SimpleUpdates Pre-Sales Guide

Thank you for considering SimpleUpdates as your website CMS and host. This document has
been made to make the process of planning for a website and the signup process easier. With
this document, you can gather information and complete your website plans.

Planning for your new or updated website:

The initial planning steps need to answer questions like:

Who is the target audience?
What information would visitors most often want?
What website features would assist visitors in finding their interests?

You can also look at what resources you have to share, and categorize this content:
What resources could be shared? (calendars, documents, forms, etc.)
What website features would best assist your visitors to access these resources?

Then you have general design considerations:

What design would be easy on the eye?
Can the site be made easy to understand?
Will the site be easy to maintain?

Keep in mind the general rule: The simpler it is, the more effective it will be.

You may see any number of websites with fancy moving graphics, complex links and shouting
text, but ask yourself, will that really help you present yourself to your visitors?

Below is an outline of 10 steps that go into planning a good website:

1. Strategize
Answer the questions asked at the top of this page, and think about your target audience. The
more you meet the needs of your audience, the better will be your success. In that theme, the
more you know about your audience the better.

2. Think through your Home page

You have 10 seconds to convince visitors that this site is worth exploring further. You only
have one chance at a first impression. Make sure the design creates the desired effect and
also depicts your organization accurately. Make sure the home page delivers on any promise
your external advertising or search engine description makes. Show them at a glance what is
contained on this website so they can plot their own course of investigation. To do this there
are links to each main section of your site.

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 3. Before you design a page, make an outline on paper
Plot out as precisely as possible what information and functionality you will have on each
page. The more you have mapped out your content structure, the easier it will be to create the
site.

4. Make navigation easy for your visitors

Always give the user what they expected when they clicked on the link. It is also helpful to
always show a way home. The history “bread crumbs” are automatic on most all sites, and
they show the visitor where they came from and how to get back there. Confirm your links,
and make sure that each link works as you expect.

5. Design with an open mind

Begin designing only after you have finalized your content information and functionality. Be
open to design changes as you proceed. Making your design flexible will assist you later as
your site may grow and develop.

6. Revise and update your design as needed

Review your site content to make sure everything that you wanted has a place on your site.

7. Quality assurance
This includes copy-editing, a click through of every link, and test of every function. It should
also include, if possible, testing on different browsers and platforms (mac/pc).

8. Search engine listing

Submit your site to the search engines, and consider placing paid ads for your site. Work to
get incoming links from other sites.

9. Analyze and optimize

Evaluate how effective your site is at meeting your goals by asking these questions:
How many visitors does the site have?
Where are they coming from?
Why is that the best source of traffic?
What pages are the most popular and least popular?

10. Repeat
These steps do not represent a one-time activity, but rather a progression which sites repeat,
steadily improving the site.

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Resources

As you prepare to launch into your website creation or redesign, we suggest that you take an
inventory of the resources you have available.

Planning Resources:
• Ask someone who knows. Most people know at least one person who is familiar with
websites. Utilize that knowledge – ask whatever comes to mind. No question is stupid.
The kinds of questions you ask let those in the know understand how best to help you.
(Remember to ask your children. They may be an outstanding resource!)
• Search the Internet for information – it will be difficult to exhaust this resource!
• Take a web design class – most community colleges offer introductory web design
classes that can help you get a good handle on where to begin.

Content Resources:
• Your message – what you want to say is the basis for your website content. It is likely
there are other sites out there that are saying something very similar. Link to those that
are appropriate.
• Your look/personality – consider what you would like people to see and feel when they
first come to your website. What colors, fonts, graphics will make them want to stay on
your site? Visit other websites and make notes of what you really like about them and
what you don't like.
• Use the spell checker! – mispeled txt mayb fun for a jok, but it's not a good idea for
your website.
• Graphics – you may use your own awesome photographs, the graphics of a friend
(with their permission) or purchase them from any number of graphics providers. There
are on line graphics options for every budget.

(Copyrights – be respectful of the rights attached to other people's words and graphics. Verify
you have permission to use an item and give credit for it appropriately.)

