UNIVERSITY DEPARTMENTS

ANNA UNIVERSITY CHENNAI : : CHENNAI 600 025

REGULATIONS - 2009 CURRICULUM I TO IV SEMESTERS (FULL TIME)

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER I C !" N # BA9101 BA9102 BA9103 BA9104 BA910" BA910% BA910& BA910) C $%&" T'()" Statistics for Management Economic Analysis for Business Total Quality Management Organizational Be a!iour #ommunication S$ills Accounting for Management 'egal As(ects of Business Seminar * + Management #once(t T (*) SEMESTER II C !" N # BA9121 BA9122 BA9123 BA9124 BA912" BA912% BA912& BA912) BA9129 C $%&" T'()" O(erations Management ,inancial Management Mar$eting Management -uman .esource Management Management *nformation System A((lie/ O(erations .esearc for Management Business .esearc Met o/s Business A((lication Soft0are Seminar ** + #ontem(orary Management Total L 3 3 4 3 3 3 3 0 0 T 0 0 0 0 0 1 0 0 0 P 0 0 0 0 0 0 0 4 2 C 3 3 4 3 3 4 3 2 1 2% L 3 4 3 3 3 3 3 0 T 1 0 0 0 0 1 0 0 P 0 0 0 0 0 0 0 2 C 4 4 3 3 3 4 3 1 25

SUMMER SEMESTER (6 +EE,S) S1MME. 2.O3E#T 2ro4ect re(ort of t e Summer 2ro4ect is to 5e su5mitte/ 5y t e stu/ents 0it in 30 /ays from t e commencement of t e 3r/ semester6 E!aluation re(ort s oul/ 5e sent to t e #ontroller of E7aminations 5y t e -O8 t roug t e 2rinci(al9 5efore t e last 0or$ing /ay of t e 3r/ semester6

SEMESTER III C !" N # BA9109 BA9110 E1 E2 E3 E4 E" E% BA9111 BA9112 C $%&" T'()" *nternational Business Management Strategic Management Electi!e * Electi!e ** Electi!e *** Electi!e *: Electi!e : Electi!e :* Summer 2ro4ect .e(ort Seminar ***+ Emerging tren/s in Management Total SEMESTER IV C !" N # BA9130 C $%&" T'()" 2ro4ect ;or$ Total L 0 T 0 P 24 C 12 90 L 3 3 3 3 3 3 3 3 0 0 T 0 0 0 0 0 0 0 0 0 0 P 0 0 0 0 0 0 0 0 0 2 C 3 3 3 3 3 3 3 3 2 1 2&

UNIVERSITY DEPARTMENTS
ANNA UNIVERSITY CHENNAI : : CHENNAI 600 025
REGULATIONS - 2009 CURRICULUM I TO VI SEMESTERS (PART TIME)

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER I C !" N # BA9101 BA9102 BA9104 BA910" BA910) C $%&" T'()" Statistics for Management Economic Analysis for Business Organizational Be a!iour #ommunication S$ills Seminar * + Management #once(t Total SEMESTER II C !" N # BA9121 BA9123 BA9124 C $%&" T'()" O(erations Management Mar$eting Management -uman .esource Management L 3 4 3 T 0 0 0 P 0 0 0 C 3 4 3 L 3 4 3 3 0 T 1 0 0 0 0 P 0 0 0 0 2 C 4 4 3 3 1 1"

BA912% BA912& BA912)

A((lie/ O(erations .esearc for Management Business .esearc Met o/s Business A((lication Soft0are Total

3 3 0

1 0 0

0 0 4

4 3 2 19

SEMESTER III C !" N # BA9103 BA910% BA910& BA9109 BA9129 C $%&" T'()" Total Quality Management Accounting for Management 'egal As(ects of Business *nternational Business Management Seminar ** + #ontem(orary Management Total SEMESTER IV C !" N # BA9122 BA912" E1 E2 E3 BA9112 C $%&" T'()" ,inancial Management Management *nformation System Electi!e * Electi!e ** Electi!e *** Seminar *** + Emerging Tren/s in Management Total L 3 3 3 3 3 0 T 0 0 0 0 0 0 P 0 0 0 0 0 2 C 3 3 3 3 3 1 1% L 3 3 3 3 0 T 0 1 0 0 0 P 0 0 0 0 2 C 3 4 3 3 1 14

SUMMER SEMESTER (S'. /""0&) S1MME. 2.O3E#T 2ro4ect re(ort of t e Summer 2ro4ect is to 5e su5mitte/ 5y t e stu/ents 0it in 30 /ays from t e commencement of t e 3r/ semester6 E!aluation re(ort s oul/ 5e sent to t e #ontroller of E7aminations 5y t e -O8 t roug t e 2rinci(al9 5efore t e last 0or$ing /ay of t e 3r/ semester6 SEMESTER V C !" N # BA9110 E4 E" E% BA9111 C $%&" T'()" Strategic Management Electi!e *: Electi!e : Electi!e :* Summer 2ro4ect .e(ort Total L 3 3 3 3 0 T 0 0 0 0 0 P 0 0 0 0 0 C 3 3 3 3 2 14

SEMESTER VI C !" N # BA9130 C $%&" T'()" 2ro4ect ;or$ Total L 0 T 0 P 24 C 12 90

LIST OF ELECTIVES MASTER OF BUSINESS ADMINISTRATION (MBA) C $%&" C !" BA91"1 BA91"2 BA91"3 BA91"4 BA91"" BA91"% BA91"& BA91") BA91"9 BA91%0 BA91%1 BA91%2 BA91%3 BA91%4 BA91%" BA91%% BA91%& C $%&" C !" BA91%) BA91%9 BA91&0 BA91&1 BA91&2 BA91&3 BA91&4 BA91&" C $%&" T'()" MAR,ETING ELECTIVES Bran/ Management .etail Management Ser!ices Mar$eting A/!ertising < Sales 2romotion #onsumer Be a!iour #ustomer .elations i( Management E!ent Mar$eting Mar$eting Metrics A/!ance/ 8ata Analysis FINANCE ELECTIVES Security Analysis an/ 2ortfolio Management Merc ant Ban$ing an/ ,inancial Ser!ices *nternational Tra/e ,inance #or(orate ,inance 8eri!ati!es Management Strategic *n!estment an/ ,inancing 8ecisions .is$ Management an/ *nsurance Micro ,inance C $%&" T'()" HUMAN RESOURCE ELECTIVES Managerial Be a!ior an/ Effecti!eness Entre(reneurs i( 8e!elo(ment Organizational T eory9 8esign < 8e!elo(ment *n/ustrial .elations < 'a5our ;elfare 'a5our 'egislations Strategic -uman .esource Management < 8e!elo(ment Social 2syc ology Stress Management SYSTEMS - ELECTIVES L 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 L T 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 T P 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 P C 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 C

3 3 3 3 3 3 3 3

0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0

3 3 3 3 3 3 3 3

BA91&% BA91&& BA91&) BA91&9 BA91)0 BA91)1 BA91)2 BA91)3 BA91)4 BA91)" BA91)% BA91)& BA91)) BA91)9 BA9190 BA9191 BA9192

8ata5ase Management System E=#ommerce Tec nology an/ Management Enter(rise .esources 2lanning 8ecision Su((ort System an/ *ntelligent Systems Soft0are 2ro4ect an/ Quality Management 8ata Mining an/ 8ata ;are ousing >no0le/ge Management Systems Business *ntelligence Business Mo/elling OPERATIONS ELECTIVES Su((ly # ain Management 'ogistics Management A/!ance/ O(eration Management 2ro/uct 8esign Ser!ices O(erations Management 2ro4ect Management A/!ance/ Maintenance Management .o5ust 8esign

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

NOTE : T ree electi!es from any t0o among t e " area of s(ecialisation are to 5e c osen 5y t e Stu/ents6

SYLLABUS BA9-0STATISTICS FOR MANAGEMENT LT P C 1-02

UNIT I INTRODUCTION TO STATISTICS 3 PROBABILITY -2 Statistics + 8efinition9 Ty(es6 Ty(es of !aria5les + Organising /ata = 8escri(ti!e Measures6 Basic /efinitions an/ rules for (ro5a5ility9 con/itional (ro5a5ility in/e(en/ence of e!ents9 Baye?s t eorem9 an/ ran/om !aria5les9 2ro5a5ility /istri5utions@ Binomial9 2oisson9 1niform an/ Aormal /istri5utions6 UNIT II SAMPLING DISTRIBUTION AND ESTIMATION -2 *ntro/uction to sam(ling /istri5utions9 sam(ling /istri5ution of mean an/ (ro(ortion9 a((lication of central limit t eorem9 sam(ling tec niBues6 Estimation@ 2oint an/ *nter!al estimates for (o(ulation (arameters of large sam(le an/ small sam(les9 /etermining t e sam(le size6 UNIT III TESTING OF HYPOTHESIS -2 -y(ot esis testing@ one sam(le an/ t0o sam(le tests for means an/ (ro(ortions of large sam(les Cz=testD9 one sam(le an/ t0o sam(le tests for means of small sam(les Ct=testD9 ,=test for t0o sam(le stan/ar/ /e!iations6 AAO:A one an/ t0o 0ay + 8esign of e7(eriments6 UNIT IV NON-PARAMETRIC METHODS -2 # i=sBuare test for single sam(le stan/ar/ /e!iation6 # i=sBuare tests for in/e(en/ence of attri5utes an/ goo/ness of fit6 Sign test for (aire/ /ata6 .an$ sum test6 >olmogoro!=Smirno! + test for goo/ness of fit9 com(aring t0o (o(ulations6 Mann + ; itney 1 test an/ >rus$al ;allis test6 One sam(le run test9 ran$ correlation6 UNIT V CORRELATION4 REGRESSION4 INDE5 NUMERS AND TIME SERIES ANALYSIS -2

#orrelation analysis9 estimation of regression line6 Time series analysis@ :ariations in time series9 tren/ analysis9 cyclical !ariations9 seasonal !ariations an/ irregular !ariations6 *n/e7 Aum5ers + 'as(eyre?s9 2aasc e?s an/ ,is er?s */eal in/e76 T (*): 60 TE5T BOO,S 16 26 36 'e!in .6*6 an/ .u5in 86S69 Statistics for Management9 &t e/ition9 2rentice -all of *n/ia 2!t6 't/69 Ae0 8el i9 20016 Sri!atsa!a TA9 S aila4a .ego9 Statistics for Management9 Tata McEra0 -ill9 200)6 Anan/ S arma9 Statistics for Management9 -imalaya 2u5lis ing -ouse9 Secon/ .e!ise/ e/ition9 200)6

36

REFERENCES 16 An/erson 86.69 S0eeney 8636 an/ ;illiams T6A69 Statistics for 5usiness an/ economics9 )t e/ition9 T omson CSout + ;esternD Asia9 Singa(ore9 2002# 26 Aczel A686 an/ Soun/er(an/ian 369 #om(lete Business Statistics9 %t e/ition9 Tata McEra0 + -ill9 20046 2rem S6 Mann9 *ntro/uctory Statistics9 ;iley Stu/ent E/ition9 ,ift E/ition6

BA9-02

ECONOMIC ANALYSIS FOR BUSINESS

Bac$ LT P C 2002

UNIT I INTRODUCTION 6 T e t emes of economics + scarcity an/ efficiency + t ree fun/amental economic (ro5lems + society?s ca(a5ility + 2ro/uction (ossi5ility fronties C22,D + 2ro/ucti!e efficiency :s economic efficiency + economic gro0t < sta5ility + Micro economies an/ Macro economies + t e role of mar$ets an/ go!ernment + 2ositi!e :s negati!e e7ternalities6 UNIT II CONSUMER AND PRODUCER BEHAVIOUR -1 Mar$et + 8eman/ an/ Su((ly + 8eterminants + Mar$et eBuili5rium + elasticity of /eman/ an/ su((ly + consumer 5e a!iour + consumer eBuili5rium + A((roac es to consumer 5e a!iour + 2ro/uction + S ort=run an/ long=run 2ro/uction ,unction + .eturns to scale + economies :s /iseconomies of scale + Analysis of cost + S ort=run an/ long=run cost function + .elation 5et0een 2ro/uction an/ cost function6 UNIT III PRODUCT AND FACTOR MAR,ET -1 2ro/uct mar$et + (erfect an/ im(erfect mar$et + /ifferent mar$et structures + ,irm?s eBuili5rium an/ su((ly + Mar$et efficiency + Economic costs of im(erfect com(etition + factor mar$et + 'an/9 'a5our an/ ca(ital + 8eman/ an/ su((ly + /etermination of factor (rice + *nteraction of (ro/uct an/ factor mar$et + Eeneral eBuili5rium an/ efficiency of com(etiti!e mar$ets6 UNIT IV PERFORMANCE OF AN ECONOMY MACRO ECONOMICS -1 Macro=economic aggregates + circular flo0 of macroeconomic acti!ity + Aational income /etermination + Aggregate /eman/ an/ su((ly + Macroeconomic eBuili5rium + #om(onents of aggregate /eman/ an/ national income + multi(lier effect + 8eman/ si/e management + ,iscal (olicy in t eory6 UNIT V AGGREGATE SUPPLY AND THE ROLE OF MONEY -1 S ort=run an/ 'ong=run su((ly cur!e + 1nem(loyment an/ its im(act + O$un?s la0 + *nflation an/ t e im(act + reasons for inflation + 8eman/ :s Su((ly factors +*nflation :s 1nem(loyement tra/eoff + 2 illi(s cur!e +s ort= run an/ long=run +Su((ly si/e 2olicy an/ management= Money mar$et= 8eman/ an/ su((ly of money + money=mar$et eBuili5rium an/ national income + t e role of monetary (olicy6 T (*): 60 TE5T BOO,S 16 26 36 46 "6 2aul A6 Samuelson an/ ;illiam 86 Aor/ aus9 Economics9 1)t e/ition9 Tata McEra0 -ill9 200"6 ;illiam Boyes an/ Mic ael Mel!in9 Te7t5oo$ of economics9 Biztantra9 200"6 A6 Eregory Man$i09 2rinci(les of Economics9 3r/ e/ition9 T omson learning9 Ae0 8el i9 200&6 .ic ar/ 'i(sey an/ Alee # arystal9 Economics9 11t e/ition9 O7for/ 1ni!ersity 2ress9 Ae0 8el i9 200)6 >arl E6 #ase an/ .ay #6 fair9 2rinci(les of Economics9 %t e/ition9 2earson E/ucation Asia9 Ae0 8el i9 20026 Bac$

BA9-01

TOTAL 8UALITY MANAGEMENT

LT P C 1001

UNIT I INTRODUCTION TO 8UALITY MANAGEMENT 9 8efinitions + TOM frame0or$9 5enefits9 a0areness an/ o5stacles6 Quality + !ision9 mission an/ (olicy statements6 #ustomer ,ocus + customer (erce(tion of Buality9 Translating nee/s into reBuirements9 customer retention6 8imensions of (ro/uct an/ ser!ice Buality6 #ost of Buality6 UNIT II PRINCIPLES AND PHILOSOPHIES OF 8UALITY MANAGEMENT 9 O!er!ie0 of t e contri5utions of 8eming9 3uran #ros5y9 Masaa$i *mai9 ,eigen5aum9 *s i$a0a9 Taguc i tec niBues + intro/uction9 loss function9 (arameter an/ tolerance /esign9 signal to noise ratio6 #once(ts of Quality circle9 3a(anese "S (rinci(les an/ )8 met o/ology6 UNIT III STATISTICAL PROCESS CONTROL AND PROCESS CAPABILITY 9 Meaning an/ significance of statistical (rocess control CS2#D + construction of control c arts for !aria5les an/ attri5ute/6 2rocess ca(a5ility + meaning9 significance an/ measurement + Si7 sigma conce(ts of (rocess ca(a5ility6 .elia5ility conce(ts + /efinitions9 relia5ility in series an/ (arallel9 (ro/uct life c aracteristics cur!e6Total (ro/ucti!e maintenance CTM2D + rele!ance to TQM9 Terotec nology6 Business (rocess re=engineering CB2.D + (rinci(les9 a((lications9 reengineering (rocess9 5enefits an/ limitations6 UNIT IV TOOLS AND TECHNI8UES FOR 8UALITY MANAGEMENT 9 Quality functions /e!elo(ment CQ,8D + Benefits9 :oice of customer9 information organization9 -ouse of Buality C-OQD9 5uil/ing a -OQ9 Q,8 (rocess6 ,ailure mo/e effect analysis C,MEAD + reBuirements of relia5ility9 failure rate9 ,MEA stages9 /esign9 (rocess an/ /ocumentation6 Se!en ol/ CstatisticalD tools6 Se!en ne0 management tools6 Benc mar$ing an/ 2O>A FO>E6 UNIT V 8UALITY SYSTEMS ORGANI9ING AND IMPLEMENTATION 9 *ntro/uction to *SG*SO 9004@2000 + Buality management systems + gui/elines for (erformance im(ro!ements6 Quality Au/its6 TQM culture9 'ea/ers i( + Buality council9 em(loyee in!ol!ement9 moti!ation9 em(o0erment9 recognition an/ re0ar/= *ntro/uction to soft0are Buality6 T (*): 25 TE5T BOO,S 16 26 8ale -6Besterfiel/ et al9 Total Quality Management9 T ir/ e/ition9 2earson E/ucation C,irst *n/ian .e(rints 2004D6 S ri/ ara B at >9 Total Quality Management + Te7t an/ #ases9 -imalaya 2u5lis ing -ouse9 ,irst E/ition 20026

REFERENCES 16 26 36 46 8ouglas #6 Montgomory9 *ntro/uction to Statistical Quality #ontrol9 ;iley Stu/ent E/ition9 4t E/ition9 ;iley *n/ia 2!t 'imite/9 200)6 3ames .6 E!ans an/ ;illiam M6 'in/say9 T e Management an/ #ontrol of Quality9 Si7t E/ition9 T omson9 200"6 2oornima M6# arantimat 9 Total Quality Management9 2earson E/ucation9 ,irst *n/ian .e(rint 20036 *n/ian stan/ar/ + Buality management systems + Eui/elines for (erformance im(ro!ement C,ift .e!isionD9 Bureau of *n/ian stan/ar/s9 Ae0 8el i6 Bac$

BA9-02

ORGANI9ATIONAL BEHAVIOUR

LT P C 1001

UNIT I FOCUS AND PURPOSE 5 8efinition9 nee/ an/ im(ortance of organizational 5e a!iour + Aature an/ sco(e + ,rame 0or$ + Organizational 5e a!iour mo/els6 UNIT II INDIVIDUAL BEHAVIOUR -2 2ersonality + ty(es + ,actors influencing (ersonality + T eories + 'earning + Ty(es of learners + T e learning (rocess + 'earning t eories + Organizational 5e a!iour mo/ification6 Mis5e a!iour + Ty(es + Management *nter!ention6 Emotions = Emotional 'a5our + Emotional *ntelligence + T eories6 Attitu/es + # aracteristics + #om(onents + ,ormation + Measurement= :alues6 2erce(tions + *m(ortance + ,actors influencing (erce(tion + *nter(ersonal (erce(tion= *m(ression Management6 Moti!ation + im(ortance + Ty(es + Effects on 0or$ 5e a!ior6 UNIT III GROUP BEHAVIOUR -0 Organization structure + ,ormation + Erou(s in organizations + *nfluence + Erou( /ynamics + Emergence of informal lea/ers an/ 0or$ing norms + Erou( /ecision ma$ing tec niBues + T"*: ;$')!'<= - *nter(ersonal relations + #ommunication + #ontrol6 UNIT IV LEADERSHIP AND PO+ER 6 Meaning + *m(ortance + 'ea/ers i( styles + T eories + 'ea/ers :s Managers + Sources of (o0er + 2o0er centers + 2o0er an/ 2olitics6 UNIT V DYNAMICS OF ORGANI9ATIONAL BEHAVIOUR -0 Organizational culture an/ climate + ,actors affecting organizational climate + *m(ortance6 3o5 satisfaction + 8eterminants + Measurements + *nfluence on 5e a!ior6 Organizational c ange + *m(ortance + Sta5ility :s # ange + 2roacti!e :s .eaction c ange + t e c ange (rocess + .esistance to c ange + Managing c ange6 Stress + ;or$ Stressors + 2re!ention an/ Management of stress + Balancing 0or$ an/ 'ife6 Organizational /e!elo(ment + # aracteristics + o54ecti!es +6 Organizational effecti!eness T (*): 25 TE5T BOO,S 16 26 Ste( en 26 .o5ins9 Organisational Be a!ior9 2-* 'earning G 2earson E/ucation9 11t e/ition9 200)6 ,re/ 'ut ans9 Organisational Be a!ior9 McEra0 -ill9 11t E/ition9 20016

REFERENCES

-0

1. 2. 3. 4. 5.

