NEWCO, INC.

MEMORANDUM OF TERMS
SERIES AA PREFERRED STOCK FINANCING

October 1, 2010

This memorandum summarizes the principal terms proposed by NewCo, Inc, a Delaware
corporation (the “Company”), with respect to a private placement of its Series AA preferred
stock. This term sheet expires on November 1, 2010.

Capitalization

Set forth below is the Company’s current fully diluted capitalization, as adjusted to reflect
the sale of all shares of Series AA preferred stock proposed to be offered in this financing:

Shares Ownership % Type

Founders / Common 800000 60% Common

Stock Option Plan 150000 11.25% Common

TechStars 50000 3.75% Common

Series AA Investors 333333 25% Series AA Preferred

Stock

Total 1333333 100%

Proposed Private Placement

The Company proposes a private placement of shares of Series AA convertible preferred

stock to a limited number of “accredited” investors on the following terms:

Number of Series AA Shares Offered: Up to [333,333] shares.

Price Per Series AA Share: $[1.50] (the “Original Purchase Price”). The Ori-
ginal Purchase Price represents a post-money valu-
ation of $[2,000,000].

Total Amount of Offering: Up to $[500,000], but not less than $[250,000].

Dividends: The holders of the Series AA shall be entitled to

participate pro rata in any dividends paid on the
Common Stock on an as-if-converted basis. Di-

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 vidends are payable only when, as and if declared
by the Board of Directors.

Liquidation Preference: In the event of any liquidation or winding up of the

Company, the holders of Series AA shall be entitled
to receive in preference to the holders of the Com-
mon Stock a per share amount equal to the greater
of: (i) the Original Purchase Price plus any declared
but unpaid dividends or (ii) the amount such holder
would have received had the shares of Preferred
Stock been converted into Common Stock immedi-
ately prior to the liquidation or winding up (the “Li-
quidation Preference”). After the payment of
the Liquidation Preference to the holders of the
Series AA, the remaining assets of the Company
shall be distributed to the holders of the Common
Stock on a pro-rata basis. A consolidation, merger,
acquisition, sale of voting control or sale of all or
substantially all of the assets of the Company in
which the stockholders of the Company do not own
a majority of the outstanding shares of the surviving
corporation shall be deemed to be a liquidation or
winding up for purposes of the Liquidation Prefer-
ence.

Conversion: The holders of the Series AA shall have the right to

convert the Series AA, at any time, into shares of
Common Stock. The initial conversion rate shall be
1:1, subject to adjustment as provided below. The
Series A shall be automatically converted into Com-
mon Stock (i) if the holders of at least a majority of
the outstanding Series AA consent to such conver-
sion or (ii) upon the closing of a firmly underwritten
public offering of shares of Common Stock of the
Company offering with total proceeds to the Com-
pany of not less than fifteen million dollars
($15,000,000) (before deduction of underwriters’
commissions and expenses) (a “Qualified IPO”).

Board of Directors: The size of the Company’s Board of Directors shall

be set at 3. The Board shall initially be comprised of
[Founder Name 1] and [Founder Name 2] as repres-
entatives of the Common Stock, and [Investor Name]
as a representative of the Series AA investors;
provided that such Series AA board seat shall termin-
ate in the event that the Series AA Stockholders do

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 not retain at least 5% of the Company’s capital stock
calculated on an a fully diluted basis.

Conversion Price Adjustments: The conversion price of the Series AA shall be

subject to broad-based weighted average anti-
dilution protection (with customary exceptions) to
reduce dilution in the event that the Company issues
additional equity securities at a purchase price less
than the applicable conversion price.

Voting Rights: The Series AA will vote together with the

Common Stock and not as a separate class except as
specifically provided herein or as otherwise required
by law. Each share of Series AA shall have a number
of votes equal to the number of shares of Common
Stock then issuable upon conversion of such share of
Series AA.

Protective Provisions: The consent of holders of at least a majority of the

Series A shall be required for any amendment to the
Company’s Certificate of Incorporation which ad-
versely affects the rights, preferences or privileges
of the Series A.

Investor Rights: Upon the closing of an additional financing round

pursuant to which the company grants customary
investors rights, the holders of Series AA shares
shall be made parties to any investors rights
agreement (or similar agreement providing for
information, voting, registration, preemptive or
similar rights); provided that, each Series AA
Holder must execute such agreement and be subject
to the terms of such agreement in the same manner
as other investors and such right shall terminate
following the company’s closing of additional
equity investments of more than $750,000 (a
“Qualified Financing”)

Information Rights: The Company shall provide in a reasonable time-

frame to each Investor annual financial statements.

Right of First Refusal: Investors shall have the right in the event the Com-
pany proposes to offer equity securities to any person
(other than securities issued to employees, officers
and directors of the Company, securities issued pur-
suant to a merger or acquisition, securities issued in

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 connection with an equipment leasing or debt finan-
cing, securities issued pursuant to a registration state-
ment, or securities issued in connection with strategic
transactions) to purchase their pro rata portion of such
shares. Each Investor’s pro rata portion shall be cal-
culated by dividing the outstanding shares of Series
AA held by such investor by the total number of
shares outstanding on a fully-diluted basis. Such
right of first refusal will terminate upon a Qualified
IPO or upon an acquisition, merger or consolidation
of the Company and may be waived, modified or ter-
minated on behalf of all Investors by a majority in in-
terest of the Investors. Such right may be terminated,
waived or modified in any manner by a majority of
the Series AA Preferred and shall terminate following
a Qualified Financing.

Expenses: Each party shall pay their own fees and expenses.

The investment shall be made pursuant to a subscription agreement and other documentation
reasonably acceptable to the Company and the investors. The term sheet is not legally binding
on any parties and is subject to the satisfactory completion of due diligence and the execution of
mutually agreed upon definitive documents.

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