Marketing Principles

Table of Content
Sl. No. 1. 2. 3. 4. ". Content Introduction of the product Different marketing philosophies Compare and contrast et!een different marketing concepts $ur o%erall%ie! on &et (eference Page no. 1 2-4 "-# ' )
Introduction of product
Product name:- Jet ( Washing Powder ).
It is a concern of *allol group of Companies.+he, ha%e man, products such as.romatic/*ohinoor/Nutric/*amelia/Dentonic/&et/0id,ut etc. .mong them !e choose &et to compare and contrast !ith different marketing concepts.
alue proposition of Jet:- 1Soft on clothes2 . !ission statement:

+o pro%ide ma3imum satisfaction to our consumers and customers !ith high standard of products and ser%ice.
"ifferent mar#eting philosophies

+here are fi%e alternati%e concepts under !hich organi4ations design and carr, out their marketing strategies Production concept. Product concept. Selling concept. 5arketing concept. Social marketing concept.
1. Production concept: +here are some products !hich are preferred , consumers that are !idel, a%aila le and ine3pensi%e.In that situation marketer appl, production concept.6hen a compan, appl,ing production concept the, should focus on high production efficienc,/ lo! costs/ and mass distri ution of products. 7or e3ample/ In 8angladesh/ the market of mo ile phones is mostl, shared , the Chinese companies such as S,mphon,/ 5a3imus/ Sprint etc. +he, ha%e made their product %er, much afforda le and a%aila le in the market.
$. Product concept- +he product concept holds that consumers !ill fa%our products offer the most in 9ualit,/ performance and inno%ati%e features. +he compan, should focus on the design and constant impro%ement of superior products /!ith little input from customers.
+o illustrate/ $to i is one of the est furniture companies in 8angladesh. It mainl, focuses on the 9ualit, of it:s product rather than market share. .lthough it:s product is little more costl, than other compan,:s product $to i tries to satisf, consumer , the 9ualit, of the product. It ne%er compromises to the 9ualit, of product. 7urthermore/ $to i al!a,s tries to ser%e it:s consumer !ith the product of inno%ati%e features. $to i also rings composition tin home furniture. +he %alue proposition of $to i is 16orld Class 7urniture2
%. &elling concept: +he selling concept focuses on e3isting products and hea%, selling. +he aim is to sell !hat the compan, makes rather than making !hat the customer !ants. 6hen selling concept applies the market managers think like this/ 16e ha%e to sell our products aggressi%el,/ ecause consumers !on;t u, enough of them on their o!n.2 +he selling concept is t,picall, practiced !ith unsought goods- those that u,ers do not normall, think of u,ing / such as insurance or funeral plots. 7or instance/ In 8angladesh *e,a cosmetic compan, limited does a large scale selling promotion around the ,ear for selling their product. +hese promotions includes sample product/ free products/ ad%ertisement on media etc.
'. !ar#eting concept: +he marketing concept mainl, focuses on satisf,ing customer needs as a path of profits. +he marketing concept holds that achie%ing organi4ational goals depends on kno!ing the needs and !ants of target markets and deli%ering the desired satisfactions etter than competitors do.
7or e3ample/.rong one of the est fashion houses follo!s marketing concept to make their usiness strateg,. It al!a,s designs its products according to the need of its target consumer. 7urthermore/ In 8angladesh in different cultural occasion .rong designs special dresses and ornaments according to consumers taste. (. &ocial mar#eting concept: +he social 5arketing concept focuses on uilding social and ethical considerations into marketing practices< alancing profits/ consumer satisfaction and pu lic interest. +here are three parts in social marketing concept- 7irst one is compan, !hich !ill get profits / Second one is consumers !ho !ill get the satisfaction and third one is societ, !hich !ill get human !elfare. .s an e3ample/ Dutch 8angla 8ank =imited is one of the !ell kno!n anks in 8angladesh. It ser%es it:s consumer !ith different anking acti%ities. 7urthermore/ it !orks for the societal long term !ell fare as !ell as earning profit. It sponsors different t,pes of educational competition. D88= also gi%es scholarship to rilliant students. 5ore o%er/ it also sponsored the computer la of arts facult, in Dhaka >ni%ersit,. +hus Dutch 8angla 8ank =imited pla,s a %ital role at educational sectors in 8angladesh as !ell as earning profit.
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Compare and contrast between different concepts of mar#eting