Sc ermer orn9 -unt an/ Os5orn9 Organisational 5e a!ior9 3o n ;iley9 9t E/ition9 200)6 1/ai 2aree$9 1n/erstan/ing Organisational Be a!iour9 2n/ E/ition9 O7for/ -ig er E/ucation9 20046 Mc S ane < :on Elino!9 Organisational Be a!iour9 4t E/ition9 Tata Mc Era0 -ill9 200&6 -ellrigal9 Slocum an/ ;oo/man9 Organisational Be a!ior9 #engage 'earning9 11t E/ition 200&6 *!ance!ic 9 >ono(as$e < Ma eson9 Oranisational Be a!iour < Management9 &t e/ition9 Tata McEra0 -ill9 200)6 6 Bac$

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BA9-05 UNIT I

COMMUNICATION S,ILLS COMMUNICATION IN BUSINESS

LT P C 1001 9

Systems a((roac = forms = functions an/ (rinci(les of communication = management an/ communication= communication (atterns = 5arriers to communication = inter(ersonal (erce(tion + S;OT analysis =3o ari ;in/o0 =Transactional Analysis6 UNIT II NON-VERBAL AND INTERCULTURAL COMMUNICATION 9

*m(ortance of non=!er5al communication = (ersonal a((earance = facial e7(ressions= mo!ement= (osture + gestures = eye contact +!oice = 5eliefs an/ customs= 0orl/!ie0 an/ attitu/e6 UNIT III ORAL COMMUNICATION 9

'istening = ty(es an/ 5arriers to listening = s(ea$ing = (lanning an/ au/ience a0areness = (ersuasion= goals = moti!ation an/ ierarc y of nee/s = atten/ing an/ con/ucting inter!ie0s= (artici(ating in /iscussions9 /e5ates = an/ conferences = (resentation s$ills= (aralinguistic features =fluency /e!elo(ment strategies UNIT IV BUSINESS CORRESPONDENCE 9

Business letter = (rinci(les of 5usiness 0riting= memos =e=mails + agen/as= minutes= sales letter= enBuiries= or/ers= letters of com(laint= claims an/ a/4ustments= notice an/ ten/ers= circulars= letters of a((lication an/ rHsumH6 UNIT V BUSINESS PROPOSALS AND REPORTS 9

2ro4ect (ro(osals= c aracteristics an/ structure= 2ro4ect re(orts + ty(es= c aracteristics9= structure=A((raisal re(orts + (erformance a((raisal9 (ro/uct a((raisal= 2rocess an/ mec anics of re(ort 0riting= !isual ai/s= a5stract = e7ecuti!e summary= recommen/ation 0riting= /efinition of terms6 T (*): 25 TE5TBOO,S 16 26 36 46 'esi$ar9 .aymon/ :69 3o n 8 2ettit9 an/ Mary E ,latly'esi$ar?s9 Basic Business #ommunication9 10t e/6 Tata McEra0=-ill9 Ae0 8el i9 200&6 Eerson9 S aran 369 an/ Ste!en M Eerson9 Tec nical ;riting@ 2rocess an/ 2ro/uct6 2earson E/ucation9 Ae0 8el i9 200)6 Mur( y9 -erta9 -er5ert ; -il/e5ran/t9 an/ 3ane 2 T omas9 Effecti!e Business #ommunication6 &t e/6 Tata McEra0=-ill9 Ae0 8el i6 Bo!ee9 #ourtlan/ an/ 3o n : T ill9 Business #ommunication To/ay9 )t e/6 2earson E/ucation9 Ae0 8el i9 200)6

-2

REFERENCES 16 26 36 46 McErat 9 E6 -69 S639Basic Managerial S$ills for All9 )t e/6 2rentice=-all of *n/ia9 Ae0 8el i9 200)6 .aman9 Meena$ s i9 an/ 2ra$as Sing 9 Business #ommunication6 O 1 29 Ae0 8el i9 200)6 Stuart Bonne E69 Marilyn S Saro0 an/ 'aurence Stuart9 *ntegrate/ Business #ommunication in a Elo5al Mar$et 2lace63r/ e/6 3o n ;iley *n/ia9 Ae0 8el i9 200&6 Euffey9 Mary Ellen69 Business #ommunication@ 2rocess an/ 2ro/uct6 3r/ e/6 T omson an/ Sout =0estern9 20046 Bac$

-1

BA9-06 UNIT I

ACCOUNTING FOR MANAGEMENT FINANCIAL ACCOUNTING

LT P C 1-02 91

*ntro/uction to ,inancial9 #ost an/ Management Accounting= Eenerally acce(te/ accounting (rinci(les9 #on!entions an/ #once(ts=Balance s eet an/ relate/ conce(ts= 2rofit an/ 'oss account an/ relate/ conce(ts = *ntro/uction to inflation accounting= *ntro/uction to uman resources accounting6 UNIT II COMPANY ACCOUNTS 91

Meaning of #om(any =Maintenance of Boo$s of Account=Statutory Boo$s= 2rofit or 'oss 2rior to incor(oration= ,inal Accounts of #om(any= Alteration of s are ca(ital= 2referential allotment9 Em(loyees stoc$ o(tion= Buy 5ac$ of securities6 UNIT III ANALYSIS OF FINANCIAL STATEMENTS 91 flo0 Cas (er Accounting 91

Analysis of financial statements + ,inancial ratio analysis9 cas Stan/ar/ 3D an/ fun/s flo0 statement analysis6 UNIT - IV COST ACCOUNTING

#ost Accounts = #lassification of manufacturing costs = Accounting for manufacturing costs6 #ost Accounting Systems@ 3o5 or/er costing = 2rocess costing= Acti!ity Base/ #osting= #osting an/ t e !alue c ain= Target costing= Marginal costing inclu/ing /ecision ma$ing= Bu/getary #ontrol < :ariance Analysis = Stan/ar/ cost system6 UNIT - V ACCOUNTING IN COMPUTERISED ENVIRONMENT 91

Significance of #om(uterise/ Accounting System= #o/ification an/ Erou(ing of Accounts= Maintaining t e ierarc y of le/gers= 2re(ac$age/ Accounting soft0are6 T (*): 25 -5 TE5T BOO,S
1. 2.

M6F6> an < 26>63ain9 Management Accounting9 Tata McEra0 -ill9 20046 .6Aarayanas0amy9 ,inancial Accounting + A managerial (ers(ecti!e9 2-* 'earning9 Ae0 8el i9 200)6

REFERENCES

1. 3an ;illiams9 ,inancial an/ Managerial Accounting + T e 5asis for 5usiness 8ecisions9 13t
e/ition9 Tata McEra0 -ill 2u5lis ers9 200"6

2. -orngren9 Sur/em9 Stratton9 Burgsta ler9 Sc atz5erg9 *ntro/uction to Management

Accounting9 2-* 'earning9 200)6

3. Stice < Stice9 ,inancial Accounting .e(orting an/ Analysis9 &t

'earning9 200)6

e/ition9 #engage

-2

4. 5.

Sing !i Bo/ an0ala9 Management Accounting =Te7t an/ cases9 2-* 'earning9 200)6 As is >6 Battac arya9 *ntro/uction to ,inancial Statement Analysis9 Else!ier9 200&6 Bac$

-5

BA9-07 UNIT I

LEGAL ASPECTS OF BUSINESS MERCANTILE AND COMMERCIAL LA+

LT P C 1001 -5

THE INDIAN CONTRACT ACT -672 Essential of a !ali/ contract9 :oi/ Agreements9 8efinition of contract9 ,ormation of a contract9 (erformance of contracts9 5reac of contract an/ its reme/ies9 Quasi contracts6 THE SALE OF GOODS ACT -910 Sales contract9 Transfer of title an/ ris$ of loss9 Euarantees an/ ;arranties in sales contract9 (erformance of sales contracts9 con/itional sales an/ rig ts of an un(ai/ seller6 NEGOTIABLE INSTRUMENTS ACT -66Aature an/ reBuisites of negotia5le instruments6 Transfer of negotia5le instruments an/ lia5ility of (arties9 enforcement of secon/ary lia5ility9 ol/er in /ue course9 s(ecial rules for # eBue an/ /rafts9 /isc arge of negotia5le instruments6 AGENCY Aature of agency + #reation of agency9 ty(es of agents9 Agent?s aut ority an/ lia5ility of (rinci(al an/ t ir/ (arty@ .ig ts an/ /uties of (rinci(al9 agents an/ T ir/ (arty9 lia5ility of agents torts9 termination of agency6 UNIT II COMPANY LA+ -0

Ma4or (rinci(les + Aature an/ ty(es of com(anies9 ,ormation9 Memoran/um an/ Articles of Association9 2ros(ectus9 2o0er9 /uties an/ lia5ilities of 8irectors9 0in/ing u( of com(anies9 #or(orate Eo!ernance6 UNIT III INDUSTRIAL LA+ 6

An O!er!ie0 of ,actories Act9 2ayment of ;ages Act9 2ayment of Bonus Act9 *n/ustrial 8is(utes Act6 UNIT IV INCOME TA5 ACT AND SALES TA5 ACT 5

#or(orate Ta7 2lanning9 O!er!ie0 of central Sales Ta7 Act 19"% + 8efinitions9 Sco(e9 *nci/ence of #ST9 2ractical issues of #ST9 :alue A//e/ Ta7 + #once(ts9 Sco(e9 Met o/s of :AT #alculation9 2ractical *m(lications of :AT6 UNIT - V CONSUMER PROTECTION ACT AND INTRODUCTION OF CYBER LA+S 7

#onsumer 2rotection Act + #onsumer rig ts9 2roce/ures for #onsumer grei!ances re/ressal9 Ty(es of consumer .e/ressal Mac inaries an/ ,orums9 #y5er c!imes9 *T Act 2000 an/ 20029 #y5er 'a0s9 *ntro/uction of *2. + #o(y rig ts9 Tra/e mar$s9 2atent Act6 T (*): 25 TE5T BOO,S

1. A6 86 >a(oor9 Elements of mercantile 'a09 Sultan # an/ an/ #om(any9 *n/ia9 200%6 2. 26 >6 Eoel9 Business 'a0 for Managers9 Bizentra 2u5lis ers9 *n/ia9 200)6 -6

REFERENCES 16 26 36 46 "6 26 26 S6 Eogna9 Mercantile 'a09 S6 # an/ < #o6 't/69 *n/ia9 ,ourt E/ition9 200)6 8r6 :ino/9 >6 Sing ania9 8irect Ta7es 2lanning an/ Management9 200)6 A$ iles 0ar 2at ac$9 'egal As(ects of Business9 4t E/ition9 Tata McEra0 -ill9 200&6 .ic ar/ Stim9 *ntellectual 2ro(erty= #o(y .ig ts9 Tra/e Mar$s9 an/ 2atents9 #engage 'earning9 200)6 :6 S6 8atey9 Ta7man 2u5lication9 21st E/ition9 200)6 Bac$

-7

BA9-06

SEMINAR I - MANAGEMENT CONCEPTS

LT P C 002-

N (": S($!"<(& A%" E.>"?("! T P%">*%" A<! P%"&"<( O< T >'?& S$=="&("! B") /: 16 26 36 46 "6 %6 &6 )6 Eeneral (rinci(les of Management6 Management 8ecisions + Ma$ing6 8omestic an/ Elo5al 5usiness en!ironment6 Social res(onsi5ility of 5usiness an/ managerial et ics6 :alue=# ain of 5usiness6 #reati!ity an/ Management of inno!ation6 #ustomer focus an/ relations i( management6 Elo5alization of 5usiness an/ international tra/e relations6 #om(etiti!e A/!antage an/ #om(etency6 T e role of Quality in 5usiness6 T (*): 10 Bac$

9.
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BA9-2UNIT I

OPERATIONS MANAGEMENT INTRODUCTION TO PRODUCTION AND OPERATIONS MANAGEMENT

LT P C 1001 9

2ro/uction Systems + Aature9 *m(ortance an/ organizational function6 # aracteristics of Mo/ern 2ro/uction an/ O(erations function6 Organisation of 2ro/uction function6 .ecent Tren/s in 2ro/uction an/ O(erations Management6 .ole of O(erations in Strategic Management6 2ro/uction an/ O(erations strategy + Elements an/ #om(etiti!e 2riorities6 Aature of *nternational O(erations Management6 UNIT II FORECASTING4 CAPACITY AND AGGREGATE PLANNING 9

8eman/ ,orecasting + Aee/9 Ty(es9 O54ecti!es an/ Ste(s6 O!er!ie0 of Qualitati!e an/ Quantitati!e met o/s6 #a(acity 2lanning + 'ong range9 Ty(es9 .oug cut (lan9 #a(acity .eBuirements 2lanning C#.2D9 8e!elo(ing ca(acity alternati!es6 Aggregate 2lanning + A((roac es9 costs9 relations i( to Master 2ro/uction sc e/ule6 O!er!ie0 of M.29 M.2 ** an/ E.2 UNIT III DESIGN OF PRODUCT4 SERVICE AND +OR, SYSTEMS 9

2ro/uct 8esign + *nfluencing factors9 A((roac es9 'egal9 Et ical an/ En!ironmental issues6 2rocess + 2lanning9 Selection9 Strategy9 Ma4or 8ecisions6 Ser!ice O(erations + Ty(es9 Strategies9 Sc e/uling CMulti(le resources an/ cyclical sc e/ulingD6 ;or$ Stu/y + O54ecti!es9 2roce/ure6 Met o/ Stu/y an/ Motion Stu/y6 ;or$ Measurement an/ 2ro/ucti!ity + Measuring 2ro/ucti!ity an/ Met o/s to im(ro!e (ro/ucti!ity6 UNIT IV MATERIALS MANAGEMENT 9

Materials Management + O54ecti!es9 2lanning9 Bu/geting an/ #ontrol6 O!er!ie0 of Materials Management *nformation Systems CMM*SD6 2urc asing + O54ecti!es9 ,unctions9 2olicies9 :en/or rating an/ :alue Analysis6 Stores Management + Aature9 'ayout9 #lassification an/ #o/ing6 *n!entory + O54ecti!es9 #osts an/ control tec niBues6 O!er!ie0 of 3*T6 UNIT V PRO@ECT AND FACILITY PLANNING 9

2ro4ect Management + Sc e/uling Tec niBues9 2E.T9 #2M9 #ras ing #2M net0or$s + Sim(le 2ro5lems6 ,acility 'ocation + T eories9 Ste(s in Selection9 'ocation Mo/els + Sim(le 2ro5lems6 ,acility 'ayout + 2rinci(les9 Ty(es9 2lanning tools an/ tec niBues6 T (*): 25 TE5T BOO,S 16 26 36 As0at a((a > an/ S ri/ ara B at >9 2ro/uction an/ O(erations Management9 -imalaya 2u5lis ing -ouse9 .e!ise/ Secon/ E/ition9 200)6 2annersel!am .9 2ro/uction an/ O(erations Management9 2rentice -all *n/ia9 Secon/ E/ition9 200)6 Aorman Eait er an/ Eregory ,razier9 O(erations Management9 Sout ;estern #engage 'earning9 20026

-9

REFERENCES 16 26 36 46 "6 >anis $a Be/i9 2ro/uction an/ O(erations Management9 O7for/ 1ni!ersity 2ress9 20046 .ussel an/ Taylor9 O(erations Management9 ;iley9 ,ift E/ition9 200%6 # ary S6 A9 2ro/uction an/ O(erations Management9 Tata McEra0 -ill9 T ir/ E/ition9 200)6 # ase 3aco5s9 ABuilano < Agar0al69 O(erations Management9 Tata McEra0 -ill9 200%6 Ma a/e!an B9 O(erations Management T eory an/ (ractice9 2earson E/ucation9 200&6 Bac$

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BA9-22 UNIT I

FINANCIAL MANAGEMENT FOUNDATIONS OF FINANCE:

LT P C 1001 9

,inancial management + An o!er!ie0= Time !alue of money= *ntro/uction to t e conce(t of ris$ an/ return of a single asset an/ of a (ortfolio= :aluation of 5on/s an/ s ares=O(tion !aluation6 UNIT II INVESTMENT DECISIONS: 9

#a(ital Bu/geting@ 2rinci(les an/ tec niBues = Aature of ca(ital 5u/geting= */entifying rele!ant cas flo0s = E!aluation Tec niBues@ 2ay5ac$9 Accounting rate of return9 Aet 2resent :alue9 *nternal .ate of .eturn9 2rofita5ility *n/e7 = #om(arison of 8#, tec niBues = 2ro4ect selection un/er ca(ital rationing = *nflation an/ ca(ital 5u/geting = #once(t an/ measurement of cost of ca(ital = S(ecific cost an/ o!erall cost of ca(ital UNIT III FINANCING AND DIVIDEND DECISION: 9 ,inancial an/ o(erating le!erage = ca(ital structure = #ost of ca(ital an/ !aluation = /esigning ca(ital structure6 8i!i/en/ (olicy = As(ects of /i!i/en/ (olicy = (ractical consi/eration = forms of /i!i/en/ (olicy = forms of /i!i/en/s = s are s(lits6 UNIT IV +OR,ING CAPITAL MANAGEMENT: 9

2rinci(les of 0or$ing ca(ital@ #once(ts9 Aee/s9 8eterminants9 issues an/ estimation of 0or$ing ca(ital = Accounts .ecei!a5les Management an/ factoring = *n!entory management = #as management = ;or$ing ca(ital finance @ Tra/e cre/it9 Ban$ finance an/ #ommercial (a(er6 UNIT V LONG TERM SOURCES OF FINANCE: 9

*n/ian ca(ital an/ stoc$ mar$et9 Ae0 issues mar$et 'ong term finance@ S ares9 /e5entures an/ term loans9 lease9 ire (urc ase9 !enture ca(ital financing9 2ri!ate EBuity6 T (*): 25 TE5T BOO,S 16 26 M6F6 > an an/ 26>63ain ,inancial management9 Te7t9 2ro5lems an/ cases Tata McEra0 -ill9 "t e/ition9 200)6 *6 M6 2an/ey ,inancial Management9 :i$as 2u5lis ing -ouse 2!t6 't/69 )t e/ition9 200&6

REFERENCES 16 As0at 8amo/aran9 #or(orate ,inance T eory an/ (ractice9 3o n ;iley < Sons9 200)6 2. 3ames #6 :an orne +,un/amentals of ,inancial Management+ 2-* 'earning9 11t E/ition9 200)6 3. Brig am9 E r ar/t9 ,inancial Management T eory an/ 2ractice9 11t e/ition9 #engage 'earning 200)6 4. 2rasanna # an/ra9 ,inancial Management9 &t e/ition9 Tata McEra0 -ill9 200)6 5. Sri!atsa!a9 Mis ra9 ,inancial Management9 O7for/ 1ni!ersity 2ress9 200)6 Bac$

2-

BA9-21 UNIT I

MAR,ETING MANAGEMENT INTRODUCTION

LT P C 2002 -2

Mar$eting + 8efinitions = #once(tual frame 0or$ + Mar$eting en!ironment @ *nternal an/ E7ternal = Mar$eting interface 0it ot er functional areas + 2ro/uction9 ,inance9 -uman .elations Management9 *nformation System6 Mar$eting in glo5al en!ironment + 2ros(ects an/ # allenges6 UNIT II MAR,ETING STRATEGY -2

Mar$eting strategy formulations + >ey 8ri!ers of Mar$eting Strategies = Strategies for *n/ustrial Mar$eting + #onsumer Mar$eting ++ Ser!ices mar$eting + #om(etitor analysis = Analysis of consumer an/ in/ustrial mar$ets + Strategic Mar$eting Mi7 com(onents6 U<'( III MAR,ETING MI5 DECISIONS -2

2ro/uct (lanning an/ /e!elo(ment + 2ro/uct life cycle + Ae0 (ro/uct 8e!elo(ment an/ Management + Mar$et Segmentation + Targeting an/ 2ositioning + # annel Management + A/!ertising an/ sales (romotions + 2ricing O54ecti!es9 2olicies an/ met o/s6 UNIT IV BUYER BEHAVIOUR -2

1n/erstan/ing in/ustrial an/ in/i!i/ual 5uyer 5e a!ior = *nfluencing factors + Buyer Be a!iour Mo/els + Online 5uyer 5e a!iour = Buil/ing an/ measuring customer satisfaction + #ustomer relations i(s management + #ustomer acBuisition9 .etaining9 8efection6 UNIT V MAR,ETING RESEARCH 3 TRENDS IN MAR,ETING -2

Mar$eting *nformation System + .esearc 2rocess + #once(ts an/ a((lications @ 2ro/uct + A/!ertising + 2romotion + #onsumer Be a!iour + .etail researc + #ustomer /ri!en organizations = #ause relate/ mar$eting = Et ics in mar$eting +Online mar$eting tren/s6 T (*): 60 TE5T BOO,S

