape, fresh, and to make your face look cheerful.

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Pricing Strategy

We decided to use penetration pricing typically and set low price for our product in hope of

building market share, which is the percentage of sales a company has in the market versus total

sales. The main goal of penetration pricing is to gain lots of customers with low prices and then

use various marketing strategies to retain them. Herbs Essential will only cost you RM7.90 per

bottle which consist of 500ml.

Distribution Strategy

Our company have decided to use disintermediation strategies which occurs when a product or

service producers cut out intermediaries and go directly to final buyers, or when radically new

types of channel intermediaries displace traditional ones. For example, distributing our product to

Guardian or Watson.

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Marketing Communication Strategy

Any paid form of Building good

Public Relations
nonpersonal relations with
presentation and publics by
promotion by an obtaining
identified favorable unpaid
sponsor. For publicity. For
examples, example,
through TV3, sponsoring an
Hitz.FM and also event for charity
Remaja Magazine. purposes.

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 PUBLIC RELATIONS Building good
relations with publics by obtaining favorable
unpaid publicity. For example, sponsoring
an event.

ADVERTISING Any paid

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