Production to Product: Callol ?roup:s &et asicall, don:t follo! the production concept ecause the products are not a%aila le enough to the market and its price is relati%el, high rather than other su stitutes. $n the other hand it focuses on the 9ualit, and performance as !ell !hich follo!s the product concept. Production to &elling: .s &et don:t follo! the production concept !e kno! here !e ha%e selling concept !hich sa,s a out selling , promoting !here &et hardl, sell their product in this !a, and &et is not a unsought product as !ell. Production to !ar#eting: &et !orks for ser%ing the ma3imum satisfaction to their consumers. So first the, find a out the need of their target consumers and then the, !ork to satisf, them , creating proper %alue. Production to &ocietal !ar#eting: Societal 5arketing Concept focus on other stakeholders as !ell as the usiness and its customers. 5ainl, three are considerer here - @compan,:s profit/ consumers satisfaction and the interest of the societ, A.Bet !e ha%e not got an, pro%e done , &et for the !elfare of the societ,. Product to &elling: &et follo!s the product concept , focusing on the products 9ualit,. .s selling concept sa,s that the product !ill e a%aila le e9ual to the demand in the market and useful
fot unsought goods and consumer satisfaction don:t get the priorit, here. +herefore Cet don:t go !ith the selling philosoph,.
Product to !ar#eting: Compan, first determines !hat their target consumer !ants. +hen produces !hat the consumer !ants/ then creating %alue to consumer marketer tr, to satisf, their consumer is the 4est of 5arketing concept that is follo!ed , the &et. Product to &ocietal !ar#eting: In Societal 5arketing concept one more thing has een added that is the social interest. 8ut incase of &et !e don:t found an, e%ent done , &et ,et for our societ, . &elling to !ar#eting: Selling philosoph, is asicall, used for unsought products !here in marketing concept !e think after the needs and !ants of our consumers. .s &et is not a unsought product and it tries to find the needs and !ants of their target consumer then creating a proper %alue the, capture %alues from consumers , creating profits. &elling to &ocietal !ar#eting: In Societal 5arketing philosoph, !e ha%e to ensure the !elfare of the societ, ut &et has not performed an, social acti%it,. So straightl, !e can see that it doesn:t follo! this concept too. !ar#eting to &ocietal !ar#eting:.s &et use to consider a out the need and !ant of their target market ut ,et the, are not concerned for social !elfare , doing an,thing for the societ, and the en%ironment as !ell.
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)ur o*erall *iew on Jet

7rom the discussion a o%e !e ha%e seen the comparison of different 5arketing Philosophies ased on &et. In a !ord !e can sa, that &et mainl, follo!s the 5arketing concept , ser%ing ma3imum satisfaction to the consumer and also Product concept , pro%iding high 9ualit, products in the market as !ell.
+eference 1.Philip kotler/?ar, .rmstrong .Principles of

5arketing/ 13th edition.Prentice Dall.
2.Philip *otler. 5arketing 5anagement- .nal,sis/ Planning/ Implementation/ and Control/ millennium edition. Prentice-Dall/ 2EEE. 3.8ruce 6renn/ Philip *otler---5arketing Fssentials.

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Table of Content

alue proposition of Jet:- 1Soft on clothes2 . !ission statement:

"ifferent mar#eting philosophies

Compare and contrast between different concepts of mar#eting

)ur oerall iew on Jet

+eference 1.Philip kotler/?ar, .rmstrong .Principles of

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