1. 2 ili( >ortler an/ >e!in 'ane9 Mar$eting Management9 2-* 13t E/ition9 200) 2. 2aul Baisen et al9 Mar$eting9 O7for/ 1ni!ersity 2ress9 200)6
REFERENCES 1. Mic eal .6#zin$ota < Masaa$i >ota5e9 Mar$eting Management9 :i$as T omson 'earning9 20006 2. 8uglas9368arym(le9 Mar$eting Management9 3o n ;iley < Sons9 200)6 3. AAE9 Mar$eting successfully= A 2rofessional 2ers(ecti!e9 Macmillan 200)6 4. Boy/ ;al$er9 Mar$eting Management9 McEra0 -ill9 20026 5. 8al!ym(le9 Mar$eting Management9 ;iley *n/ia 2!t 't/9 200)6 %6 >eit ,let er9 Mar$eting Management an/ *nformation Tec nology9 2rentice -all9

1998.
Bac$

22

21

BA9-22 UNIT I

HUMAN RESOURCE MANAGEMENT PERCEPTIVE IN HUMAN RESOURCE MANAGEMENT

LT P C 1001 5

E!olution of uman resource management + T e im(ortance of t e uman factor + O54ecti!es of uman resource management + *nclusi!e gro0t an/ affirmati!e action =.ole of uman resource manager + -uman resource (olicies + #om(uter a((lications in uman resource management + -uman resource accounting an/ au/it6 UNIT II THE CONCEPT OF BEST FIT EMPLOYEE 6

*m(ortance of -uman .esource 2lanning + ,orecasting uman resource reBuirement + *nternal an/ E7ternal sources6 Selection (rocess screening + Tests = :ali/ation + *nter!ie0 = Me/ical e7amination + .ecruitment intro/uction + *m(ortance + 2ractices + Socialization 5enefits6 UNIT III TRAINING AND E5ECUTIVE DEVELOPMENT -0

Ty(es of training met o/s (ur(ose 5enefits resistance6 E7ecuti!e /e!elo(ment (rogrammes + #ommon (ractices = Benefits + Self /e!elo(ment + >no0le/ge management6 UNIT IV SUSTAINING EMPLOYEE INTEREST -2

#om(ensation (lan + .e0ar/ + Moti!ation + T eories of moti!ation + #areer management + 8e!elo(ment of mentor + 2rotHgH relations i(s6 UNIT V PERFORMANCE EVALUATION AND CONTROL PROCESS -0

Met o/ of (erformance e!aluation + ,ee/5ac$ + *n/ustry (ractices6 2romotion9 8emotion9 Transfer an/ Se(aration + *m(lication of 4o5 c ange6 T e control (rocess + *m(ortance + Met o/s + .eBuirement of effecti!e control systems grie!ances + #auses + *m(lications + .e/ressal met o/s6 T (*): 25

TE5T BOO, 16 26 8ecenzo an/ .o55ins9 -uman .esource Management9 ;iley9 )t E/ition9 200&6 8essler -uman .esource Management9 2earson E/ucation 'imite/9 200&

REFERENCES 16 Mamoria #6B6 an/ Mamoria S6 2ersonnel Management9 -imalaya 2u5lis ing #om(any9 200& 2. Berna/in 9 -uman .esource Management 9Tata Mcgra0 -ill 9%t e/ition 200%6 36 Eugence Mc$enna an/ Aic Beac 9 -uman .esource Management9 2earson 'imite/9 200&6 46 ;ayne #ascio9 Managing -uman .esource9 McEra0 -ill9 200&6

E/ucation

22

"6 *!ance!ic 9 -uman .esource Management9 McEra0 -ill 20026 Bac$

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BA9-25 UNIT I

MANAGEMENT INFORMATION SYSTEMS INTRODUCTION

LT P C 1001 9

8ata9 *nformation9 *ntelligence9 *nformation Tec nology9 *nformation System9 e!olution9 ty(es 5ase/ on functions an/ ierarc y9 System Analyst + .ole9 ,unctions6 UNIT II SYSTEMS ANALYSIS AND DESIGN 9

S8'#9 SS'#9 Systems Analysis an/ System 8esign9 Tools + 8,8 + E. + O54ect mo/eling9 8BMS + .8BMS + OO8BMS6 UNIT III INFORMATION SYSTEM 9

,inancial9 Mar$eting9 2ersonnel9 2ro/uction9 Materials *nformation System9 8SS9 E*S9 >MS9 E*S9 *nternational *nformation System6 UNIT IV SECURITY AND CONTROL 9

Security9 Testing9 Error /etection9 #ontrols9 *S :ulnera5ility9 #om(uter #rimes9 Securing t e ;e59 *ntranets an/ ;ireless Aet0or$s9 Soft0are Au/it9 Et ics in *T6 UNIT V NE+ IT INITIATIVES 9

e= 5usiness9 e=go!ernance9 E.29 S#M9 e=#.M9 8ata0are ousing an/ 8ata Mining9 Business *ntelligence9 2er!asi!e #om(uting9 #MM6 T (*): 25 TE5T BOO,S 16 .o5ert Sc ult eis an/ Mary Summer9 Management *nformation Systems + T e Managers :ie09 Tata McEra0 -ill9 200)6 26 >ennet #6 'au/on an/ 3ane 2rice 'au/on9 Management *nformation Systems + Managing t e /igital firm9 2-* 'earning G 2earson E/ucation9 2-*9 Asia9 20026 REFERENCES 16 Eor/on 8a!is9 Management *nformation System @ #once(tual ,oun/ations9 Structure an/ 8e!elo(ment9 Tata McEra0 -ill9 20006 26 -aag9 #ummings an/ Mc #u55rey9 Management *nformation Systems for t e *nformation Age9 McEra0 -ill9 200"6 36 Tur5an9 Mc'ean an/ ;et er5e9 *nformation Tec nology for Management + Transforming Organisations in t e 8igital Economy9 3o n ;iley9 200&6 46 .aymon/ Mc'eo/ an/ 3r6 Eeorge 26 Sc ell9 Management *nformation Systems9 2earson E/ucation9 200&6 "6 3ames O Brien9 Management *nformation Systems + Managing *nformation Tec nology in t e E=5usiness enter(rise9 Tata McEra0 -ill9 20026 %6 #orey Sc ou an/ 8an S oema$er9 *nformation Assurance for t e Enter(rise + A .oa/ma( to *nformation Security9 Tata McEra0 -ill9 200&6 &6 ,re/eric$ Eallegor9 San/ra Senft9 8aniel 26 Manson an/ #arol Eonzales9 *nformation Tec nology #ontrol an/ Au/it9 Auer5ac 2u5lications9 200&6

26

Bac$

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BA9-26 UNIT I

APPLIED OPERATIONS RESEARCH FOR MANAGEMENT INTRODUCTION TO LINEAR PROGRAMMING (LP)

LT P C 10-2 -2

*ntro/uction to a((lications of o(erations researc in functional areas of management6 'inear 2rogramming=formulation9 solution 5y gra( ical an/ sim(le7 met o/s C2rimal = 2enalty9 T0o 2 aseD9 S(ecial cases6 8ual sim(le7 met o/6 2rinci(les of 8uality6 Sensiti!ity Analysis6 UNIT II LINEAR PROGRAMMING E5TENSIONS -2

Trans(ortation Mo/els CMinimising an/ Ma7imising #asesD + Balance/ an/ un5alance/ cases + *nitial Basic feasi5le solution 5y A=; #orner .ule9 'east cost an/ :ogel?s a((ro7imation met o/s6 # ec$ for o(timality6 Solution 5y MO8* G Ste((ing Stone met o/6 #ases of /egeneracy6 Trans i(ment Mo/els6 Assignment Mo/els CMinimising an/ Ma7imising #asesD + Balance/ an/ 1n5alance/ #ases6 Solution 5y -ungarian an/ Branc an/ Boun/ Algorit ms6 Tra!elling Salesman (ro5lem6 #re0 Assignment Mo/els6 UNIT III INTEGER LINEAR PROGRAMMING AND GAME THEORY -2

Solution to (ure an/ mi7e/ integer (rogramming (ro5lem 5y Branc an/ Boun/ an/ cutting (lane algorit ms6 Eame T eory=T0o (erson Iero sum games=Sa//le (oint9 8ominance .ule9 #on!e7 'inear #om5ination CA!eragesD9 met o/s of matrices9 gra( ical an/ '2 solutions6 UNIT IV INVENTORY MODELS4 SIMULATION AND DECISION THEORY -2

*n!entory Mo/els + EOQ an/ EBQ Mo/els C;it an/ 0it out s ortagesD9 Quantity 8iscount Mo/els6 8ecision ma$ing un/er ris$ + 8ecision trees + 8ecision ma$ing un/er uncertainty6 A((lication of simulation tec niBues for /ecision ma$ing6 UNIT V 8UEUING THEORY AND REPLACEMENT MODELS -2

Queuing T eory = single an/ Multi=c annel mo/els + infinite num5er of customers an/ infinite calling source6 .e(lacement Mo/els=*n/i!i/uals re(lacement Mo/els C;it an/ 0it out time !alue of moneyD + Erou( .e(lacement Mo/els6 T (*): 60 TE5T BOO,S 16 26 2aneersel!am .69 O(erations .esearc 9 2rentice -all of *n/ia9 ,ourt 2rint9 200)6 Aatara4an AM9 Balasu5ramani 2 an/ Tamilarasi A9 O(erations .esearc 9 2earson E/ucation9 ,irst *n/ian .e(rint9 200"6

26

36

-am/y A Ta a9 *ntro/uction to O(erations .esearc 9 2rentice -all *n/ia9 Se!ent E/ition9 T ir/ *n/ian .e(rint 20046

REFERENCES 16 26 36 46 "6 San$ara *yer 29 O(erations .esearc 9 Tata Mcgra0 -ill9 200)6 ,re/eric$ < Mar$ -illier9 *ntro/uction to Management Science + A Mo/eling an/ case stu/ies a((roac 0it s(rea/s eets9 Tata Mcgra0 -ill9 200"6 Eu(ta 26>9 -ira 86S9 2ro5lem in O(erations .esearc 9 S6# an/ an/ #o9 200&6 >ala!at y S9 O(erations .esearc 9 Secon/ E/ition9 :i$as 2u5lis ing -ouse9 20046 .ic ar/ Broson 9 Eo!in/asamy < Aaac imut u 9 O(erations .esearc 9 Sc aum?s outline series9 ** E/ition9 20006 Bac$

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BA9-27 UNIT I

BUSINESS RESEARCH METHODS INTRODUCTION

LT P C 1001 9

Business .esearc + 8efinition an/ Significance + t e researc (rocess + Ty(es of .esearc + E7(loratory an/ causal .esearc + T eoretical an/ em(irical .esearc + #ross +Sectional an/ time + series .esearc + .esearc Buestions G 2ro5lems + .esearc o54ecti!es + .esearc y(ot eses + c aracteristics + .esearc in an e!olutionary (ers(ecti!e + t e role of t eory in researc 6 UNIT II RESEARCH DESIGN AND MEASUREMENT 9

.esearc /esign + 8efinition + ty(es of researc /esign + e7(loratory an/ causal researc /esign + 8escri(ti!e an/ e7(erimental /esign + /ifferent ty(es of e7(erimental /esign + :ali/ity of fin/ings + internal an/ e7ternal !ali/ity + :aria5les in .esearc + Measurement an/ scaling + 8ifferent scales + #onstruction of instrument + :ali/ity an/ .elia5ility of instrument6 UNIT III DATA COLLECTION 9

Ty(es of /ata + 2rimary :s Secon/ary /ata + Met o/s of (rimary /ata collection + Sur!ey :s O5ser!ation + E7(eriments + #onstruction of Buestionaire an/ instrument + :ali/ation of Buestionaire + Sam(ling (lan + Sam(le size + /eterminants o(timal sam(le size + sam(ling tec niBues + 2ro5a5ility :s Aon+(ro5a5ility sam(ling met o/s6 UNIT IV DATA PREPARATION AND ANALYSIS 9

8ata 2re(aration + e/iting + #o/ing +8ata entry + :ali/ity of /ata + Qualitati!e :s Quantitati!e /ata analyses + Bi!ariate an/ Multi!ariate statistical tec niBues + ,actor analysis + 8iscriminant analysis + cluster analysis + multi(le regression an/ correlation + multi/imensional scaling + A((lication of statistical soft0are for /ata analysis6 UNIT V REPORT DESIGN4 +RITING AND ETHICS IN BUSINESS RESEARCH 9

.esearc re(ort + 8ifferent ty(es + #ontents of re(ort + nee/ of e7ecuti!e summary + c a(terization + contents of c a(ter + re(ort 0riting + t e role of au/ience + rea/a5ility + com(re ension + tone + final (roof + re(ort format + title of t e re(ort + et ics in researc + et ical 5e a!iour of researc + su54ecti!ity an/ o54ecti!ity in researc 6 T (*): 25 TE5T BOO,S 16 26 36 46 8onal/ .6 #oo(er an/ 2amela S6 Sc in/ler9 Business .esearc met o/s 99t E/ition9 Tata Mc Era0 -ill9 200%6 Alan Bryman an/ Emma Bell9 Business .esearc met o/s9 O7for/ 1ni!ersity 2ress9 Ae0 8el i9 200)6 1ma Se$aran9 .esearc met o/s for Business9 ;iley *n/ia9 Ae0 8el i9 200%6 >6 A6 >ris nas0amy9 A((a *yer Si!a$umar an/ M6 Mat ira4an9 Management .esearc Met o/ology9 2earson E/ucation9 Ae0 8el i9 200%6 Bac$

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BA9-26 UNIT I

BUSINESS APPLICATION SOFT+ARE OFFICE MANAGEMENT

LT P C 0022 -2

E7ercises to familiarize ;or/9 S(rea/s eet9 2resentation an/ ;e5 (u5lis ing (ac$ages + E=Mail + :i/eo #onferencing + *ntro/uction to -TM'6 UNIT II FUNCTIONAL MANAGEMENT -6

16 ,inancial An/ Accounting Management@ *ntro/uction to accounting (ac$ages + e7ercises on creating9 altering an/ /is(laying + 'e/gers an/ :ouc ers *n!entory management + 2ayroll + .e(orts using any one financial accounting (ac$age6 26 O(erations Management @ E7ercises on o(erational /ecision ma$ing + mo/els using (ac$ages = linear (rogramming9 assignment mo/els6

3. 2ro4ect management
,amiliarize t e (ro4ect (lanning9 sc e/uling an/ trac$ing 0it management (ac$ages6 UNIT III SOFT+ARE DEVELOPMENT AND INTEGRATION su((ort of t e (ro4ect -5

8ata5ase@ E7ercises on /ata5ase creation9 mani(ulation an/ transactions using Buery languages6 *n(ut an/ Out(ut 8esign@ E7ercises on *GO /esign + simulating 5asic calculator o(erations using any front en/ (ac$ages6 *ntegration@ 8esigning an a((lication an/ integrating /ata5ase an/ front en/6 UNIT IV ADVANCED STATISTICAL SOFT+ARE -5

E7ercises to use researc /ata an/ analyze using !arious statistical met o/s Clearne/ in statistics management courseD using any of t e statistical (ac$ages6 *ntro/uction an/ an/s on e7(erience 0it freely /o0nloa/a5le /ata mining an/ Business *ntelligence (ac$ages6 T (*): 60 REFERENCES

1. 2. 3. 4.

#om/e79#om(uter an/ ,unctional Accounting 0it Tally 9609 8reamtec 2ress9 :i$as Eu(ta 200)6 S er/ian 3 #oa$es9 'yn/all Stee/9 2eta 8izi/ic9 S2SS 1360 for 0in/o0s9 ;iley *n/ia9 8el i 200%6 Eary ;6 -ansen an/ 3ames :6 -ansen9 8ata5ase Management an/ 8esign9 2rentice -all9 200% .o5ert -6 'a0son9 Strategic O(erations Management9 :i$as 2u5lis ing -ouse9 ,irst *n/ian .e(rint9 200%6

1-

"6 %6 &6

8.

#lements an/ Ei/o9 Effecti!e 2ro4ect Management9 T omson9 200)6 8a!i/ Eeorge an/ 2aul Mallery9 S2SS for 0in/o0s9 Ste( 5y ste(= A sim(le gui/e an/ reference9 200)6 #ar!er an/ Aas 9 8oing analysis 0it S2SS :er 149 #engage 'earning9 200)6 8e5ora Morley an/ # arles S 2ar$er9 1n/erstan/ing com(uters to/ay an/ tomorro09 11t e/ition9 T omson9 200)6 Bac$

12

BA9-29

SEMINAR II - CONTEMPORARY MANAGEMENT

LT P C 002-

N (": F )) /'<= I& TA" L'&( OB T >'?& S$=="&("! F % P%">*%*(' < A<! P%"&"<(*(' < BC S($!"<(&# 1. #ulture an/ Management6 2. Emotional intelligence an/ Management6 3. *nformation systems an/ Management functions6 4. *nternet mar$eting6 5. .etail Management 6. -. accounting an/ au/it6 7. .e(utation management 8. Bran/ Buil/ing an/ Management6 9. Benc Mar$ing6 10. Si7 sigma6 T (*): 10

Bac$

11

BA9-09

INTERNATIONAL BUSINESS MANAGEMENT

LT P C 1001 6

UNIT I

INTRODUCTION

*nternational Business +8efinition + *nternationalizing 5usiness=A/!antages +factors causing glo5alization of 5usiness= international 5usiness en!ironment + country attracti!eness +2olitical9 economic an/ cultural en!ironment + 2rotection :s li5eralization of glo5al 5usiness en!ironment6 UNIT II INTERNATIONAL TRADE AND INVESTMENT --

2romotion of glo5al 5usiness + t e role of EATTG;TO + multilateral tra/e negotiation an/ agreements + :*** < *J9 roun/ /iscussions an/ agreements + # allenges for glo5al 5usiness + glo5al tra/e an/ in!estment + t eories of international tra/e an/ t eories of international in!estment + Aee/ for glo5al com(etiti!eness + .egional tra/e 5loc$ + Ty(es + A/!antages an/ /isa/!antages + .TBs across t e glo5e + 5rief istory6 UNIT III INTERNATIONAL STRATEGIC MANAGEMENT --

Strategic com(ulsions=Stan/ar/ization :s 8ifferentiation + Strategic o(tions + Elo5al (ortfolio management= glo5al entry strategy + /ifferent forms of international 5usiness + a/!antages= organizational issues of international 5usiness + organizational structures + controlling of international 5usiness + a((roac es to control + (erformance of glo5al 5usiness= (erformance e!aluation system6 UNIT IV PRODUCTION4 MAR,ETING4 FINANCIAL AND HUMAN RESOURCE MANAGEMENT OF GLOBAL BUSINESS --

Elo5al (ro/uction +'ocation +scale of o(erations= cost of (ro/uction + Ma$e or Buy /ecisions + glo5al su((ly c ain issues + Quality consi/erations= Elo5alization of mar$ets9 mar$eting strategy + # allenges in (ro/uct /e!elo(ment 9 (ricing9 (ro/uction an/ c annel management= *n!estment /ecisions + economic= 2olitical ris$ + sources of fun/= e7c ange +rate ris$ an/ management + strategic orientation + selection of e7(atriare managers= Training an/ /e!elo(ment + com(ensation6 UNIT V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS MANAGEMENT 6

8isa/!antages of international 5usiness + #onflict in international 5usiness= Sources an/ ty(es of conflict + #onflict resolutions + Aegotiation + t e role of international agencies +Et ical issues in international 5usiness + Et ical /ecision=ma$ing6 T (*): 25 TE5T BOO,S 16 # arles ;6*6 -ill an/ Arun >umar 3ain9 *nternational Business9 %t e/ition9 Tata Mc Era0 -ill9 20096

12

26 36 46 "6 %6

3o n 86 8aniels an/ 'ee -6 .a/e5aug 9 *nternational Business9 2earson E/ucation Asia9 Ae0 8el i9 20006 >6 As0at a((a9 *nternational Business9 Tata Mc Era0 -ill9 200)6 Mic ael .6 #zin$ota9 *l$$a A6 .on$ainen an/ Mic ael -6 Moffet9 *nternational Business9 T omson9 Bangalore9 200"6 Ara!in/ :6 2 ata$9 .a5i S6 B agat an/ .oger 36 >as la$9 *nternational Management9 Tata Mc Era0 -ill9 200%6 O/e/ S en$ar an/ Faong 'uo9 *nternational Business9 3o n ;iley *nc9 Aoi/a9 20046 Bac$

15

BA9--0 UNIT- I

STRATEGIC MANAGEMENT STRATEGY AND PROCESS

LT P C 1001 9

#once(tual frame0or$ for strategic management9 t e #once(t of Strategy an/ t e Strategy ,ormation 2rocess + Sta$e ol/ers in 5usiness + :ision9 Mission an/ 2ur(ose + Business /efinition9 O54ecti!es an/ Eoals = #or(orate Eo!ernance an/ Social res(onsi5ility=case stu/y6 UNIT II COMPETITIVE ADVANTAGE 9

E7ternal En!ironment = 2orter?s ,i!e ,orces Mo/el=Strategic Erou(s #om(etiti!e # anges /uring *n/ustry E!olution=Elo5alisation an/ *n/ustry Structure = Aational #onte7t an/ #om(etiti!e a/!antage .esources= #a(a5ilities an/ com(etencies+core com(etencies='o0 cost an/ /ifferentiation Eeneric Buil/ing Bloc$s of #om(etiti!e A/!antage= 8istincti!e #om(etencies=.esources an/ #a(a5ilities /ura5ility of com(etiti!e A/!antage= A!oi/ing failures an/ sustaining com(etiti!e a/!antage=#ase stu/y6 UNIT - III STRATEGIES -0

T e generic strategic alternati!es + Sta5ility9 E7(ansion9 .etrenc ment an/ #om5ination strategies = Business le!el strategy= Strategy in t e Elo5al En!ironment=#or(orate Strategy= :ertical *ntegration=8i!ersification an/ Strategic Alliances= Buil/ing an/ .estructuring t e cor(oration= Strategic analysis an/ c oice = En!ironmental T reat an/ O((ortunity 2rofile CETO2D = Organizational #a(a5ility 2rofile = Strategic A/!antage 2rofile = #or(orate 2ortfolio Analysis = S;OT Analysis = EA2 Analysis = Mc >inseyKs &s ,rame0or$ = EE 9 #ell Mo/el = 8istincti!e com(etiti!eness = Selection of matri7 = Balance Score #ar/=case stu/y6 UNIT IV STRATEGY IMPLEMENTATION 3 EVALUATION 9

T e im(lementation (rocess9 .esource allocation9 8esigning organisational structure=8esigning Strategic #ontrol Systems= Matc ing structure an/ control to strategy=*m(lementing Strategic c ange=2olitics=2o0er an/ #onflict=Tec niBues of strategic e!aluation < control=case stu/y6 UNIT V OTHER STRATEGIC ISSUES 6 2rofit organisations6 Ae0

Managing Tec nology an/ *nno!ation= Strategic issues for Aon Business Mo/els an/ strategies for *nternet Economy=case stu/y

T (*): 25 TE5T BOO,S T omas '6 ; eelen9 368a!i/ -unger an/ >ris .angara4an9 Strategic Management an/ Business (olicy9 2earson E/ucation69 200% # arles ;6'6-ill < Earet .63ones9 Strategic Management T eory9 An *ntegrate/ a((roac 9 Biztantra9 ;iley *n/ia9 200&6 Az ar >azmi9 Strategic Management < Business 2olicy9 Tata McEra0 -ill9 T ir/ E/ition9 200)6

16

REFERENCES

1. 2. 3. 4. 5. 6. 7. 8.

