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    Creative Strategy MKTG 442: Course Description

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    Shadab Qureshi
    This 3-sentence summary provides the essential information about the course: Creative Strategy MKTG 442 is a spring 2013 course that will expose students to creative strategy principles and processes used in advertising through lectures, class discussions, assignments and a group project where student teams will develop creative strategy and execution for a local organization. The course aims to help students understand consumers, generate insights, think strategically and creatively, and effectively present ideas driven by strategic thinking. Grades will be based on quizzes, individual assignments, a group project, blog participation, and in-class activities.

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    Creative Strategy MKTG 442: Course Description

    Uploaded by

    Shadab Qureshi
    25 views6 pages
    This 3-sentence summary provides the essential information about the course: Creative Strategy MKTG 442 is a spring 2013 course that will expose students to creative strategy principles and processes used in advertising through lectures, class discussions, assignments and a group project where student teams will develop creative strategy and execution for a local organization. The course aims to help students understand consumers, generate insights, think strategically and creatively, and effectively present ideas driven by strategic thinking. Grades will be based on quizzes, individual assignments, a group project, blog participation, and in-class activities.

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    This 3-sentence summary provides the essential information about the course: Creative Strategy MKTG 442 is a spring 2013 course that will expose students to creative strategy principles and processes used in advertising through lectures, class discussions, assignments and a group project where student teams will develop creative strategy and execution for a local organization. The course aims to help students understand consumers, generate insights, think strategically and creatively, and effectively present ideas driven by strategic thinking. Grades will be based on quizzes, individual assignments, a group project, blog participation, and in-class activities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    25 views6 pages

    Creative Strategy MKTG 442: Course Description

    Uploaded by

    Shadab Qureshi
    This 3-sentence summary provides the essential information about the course: Creative Strategy MKTG 442 is a spring 2013 course that will expose students to creative strategy principles and processes used in advertising through lectures, class discussions, assignments and a group project where student teams will develop creative strategy and execution for a local organization. The course aims to help students understand consumers, generate insights, think strategically and creatively, and effectively present ideas driven by strategic thinking. Grades will be based on quizzes, individual assignments, a group project, blog participation, and in-class activities.

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    of 6

    Creative Strategy MKTG 442

    Spring 2013 T/Th 10-11:50 CH 183 CRN 61887 Instructor: Maureen OConnor Office: UCB 486Em i!: !aureeno"#$a%&'(%e'u "hone: )*+-72)-4728 Office hours: T/#/Th 3 p$m$ -5 p$m$

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