Motorola is well-known for its Six Sigma quality control programs and innovations of communication. In 192 . !aul ".
#alvin co-operate Motorola founding company$ t%e #alvin Manufacturing &orporation in 'S(. )%e company first invention is *attery +liminator$ a device for radio receivers installed in automo,iles. In 19-.$ #alvin Manufacturing introduced one of first commercially succesfull car radio. !aul ".#alvin created ,rand name /Motorola0 for t%e company new car radio linking /motor0 1for motorcar2 wit% /ola0 1a suffix used for audio equipment2. )%us t%e Motorola ,rand made /sound in motion0. )%e company c%anged t%e name into Motorola in 1934. Motorola continued to develop %ome entertainment radas. 5uring 196.s$ Motorola consumer increased rapidlly. In 1966$ Motorola designed a new logo- t%e /M0 logo. It features two triangular s%apes curving into a letter /M$0 a sign t%at ,ecame known as t%e 7,atwings7. Motorola expanded its market for wireless communication. *eginning in 19 4$ Motorola ,egan t%e design of I8I5I'M. )%e system is a satellite ,ased$ wireless communications network. )%e development of I8I5I'M will provide customers wit% %ig% quality service at a reasona,le rate. In t%e early 199.s$ Motorola was recogni9ed as a true %ig% performance organi9ation wit% its innovations and socially responsi,le corporate attitude. Indeed$ its organi9ational culture is identified as a source of competitive advantage for t%e firm. Motorola lists its fundamental o,:ective as total customer satisfaction. 7)o serve every customer ,etter t%an our competitors do wit% products and services of excellent value and quality$ and t%ere,y earn continued ent%usiastic trust and support.7 )o maintain t%e %ig%est standards of %onesty$ integrity and et%ics in all aspects of our ,usiness - wit% customers$ suppliers$ employees$ governments and society at large - and to comply wit% t%e laws of eac% country and community in w%ic% t%ey operate. ;rom a proponent of leaders%ip training to a leader in quality control processes$ Motorola %as created an internal climate t%at fosters %ig% standards and a %ig% performance culture. Motorola views itself as family$ and encourages employees to ,alance t%eir work and family responsi,ilities. Motorola pro,lems ,egan in 19 4 w%en t%ey designed I8I5I'M w%ic% required too muc% money to maintain and to develop. Moreover$ Some of Motorola<s additional pro,lems are external$ including a drop in semiconductor sales due to t%e (sian economic crisis$ increased competition in cellular products$ and a decline in pager sales. Motorola is attempting to restructure its operations in com,ination wit% cost cutting measures. (not%er concern for many is t%e presence of &%ris #alvin$ 3 $ as c%ief executive since =anuary$ 1994. 'nlike %is predecessors$ &%ris %as no engineering ,ackground - %e studied marketing at >ort%western and rose t%roug% t%e sales side of t%e ,usiness. ?e intends to ,reak down internal rivalries wit%in t%e company and to create links ,etween Motorola and ot%er tec%nology companies