,re/6.68a!i/9 Strategic Management an/ cases9 2-* 'earning9 200)6 1(en/ra -ac ru 9 Strategic Management conce(ts < cases 9 E7cel Boo$s9 200%6 A/riau -A5er5erg an/ Alison .ie(le9 8trategic Management T eory < A((lication9 O7for/ 1ni!ersity 2ress9 200)6 Arnol/o #6-a7 an/ Aic olas S6 Ma4luf9 T e Strategy #once(t an/ 2rocess + A 2ragmatic A((roac 9 2earson E/ucation9 Secon/ E/ition9 200"6 -ar!ar/ Business .e!ie09 Business 2olicy + (art * < **9 -ar!ar/ Business Sc ool6 Saloner an/ S e(ar/9 2o/olny9 Strategic Management9 3o n ;iley9 20016 'a0erence E6 -re5inia$9 Ma$ing strategy 0or$9 2earson9 200"6 Eu(ta9 Eolla$ota an/ Srini!asan9 Business 2olicy an/ Strategic Management + #once(ts an/ A((lication9 2rentice -all of *n/ia9 200"6 Bac$

17

BA9--2

SEMINAR III EMERGING TRENDS IN MANAGEMENT

LT P C 002-

N (": F )) /'<= '& (A" )'&( B ( >'?& &$=="&("! B % >%">*%*(' < *<! >%"&"<(*(' < ;C &($!"<(&# 16 26 36 46 "6 %6 &6 )6 96 106 >no0le/ge Systems an/ Management6 -olistic Mar$eting6 ,inancial Engineering6 *ntegrate/ Mar$eting communications6 *nternational -. issues6 *nternational logistics an/ Su((ly # ain Management6 #or(orate Eo!ernance6 Economic an/ Business *ntelligence6 #y5er 'a0s6 *ntellectual (ro(erty .ig ts an/ glo5al 5usiness6 T (*): 10 Bac$

16

BA9-5UNIT I

MAR,ETING ELECTIVES BRAND MANAGEMENT INTRODUCTION

LT P C 1001 6

Basics 1n/erstan/ing of Bran/s + 8efinitions = Bran/ing #once(ts + ,unctions of Bran/ = Significance of Bran/s + 8ifferent Ty(es of Bran/s + #o 5ran/ing + Store 5ran/s6 UNIT II BRAND STRATEGIES -0

Strategic Bran/ Management (rocess + Buil/ing a strong 5ran/ + Bran/ (ositioning + Esta5lis ing Bran/ !alues + Bran/ !ision + Bran/ Elements + Bran/ing for Elo5al Mar$ets + #om(eting 0it foreign 5ran/s6 UNIT III BRAND COMMUNICATIONS 6

Bran/ image Buil/ing + Bran/ 'oyalty (rogrammes + Bran/ 2romotion Met o/s + .ole of Bran/ am5assa/ors9 cele5raties + On line Bran/ 2romotions66 UNIT IV BRAND E5TENSION 9

Bran/ A/o(tion 2ractices + 8ifferent ty(e of 5ran/ e7tension + ,actors influencing 8ecision for e7tension + .e=5ran/ing an/ re=launc ing6 UNIT V BRAND PERFORMANCE -0

Measuring Bran/ 2erformance + Bran/ EBuity Management = Elo5al Bran/ing strategies = Bran/ Au/it + Bran/ EBuity Measurement + Bran/ 'e!erage = .ole of Bran/ Managers+ Bran/ing c allenges < o((ortunities + #ase Stu/ies6 T (*): 25 TE5T BOO,S

1.
26

Mat e09 Bran/ Management + Te7t < cases9 MacMillan9 200)6 >e!in 'ane >eller9 Strategic Bran/ Management@ Buil/ing9 Measuring an/ Managing9 2rentice -all9 3r/ E/ition9 200&6 REFERENCES

1. 2. 3. 4. 5.

Ty5oust an/ >otter9 >ellogg on Bran/ing9 ;iley9 200) 'an Batey9 Asain Bran/ing + A Ereat 0ay to fly9 2-*9 Singa(ore9 20026 2aul Tme(oal9 Bran/ing in Asia9 3o n ;illy9 20006 .ames >umar9 Managing *n/ian Bran/s9 :i$as 2u5lication9 *n/ia9 20026 3ag/ee( >a(oor9 Bran/e79 Biztranza9 *n/ia9 200"

19

Bac$

20

BA9-52 UNIT I

RETAIL MANAGEMENT INTRODUCTION

LT P C 1001 9

An o!er!ie0 of Elo5al .etailing + # allenges an/ o((ortunities + .etail tren/s in *n/ia + Socio economic an/ tec nological *nfluences on retail management + Eo!ernment of *n/ia (olicy im(lications on retails6 UNIT II RETAIL FORMATS 9

Organize/ an/ unorganize/ formats + 8ifferent organize/ retail formats + # aracteristics of eac format + Emerging tren/s in retail formats + MA#Ks role in organize/ retail formats6 UNIT III RETAILING DECISIONS 9

# oice of retail locations = internal an/ e7ternal atmos( erics + 2ositioning of retail s o(s + Buil/ing retail store *mage = .etail ser!ice Buality management + .etail Su((ly # ain Management + .etail 2ricing 8ecisions6 UNIT IV RETAIL SHOP MANAGEMENT 9

:isual Merc an/ise Management + S(ace Management + .etail *n!entory Management + .etail accounting an/ au/its = .etail store 5ran/s + .etail a/!ertising an/ (romotions + .etail Management *nformation Systems = Online retail + Emerging tren/s 6 UNIT V RETAIL SHOPPER BEHAVIOUR 9

1n/erstan/ing of .etail s o((er 5e a!ior + S o((er 2rofile Analysis + S o((ing 8ecision 2rocess = ,actors influencing retail s o((er 5e a!ior + #om(laints Management = .etail sales force Management + # allenges in .etailing in *n/ia= #ase stu/ies6 T (*): 25 TE5T BOO,S 16 26 Mic ael -a!y 9Baston9 A0eitz an/ A4ay 2an/it9 .etail Management9 Tata Mcgra0 -ill9 Si7t E/ition9 200& Og/en9 *ntegrate/ .etail Management9 Biztranza9 *n/ia9 200)6

REFERENCES 16 26 36 46 "6 %6 2atric$ M6 8unne an/ .o5ert , 'usc 9 .etailing9 T omson 'earning9 4t E/ition 200)6 # etan Ba4a49 .a4nis To0 an/ Ai/ i :6 Sri!atsa!a9 .etail Management9 O7for/ 1ni!ersity 2ress9 200&6 S0a(na 2ua/ am9 .etail Management =Te7t an/ #ases9 Tata McEra0 -ill9 2n/ E/ition9 200)6 8unne9 .etailing9 #engage 'earning9 2n/ E/ition9 200) Si!a$umar9 .etail Mar$eting9 E7cel Boo$s9 ,irst E/ition9 200&6 .am$ris nan an/ F6.6Srini!asan9 *n/ian .etailing Te7t an/ #ases9 O7for/ 1ni!ersity 2ress9 200) Bac$

2-

BA9-51 UNIT I

SERVICES MAR,ETING INTRODUCTION

LT P C 1001 9

8efinition + Ser!ice Economy + E!olution an/ gro0t of ser!ice sector + Aature an/ Sco(e of Ser!ices + 1niBue c aracteristics of ser!ices = # allenges an/ issues in Ser!ices Mar$eting6 UNIT II SERVICE MAR,ETING OPPORTUNITIES 9

Assessing ser!ice mar$et (otential = #lassification of ser!ices + E7(an/e/ mar$eting mi7 + Ser!ice mar$eting + En!ironment an/ tren/s + Ser!ice mar$et segmentation9 targeting an/ (ositioning6 UNIT III SERVICE DESIGN AND DEVELOPMENT 9

Ser!ice 'ife #ycle + Ae0 ser!ice /e!elo(ment + Ser!ice Blue 2rinting + EA2?s mo/el of ser!ice Buality + Measuring ser!ice Buality + SE.:Q1A' + Ser!ice Quality function /e!elo(ment6 UNIT IV SERVICE DELIVERY AND PROMOTION 9

2ositioning of ser!ices + 8esigning ser!ice /eli!ery System9 Ser!ice # annel + 2ricing of ser!ices9 met o/s + Ser!ice mar$eting triangle = *ntegrate/ Ser!ice mar$eting communication6 UNIT V SERVICE STRATEGIES 9

Ser!ice Mar$eting Strategies for ealt + -os(itality + Tourism + ,inancial + 'ogistics = E/ucational + Entertainment < (u5lic utility *nformation tec niBue Ser!ices + case stu/ies T (*): 25 TE5T BOO,S 16 26 # iristro( er -6'o!eloc$ an/ 3oc en ;irtz9 Ser!ices Mar$eting9 2earson E/ucation9 Ae0 8el i9 20046 -offman9 Mar$eting of Ser!ices9 #engage 'earning9 1st E/ition9 200)6

REFERENCES

1. 2.
36 46 "6

>6 8ouglas -offman et al9 Essentials of Ser!ice Mar$eting @ #once(ts9 Strategies an/ #ases9 T omson 'earning9 2n/ E/ition6 >ennet E #lo09 et al9 Ser!ices Mar$eting O(eration Management an/ Strategy9 Biztantra9 2n/ E/ition9 Ae0 8el i9 20046 -alen ;oo/roffe9 Ser!ices Mar$eting9 McMillan9 20036 :alarie Ieit aml et al9 Ser!ices Mar$eting9 "t *nternational E/ition9 200&6 # ristian Eronroos9 Ser!ices Management an/ Mar$eting a #.M A((roac 9 3o n ;iley9 20016 B*?0

22

BA9-52

ADVERTISING AND SALES PROMOTION

LT P C 1001 9

UNIT I

INTRODUCTION TO ADVERTISEMENT

#once(t an/ /efinition of a/!ertisement + Social9 Economic an/ 'egal *m(lications of a/!ertisements + setting a/!ertisement o54ecti!es + A/6 Agencies + Selection an/ remuneration + A/!ertisement cam(aigns + case stu/ies6 UNIT II ADVERTISEMENT MEDIA 9

Me/ia (lan + Ty(e an/ c oice criteria + .eac an/ freBuency of a/!ertisements + #ost of a/!ertisements = relate/ to sales + Me/ia strategy an/ sc e/uling6 UNIT III DESIGN AND E5ECUTION OF ADVERTISEMENTS 9

Message /e!elo(ment + 8ifferent ty(es of a/!ertisements + 'ayout + 8esign a((eal + #o(y structure + A/!ertisement (ro/uction + 2rint + .a/io6 T6:6 an/ ;e5 a/!ertisements + Me/ia .esearc + Testing !ali/ity an/ .elia5ility of a/s + Measuring im(act of a/!ertisements + case stu/ies6 UNIT IV INTRODUCTION TO SALES PROMOTION 9

Sco(e an/ role of sale (romotion + 8efinition + O54ecti!es of sales (romotion = sales (romotion tec niBues + Tra/e oriente/ an/ consumer oriente/6 UNIT V SALES PROMOTION CAMPAIGN 9

Sales (romotion + .eBuirement i/entification + 8esigning of sales (romotion cam(aign + *n!ol!ement of salesmen an/ /ealers + Out sourcing sales (romotion national an/ international (romotion strategies + *ntegrate/ (romotion + #oor/ination 0it in t e !arious (romotion tec niBues + Online sales (romotions= case stu/ies6 T (*): 25 TE5T BOO,S 16 26 ;ells9 Moriarty < Burnett9 A/!ertising9 2rinci(les < 2ractice9 2earson E/ucation &t E/ition9 200&6 >ennet #lo06 8onal/ Baac$9 *ntegrate/ A/!ertisements9 2romotion an/ Mar$eting communication9 2rentice -all of *n/ia9 Ae0 8el i9 20036

REFERENCES

1. 2.
36

4.

S6 -6 -6 >azmi an/ Satis > Batra9 A/!ertising < Sales 2romotion9 E7cel Boo$s9 Ae0 8el i9 20016 Eeorge E Belc an/ Mic el A Belc 9 A/!ertising < 2romotion9 McEra0 -ill9 Singa(ore9 199)6 3ulian #ummings9 Sales 2romotion9 >ogan 2age9 'on/on 199)6 E6Betc an/ Mic ael9 A/!ertising an/ 2romotion9 McEra0 -ill9 20036

21

5.

3ais ri 3ef 0aney9 A/!ertising Management9 O7for/9 200)6

Bac$

22

BA9-55

CONSUMER BEHAVIOR

LT P C 1001

UNIT I

INTRODUCTION

#once(ts + Significance + 8imensions of #onsumer Be a!ior + A((lication of $no0le/ge of #onsumer Be a!iour in mar$eting /ecisions6 UNIT II CONSUMER BEHAVIOR MODELS 9

*n/ustrial an/ in/i!i/ual consumer 5e a!iour mo/els = -o0are/= S et 9 Engel + >ollat9 ;e5star an/ 0in/ #onsumer Be a!iour Mo/els + *m(lications of t e mo/els on mar$eting /ecisions6 UNIT III INTERNAL INFLUENCES 9

2syc ological *nfluences on consumer 5e a!ior + moti!ation + (erce(tion + (ersonality 'earning an/ Attitu/e= Self *mage an/ 'ife styles + #onsumer e7(ectation an/ satisfaction6 UNIT IV E5TERNAL INFLUENCES 9

Socio=#ultural9 #ross #ulture = ,amily grou( + .eference grou( + #ommunication =*nfluences on #onsumer 5e a!ior UNIT V PURCHASE DECISION PROCESS 9

-ig an/ lo0 in!ol!ement = 2re=(urc ase an/ (ost=(urc ase 5e a!ior + Online (urc ase /ecision (rocess + 8iffusion of *nno!ation + Managing 8issonance = Emerging *ssues + case stu/ies6 T (*): 25 TE5T BOO,S 16 26 3ay 86 'in/Buist an/ 3ose( Sirgy9 S o((er9 Buyer an/ #onsumer Be a!ior9 Biztranza 200)6 2aul 2eter et al69 #onsumer Be a!ior an/ Mar$eting Stratergy9 Tata McEra0 -ill9 *n/ian E/ition9 &t E/ition 200"6

REFERENCES 16 26 36 46 "6 'eon E6Sc iffman an/ 'eslie 'asar >anu$9 #onsumer Be a!ior9 2earson E/ucation9 *n/ia9 20026 8a!i/ '6 'ou/en an/ Al5ert 3 8ella Bitta9 #onsumer Be a!ior9 McEra0 -ill9 Ae0 8el i 20026 ,ran$ .6 >ar/es9 #onsumer Be a!iour an/ Managerial 8ecision Ma$ing9 2n/ E/ition6 Assel9 #onsumer Be a!ior = A Strategic A((roac 9 Biztranza9 200)6 S et Mittal9 #onsumer Be a!ior= A Managerial 2ers(ecti!e9 T omson Asia C2D 't/69 20036

25

Bac$

26

BA9-56

CUSTOMER RELATIONSHIPS MANAGEMENT

LT P C 1001

UNIT I INTRODUCTION 9 8efinitions = #once(ts an/ #onte7t of relations i( Management + E!olution = Transactional :s .elations i( A((roac + #.M as a strategic mar$eting tool + #.M significance to t e sta$e ol/ers6 UNIT II UNDERSTANDING CUSTOMERS 9 #ustomer information 8ata5ase + #ustomer 2rofile Analysis = #ustomer (erce(tion9 E7(ectations analysis + #ustomer 5e a!ior in relations i( (ers(ecti!esL in/i!i/ual an/ grou( customer?s = #ustomer life time !alue + Selection of 2rofita5le customer segments6 UNIT III CRM STRUCTURES 9 Elements of #.M + #.M 2rocess + Strategies for #ustomer acBuisition + .etention an/ 2re!ention of /efection + Mo/els of #.M + #.M roa/ ma( for 5usiness a((lications6 UNIT IV CRM PLANNING AND IMPLEMENTATION 9 Strategic #.M (lanning (rocess + *m(lementation issues + #.M Tools= Analytical #.M + O(erational #.M + #all center management + .ole of #.M Managers6 UNIT V TRENDS IN CRM 9 e= #.M Solutions + 8ata ;are ousing + 8ata mining for #.M + an intro/uction to #.M soft0are (ac$ages6 T (*): 25 TE5T BOO,S

1. 2.

E6S aines 9 3ag/is 9 A6S et 9 #ustomer .elations i(s Management Strategic 2res(ecti!e9 Macmillan 200"6 Alo$ >umar et al9 #ustomer .elations i( Management @ #once(ts an/ a((lications9 Biztantra9 200)

REFERENCES

1. 2. 3. 4.

