The document provides an index and introduction to a study conducted on Frito Lay's new range of savory snacks called Lays launched in India. The objectives of the study were to analyze consumer satisfaction, preferences of flavors, and the success and future prospects of Lays in the market. A survey was conducted in Delhi and Ghaziabad, where respondents filled out a questionnaire about Lays flavors. The data was then collected and analyzed to determine conclusions.
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The document provides an index and introduction to a study conducted on Frito Lay's new range of savory snacks called Lays launched in India. The objectives of the study were to analyze consumer satisfaction, preferences of flavors, and the success and future prospects of Lays in the market. A survey was conducted in Delhi and Ghaziabad, where respondents filled out a questionnaire about Lays flavors. The data was then collected and analyzed to determine conclusions.
The document provides an index and introduction to a study conducted on Frito Lay's new range of savory snacks called Lays launched in India. The objectives of the study were to analyze consumer satisfaction, preferences of flavors, and the success and future prospects of Lays in the market. A survey was conducted in Delhi and Ghaziabad, where respondents filled out a questionnaire about Lays flavors. The data was then collected and analyzed to determine conclusions.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
The document provides an index and introduction to a study conducted on Frito Lay's new range of savory snacks called Lays launched in India. The objectives of the study were to analyze consumer satisfaction, preferences of flavors, and the success and future prospects of Lays in the market. A survey was conducted in Delhi and Ghaziabad, where respondents filled out a questionnaire about Lays flavors. The data was then collected and analyzed to determine conclusions.
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INDEX
S o i 1) 2)
r T c
. o s
n p
INTRODUCTION HISTORY OF lays
3)
STUDY OF SELECTED RESEARCHPROBLEM
4)
QUESTIONNAIRE 5)
ANALYSIS OF DATA 6)
BIBLOGRAPHY
Frito lays The project purports to decipher the satisfaction level as well as the preferences of consumers pertaining to the various flavors of Lays a new range of savory snackslaunched by C. We aim to analyse the success, marketability and future growth prospectsof LAYS. Basically we intend to find out the most popular flavor of LAYS in themarket from our sample. Snacks as such
are a very minor part of the food processingindustry because snacks sample. Snacks as such are sector is largely unorganized. Herewe will also look into the market For this a survey was conducted in Delhi, Ghaziabadwhere respondents were asked to fill a questionnaire. The data was collected andanalyzed to obtain conclusions This report carries an introduction of the company profile,detail of the methodology followed detailed data analysis and the results so obtained withthe variety of graphs along with given.
OBJECTIVES OF THE STUDY
1.To study the snacks industry as a part of food processing industry.2.To study the company profile of FRITO_LAYS Ltd the makers of LAYS3.To study the trends in snacks industry.4.To analyse and interpret the results of sample collected. 5.
To determine the future course of action by Frito lays6.To find conclusions to our project.
INDIAN SNACKS INDUSTRY
Snacks are a part of Consumer Convenience/ Packaged Foods segment. Snack isdescribed as aSmall quantity of food eaten between meals or in place of a meal. Snack food generallycomprises bakery products, ready-toeat mixes, chips, namkeen and other light processedfoods According to the ministry of food processing, the snack food industry is worth Rs100 billion in value and over 4,00,000 tonnes in terms of volume.Though very large and diverse, the snacks industry is dominated by the unorganizedsector According to an Apeda survey almost 1,000 snack items and 300 types of savoriesare sold across India. The branded snacks are sold at least 25% higher than the unbranded products Savory snacks have been a part of Indian food habit, since almost ages. Thoughthere is no particular time for snacks,
normally they are consumed at teatime. The varietyis almost mind-boggling with specialties from all regions, which have gained nationalacceptance industry. he been growing around 10% for the last three years, while the branded segment is growing around 25% per annum to stand at Rs 5,000-Rs 5,500 crore,due to various reasons like Multiplex culture, snacking at home while watching TV, pubsand bars (where they are served free). AC Nielsen's retail audit shows that the large salesvolumes are due to a marked preference for ethnic foods, regional bias towardsindigenous snacks and good value-for-money perception. Of course the branded segmentis much smaller at Rs 2,200 crore, which is what makes it so attractive to foodCompaniesthat are looking at bigger shares and in the branded snacks market, to getdown to basics, Frito Lay commands a share of 45%, followed by Haldirams at 27% andITC at 16%. The lay'sHaldiramITCOthers
rest is divided between a handful of new entrants, wannabes and many regional playersOf the wide range of snacks available, potato chips constitute a sizeable segment of theIndian snack food industry, according to India Info line. The potato chip market isgenerally an unorganized industry. Nearly all potato chip snack products aremanufactured and sold locally. There is also no uniform standard for packaging, as thereis in Europe, the United States and other more developed regions. Many snack foods are
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