This document provides an introduction and overview of a project report on the marketing strategies of the top five watch brands. It acknowledges the support received from professors, colleagues, and friends during the completion of the project. It includes a preface, acknowledgements, contents, and declarations sections as well as outlines the chapters to follow, which will cover objectives, research methodology, market analysis, consumer groups, product profiles, marketing strategies, competitors, data analysis, limitations, and conclusions.
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This document provides an introduction and overview of a project report on the marketing strategies of the top five watch brands. It acknowledges the support received from professors, colleagues, and friends during the completion of the project. It includes a preface, acknowledgements, contents, and declarations sections as well as outlines the chapters to follow, which will cover objectives, research methodology, market analysis, consumer groups, product profiles, marketing strategies, competitors, data analysis, limitations, and conclusions.
This document provides an introduction and overview of a project report on the marketing strategies of the top five watch brands. It acknowledges the support received from professors, colleagues, and friends during the completion of the project. It includes a preface, acknowledgements, contents, and declarations sections as well as outlines the chapters to follow, which will cover objectives, research methodology, market analysis, consumer groups, product profiles, marketing strategies, competitors, data analysis, limitations, and conclusions.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd
This document provides an introduction and overview of a project report on the marketing strategies of the top five watch brands. It acknowledges the support received from professors, colleagues, and friends during the completion of the project. It includes a preface, acknowledgements, contents, and declarations sections as well as outlines the chapters to follow, which will cover objectives, research methodology, market analysis, consumer groups, product profiles, marketing strategies, competitors, data analysis, limitations, and conclusions.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as DOC, PDF, TXT or read online from Scribd
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PREFACE
Marketing should not be looked upon in a vacuum or in isolation. It is an essence taking a view of MARKETING STRATEGIES OF TOP FIVE BRANDS OF WATCH. the whole business organi ation and its ultimate ob!ective concern for marketing must penetrate all areas of the enterprise. Market surve" in toda"#s competitive world is a must for ever" organi ation. $his pro!ect is a stud" of. $he rational behind this particular stud" is to find out the present market scenario of various brands % to find out the corporate need and perception. It was a pleasurable e&perience to conduct a research on behalf of TOP FIVE BRANDS OF WATCH. pertaining to the stud" of the 'atch (ector. Conclusion and there b" recommendation has been arrived at b" proper and !ustified interpretation of the result derived from the above said anal"tical tools and techni)ues.
AC*+,'-E./EME+$ Preparing a pro e!" o# "$i% na"&re i% an ar'&o&% "a%( an' I )a% #or"&na"e eno&g$ "o ge" %&ppor" #ro* a +arge n&*,er o per%on%. I )i%$ "o e-pre%% *. 'eep %en%e o# gra"i"&'e "o a++ "$o%e )$o genero&%+. $e+pe' in %&!!e%%#&+ !o*p+e"ion o# "$i% repor" ,. %$aring "$eir in/a+&a,+e "i*e an' (no)+e'ge. I" i% *. pro&' an' pre/i+e'ge "o e-pre%% *. 'eep regar'% "o Re%pe!"e' 0 Hea' o# Depar"*en" Dr.Pra*e%$ Ga&"a*0 Mi%% S$e)"a Ra p&" 0 Depar"*en" o# B&%ine%% Manage*en" 0 S)a*i Vi/e(anan' 1ni/er%i". Sagar #or a++o)ing *e "o &n'er"a(e "$i% pro e!". I #ee+ e-"re*e+. e-$i+ara"e' "o $a/e !o*p+e"e' "$i% pro e!" &n'er "$e a,+e an' in%piring g&i'an!e o# Mi%% Ri"& K$a"ri S$e ren'ere' *e a++ po%%i,+e $e+p *e g&i'an!e )$i+e re/ie)ing "$e *an&%!rip" in #ina+i%ing "$e repor". I a+%o e-"en' *. 'eep regar'% "o *. "ea!$er% 0 #a*i+. *e*,er% 0 #rien'% an' a++ "$o%e )$o%e en!o&rage*en" $a% in#&%e' !o&rage in *e "o !o*p+e"e "o )or( %&!!e%%#&++..
SAPNA PANDEY MBA IST SEM.
.E-C-ARA$I,+ 01 $2E CA+.I.A$E
Da"e 2
I 'e!+are "$a" "$e pro e!" repor" "i"+e' 3 TOP FIVE BRANDS OF WATCH3 on Mar(e" Seg*en"a"ion i% na. o)n )or( !on'&!"e' &n'er "$e %&per/i%ion o# MISS RIT1 KHATRI Depar"*en" o# B&%ine%% Manage*en" 0 S)a*i Vi/e(anan' 1ni/er%i". Sagar 4M.P.5 To "$e ,e%" o# *. (no)+e'ge "$e repor" 'oe% no" !on"ain an. )or( 0 )$i!$ $a% ,een %&,*i""e' #or "$e a)ar' o# an. 'egree 0 an.)$ere.
(SAPNA PANDEY) MBA IST SEM.
CER$IFICA$E T$e pro e!" repor" "i"+e' 3 MARKETING STRATEGIES OF
TOP FIVE BRANDS OF WATCH 3 ,een prepare' ,. SAPNA
PANDEY MBA IST SEM.0 &n'er "$e g&i'an!e an' %&per/i%ion o# MISS
CONTENTS PREFACE ACKNOWLEDGEMENT CERTIFICATE DECLARATION CHAPTER I INTRODUCTION ABOUT PROJECT AN INSIGHTOF COMPANY HISTORY MISSION AND VISION STANDING POSITION OF COMPANY BRAND VALUE CHAPTER II OBJECTIVE OF THE STUDY CHAPTER III RESEARCH METHODOLOGY CHAPTER IV MARKET ANALYSIS OVERVIEW BRANDS CHAPTER V CONSUMER GROUPS CONSUMER BEHAVIOUR CHAPTER VI PRODUCT PROFILE PLAN FOR PRODUCT MIX PRODUCT RANGE CHAPTER VII MARKETING STRATEGY PRICING POSITION AND DISTRIBUTION PROMOTION CHAPTER VIII ABOUT COMPETITORS COMPETITOR FOR PRODUCT PRICE OF COMPETITOR PRODUCT CHAPTER IX DATA ANALYSISAND INTERPRETATION CHAPTER X LIMITATION CHAPTER XI CONCLUSION & SUGGESTION BIBLIOGRAPHY QUESTIONNAIRE