-62eeru Mo ame/ an/ A6Sa a/e!an9 #ustomer .elation Management9 :i$as 2u5lis ing 200"6 3im #at eart9 T e Eig t #om(etencies of .elatios i( selling9 Macmillan *n/ia9 200"6 Assel9 #onsumer Be a!ior9 #engage 'earning9 %t E/ition6 >umar9 #ustomer .elations i( Management = A 8ata5ase A((roac 9 ;iley *n/ia9 200&6 5. ,rancis Buttle9 #ustomer .elations i( Management @ #once(ts < Tools9 Else!ier9 20046 Bac$

27

BA9-57 UNIT I

EVENT MAR,ETING INTRODUCTION

LT P C 1001 9

An o!er!ie0 of e!ent mar$eting + ty(es of e!ents + 1n/erstan/ing t e structure of e!ent in/ustry9 economy9 culture an/ tren/s + Mar$eting s$ills for e!ent mar$eters9 reBuirement analysis 6 UNIT II DESIGNING EVENT MAR,ETING 9

A((lication of Mar$eting mi7 to e!ents + /esigning an/ /e!elo(ing + A/o(tion of e!ents + E!ent life cycle analysis + >ey /ri!ers influencing strategic (lanning an/ e7ecution of /ifferent ty(es of e!ents + Bran/ing issues for e!ents6 UNIT III PRICING STRATEGIES 9

2ricing met o/s for e!ents + A((roac to0ar/s s(onsors i(s9 fun/ing agencies = ty(es an/ c oice of s(onsors i(s + 2rofita5ility analysis + Aegotiations for t e 5est /eal6 UNIT IV EVENT PROMOTION 9

#am(aign for s(orts cultural = Entertainment = ,ormal functions + E!ent a/!ertising + Esta5lis ment + ,esti!als + #on!entions + E7 i5itions = 2u5lic relations + *nter(ersonal relations i( + Me/ia management + .ole of regulatory aut orities6 UNIT V EVENT DELIVERY 9

8ealing 0it agents9 2romoters an/ e!ent e7ecutors + E!ent 2lanning *m(lementation an/ e!aluation from sta$e ol/ers (ers(ecti!es = #once(ts an/ (ractices of Mar$eting researc on e!ent relate/ issues6 T (*): 25 TE5T BOO,S 16 26 'eonar/ -6-oyle9 E!ent Mar$eting @ -o0 to successfully (romote E!ents9 ,esti!als9 #on!entions an/ E7(osition9 3o n ;iley an/ Sons9 20026 'ie5erman9 2aticia Esgate9 2at Esgate9 T e Entertainment Mar$eting .e!olution @ Bringing t e Moguls9 t e Me/ia9 an/ t e Magic to t e 0orl/9 ,T 2ress9 20026

REFERENCES 16 26 36 46 3ulia .ut erfor/ Sil!ers an/ 3oe Eol/5latt9 2rofessional E!ent #oor/ination9 3o n ;iley9 2003 Allison Saget9 T e E!ent Mar$eting -an/5oo$ @ Beyon/ 'ogistics < (lanning9 >a(lan 2u5lis ing9 200%6 S annon >il$enny9 T e com(lete gui/e to successful E!ent 2lanning @ A gui/e 5oo$ to (ro/ucing Memora5le E!ents9 Atlantic 2u5lis ing #om(any6 3u/y Allen9 E!ent 2lanning9 ;iley *n/ia9 200&6 Bac$

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BA9-56

MAR,ETING METRICS

LT P C 1001

UNIT I INTRODUCTION 9 *ntro/uction to Mar$eting metrics + 'in$ing Mar$eting to financial (erformance of a firm + ,inancial im(lications of mar$eting Strategic /ecisions6 UNIT II CUSTOMER AND BRAND METRICS 9 #ost of customer acBuisition + .etention + 'ife time !alue of customers + Balance/ Score #ar/ A((roac to measure customers? satisfaction = Bran/ metrics + Bran/ eBuity + Bran/ (ortfolio management = Bran/ financial (erformance6 UNIT III COMMUNICATION AND PRICING METRICS 9 #ommunication metrics + 2rofit im(act on sales (romotion + A/!ertisement cost 5enefit analysis = Measuring financial effecti!eness of e=mail cam(aign = 2ricing metric = 2ricing simulation an/ its im(act on (rofita5ility6 UNIT IV CHANNEL METRICS 9 ,inancial 2ers(ecti!es of # annel 2artici(ants = Mar$eting 5u/get an/ resource allocation6 .eturn on mar$eting in!estment C.OM*D = Mar$eting au/it6 UNIT V ADDITIONAL METRICS 9 ,inancial im(lications on .esearc an/ /e!elo(ment + Training of sales force6 8etermination of financial incenti!es across 2ro/uct G Ser!ice /eli!ery system + Elo5al Mar$eting Metrics6 T (*): 25 REFERENCES 16 26 36 46 "6 %6 &6 )6 2aul ;6 ,arris9 Aeil T6 Ben/le9 2uilli( E6 2feifer an/ 8a!i/ 36 .ei5stein9 Mar$eting Metrics @ Measuring Salesforce Effecti!eness an/ # annel Management9 ; arton Sc ool of 2u5lis ing6 3o n 8a!is9 Measuring Mar$eting@ 103 >ey Metrics9 E!ery Mar$eter Aee/s9 ;iley 2u5lis er6 Ae/ '6 .o5erto an/ 3o n 8a!is9 Metrics 8ri!en Mar$eting9 2aul ;6 ,arris9 Mar$eting Metrics@ "0 M Metrics E!ery E7ecuti!e s oul/ Master9 ; arton Sc ool 2u5lis ing6 8a!i/ 36 .ei5stein9 Mar$eting Metrics9 2earson E/ucation C1SAD6 >a!in >ale9 Strategic Bran/ Management9 Buil/ing Measuring < Managing Bran/ >eller9 2-*9 3r/ e/ition9 200)6 'ilien9 >otter < Mort y9 Mar$eting Mo/els9 2-*9 200)6 8 !ur Ere0al an/ Mic eal 'e!y9 Mar$eting :alue Base/9 Tata Mc Era0 -ill9 200)6 Bac$

29

BA9-59 UNIT I

ADVANCED DATA ANALYSIS INTRODUCTION

LT P C 1001 6

*ntro/uction + Basic conce(ts + 1ni=!ariate9 Bi=!ariate an/ Multi=!ariate tec niBues + Ty(es of multi!ariate tec niBues + #lassification of multi!ariate tec niBues + Eui/elines for multi!ariate analysis an/ inter(retation + A((roac es to multi!ariate mo/el 5uil/ing6 UNIT II PREPARING FOR MULTIVARIATE ANALYSIS 6

*ntro/uction + #once(tualization of researc (ro5lem + */entification of tec niBue = E7amination of !aria5les an/ /ata + Measurement of !aria5les an/ collection of /ata + Measurement of errors + Statistical significance of errors6 Missing /ata + A((roac es for /ealing 0it missing /ata + Testing t e assum(tions of multi!ariate analysis + *ncor(orating non=metric /ata 0it /ummy !aria5les6 UNIT III MULTIPLE LINEAR REGRESSION ANALYSIS4 FACTOR ANALYSIS4 AND CANONICAL CORRELATION ANALYSIS -0

Multi(le 'inear .egression Analysis + *ntro/uction + Basic conce(ts + Multi(le linear regression mo/el + 'east sBuare estimation + *nferences from t e estimate/ regression function + :ali/ation of t e mo/el6 ,actor Analysis@ 8efinition + O54ecti!es + A((roac es to factor analysis + met o/s of estimation + ,actor rotation + ,actor scores = Sum of !ariance e7(laine/ + inter(retation of results6 #anonical #orrelation Analysis = O54ecti!es + #anonical !ariates an/ canonical correlation + *nter(retation of !ariates an/ correlations6 UNIT IV MULTIPLE DISCRIMINANT ANALYSIS4 CLUSTER ANALYSIS AND CON@OINT -0

Multi(le 8iscriminant Analysis = Basic conce(ts + Se(aration an/ classification of t0o (o(ulations = E!aluating classification functions + :ali/ation of t e mo/el6 #luster Analysis + 8efinitions + O54ecti!es + Similarity of measures + -ierarc ical an/ Aon + -ierarc ical clustering met o/s + *nter(retation an/ !ali/ation of t e mo/el6 #on4oint Analysis + 8efinitions + Basic conce(ts + Attri5utes + 2references + .an$ing of 2references + Out(ut of #on4oint measurements + 1tility = *nter(retation6 UNIT V MULTI DIMENSIONAL SCALING AND ADVANCED TECHNI8UES 9

Multi 8imensional Scaling + 8efinitions + O54ecti!es + Basic conce(ts + Scaling tec niBues + Attri5ute an/ Aon=Attri5utes 5ase/ M8S Tec niBues + *nter(retation an/ :ali/ation of mo/els6 A/!ance/ Tec niBues + Structural EBuation mo/eling + Basic conce(ts + Stages in SEM + A((lication of SEM in 5usiness researc 6 T (*): 25 REFERENCES 16 3ose( , -air9 .ol( E An/erson9 .onal/ '6 Tat am < ;illiam #6 Blac$9 Multi!ariate 8ata Analysis9 2earson E/ucation9 Ae0 8el i9 200"6

50

26 36

.ic ar/ A 3o nson an/ 8ean ;6;ic ern9 A((lie/ Multi!ariate Statistical Analysis9 2rentice -all9 Ae0 8el i9 200"6 8a!i/ . An/erson9 8ennis 3 Se!eency9 an/ T omas A ;illiams9 Statistics for Business an/ Economics9 T om(son9 Singa(ore9 20026 Bac$

5-

BA9-60 UNIT I

FINANCE ELECTIVES SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT INVESTMENT SETTING

LT P C 1001 6

,inancial an/ economic meaning of *n!estment + # aracteristics an/ o54ecti!es of *n!estment + Ty(es of *n!estment + *n!estment alternati!es + # oice an/ E!aluation + .is$ an/ return conce(ts6 UNIT II SECURITIES MAR,ETS -0

,inancial Mar$et = Segments + Ty(es = = 2artici(ants in financial Mar$et + .egulatory En!ironment9 2rimary Mar$et + Met o/s of floating ne0 issues9 Boo$ 5uil/ing + .ole of (rimary mar$et + .egulation of (rimary mar$et9 Stoc$ e7c anges in *n/ia + BSE9 OT#E* 9 ASE9 *SE9 an/ .egulations of stoc$ e7c anges + Tra/ing system in stoc$ e7c anges +SEB*6 UNIT- III FUNDAMENTAL ANALYSIS 9

Economic Analysis + Economic forecasting an/ stoc$ *n!estment 8ecisions + ,orecasting tec niBues6 *n/ustry Analysis @ *n/ustry classification9 *n/ustry life cycle + #om(any Analysis Measuring Earnings + ,orecasting Earnings + A((lie/ :aluation Tec niBues + Era am an/ 8o//s in!estor ratios6 UNIT IV TECHNICAL ANALYSIS 9

,un/amental Analysis :s Tec nical Analysis + # arting met o/s + Mar$et *n/icators6 Tren/ + Tren/ re!ersals + 2atterns = Mo!ing A!erage + E7(onential mo!ing A!erage + Oscillators + Mar$et *n/icators + Efficient Mar$et t eory6 UNIT V PORTFOLIO MANAGEMENT 9 .e!ision T (*): 25 TE5T BOO,S +

2ortfolio analysis +2ortfolio Selection +#a(ital Asset 2ricing mo/el + 2ortfolio 2ortfolio E!aluation + Mutual ,un/s6

1.
2.

8onal/ E6,isc er < .onal/ 363or/an9 Security Analysis < 2ortfolio Management9 2-* 'earning69 Ae0 8el i9 %t e/ition9 200)6 2rasannac an/ra9 *n!estment analysis an/ 2ortfolio Management9 Tata McEra0 -ill9 200)6

REFERENCES 16 26 36 .eilly < Bro0n9 *n!estment Analysis an/ 2ortfolio Management9 #engage 'earning9 )t e/ition9 200)6 S6 >e!in 9 Securities Analysis an/ 2ortfolio Management 9 2-* 'earning 9 200)6 Bo/i9 >ane9 Mar$us9 Mo anty9 *n!estments9 %t e/ition9 Tata McEra0 -ill9 200&6

52

46 "6 6

:6A6A!a/ an9 Securities Analysis an/ 2ortfolio Management9 -imalaya 2u5lis ing -ouse9 200)6 :6>6B alla9 *n!estment Management9 S6# an/ < #om(any 't/69 200)6 Bac$

51

BA9-6-

MERCHANT BAN,ING AND FINANCIAL SERVICES

LT P C 1001

UNIT I

MERCHANT BAN,ING

*ntro/uction + An O!er !ie0 of *n/ian ,inancial System + Merc ant Ban$ing in *n/ia + .ecent 8e!elo(ments an/ # allenges a ea/ + *nstitutional Structure + ,unctions of Merc ant Ban$ = 'egal an/ .egulatory ,rame0or$ + .ele!ant 2ro!isions of #om(anies Act= SE.A= SEB* gui/elines= ,EMA9 etc6 = .elation 0it Stoc$ E7c anges an/ OT#E*6 UNIT II ISSUE MANAGEMENT -2

.ole of Merc ant Ban$er in A((raisal of 2ro4ects9 8esigning #a(ital Structure an/ *nstruments + *ssue 2ricing + Boo$ Buil/ing + 2re(aration of 2ros(ectus Selection of Ban$ers9 A/!ertising #onsultants9 etc6 = .ole of .egistrars +Ban$ers to t e *ssue9 1n/er0riters9 an/ Bro$ers6 + Offer for Sale + Ereen S oe O(tion + E=*2O9 2ri!ate 2lacement + Boug t out 8eals + 2lacement 0it ,*s9 M,s9 ,**s9 etc6 Off = S ore *ssues6 + *ssue Mar$eting + A/!ertising Strategies + A.* Mar$eting + 2ost *ssue Acti!ities6 UNIT III OTHER FEE BASED SERVICES -0

Mergers an/ AcBuisitions + 2ortfolio Management Ser!ices + #re/it Syn/ication + #re/it .ating + Mutual ,un/s = Business :aluation6 UNIT IV FUND BASED FINANCIAL SERVICES -0

'easing an/ -ire 2urc asing + Basics of 'easing an/ -ire (urc asing + ,inancial E!aluation6 UNIT V OTHER FUND BASED FINANCIAL SERVICES 6 actoring T (*): 25 TE5T BOO,S 16 26 M6F6> an9 ,inancial Ser!ices9 Tata McEra0=-ill9 11t E/ition9 200) Aalini 2ra!a Tri(at y9 ,inancial Ser!ices9 2-* 'earning9 200)6 an/

#onsumer #re/it + #re/it #ar/s + .eal Estate ,inancing + Bills 8iscounting + ,orfaiting + :enture #a(ital6

REFERENCES: 16 26 36 46 "6 Mac ira4u9 *n/ian ,inancial System9 :i$as 2u5lis ing -ouse9 2n/ E/ition9 20026 36#6:erma9 A Manual of Merc ant Ban$ing9 B arat 2u5lis ing -ouse9 Ae0 8el i9 :ars ney 26A6 < Mittal 86>69 *n/ian ,inancial System9 Sultan # an/ < Sons9 Ae0 8el i6 Sasi/ aran9 ,inancial Ser!ices an/ System9 Tata Mcgra0 -ill9 Ae0 8el i9 1st E/ition9 200)6 ;e5site of SEB*

52

Bac$ BA9-62 UNIT I

INTERNATIONAL TRADE FINANCE INTERNATIONAL TRADE

LT P C 1001 9

*nternational Tra/e + Meaning an/ Benefits + Basis of *nternational Tra/e + ,oreign Tra/e an/ Economic Ero0t + Balance of Tra/e + Balance of 2ayment + #urrent Tren/s in *n/ia + Barriers to *nternational Tra/e + ;TO + *n/ian EJ*M 2olicy6 UNIT II E5PORT AND IMPORT FINACE 9

S(ecial nee/ for ,inance in *nternational Tra/e + *A#O Terms C,OB9 #*,9 etc69D + 2ayment Terms + 'etters of #re/it + 2re S i(ment an/ 2ost S i(ment ,inance + ,ortfaiting + 8eferre/ 2ayment Terms + EJ*M Ban$ + E#E# an/ its sc emes + *m(ort 'icensing + ,inancing met o/s for im(ort of #a(ital goo/s6 UNIT III FORE5 MANAGEMENT 9

,oreign E7c ange Mar$ets + S(ot 2rices an/ ,or0ar/ 2rices + ,actors influencing E7c ange rates + T e effects of E7c ange rates in ,oreign Tra/e + Tools for e/ging against E7c ange rate !ariations + ,or0ar/9 ,utures an/ #urrency o(tions + ,EMA + 8etermination of ,oreign E7c ange rate an/ ,orecasting6 UNIT IV DOCUMENTATION IN INTERNATIONAL TRADE 9

E7(ort Tra/e 8ocuments@ ,inancial 8ocuments + Bill of E7c ange= Ty(e= #ommercial 8ocuments = 2roforma9 #ommercial9 #onsular9 #ustoms9 'egalize/ *n!oice9 #ertificate of Origin #ertificate :alue9 2ac$ing 'ist9 ;eig t #ertificate9 #ertificate of Analysis an/ Quality9 #ertificate of *ns(ection9 -ealt certificate6 Trans(ort 8ocuments = Bill of 'a/ing9 Air0ay Bill9 2ostal .ecei(t9 Multimo/al Trans(ort 8ocument6 .is$ #o!ering 8ocument@ *nsurance 2olicy9 *nsurance #o!er Aote6 Official 8ocument@ E7(ort 8eclaration ,orms9 E. ,orm9 22 ,rom9 #O8 ,orm9 Softer ,orms9 E7(ort #ertification9 ES2S + 12#8# Aorms6 UNIT V E5PORT PROMOTION SCHEMES 9

Eo!ernment Organizations 2romoting E7(orts + E7(ort *ncenti!es @ 8uty E7em(tion + *T #oncession + Mar$eting Assistance + E2#E9 8E2B + A/!ance 'icense + Ot er efforts * E7(ort 2romotion + E2I + EQ1 + SEI an/ E7(ort -ouse6 T (*): 25 TE5T BOO,S

1. A(te 26E69 *nternational ,inancial Management9 Tata McEra0 -ill9 200)6 2. 3eff Ma/ura9 *nternational #or(orate ,inance9 #engage 'earning9 )t E/ition9 200)6
REFERENCES 16 Alan #6 S a(iro9 Multinational ,inancial Management9 2-* 'earning9 4t E/ition9 200)6

55

Eun an/ .esni$9 *nternational ,inancial Management9 Tata Mcgra0 -ill9 4t E/ition9 200)6 3. ;e5site of *n/ian Eo!ernment on EJ*M (olicy Bac$ 26

56

BA9-61 UNIT I

CORPORATE FINANCE INDUSTRIAL FINANCE

LT P C 1001 9

*n/ian #a(ital Mar$et + Basic (ro5lem of *n/ustrial ,inance in *n/ia6 EBuity + 8e5enture financing + Eui/elines from SEB*9 a/!antages an/ /isa/!antages an/ cost of !arious sources of ,inance = ,inance from international sources9 financing of e7(orts + role of EJ*M 5an$ an/ commercial 5an$s6+ ,inance for re a5ilitation of sic$ units6 UNIT II SHORT TERM-+OR,ING CAPITAL FINANCE 5an$s9 6

Estimating 0or$ing ca(ital reBuirements + A((roac a/o(te/ 5y #ommercial #ommercial (a(er= 2u5lic /e(osits an/ inter cor(orate in!estments6 UNIT III ADVANCED FINANCIAL MANAGEMENT

-2

A((raisal of .is$y *n!estments9 certainty eBui!alent of cas flo0s an/ ris$ a/4uste/ /iscount rate9 ris$ analysis in t e conte7t of 8#, met o/s using 2ro5a5ility information9 nature of cas flo0s9 Sensiti!ity analysisL Simulation an/ in!estment /ecision9 8ecision tree a((roac in in!estment /ecisions6 UNIT IV FINANCING DECISION -0

Simulation an/ financing /ecision = cas ina/eBuacy an/ cas insol!ency= /etermining t e (ro5a5ility of cas insol!ency= ,inancing /ecision in t e #onte7t of o(tion (ricing mo/el an/ agency costs= *nter=/e(en/ence of in!estment= financing an/ 8i!i/en/ /ecisions6 UNIT V CORPORATE GOVERNANCE 6

#or(orate Eo!ernance = SEB* Eui/elines= #or(orate 8isasters an/ Et ics= #or(orate Social .es(onsi5ility= Sta$e ol/ers an/ Et ics= Et ics9 Managers an/ 2rofessionalism6 T (*): 25

1. 2.