Time and Talent Resources:

• Your time and your talent – creating and maintaining a website is a commitment. Make
a careful assessment of your time and abilities for this particular project. Remember, a
website is never finished. It needs regular updating to keep it interesting.
• Friends, co-workers/employees, volunteers – editing a SimpleUpdates website can
easily be divided up so that the responsibility for keeping it up does not have to depend
on any one person. Choose those who have both the time and the talent as well as the
willingness to help.
• SimpleUpdates support staff are qualified to advise and coach you at any stage of your
website design.

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Your Team and Site Goals

Once you have identified your resources, and thought about your target audience, it is
appropriate to bring together your website team. This could be administrators, finance,
content providers and website volunteers. You want to all be on the same game plan related
to your site goals, and the time line you would like to work toward for your site.

Remember, not everything has to be launched at the same time. Segment your website plans
into phases so that you can launch your site, and then continue to build it into a more robust
site with new features as time allows for its expansion.

Communication is key. Be sure you are clear with each other with your mutual expectations,
and who will be responsible for what aspect of the site. When setting up users, give each user
only the access permissions that they need. There is no value, and some risk in making
everyone on your team a website administrator. Plan on having one or two website
administrators, and the rest be editor user level with specific permissions related to the duties
they will perform. Security based on assigned roles is our recommended practice for all users.

Update Your Site Regularly

Keeping the information on your website fresh and up-to-date is key to effective Internet
communication. Have ever revisited a website and discovered that it was the same as it had
been the last time you were there? Have you gone back a third time? A site that is not
regularly maintained is a site that will get much attention.

The frequency with which you update your website should be determined by the audience you
are trying to reach. News sites update constantly. Can you imagine going to the CNN site and
reading yesterday’s news? Churches, schools, clubs, etc. may need to update weekly, while
small businesses and online stores may only need to update when there has been a change
to products or policies.

SimpleUpdates knows that website maintenance is a commitment. If possible, lighten your

load by giving access to specific/limited areas of your website to different people on your
team.

Suggestions for fantastic websites (options included with every SimpleUpdates website):
• Update your site regularly with the graphical editor
• Utilize the Calendar module for your events
• Communicate via the Email Newsletters module
• Share pictures with the Photo Gallery module
• Use RSS Digest, RSS Feeds, and/or Podcasting to share information dynamically

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Domain name

The domain name is a unique name that identifies your website. It is the name that is used to
access your site.

The choice of your domain name needs careful consideration:

• Does the name clearly reflect the message of your website?
• Is the name simple to remember?
• Is the name simple to type?
• Is the name as short as possible?
• What alternatives will work if your first choice is already registered?

Once you have a list of potential domain names, you must register the name you will be
using. When you start the registration procedure you will be alerted whether the name you are
trying to register is available or already registered by someone else.

Choosing a registrar is almost as important as choosing the name. A good reputation is

crucial. We suggest sites that we host on our servers, also register / renew their domain name
through SimpleUpdates. Some of the advantages of using SimpleUpdates for domain name
renewals are: we can directly help you with domain name issues, DNS pointing, we offer
combined billing, live support and renewal notifications. If you prefer to do the registration
work yourself, GoDaddy.com has a good reputation.

Domain names are leased, not owned. When you register you will be asked how many years
you would like to register to use the name. The annual fee will be multiplied by the number of
years you request. At the end of the chosen amount of time, you will have to renew your
domain name or it will become available for someone else to register.

Registering multiple domain names is a good idea. You can have similar names, or the same
name with unique extensions. When you register multiple domain names, you can:
• Protect your brand and online identity from those who may have unsavory purposes.
• Keep others from registering a domain name that draws customers to them instead of
you.
• Enjoy more opportunities to market to — and be listed in — search engines.
• Provide customers more ways to find you when searching the Internet.
• Create distinct advertising strategies that reach different target markets.
• Capture common misspellings of your domain name, instead of sending visitors to an
error page.

Domain name extensions

Each extension is a separate domain name and must be registered as such.
YourDomainName.com, YourDomainName.org, YourDomainName.net are three different
domain names. When registering your domain name it is smart to register these three most
popular extensions whether you intend to use them or simply prevent others from using them.

