The Lost Generation: The Kids Brought Up (Trouxe) To Feel As If They're Failing - From School To TV Shows Like The Apprentice and The X Factor
The Lost Generation: The Kids Brought Up (Trouxe) To Feel As If They're Failing - From School To TV Shows Like The Apprentice and The X Factor
The Lost Generation: The Kids Brought Up (Trouxe) To Feel As If They're Failing - From School To TV Shows Like The Apprentice and The X Factor
is only one way to go. -t is the worst, most stressful ind of pressure. Our fretful culture, in which achievement is only real if it is visible on a league table or a salary slip, often fails to pass on the nac /ability0 of happiness, of growing into your own capabilities and strengths in your own time, without having to deal with /lidar com0 impossible hopes or crushing limitations. 1ever has that strong sense of self been more necessary for professional survival. &he model of business success presented through the media is both ugly and unrealistic. -t starts with a group of unpleasant young people on &he Apprentice trying to do each other down and curry favour with the sour,faced business guru Alan "ugar. -t continues with people trying to set up /estabelecer0 their own businesses being humiliated on 5ragons6 5en. -t ends, by a miraculous process that no one will be able to e'plain, in the annual wet dream of financial triumph that is the "unday &imes 7ich 8ist. Away from business, the traditional middle,class professions politics, the law, medicine are seen increasingly as bastions of privilege, while the media is an ever, shrin ing shar ,pool. &here are, of course, endless entertainment possibilities in the strivings, and more often than not the failures, of those outside the circle of advantage. At the showbusiness end of the scale, the tric is to present success not as something which is the result of wor , application, even passing e'ams, but as a bolt of good fortune, or a sudden flash of talent, which can descend on a luc y person as if they were in a film or story. -t might be competing on &he 9 .actor. -t could be the overnight stardom of a teenage footballer. Or a young coo discovered by a &: chef or a pretty face that appeals to a model agency. &hese dramatic changes of fortune play very well in schools where other, more conventional routes to achievement are scarcely considered. Anyone who has visited a school in a relatively poor area will now that not only do the children dream of fame and instant public success, but their parents play along with the fantasy. After a children6s boo event at a literary festival, a sweet, slightly plump reader of about ** told me that her ambition was one day to be an author or a lawyer. Her only problem was her parents; they were determined that she should be a model. Meanwhile, the world of the unprivileged has become a regular staple of entertainment sometimes a source of guilty humour for those more fortunate. On any night of the wee , you will find a programme e'ploring, in the usual tone of concern, some horror story from the underclass. -t might be obesity, or youth crime, or drun enness, or teenage pregnancy. &he trap of class remains, as $ohn Ma%or points out, but all the same those entering the %ob mar et become consumers. &elevision commercials by ban s, insurance agencies, or large retail outlets, have an
increasingly childish vibe, and have ta en to presenting a gentle, escapist view of the world, with dogs and balloons and smiling grannies. 5own the years, the lottery has e'ploited the despair of those stuc in their lives, with its form of gambling being promoted as a %olly, family activity. #nsurprisingly, boo ma ers and casino websites, beneficiaries of the one boom area of the <ritish economy, place their !any, %olly commercials where they are most li ely to attract the young and vulnerable on comedy and sports channels. -n this year6s 3hristmas commercials for Mar s = "pencer and $ohn 8ewis, the products being sold remain unseen and even the idea of giving presents to others is only hinted at. 2e are in a fairy,tale world of Alice in 2onderland or 5isney6s .antasia. "ociety may give more to the privileged, and professional life might be more brutally selfish than ever, but the image of our society provided by big business is infantilised, a sort of paradise of perfect generosity. <ac in the *>>+s, $ohn Ma%or claimed that his government would herald a new <ritain that was confident and at ease with itself. Many of those born when that promise was made have grown up to be neither confident nor at ease with themselves, and that should be a source of shame.