TE5T BOO,S .ic ar/ A6Brealey9 Ste0at #6Myers an/ Mo ant y9 2rinci(les of #or(orate ,inance9 Tata McEra0 -ill9 )t E/ition9 200) *6M62an/ey9 ,inancial Management9 :i$as 2u5lis ing -ouse 2!t69 't/69 11t E/ition9 200)6 REFERENCES 16 26 36 46 "6 Brig am an/ E r ar/t9 #or(orate ,inance = A focuse/ A((roac 9 #engage 'earning9 1st E/ition9 200)6 M6F > an9 *n/ian ,inancial System9 Tata McEra0 -ill9 "t E/ition9 200) Smart9 Megginson9 an/ Eitman9 #or(orate ,inance9 1st E/ition9 200)6 >ris namurt y an/ :is0anat an9 A/!ance/ #or(orate ,inance9 2-* 'earning9 200)6 ;e5site of SEB* Bac$

57

BA9-62 UNIT I

DERIVATIVES MANAGEMENT INTRODUCTION

LT P C 1001 -0

8eri!ati!es + 8efinition + Ty(es + ,or0ar/ #ontracts + ,utures #ontracts + O(tions + S0a(s + 8ifferences 5et0een #as an/ ,uture Mar$ets + Ty(es of Tra/ers + OT# an/ E7c ange Tra/e/ Securities + Ty(es of Settlement + 1ses an/ A/!antages of 8eri!ati!es + .is$s in 8eri!ati!es6 UNIT II FUTURES CONTRACT -0

S(ecifications of ,utures #ontract = Margin .eBuirements + Mar$ing to Mar$et + -e/ging using ,utures + Ty(es of ,utures #ontracts + Securities9 Stoc$ *n/e7 ,utures9 #urrencies an/ #ommo/ities + 8eli!ery O(tions + .elations i( 5et0een ,uture 2rices9 ,or0ar/ 2rices an/ S(ot 2rices6 UNIT III OPTIONS -0

8efinition + E7c ange Tra/e/ O(tions9 OT# O(tions + S(ecifications of O(tions + #all an/ 2ut O(tions + American an/ Euro(ean O(tions + *ntrinsic :alue an/ Time :alue of O(tions + O(tion (ayoff9 o(tions on Securities9 Stoc$ *n/ices9 #urrencies an/ ,utures + O(tions (ricing mo/els + 8ifferences 5et0een future an/ O(tion contracts6 UNIT IV S+APS 7

8efinition of S;A2 + *nterest .ate S;A2 + #urrency S;A2 + .ole of ,inancial *nterme/iary + ;are ousing + :aluation of *nterest rate S;A2s an/ #urrency S;A2s Bon/s an/ ,.As + #re/it .is$6 UNIT V DERIVATIVES IN INDIA 6

E!olution of 8eri!ati!es Mar$et in *n/ia + .egulations = ,rame0or$ + E7c ange Tra/ing in 8eri!ati!es + #ommo/ity ,utures + #ontract Terminology an/ S(ecifications for Stoc$ O(tions an/ *n/e7 O(tions in ASE + #ontract Terminology an/ s(ecifications for stoc$ futures an/ *n/e7 futures in ASE + #ontract Terminology an/ S(ecifications for *nterest .ate 8eri!ati!es6 T (*): 25 TE5T BOO,S

1.
26

3o n6#6-ull9 O(tions9 ,utures an/ ot er 8eri!ati!e Securities?9 2-* 'earning9 &t E/ition9 200) >eit .e/ ea/9 N,inancial 8eri!ati!es + An *ntro/uction to ,utures9 ,or0ar/s9 O(tions an/ S;A2s?9+ 2-* 'earning9 200)6

56

REFERENCES 16 26 36 46 "6 Stulz9 .is$ Management an/ 8eri!aties9 #engage 'earning9 1st E/ition9 200)6 :arma9 8eri!aties an/ .is$ Management9 1st E/ition9 200)6 8a!i/ 8u5ofs$y + NO(tion an/ ,inancial ,utures + :aluation an/ 1ses9 McEra0 -ill *nternational E/ition6 S6'6Eu(ta9 ,inancial 8eri!aties= T eory9 #once(ts an/ 2ractice9 2rentice -all Of *n/ia9 200)6 ;e5site of ASE9 BSE6 Bac$ STRATEGIC INVESTMENT AND FINANCE DECISIONS INVESTMENT DECISIONS LT P C 1001 -2

BA9-65 UNIT I

2ro4ect *n!estment Management :s 2ro4ect Management + *ntro/uction to (rofita5le (ro4ects + e!aluation of *n!estment o((ortunities + *n!estment /ecisions un/er con/itions of uncertainty + .is$ analysis in *n!estment /ecision + Ty(es of in!estments an/ /isin!estments6 UNIT II CRITICAL ANALYSIS OF APPRAISAL TECHNI8UES 9

Significance of *nformation an/ /ata 5an$ in (ro4ect selections + *n!estment /ecisions un/er ca(ital constraints + ca(ital rationing9 2ortfolio + 2ortfolio ris$ an/ /i!ersifie/ (ro4ects6 UNIT III STRATEGIC ANALYSIS OF SELECTED INVESTMENT DECISIONS 9

'ease financing + 'ease :s Buy /ecision + -ire 2urc ase an/ installment /ecision + -ire 2urc ase :s 'ease 8ecision + Mergers an/ acBuisition + #as :s EBuity for mergers6 UNIT IV FINANCING DECISIONS 6

#a(ital Structure + #a(ital structure t eories + #a(ital structure 2lanning in 2ractice6 UNIT V FINANCIAL DISTRESS 9

#onseBuences9 *ssues9 Ban$ru(tcy9 Settlements9 reorganization an/ 'iBui/ation in 5an$ru(tcy6 T (*): 25 TE5T BOO,S 16 26 2rasanna # an/ra9 ,inancial Management9 &t E/ition9 Tata McEra0 -ill9 200)6 2rasanna # an/ra9 2ro4ects @ (lanning9 Analysis9 ,inancing im(lementation an/ re!ie09 TM-9 Ae0 8el i9 200)

59

REFERENCES 16 26 36 46 "6 Bo/ie9 >ane9 Marcus @ *n!estment9 Tata McEra0 -ill9 Ae0 8el i20026 Brig am E6 , < -ouston 36,6 ,inancial Management9 T omson 2u5lications9 20036 *6 M62an/ey9 ,inancial Management 9 :i$as 2u5lis ing -ouse9 20036 M6F6> an an/ 26>63ain9 ,inancial Management Te7t an/ 2ro5lems9 Tata McEra0 -ill 2u5lis ing #o9 20036 ;e5site of *8B* relate/ to (ro4ect finance Bac$ RIS, MANAGEMENT AND INSURANCE INTRODUCTION TO RIS, MANAGEMENT LT P C 1001 9

BA9-66 UNIT I

.is$ = Ty(es of .is$ + O54ecti!es of ris$ management + Sources of ris$ + .is$ */entification + Measurement of ris$ UNIT II RIS, AVERSION 3 MANAGEMENT TECHNI8UES 9 Management 9 e/ges for t e 9

.is$ A!oi/ance + 'oss #ontrol + .is$ retention + ris$ transfer + :alue of ris$ + 2ooling an/ /i!ersification of ris$ UNIT III RIS, MANAGEMENT TOOLS

O(tions + ,or0ar/ contracts + ,uture contracts + S;A2S + -e/ging + O(timal real 0orl/6 UNIT IV INTRODUCTION TO INSURANCE

Eeneral *nsurance + 2rinci(les of general insurance + Eeneral *nsurance 2ro/ucts C,ire9 Motor9 -ealt D + *nsurance #ontracts + O54ecti!es of *nsurance #ontracts + Elements of a !ali/ contract + # aracteristics of *nsurance #ontracts + *nsurance 2ricing + *nsurance Mar$et < .egulation + Sol!ency regulation6 UNIT V INSURANCE AS A RIS, MANAGEMENT TECHNI8UE 9

*nsurance 2rinci(les + 2olicies + *nsurance #ost < ,air 2ricing + E7(ecte/ claim costs+ #ontractual (ro!isions t at limit *nsurance #o!erage6 T (*): 25 TE5T BOO,S 16 26 -arrington an/ Aie aus9 N .is$ management an/ *nsurance9 Tata Mcgra0 -ill 2u5lis ing9 Ae0 8el i9 2n/ E/ition9 200&6 Triesc man9 -oyt9 Sommer9 N .is$ management an/ *nsurance9 #engage 'earning9 2n/ E/ition9 200&6

60

REFERENCES

1. Mar$ S6 8orfman9 N *ntro/uction to .is$ management an/ *nsurance9 )t E/ition9 2rentice all
of *n/ia9 200"6

2. Stulz9 .is$ management an/ 8eri!aties9 #engage 'earning9 1st E/ition9 200)6
36 S$i((er an/ >0on9 N.is$ management an/ *nsurance?9 Blac$0ell 2u5lis ing9 200)6 46 Aalini 2ra!e Tri(at y9 an/ 2ra5ir 2al9 N *nsurance + T eory an/ 2ractice9 2rentice all of *n/ia9 200)6 5. Eeorge E .e4/a9 2rinci(les of .is$ Management an/ *nsurance9 2earson E/ucation9 )t E/ition9 20046 Bac$ BA9-67 UNIT I MICROFINANCE INTRODUCTION TO MICROFINANCE LT P C 1001 9

Basics + Aee/ for microfinance = # aracteristics of Microfinance clients + 8eman/ an/ su((ly of microfinance in /e!elo(ing countries + Aature of Microfinance Mar$ets = Microfinance as a /e!elo(ment strategy an/ as an in/ustry + Microfinance Tools + .ole of Erameen Ban$ = Micro cre/it = *nno!ations = Erou( len/ing=Ste((e/ len/ing < .e(eat loan = # aracter < cas flo0 5ase/ len/ing =,le7i5le a((roac es to collateral=,reBuent < (u5lic installment for loan < sa!ing (ro/ucts UNIT - II FINANCIAL AND OPERATIONAL EVALUATION 9

,inancial E!aluation + Analyzing < Managing ,inancial 2erformance of M,*s@ Analyzing financial statements = ,inancial (erformance ratios = 'iBui/ity < ca(ital a/eBuacy + .e!enue mo/els of Micro finance = .ole of su5si/es < 8onors = Benc Mar$ing = .ating M,*s6 O(erational E!aluation@ Managing o(erational ris$s + *nternal #ontrol9 Business 2lanning + *m(act Assessment + #:2 Analysis + O(erating E7(enses = O(erating Efficiency UNIT III OTHER EVALUATIONS OF MICROFINANCE 9

Mar$et E!aluation + Managing M, 2ro/ucts < Ser!ices = met o/ologies in M, (ro/uct /esign an/ (ricing + + #om(etition = .is$s 6 *nstitutional E!aluation = A((raisals an/ ratings = 'egal com(liance= *ssues in Eo!ernance Social E!aluation = Social (erformance Measurement = *n/icators = Tools + 2rogress out of (o!erty in/e7 + Trans(arency + Et ics UNIT IV MICROFINANCE IN INDIA 9

# allenges to Microfinance mo!ement + 8eman/ an/ Su((ly of Micro financial ser!ices + State *nter!ention in rural cre/it + .B* *nitiati!es = AABA.8 < S-E + Ban$ 'in$u( < 2rograms=

6-

+ Eo!ernance an/ t e constitution of t e Boar/ of !arious forms of M,*s + *nterme/iaries for Microfinance +State s(onsore/ Organizations6 UNIT V ISSUES4 TRENDS AND FRONTIERS OF MICROFINANCE 9

*ssue + .ole of Tec nology=Strategic issues in Microfinance@ Sustaina5ility = o(ening ne0 mar$ets + + Een/er issues T (*): 25 TE5T BOO,S 16 *n/ian *nstitute of Ban$ing an/ ,inance9 Micro finance@ 2ers(ecti!es an/ O(erations9 Macmillan *n/ia 'imite/9 20096 26 Beatriz an/ 3onat an9 T e Economics of Microfinance9 2rentice -all of *n/ia9200&6

1.

REFERENCES 0006 microfinancesummit6org6

Bac$

BA9-66

HUMAN RESOURCE ELECTIVES MANAGERIAL BEHAVIOR AND EFFECTIVENESS

LT P C 1001

UNIT I

DEFINING THE MANAGERIAL @OB

8escri(ti!e 8imensions of Managerial 3o5s + Met o/s + Mo/el + Time 8imensions in Managerial 3o5s + Effecti!e an/ *neffecti!e 3o5 5e a!iour + ,unctional an/ le!el /ifferences in Managerial 3o5 5e a!iour6 UNIT II DESIGNING THE MANAGERIAL @OB -2

*/entifying Managerial Talent + Selection an/ .ecruitment + Managerial S$ills 8e!elo(ment + 2ay an/ .e0ar/s + Managerial Moti!ation + Effecti!e Management #riteria + 2erformance A((raisal Measures + Balance/ Scorecar/ = ,ee/5ac$ + #areer Management + #urrent 2ractices6 UNIT III THE CONCEPT OF MANAGERIAL EFFECTIVENESS 7

8efinition + T e (erson9 (rocess9 (ro/uct a((roac es + Bri/ging t e Ea( + Measuring Managerial Effecti!eness + #urrent *n/ustrial an/ Eo!ernment (ractices in t e Management of Managerial Effecti!eness= t e Effecti!e Manager as an O(timizer6 UNIT IV ENVIRONMENTAL ISSUES IN MANAGERIAL EFFECTIVENESS 6

Organisational 2rocesses + Organisational #limate + 'ea/er + Erou( *nfluences + 3o5 # allenge + #om(etition + Managerial Styles6 UNIT V DEVELOPING THE +INNING EDGE -0

62

Organisational an/ Managerial Efforts + Self 8e!elo(ment + Aegotiation S$ills + 8e!elo(ment of t e #om(etiti!e S(irit + >no0le/ge Management + ,ostering #reati!ity an/ inno!ation 6 T (*): 25 REFERENCES 16 26 36 46 "6 %6 &6 )6 2eter 8ruc$er9 Management9 -ar(er .o09 200"6 Mil$o!ic an/ Ae0man9 #om(ensation9 McEra0=-ill *nternational9 200"6 Blanc ar/ an/ T ac$er9 Effecti!e Training Systems9 Strategies an/ 2ractices 2earson 200%6 8u5rin9 'ea/ers i(9 .esearc ,in/ings9 2ractices < S$ills9 Biztantra9 200)6 3oe Ti// 9 3o n Bessant9 >eit 2a!itt 9 Managing *nno!ation 9;iley 3r/ e/ition9200%6 T6:6.ao9A((raising an/ 8e!elo(ing Managerial 2erformance9 E7cel Boo$s920006 .6M6Om$ar9 2ersonality 8e!elo(ment an/ #areer Management9 S6# an/ 1ste/ition9200)6 .ic ar/ '68aft9 'ea/ers i(9 #engage9 1 st *n/ian .e(rint 200)6 Bac$ BA9-69 UNIT I ENTERPRENEURSHIP DEVELOPMENT ENTREPRENEURAL COMPETENCE LT P C 1001 6

Entre(reneurs i( conce(t + Entre(reneurs i( as a #areer + Entre(reneurial 2ersonality = # aracteristics of Successful9 Entre(reneur + >no0le/ge an/ S$ills of Entre(reneur6 UNIT II ENTREPRENEURAL ENVIRONMENT -2

Business En!ironment = .ole of ,amily an/ Society = Entre(reneurs i( 8e!elo(ment Training an/ Ot er Su((ort Organisational Ser!ices = #entral an/ State Eo!ernment *n/ustrial 2olicies an/ .egulations = *nternational Business6 UNIT II BUSINESS PLAN PREPARATION -2

Sources of 2ro/uct for Business = 2refeasi5ility Stu/y = #riteria for Selection of 2ro/uct = O0ners i( = #a(ital = Bu/geting 2ro4ect 2rofile 2re(aration = Matc ing Entre(reneur 0it t e 2ro4ect = ,easi5ility .e(ort 2re(aration an/ E!aluation #riteria6 UNIT III LAUNCHING OF SMALL BUSINESS -0

,inance an/ -uman .esource Mo5ilization O(erations 2lanning = Mar$et an/ # annel Selection = Ero0t Strategies = 2ro/uct 'aunc ing6 UNIT IV MANAGEMENT OF SMALL BUSINESS 5

61

Monitoring an/ E!aluation of Business = 2re!enting Sic$ness an/ 1nits= Effecti!e Management of small Business6

.e a5ilitation of Business T (*): 25

TE5T BOO,S 16 26 20016 REFERENCES -isric 9 Entre(reneurs i(9 Tata McEra0 -ill9 Ae0 8el i9 20016 S6S6> an$a9 Entre(reneurial 8e!elo(ment9 S6# an/ an/ #om(any 'imite/9 Ae0 8el i9

1. Mat e0 Manimala9 Entre(reneurs i( T eory at t e #rossroa/s9 2ara/igms < 2.

36 2ra7is9 Biztrantra 92n/ E/ition 9200" 2rasama # an/ra9 2ro4ects + 2lanning9 Analysis9 Selection9 *m(lementation an/ .e!ie0s9 Tata McEra0=-ill9 199%6 26#63ain Ce/6D9 -an/5oo$ for Ae0 Entre(reneurs9 E8**9 O7for/ 1ni!ersity 2ress9 Ae0 8el i9 19996 Staff #ollege for Tec nical E/ucation9 Manila an/ #entre for .esearc an/ *n/ustrial Staff 2erformance9 B o(al9 Entre(reneurs i( 8e!elo(ment9 Tata McEra0=-ill 2u5lis ing #om(any 't/69 Ae0 8el i9 199)6 26Sara!ana!el9 Entre(reneurial 8e!elo(ment9 Ess 2ee $ay 2u5lis ing -ouse9 # ennai =199&6 Bac$ BA9-70 UNIT I ORGANISATIONAL THEORY4 DESIGN 3 DEVELOPMENT ORGANISATION 3 ITS ENVIRONMENT LT P C 1 0 0 1 6

4. 5.

Meaning of Organisation + Aee/ for e7istence = Organisational Effecti!eness + #reation of :alue + Measuring Organisational Effecti!eness + E7ternal .esources A((roac 9 *nternal Systems A((roac an/ Tec nical a((roac = -. im(lications6 UNIT II ORGANI9ATIONAL DESIGN -5

Organizational 8esign + 8eterminants + #om(onents + Ty(es = Basic # allenges of /esign + 8ifferentiation9 *ntegration9 #entralization9 8ecentralization9 Stan/ar/ization9 Mutual a/4ustment= Mec anistic an/ Organic Structures= Tec nological an/ En!ironmental *m(acts on 8esign= *m(ortance of 8esign + Success an/ ,ailures in /esign = *m(lications for Managers6 UNIT III ORGANISATIONAL CULTURE 6

1n/erstan/ing #ulture + Strong an/ ;ea$ #ultures + Ty(es of #ultures + *m(ortance of #ulture = #reating an/ Sustaining #ulture = #ulture an/ Strategy = *m(lications for (racticing Managers6 UNIT- IV ORGANISATIONAL CHANGE 6

62

Meaning + ,orces for # ange = .esistance to # ange + Ty(es an/ forms of c ange + E!olutionary an/ .e!olutionary c ange + # ange (rocess =Organisation 8e!elo(ment + -. functions an/ Strategic # ange Management = *m(lications for (racticing Managers6

UNIT V

ORGANISATION EVOLUTION AND SUSTENANCE

-0

Organizational life cycle + Mo/els of transformation + Mo/els of Organizational 8ecision ma$ing + Organizational 'earning + *nno!ation9 *ntra(reneurs i( an/ #reati!ity=-. im(lications6 T (*): 25 TE5T BOO,S 16 26 Earet .63ones9 Organisational T eory9 8esign < # ange9 2earson E/ucation9 &t E/ition 20046 .ic ar/ '6 8aft9 1n/erstan/ing t e t eory < 8esign of Organisations9 #engage 'earning ;estern9 &t E/ition 200&6

REFERENCES

1.
26 36

4. 5.