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There are many additional extensions including (but not limited to):
.info – which is becoming more popular
.mobi – specifically for mobile devices
.biz – which businesses are starting to use
.tv – for sites with video presentations as their main purpose
Numerous extensions that indicate the country you are based in, for example:
.ca – Canada
.us – United States

Domain Name Servers

Each domain name used to access your website must list the Server names where your
website is hosted. Your SimpleUpdates Domain Name Servers are:
• NS.SIMPLEUPDATES.COM
• NS2.SIMPLEUPDATES.COM
• NS3.SIMPLEUPDATES.COM
• NS4.SIMPLEUPDATES.COM

These Name Servers must be set in your domain name registry for each domain name you
are using for website access. If you are holding the name rather than using it, there is no
need to change the default Name Servers.

If you already have a domain name and are switching to a SimpleUpdates website. You may
keep your registry where it is, and switch the domain name servers to SimpleUpdates. Or you
can ask SimpleUpdates to transfer the domain name registry to OpenSRS where
SimpleUpdates will administer the domain name for you.

Warning: NEVER pay a domain name renewal invoice without verifying that it is 1. really an
invoice, and 2. from the registrar your domain name is registered with. Junk mail, appearing
to be domain name renewal invoices are actually attempts to transfer control of a domain
name away from you.

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Choosing a standard template, or ordering a custom design

Using the SimpleUpdates system, you have an unlimited variety of design options available to
you. The SimpleUpdates template engine can accept HTML code, so any design you can
make in HTML will work perfectly in SimpleUpdates. We have standard templates ready for
use, we can customize a standard template, or our designers can create a custom design to
your specifications.

How to Select a Standard Template

On the site sign-up form, under step #3 – Configure Your Website – you will see an
opportunity to select your standard template from the pull down menu. In order to preview
these templates, click on the text link which reads “Click here to choose your template”.
These templates can be easily switched from one to another even after your site has
launched.

Customization of any standard template is available for a small fee, with the cost depending
on the scope of changes. The most common customization involves the swapping out the
standard images in the template with your custom images.

Ordering Artwork for a Custom Design

If you find that none of the standard templates currently available fit your need, then we also
offer Custom Graphic Design Services to assist you in creating a new template from scratch.

We have more help materials on this topic once you decide to pursue a custom design. This
includes a worksheet with questions which when you answer will help us design just the site
you are looking for. Request the Custom Design Guide from support or via our help website:
Help.SimpleUpdates.com.

Custom Design Components (budget around $2,000)

A large consideration in getting a custom website design is to understand the costs involved.
Let's review the usual costs for a baseline. A custom design is a very collaborative product: It
is your sharing with the designer what you would like, and then approving concepts and
revisions to get as close as possible to your ideal.

A custom design provides you:

• Up to 3 hours of consultation. (Initial interview and revision discussions.)
• Two home page designs and matching secondary page designs for you to choose
from.
• You select one of the two, and receive 2 rounds of revisions on the way to a final home
page and secondary page design. (If more concepts are needed, we will re-evaluate
the proposal).
• All together you will have 1 home template, 1 admin template (for logging in and
customizing) and 1 secondary page template.

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The specific elements that are included:
• Up to 10 stock photos incorporated into the design either provided by you or from our
extensive stock photo library. Custom photos or single image purchase from online
stock agency charged at current market price.
• Rollovers included if desired.
• Three feature items if desired.

Once we have a better grasp on the scope of the project, we present a custom proposal. Our
proposal will outline with as much detailed as possible what you will receive for a specified
cost. Typically, our custom designs start out with a base of $2,000. Your project may require
less or more than that amount. Graphic design costs are independent of content migration or
training / support package plans.

Ordering your SimpleUpdates account

You will want to have this information ready as your order your SimpleUpdate account:
• Main web master's contact information
• Who is paying the bill, and credit card information
• Support plan you would like (optional)
• Your site title (this is printed in the header of your site)
• Your domain name (www.example.com)
• Site focus (select from the list to categorize your site)
• Site description (a sentence describing your site)
• Site key words (up to 20 words that characterize your content)
• Your main navigation links (the main sections under your home page)

To place your site order, please visit www.SimpleUpdates.com and click the “Signup” link. If
you have any questions, we look forward to helping. Contact us as is most convenient for you:

SimpleUpdates.com, Inc.
P.O. Box 271
100 West Ferry St.
Berrien Springs, MI 49103

269-247-3687
[email protected]

Welcome to the SimpleUpdates Internet family.

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