T omson E6 #ummings an/ # risto( er E6 ;orley9 Organisational /e!elo(ment an/ # ange9 Sout ;estern T om(son9 200& .o55ins Organisation T eoryL Structure 8esign < A((lications9 2rentice -all of *n/ia9 200"6 B u(en Sri!asta!a9 Organisational 8esign an/ 8e!elo(ment@ #once(ts a((lication9 Biztantra 9 200&6 .o5ert A 2aton9 3ames Mc #alman9 # ange Management9 A gui/e to effecti!e im(lementation9 .es(onse Boo$s9 200"6 A/rian T orn-ill9 2 il 'e0is9 Mi$e Millmore an/ Mar$ Saun/ers9 Managing # ange =A -uman .esource Strategy A((roac 9 ;iley9 200"6 B*?0

BA9-7UNIT I

INDUSTRIAL RELATIONS AND LABOUR +ELFARE INDUSTRIAL RELATIONS

LT P C 1001 7

#once(ts + *m(ortance + *n/ustrial .elations (ro5lems in t e 2u5lic Sector + Ero0t of Tra/e 1nions + #o/es of con/uct6 UNIT II INDUSTRIAL CONFLICTS -2

8is(utes + *m(act + #auses + Stri$es + 2re!ention + *n/ustrial 2eace + Eo!ernment Mac inery + #onciliation + Ar5itration + A/4u/ication6

65

UNIT III

LABOUR +ELFARE

#once(t + O54ecti!es + Sco(e + Aee/ + :oluntary ;elfare Measures + Statutory ;elfare Measures + 'a5our + ;elfare ,un/s + E/ucation an/ Training Sc emes6

UNIT IV

INDUSTRIAL SAFETY

#auses of Acci/ents + 2re!ention + Safety 2ro!isions + *n/ustrial -ealt an/ -ygiene + *m(ortance + 2ro5lems + Occu(ational -azar/s + 8iseases + 2syc ological (ro5lems + #ounseling + Statutory 2ro!isions6 UNIT V +ELFARE OF SPECIAL CATEGORIES OF LABOUR 9

# il/ 'a5our + ,emale 'a5our + #ontract 'a5our + #onstruction 'a5our + Agricultural 'a5our + 8ifferently a5le/ 'a5our +B2O < >2O 'a5our = Social Assistance + Social Security + *m(lications6 T (*): 25 TE5T BOO,S 16 Mamoria #6B6 an/ Sat is Mamoria9 8ynamics of *n/ustrial .elations9 -imalaya 2u5lis ing -ouse9 Ae0 8el i9 200&6

REFERENCES 16 26 36 #6S6:en$ata .atnam9 Elo5alisation an/ 'a5our Management .elations9 .es(onse Boo$s9 200&6 .atna Sen9 *n/ustrial .elations in *n/ia9 S ifting 2ara/igms9 Macmillan *n/ia 't/69 Ae0 8el i9 200&6 Sri!asta!a9 *n/ustrial .elations an/ 'a5our la0s9 :i$as9 200&6 Sarma A6 M9 ;elfare of 1norganize/ 'a5our9 -imalaya 2u5lis ing -ouse9 1st E/ition9 200)6 Su55a .ao 9 Essentials of -uman .esource Management < *n/ustrial relations C Te7t < #ases D9 -imalaya 2u5lications9 200&6 Bac$ BA9-72 LABOUR LEGISLATIONS L TP C 1001 'egal 2ro!ision relating to aD 5D cD /D ;ages ;or$ing #on/itions an/ 'a5our ;elfare *n/ustrial .elations Social Security

4. 5.

66

#ontaine/ in t e follo0ing acts are to 5e stu/ie/6 16 T e ,actories Act9 194) 26 T e Tra/e 1nions Act9 192% 36 T e 2ayment of ;ages Act9 193% 46 T e Minimum ;ages Act9 194) "6 T e *n/ustrial 8is(utes Act9 194& %6 T e ;or$men?s #om(ensation Act9 1923 &6 T e 2ayment of Eratuity Act9 19&2 )6 T e 2ayment of Bonus Act9 19%" 96 T e Em(loyee?s 2ro!i/ent ,un/ < Misc6 Act9 19"2 106 T e Em(loyees State *nsurance Act9 194) 116 T e *n/ustrial Em(loyment CStan/ing Or/ersD Act9 194% 126 T e A((rentices Act9 19%1 136 T e EBual .emuneration Act9 19&% 146 T e Maternity Benefit Act9 19%1 1"6 #ontract 'a5our .egulations an/ A5olition Act9 19&0 1%6 T e # il/ 'a5our 2re!ention an/ .egulation Act9 19)% 2erio/s 3 4 3 2 " 2 3 3 3 4 3 2 2 2 2 2 T (*): 25

TE5T BOO,S: 16 26>6 2a/ i9 *n/ustrial 'a0s9 2-*9 200)6 26 >a(oor A6 8 9 Elements of Mercantile 'a09 Sultan # an/9 200)6 REFERENCES 1 Ta7 Mann9 'a5our 'a0s9 200)6 2 86 .6 A6 Sin a9 *n/u Balasin a < Semma 2riya/ars ini S e$ar9 *n/ustrial .elation9 Tra/e unions an/ 'a5our 'egislation9 20046 3 .es(ecti!e Bare Acts6 Bac$ BA9-71 STRATEGIC HUMAN RESOURCE MANAGEMENT AND DEVELOPMENT LT P C 1001 UNIT I HUMAN RESOURCE DEVELOPMENT -0

67

Meaning + Strategic frame0or$ for -.M an/ -.8 + :ision9 Mission an/ :alues + *m(ortance + # allenges to Organisations + -.8 ,unctions = .oles of -.8 2rofessionals = -.8 Aee/s Assessment = -.8 (ractices + Measures of -.8 (erformance + 'in$s to -.9 Strategy an/ Business Eoals + -.8 2rogram *m(lementation an/ E!aluation + .ecent tren/s + Strategic #a(a5ility 9 Benc Mar$ing an/ -.8 Au/it6

UNIT II

E-HRM

e= Em(loyee (rofile+ e= selection an/ recruitment = :irtual learning an/ Orientation + e = training an/ /e!elo(ment + e= 2erformance management an/ #om(ensation /esign + 8e!elo(ment an/ *m(lementation of -.*S + 8esigning -. (ortals + *ssues in em(loyee (ri!acy + Em(loyee sur!eys online6 UNIT III CROSS CULTURAL HRM 7

8omestic :s *nternational -.M = #ultural 8ynamics = #ulture Assessment = #ross #ultural E/ucation an/ Training 2rograms + 'ea/ers i( an/ Strategic -. *ssues in *nternational Assignments = #urrent c allenges in Outsourcing9 #ross 5or/er M an/ A= .e(atriation etc = Buil/ing Multicultural Organisation = *nternational #om(ensation6 UNIT IV CAREER 3 COMPETENCY DEVELOPMENT -0

#areer #once(ts + .oles + #areer stages + #areer (lanning an/ 2rocess + #areer /e!elo(ment Mo/els+ #areer Moti!ation an/ Enric ment +Managing #areer (lateaus= 8esigning Effecti!e #areer 8e!elo(ment Systems + #om(etencies an/ #areer Management + #om(etency Ma((ing Mo/els + EBuity an/ #om(etency 5ase/ #om(ensation6 UNIT V EMPLOYEE COACHING 3 COUNSELING -2

Aee/ for #oac ing + .ole of -. in coac ing + #oac ing an/ 2erformance + S$ills for Effecti!e #oac ing + #oac ing Effecti!eness+ Aee/ for #ounseling + .ole of -. in #ounseling = #om(onents of #ounseling 2rograms + #ounseling Effecti!eness + Em(loyee -ealt an/ ;elfare 2rograms + ;or$ Stress + Sources = #onseBuences + Stress Management Tec niBues6= Eastern an/ ;estern 2ractices = Self Management an/ Emotional *ntelligence6 T (*): 25 TE5T BOO,S 16 .an/y '6 8esimone9 3on M6 ;erner + 8a!i/ M6 Mat is9 -uman .esource 8e!elo(ment9 #engage 'earning9 200&6 2. 3effrey A Mello9 Strategic -uman .esource Management9 #engage 'earning9 Sout 0estern 200&6 REFERENCES Berna/in9 -uman .esource Management9 Tata McEra0 -ill9 200%6 .o5ert '6 Mat is an/ 3o n -6 3ac$son9 -uman .esource Management9 #engage 'earning9 200&6

16 26

66

36 200&6 46 200&6

.osemary -arrison9 Em(loyee 8e!elo(ment + 1ni!ersity 2ress9 *n/ia 't/9 Ae0 8el i9 Tony E/0ar/s an/ # ris .ees9 *nternational -uman .esource Management 9 2earson9 # ris Bre0stes9 2aul S(arro09 Euy Management 9 1ni!ersity 2ress 1st E/ition 200)6 :ernon9 *nternational -uman .esource Bac$

5.

69

BA9-72 UNIT I

SOCIAL PSYCHOLOGY INTRODUCTION TO SOCIAL PSYCHOLOGY

LT P C 1001 6

Social 2syc ology + Origin an/ /e!elo(ment + Social 5e a!iour an/ social t oug t + A((lications in society an/ 5usiness6 UNIT II PERCEIVING AND UNDERSTANDING OTHERS 9

Social (erce(tion + Aon!er5al communication + Attri5ution + *m(ression formation an/ im(ression management6 UNIT III COGNITION IN THE SOCIAL +ORLD -0

Social cognition + Sc emas + -euristics + Errors + Attitu/es < Be a!iour + 2ersuasion + #ogniti!e /issonance + Self9 Self Esteem < Social #om(arison6 UNIT IV INTERPERSONAL RELATIONS -0

Social i/entity + 2re4u/ice + 8iscrimination + Aggression + *nter(ersonal attraction6 UNIT V APPLIED SOCIAL PSYCHOLOGY -0

Social *nfluence + #onformity + #om(liance + Social *nfluence = 2rosocial 5e a!iour + Erou(s + Social issues6 T (*): 25 TE5T BOO, 16 26 Baron9 Byrne an/ Brascom5e9 Social 2syc ology9 11t E/ition9 2earson9 200%6 8a!i/ E6 Myers9 Social 2syc ology9 Tata McEra0 -ill9 )t E/ition9 200"6

REFERENCES 16 26 36 46 "6 Baron an/ Byrne9 Social 2syc ology9 )t E/ition9 2-*9 200%6 3ournal of 2ersonality an/ Social 2syc ology + #urrent issues6 3ournal of A((lie/ Social 2syc ology + #urrent issues6 3ournal of Social an/ 2ersonal .elations i(s + #urrent issues6 3ournal of Occu(ational an/ Organisational 2syc ology = #urrent issues Bac$

70

BA9-75 UNIT I

STRESS MANAGEMENT UNDERSTANDING STRESS

LT P C 1001 6

Meaning + Sym(toms + ;or$s .elate/ Stress + *n/i!i/ual Stress + .e/ucing Stress + Burnout6 UNIT II COMMON STRESS FACTORS TIME 3 CAREER PLATEAUING -2

Time Management + Tec niBues + *m(ortance of (lanning t e /ay + Time management sc e/ule + 8e!elo(ing concentration + Oorganizing t e ;or$ Area + 2rioritizing + Beginning at t e start + Tec niBues for conBuering (rocrastination + Sensi5le /elegation + Ta$ing t e rig t 5rea$s + 'earning to say NAo?6 UNIT III CRISIS MANAGEMENT -0

*m(lications + 2eo(le issues + En!ironmental issues +2syc ological fall outs + 'earning to $ee( calm + 2re!enting interru(tions + #ontrolling crisis + *m(ortance of goo/ communication + Ta$ing a/!antage of crisis + 2us ing ne0 i/eas + Em(o0erment6 UNIT IV +OR, PLACE HUMOUR 5

8e!elo(ing a sense of -umour + 'earning to laug + .ole of grou( co esion an/ team s(irit + 1sing umour at 0or$ + .e/ucing conflicts 0it umour6 UNIT V SELF DEVELOPMENT -2

*m(ro!ing 2ersonality + 'ea/ing 0it *ntegrity + En ancing #reati!ity + Effecti!e /ecision Ma$ing + Sensi5le #ommunication + T e 'istening Eame + Managing Self + Me/itation for (eace + Foga for 'ife6 T (*): 25 REFERENCES

1. #oo(er9 Managing Stress9 Sage9 200& 2. ;altsc afer9 Stress Management 9#engage 'earning9 4t E/ition 200)6
36 3eff 8a!i/son9 Managing Stress9 2rentice -all of *n/ia9 Ae0 8el i9 200%6 4. S6> 6# a$ra5ort y < 2ra/i( B attac arya9 -uman !alues9 Ae0 Age *nternational 200) 5. S0ami .anganat anan/a9 Eternal :alues for a c anging society9 B aratiya :i/ya B a!an9 20036 Bac$

7-

BA9-76 UNIT I

SYSTEMS ELECTIVES DATABASE MANAGEMENT SYSTEM INTRODUCTION

LT P C 1001 9

8ata5ase an/ 8BMS + c aracteristics + im(ortance + a/!antages + e!olution = co// rules= /ata5ase arc itectureL /ata organization= file structures an/ in/e7ing UNIT II MODELING AND DESIGN FRAME +OR, 9

8ata mo/els= #once(tual /esign= E. /iagram=relations i(s= normalization =/ata management an/ system integration UNIT III DATABASE IMPLEMENTATION 9

Query languages=SQ' for /ata creation9 retrie!al an/ mani(ulation9 /ata5ase transactions9 concurrency control9 atomicity9 reco!ery9 security9 5ac$u( an/ reco!ery9 /ata 5ase a/ministration= client ser!er arc itecture 5ase/ .8BMS6 UNIT IV DISTRIBUTED DATABASE AND OB@ECT ORIENTED DATABASES 9

#once(ts of /istri5ute/ /ata5ases an/ /esign9 O54ect oriente/ /ata5ases=o54ect life cycle mo/eling conce(tual /esign=1M'6 UNIT V EMERGING TRENDS 9

O!er!ie0 of !isual /ata5ases an/ $no0le/ge 5ase/ /ata5ases=conce(tual /esign an/ 5usiness im(acts6 Sco(e for (rofessionals an/ certifications suc as Oracle #ertifie/ 2rofessional6 T (*): 25 TE5T BOO,S 16 26 2eter .o59 #arlos #oronel9 8ata5ase System an/ 8esign9 *m(lementation an/ Management9 & t e/ition9 #engage 'earning9 3effrey A -offer et al9 Mo/ern 8ata5ase Management9 )t E/ition9 2earson E/ucation9 200)9

REFERENCES 16 26 36 46 "6 :6 >6 3ain9 8ata5ase Management Systems9 8reamtec (ress9 200& Aarayan S6 1manat an/ .ic ar/ ;6 Scamell9 8ata Mo/eling an/ /ata5ase /esign9 T omson course tec nology9 200) Mar$ '6Eillenson < el9 *ntro/uction /ata5ase management9 ;iley *n/ia 2!t6 't/9 200) 2eter .o5 an/ #arlos #oronel9 8ata5ase systems= 8esign9 *m(lementation an/ Management9 T omson #ourse tec nology9 200) -ector Earcia =Molica et al9 8ata5ase Systems + T e com(lete 5oo$9 2earson E/ucation9 200) Bac$

72

BA9-77 UNIT I

E-COMMERCE TECHNOLOGY AND MANAGEMENT INTRODUCTION TO E-COMMERCE

LT P C 1001 6

Electronic commerce an/ ( ysical commerce = Economic forces + a/!antages + myt s = 5usiness mo/els6 UNIT II TECHNOLOGY INFRASTRUCTURE -0

*nternet an/ ;orl/ ;i/e ;e59 internet (rotocols = ,T29 intranet an/ e7tranet = cry(togra( y9 information (u5lis ing tec nology= 5asics of 0e5 ser!er ar/0are an/ soft0are6 UNIT III BUSINESS APPLICATIONS -0

#onsumer oriente/ ecommerce + etailing an/ mo/els = Mar$eting on 0e5 + a/!ertising9 e=mail mar$eting9 e=#.ML Business oriente/ ecommerce + E=Eo!ernment9 E8* on t e internet9 S#ML ;e5 Auctions9 :irtual communities an/ ;e5 (ortals UNIT IV ECOMMERCE PAYMENTS AND SECURITY 9

E (ayments = # aracteristics of (ayment of systems9 (rotocols9 E=cas 9 E= c ec$ an/ Micro (ayment systems6 UNIT V LEGAL AND PRIVACY ISSUES IN E- COMMERCE 6

'egal9 Et ics an/ (ri!acy issues + 2rotection nee/s an/ met o/ology + consumer (rotection9 cy5er la0s 9 contracts an/ 0arranties 6 Ta7ation an/ encry(tion (olicies6 T (*): 25 TE5T BOO,S 16 26 -entry # an < el 9 E=#ommerce + fun/amentals an/ A((lications9 ;iley *n/ia 2!t 't/9 200&6 Eary 26 Sc nei/er9 Electronic commerce9 T omson course tec nology9 ,ourt annual e/ition9 200&

REFERENCES

1. 2. 3. 4.

B arat B as$er9 Electronic #ommerce + ,rame 0or$ tec nologies an/ A((lications9 3r/ E/ition6 Tata McEra0-ill 2u5lications9 200)6 >amles >6Ba4a4 an/ 8e54ani Aag9 Ecommerce= t e cutting e/ge of Business9 Tata McEra0-ill 2u5lications9 200) Efraim Tur5an et al9 Electronic #ommerce +A managerial (ers(ecti!e9 2earson E/ucation Asia9 200%6 >ala$ota et al9 ,rontiers of Electronic #ommerce9 A//ison ;esley9 2004 Bac$

71

BA9-76 U<'( I

ENTERPRISE RESOURCE PLANNING INTRODUCTION

LT P C 1001 6

O!er!ie0 of enter(rise systems + E!olution = .is$s an/ 5enefits = ,un/amental tec nology = *ssues to 5e consi/er in (lanning /esign an/ im(lementation of cross functional integrate/ E.2 systems = #ase stu/ies6 UNIT II ERP SOLUTIONS AND FUNCTIONAL MODULES -0

O!er!ie0 of E.2 soft0are solutions= Small me/ium an/ large enter(rise !en/or solutions9 B2.9 Business Engineering an/ 5est Business (ractices = Business (rocess Management6 O!er!ie0 of E.2 mo/ules =sales an/ Mar$eting9 Accounting an/ ,inance9 Materials an/ 2ro/uction management etc6 =#ase stu/ies6 UNIT III ERP IMPLEMENTATION -0

2lanning E!aluation an/ selection of E.2 systems=*m(lementation life cycle = E.2 im(lementation9 Met o/ology an/ ,rame 0or$= Training + 8ata Migration6 2eo(le Organization in im(lementation=#onsultants9 :en/ors an/ Em(loyees=#ase stu/ies6 UNIT IV POST IMPLEMENTATION 6

Maintenance of E.2= Organizational an/ *n/ustrial im(actL Success an/ ,ailure factors of an/ E.2 *m(lementation =case stu/ies6 UNIT V EMERGING TRENDS ON ERP 9

E7ten/e/ E.2 systems an/ E.2 5olt +on =#.M9 S#M9 Business analytics etc= ,uture tren/s in E.2 systems=0e5 ena5le/9 ;ireless tec nologies so on=#ase stu/ies6 T (*): 25 TE5T BOO, 16 Ale7is 'eon9 E.2 /emystifie/9 secon/ E/ition Tata McEra0=-ill9 200%6

REFERENCES

1. 2. 3. 4.

3agan Aat an :aman9 E.2 in 2ractice9 Tata McEra0=-ill9 200) Ale7is 'eon9 Enter(rise .esource 2lanning9 secon/ e/ition9 Tata McEra0=-ill9 200)6 Ma a/eo 3ais0al an/ Eanes :ana(alli9 E.2 Macmillan *n/ia9 200%6 :ino/ >umar Erag an/ A6>6 :en$ita$ris nan9 E.2= #once(ts an/ 2ractice9 2rentice -all of *n/ia9 200%6 5. Summer9 E.29 2earson E/ucation9 200)6 Bac$

72

BA9-79 UNIT I

DECISION SUPPORT SYSTEM AND INTELLIGENT SYSTEM INTRODUCTION

LT P C 1001 9

Management Su((ort systems9 8ecision ma$ing9 Mo/els9 8SS O!er!ie09 8ata9 Mo/el9 >no0le/ge Management system6 UNIT II DATA AND MODEL MANAGEMENT SYSTEMS 9

8ata #ollection9 8ata ;are ousing9 8ata Mining9 8ata !isualization9 Mo/eling9 Static an/ /ynamic9 O(timization9 -euristic9 Simulation9 Multi/imensional mo/eling6 UNIT III GSS4 ENTERPRISE DSS4 ,MS 9

Erou( su((ort system9 Tec nologies9 Enter(rise 8SS9 M.2 **9 E.29 S#M 9 >no0le/ge management met o/s9 Tec nologies9 Tools6 UNIT IV ,NO+LEDGE BASED DSS 9

Artificial *ntelligence9 E7(ert System9 >no0le/ge AcBuisition an/ !ali/ation9 >no0le/ge re(resentation9 *nference tec niBues6 UNIT V ADVANCED INTELLIGENT SYSTEMS 9

Aeural #om(uting9 ,uzzy 'ogic9 *ntelligent Agents9 *m(lementation9 *ntegration9 *ntelligent 8SS6 T (*): 25 TE5T BOO, 16 Efraim Tur5an an/ 3ay E6 Aronson9 8ecision Su((ort System an/ *ntelligent Systems9 2rentice -all *nternational9 2002

REFERENCES 16 26 36 3ana$iraman :6 S an/ Saru$esi >9 8ecision Su((ort Systems9 2rentice -all of *n/ia9 19996 'ofti9 8ecision Su((ort System an/ Management9 McEra0 -ill *nc9 *nternational E/ition9 Ae0 8el i 199%6 Mara$as9 8ecision Su((ort System9 2rentice -all *nternational9 2a(er5ac$ E/ition9 Ae0 8el i9 199)6

Bac$

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BA9-60 U<'( I

SOFT+ARE PRO@ECT AND 8UALITY MANAGEMENT INTRODUCTION

LT P C 1001 9

Soft0are 2ro4ects9 2ro4ects 2lanning9 2rocess mo/els9 ;aterfall9 .A89 :9 S(iral9 *ncremental9 2rototy(ing9 2ro4ect Trac$ing6 UNIT II SOFT+ARE METRICS 9

Eoal9 Question9 Metric CEQMD mo/el9 2ro/uct Quality metrics9 *n (rocess Quality metrics9 Metrics for soft0are maintenance an/ testing9 #om(le7ity Metrics6 UNIT III SOFT+ARE PRO@ECT ESTIMATION 9

Effort Estimation9 E7(ert 3u/gment9 'O#9 ,unction 2oints9 O54ect 2oints9 #O#OMO9 .is$ Management6 UNIT IV SOFT+ARE 8UALITY 9

Quality Management Systems9 Soft0are Quality Mo/els9 ,1.2S9 Mc#alls Mo/els9 A((lying se!en 5asic Buality tools in soft0are /e!elo(ment9 Measuring Quality9 Eil59 #oQ1AMO6 UNIT V SOFT+ARE 8UALITY ASSURANCE 9

Soft0are .elia5ility mo/els9 .ayleig mo/el9 8efect .emo!al Effecti!eness9 Quality stan/ar/s9 *SO 9000 mo/els an/ stan/ar/s for (rocess im(ro!ement9 #MM9 2#MM9 #MM*9 S2*#E T (*): 25 TE5T BOO,S 16 26 .oger S6 2ressman9 Soft0are Engineering A 2ractioners A((roac 9 McEra0 -ill *nternational E/ition9 Ae0 8el i9 200"6 Ste( en >an9 Metrics an/ Mo/els in Soft0are Quality Engineering9 2earson E/ucation Asia9 20046

REFERENCES 16 26 36 46 "6 ;al$er .oyce9 Soft0are 2ro4ect Management + A unifie/ frame0or$9 2earson E/ucation Asia9 Ae0 8el i9 20006 Alan Eillies9 Soft0are Quality + T eory an/ Management9 T omson 'earning9 20036 Bo5 -ug es an/ Mi$e #otterell9 Soft0are 2ro4ect Management9 Tata McEra0 -ill9 20036 .o5ert T6 ,utrell9 8onal/ ,6 Sa efer an/ 'in/a *6 S afer9 Quality Soft0are 2ro4ect Management9 2earson E/ucation Asia9 20026 .ic ar/ -6 T ayer9 Soft0are Engineering 2ro4ect Management9 3o n ;iley9 200&6 Bac$

76

BA9-6UNIT I

DATA MINING AND DATA +AREHOUSING INTRODUCTION TO DATA MINING

LT P C 1001 9

Arc itecture of /ata an/ organization=.elational9 Transactional9 S(atial /ata so on= .e(orting an/ Buery (rocessing +.elation to statistics9 Mac ine learning= 8ata mining tas$s + 2rocess = :irtuous cycle of /ata mining=case stu/ies6 UNIT II DATA +AREHOUSING 6

8ata 0are ouse + c aracteristics an/ !ie0 = O'T2 an/ O'A2 = 8esign an/ /e!elo(ment of /ata 0are ouse= #ase stu/ies6 UNIT III DATA MINING TOOLS4 METHODS AND TECHNI8UES -0

'ure of statistics= .egression an/ correlationL #lassification= 8ecision treesL clustering +Aeural net0or$sL Mar$et 5as$et analysis= Association rules=Eenetic algorit ms an/ lin$ analysis= ;it case stu/y6 UNIT IV DATA MINING APPLICATIONS 9

A((lications in !arious sectors = ,inancial ser!ices= ,inancial time serious (re/iction9 retail 5an$ing=#re/it ris$ management an/ cre/it scorecar/s9 Eenetics9 Biological 9 #.M9 Target mar$eting =#ase stu/ies6 UNIT V DATA MINING TRENDS 9

Te7t mining +;e5 mining= S(atial mining= 0e5 usage mining +E=metrics an/ Ecommerce /ata analysis= 0e5 (romotions=Tutorial on /ata mining soft0are6 T (*): 25 TE5T BOO,S 16 26 Mic el Berry an/ Eor/on 'inoff9 8ata mining tec niBues for Mar$eting9 Sales an/ #ustomer su((ort9 3o n ;iley9 20046 3ai0ei -am an/ Mic eline >am5er9 8ata Mining conce(ts an/ tec niBues9 >auffmann 2u5lis ers 20016

REFERENCES 16 26 36 46 "6 %6 ;6-6*nmon9 Buil/ing t e 8ata ;are ouse9 fourt e/ition ;iley *n/ia (!t6 't/6 .al( >im5all an/ .ic ar/ Merz9 T e /ata 0are ouse tool$it9 3o n ;iley9 20016 Mic el Berry an/ Eor/on 'inoff9 Mastering 8ata mining9 3o n ;iley an/ Sons *nc 20046 Mattison9 ;e5 ;are ousing an/ >no0le/ge Management9 Tata McEra0 -ill 20016 E6 >6 Eu(ta9 Ontro/uction to 8ata mining 0it #ase Stu/ies9 2rentice all of *n/ia6 Eiu/ici9 A((lie/ 8ata mining + Statistical Met o/s for Business an/ *n/ustry9 3o n ;iley6 Bac$

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BA9-62 UNIT I

,NO+LEDGE MANAGEMENT SYSTEM INTRODUCTION

LT P C 1001 9

>no0le/ge management t eory an/ (ractice9 Ma4or a((roac es to >M cycle9 Iac$9 Bu$o0itz an/ ;illiams9 McElroy9 ;iig9 *ntegrate/ cycle6 UNIT II ,NO+LEDGE MANAGEMENT MODELS 9

Ma4or t eoretical >M mo/els9 :on >rog an/ .os9 Aona$a an/ Ta$euc i9 # oo sense=ma$ing >M mo/el9 ;iig mo/el9 Boisot *+s(ace9 #om(le7 A/a(ti!e System mo/els9 Tacit an/ E7(licit $no0le/ge ca(ture6 UNIT III ,M TOOLS STRATEGY AND METRICS 9

>M ca(ture an/ creation tools9 S aring an/ 8issemination tools9 AcBuisition an/ A((lication tools9 >M strategy9 >no0le/ge au/it9 Ea( analysis9 >M metrics9 Benc mar$ing9 Balance/ scorecar/9 -ouse of Quality met o/6 UNIT IV ,M IN ORGANISATION 9

Organisational culture9 Organisational maturity mo/els9 >M team9 Et ics of >M9 future c allenges for >M9 .esearc issues9 >no0le/ge a((lication at in/i!i/ual9 grou( an/ organisational le!els9 >no0le/ge reuse9 >no0le/ge re(ositories6 UNIT V ,NO+LEDGE LEADERSHIP 9

>no0le/ge 'ea/ers i( styles9 >no0le/ge alignment 0it 5usiness strategies9 2ragmatic $no0le/ge /e!elo(ment9 Balancing $no0le/ge an/ 5usiness management systems9 #onstructing $no0le/ge infrastructure6 T (*): 25 TE5T BOO, 16 >imiz 8al$ir9 >no0le/ge Management in T eory an/ 2ractice9 Butter0ort + -einemann 200)6

REFERENCES 16 26 Stuart Barnes9 >no0le/ge Management Systems + T eory an/ 2ractice9 #engage 'earning9 20026 Ste!en #a!aleri an/ S aron Sei!ert 0it 'ee ;6 'ee9 >no0le/ge 'ea/ers i( + T e Art an/ Science of >no0le/ge 5ase/ organisation9 Butter0ort + -einemann9 200)6 Bac$

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BA9-61 UNIT I

BUSINESS INTELLIGENCE INTRODUCTION

LT P C 1001 9

8efinition9 B* (rocess= 2ri!ate an/ 2u5lic intelligence9 B* 8ecision Su((ort *nitiati!es9 Business 8ri!ers9 #ost= Benefit analysis9 .is$ Assessment9 Enter(rise *nfrastructure E!aluation=Tec nical an/ Aon=tec nical6 UNIT II PRO@ECT PLANNING AND DATA ANALYSIS 9

B* 2ro4ect (lanning9 .eBuirements /efinition an/ gat ering9 /eli!era5les9 Business focuse/ /ata analysis9 to(=/o0n 'ogical /ata mo/eling9 Bottom=u( source /ata analysis9 /ata cleansing9 2rototy(ing6 UNIT III METADATA REPOSITORY ANALYSIS AND DESIGN 9

Meta 8ata mo/els9 Analysis9 8ata5ase /esign9 E7tractG Transform G 'oa/ CET'D /esign9 Meta /ata /esign9 ET' /e!elo(ment6 UNIT IV APPLICATION DEVELOPMENT 9

O'A2 tools9 Multi/imensional analysis factors9 arc itecture9 8ata mining9 .is$s9 Meta/ata res(ository /e!elo(ment9 *m(lementation9 .elease e!aluation6 UNIT V MODERN INFORMATION TECHNOLOGY AND ITS BUSINESS OPPORTUNITIES 9

Business intelligence soft0are9 B* on 0e59 Et ical an/ legal limits9 *n/ustrial es(ionage9 B* soft0are9 mo/ern tec niBues of cry(to analysis9 managing an/ organizing for an effecti!e B* Team6 T (*): 25 TE5T BOO,S 16 26 'arissa T6 Moss an/ S a$u Atre9 Business *ntelligence .oa/ma( @ T e com(lete (ro4ect 'ifecycle for 8ecision Su((ort A((lications9 A//ison ;esley9 20036 Efraim Tur5an9 .ames S ar/a9 3ay E6 Aronson an/ 8a!i/ >ing9 Business *ntelligence9 2rentice -all9 200)6

REFERENCES 16 26 36 Eliza5et :itt9 Mic ael 'uc$e!ic Stacia Misner9 Business *ntelligence9 Microsoft9 20026 Mic ale0icz I69 Sc mi/t M6 Mic ale0icz M an/ # iriac #9 A/a(ti!e Business *ntelligence9 S(ringer + :erlag9 200%6 Ealit S mueli9 Aitin .6 2atel an/ 2eter #6 Bruce9 8ata Mining for Business *ntelligence + #once(ts9 Tec niBues an/ A((lications ;iley9 *n/ia9 200&6 Bac$

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BA9-62 UNIT I

BUSINESS MODELLING INTRODUCTION

LT P C 1001 9

Business analysis9 Business analyst9 #om(etencies of 5usiness analyst9 Strategy analysis9 Sta$e ol/ers analysis9 En!ironment analysis9 S;OT analysis6 UNIT II BUSINESS ANALYSIS PROCESS MODEL 9

2rocess mo/els9 2rocess analysis9 *n!estigation tec niBues9 .eBuirements engineering9 :ali/ating t e reBuirements9 Mo/elling 5usiness systems6 UNIT III BUSINESS SYSTEM 9

Soft systems9 Business (ers(ecti!es9 Business acti!ity mo/els9 critical success factors9 $ey (erformance *n/icators9 Business acti!ity mo/el9 ga( analysis6 UNIT IV BUSINESS PROCESS MODELLING 9

Business (rocesses = Business (rocess mo/elling9 5usiness mo/elling tec niBues9 5usiness case analysis9 case /e!elo(ment9 Managing 5usiness c ange9 Eo!ernance6 UNIT V MANAGING THE INFORMATION RESOURCE 9

Managing /ata resource9 mo/elling system functions9 system /ata9 /ata mo/elling an/ a/ministration9 tec nology for ca(turing an/ storing /ata9 Security6 T (*): 25 REFERENCES 16 26 36 46 "6 %6 & Bec$er 39 >uegler M9 .osemann M9 2rocess Management@ A Eui/e for t e Business 2rocesses9 Berlin S(ringer9 20036 Senn 36 A9 Business *nformation Tec nology in Business @ 2rinci(les9 2ractices an/ O((ortunities9 2rentice -all9 2000 -armon 29 Business 2rocess # ange9 Morgan >aufmann9 Boston MA9 20036 'yn/a M6 A((legate9 .o5ert 8 Austin9 , ;arren M6 ,arlan9 #or(orate *nformation + Strategy an/ Management9 Tata Mc Era0 -ill9 200&6 -enry #6 'ucas 3r9 *nformation Tec nology=Strategic 8ecision Ma$ing for Managers9 ;iley9 200"6 8orian 2yle9 Business Mo/elling an/ 8ata Mining9 Morgan >aufmann 2u5lis ers9 200"6 2arag >ul$arni an/ 2ra/i( >6 # an/e9 *T Strategy for Business9 O7for/ -ig er E/ucation9 200)6 Bac$

60

BA9-65 UNIT I

OPERATIONS ELECTIVE SUPPLY CHAIN MANAGEMENT INTRODUCTION

LT P C 1001 9

Su((ly # ain + ,un/amentals +E!olution= .ole in Economy = *m(ortance = 8ecision 2 ases = Su((lier= Manufacturer=#ustomer c ain6 Su((ly c ain strategy = Ena5lersG 8ri!ers of Su((ly # ain 2erformance6 O!er!ie0 of Su((ly # ain Mo/els an/ Mo/eling Systems6 UNIT II STRATEGIC SOURCING 9

Outsourcing + Ma$e :s 5uy = */entifying core (rocesses = Mar$et :s -ierarc y = Ma$e :s 5uy continuum =Sourcing strategy = Su((lier E!aluation an/ Measurement = Su((lier Selection an/ #ontract Aegotiation6 #reating a 0orl/ class su((ly 5ase6 ;orl/ ;i/e Sourcing6 UNIOT III SUPPLY CHAIN NET+OR, 9

8istri5ution Aet0or$ 8esign + .ole = ,actors *nfluencing O(tions9 :alue A//ition6 Mo/els for ,acility 'ocation an/ #a(acity allocation6 *m(act of uncertainty on Aet0or$ 8esign6 Aet0or$ 8esign /ecisions using 8ecision trees6 8istri5ution #enter 'ocation Mo/els6 Su((ly # ain Aet0or$ o(timization mo/els6 UNIT IV PLANNING DEMAND4 INVENTORY AND SUPPLY 9

:alue of *nformation@ Bull0 i( Effect = Effecti!e forecasting = #oor/inating t e su((ly c ain6 Managing su((ly c ain cycle in!entory6 1ncertainty in t e su((ly c ain + Safety *n!entory6 #oor/ination in t e Su((ly # ain6 Analysing im(act of su((ly c ain re/esign on t e in!entory6 Managing in!entory for s ort life = cycle (ro/ucts =multi(le item =multi(le location in! mgmt6 UNIT V CURRENT TRENDS 9

Su((ly # ain *ntegration = Buil/ing (artners i( an/ trust in S#6 S# .estructuring = S# Ma((ing =S# (rocess restructuring9 2ost(one t e (oint of /ifferentiation66 E=Business + ,rame0or$ an/ .ole of Su((ly # ain in e= 5usiness an/ 525 (ractices6 Su((ly # ain *T ,rame0or$6 ,un/amentals of transaction management6 *nformation Systems /e!elo(ment = eS#M = Agile Su((ly # ains =.e!erse Su((ly c ain6 Agricultural Su((ly # ains6 T (*): 25 TE5T BOO,S 16 3anat S a 9 Su((ly # ain Management + Te7t an/ #ases9 2earson E/ucation9 20096 2. Sunil # o(ra an/ 2eter Mein/l9 Su((ly # ain Management=Strategy 2lanning an/ O(eration9 2-* 'earning G 2earson E/ucation9 200&6 36 8a!i/ Simc i='e!i9 2 ili( >amins$y9 E/it Simc i='e!i9 8esigning an/ Managing t e Su((ly # ain@ #once(ts9 Strategies9 an/ #ases9 Tata McEra0=-ill9 200"6 REFERENCES 16 Alte$ar .a ul :9 Su((ly # ain Management=#once(t an/ #ases9 2-*9 200"6

6-

26 36 46

S a(iro 3eremy ,9 Mo/eling t e Su((ly # ain9 T omson 'earning9 Secon/ .e(rint 9 20026 Ballou .onal/ -9 Business 'ogistics an/ Su((ly # ain Management9 2earson E/ucation9 Secon/ *n/ian .e(rint9 20046 3oel 86 ;isner9 E6 >eong 'eong9 >ea =# oon Tan9 2rinci(les of Su((ly # ain Management= A Balance/ A((roac 9 Sout =;estern9 #engage 'earning 200)6 Bac$

BA9-66 UNIT I

LOGISTICS MANAGEMENT INTRODUCTION

LT P C 1001 9

8efinition an/ Sco(e of 'ogistics + ,unctions < O54ecti!es + #ustomer :alue # ain + Ser!ice 2 ases an/ attri5utes + :alue a//e/ logistics ser!ices + .ole of logistics in #om(etiti!e strategy + #ustomer Ser!ice UNIT II +AREHOUSING AND MATERIALS HANDLING 9

;are ousing ,unctions + Ty(es + Site Selection + 8ecision Mo/el + 'ayout 8esign + #osting + :irtual ;are ouse6 Material -an/ling eBui(ment an/ Systems + .ole of Material -an/ling in 'ogistics6 Automate/ Material -an/ling6 Material Storage Systems + (rinci(les + 5enefits + met o/s6= AS.S6 UNIT III TRANSPORTATION AND PAC,AGING 9

Trans(ortation System + E!olution9 *nfrastructure an/ Aet0or$s6 ,reig t Management + :e icle .outing + #ontainerization6 Mo/al # aracteristics9 *nter=mo/al O(erators an/ Trans(ort Economies6 2ac$aging= 8esign consi/erations9 Material an/ #ost6 2ac$aging as 1nitisation6 #onsumer an/ *n/ustrial 2ac$aging6 UNIT IV PERFORMANCE MEASUREMENT AND COSTS 9

2erformance Measurement + Aee/9 System9 'e!els an/ 8imensions6 *nternal an/ E7ternal 2erformance Measurement6 'ogistics Au/it6 Total 'ogistics #ost + #once(t9 Accounting Met o/s6 #ost + */entification9 Time ,rame an/ ,ormatting6 UNIT V CURRENT TRENDS 9

'ogistics *nformation Systems + Aee/9 # aracteristics an/ 8esign6 E='ogistics + Structure an/ O(eration6 'ogistics .esource Management e'.M6 Automatic */entification Tec nologies6 ;are ouse Simulation6 .e!erse 'ogistics + Sco(e9 /esign an/ as a com(etiti!e tool6 Elo5al 'ogistics + O(erational an/ Strategic *ssues9 ocean an/ air trans(ortation6 Strategic logistics (lanning6 T (*): 25

62

TE5T BOO,S 16 26 Bo0erso7 8onal/ 39 'ogistics Management + T e *ntegrate/ Su((ly # ain 2rocess9 Tata McEra0 -ill9 20006 So(le :ino/ :9 'ogistics Management + T e Su((ly # ain *m(erati!e9 2earson E/ucation9 *n/ian .e(rint 20046

REFERENCES

1.
26 36

4.
"6

#oyle et al69 T e Management of Business 'ogistics9 T omson 'earning9 &t E/ition9 20046 Aila0a/i # Sat is < .a$es Sing 9 'ogistics Management9 2-*9 200"6 Bloom5erg 8a!i/ 3 et al69 'ogistics9 2rentice -all *n/ia9 200"6 2ierre 8a!i/9 *nternational 'ogistics9 Biztantra9 20036 Ballou .onal/ -9 Business 'ogistics an/ Su((ly # ain Management9 2earson E/ucation9 Secon/ *n/ian .e(rint9 20046 Bac$

BA9-67 UNIT I

ADVANCED OPERATIONS MANAGEMENT OPERATIONS STRATEGY IN A GLOBAL ENVIRONMENT

LT P C 1001 9

Elo5al !ie0 of O(erations + Missions an/ Strategies + OM 8ecisions + *ssues in O(erations Strategy + Strategy 8e!elo(ment an/ *m(lementation + Elo5al o(erations Strategy o(tions6 UNIT II FORECASTING AND SCHEDULING MODLES 9

,orecasting + Ty(es9 Quantitati!e Mo/els + Mo!ing A!erages an/ Smoot ing tec niBues + Error estimations6 Sc e/uling an/ SeBuencing mo/els6 UNIT III LOCATION AND LAYOUT STRATEGIES 9

'ocation 8ecisions + Strategic im(ortance9 ,actors9 Met o/s6 Ser!ice 'ocation Strategies6 'ayout + Ty(es + Office9 retail9 0are ousing9 fi7e/=(osition9 (rocess=oriente/9 0or$=cells9 .e(etiti!e an/ (ro/uct oriente/ layouts6 UNIT - IV MRP AND ERP 9

M.2 + Eenesis9 2rereBuisites9 #om(utations6 -an/ling 1ncertainties + EOQ in M.2 +M.2 ** + E.2 Mo/els an/ Soft0are6 UNIT V RECENT TRENDS IN OPERATIONS MANAGEMENT 9

.ecent Tren/s in o(erations management + 'ean manufacturing9 #*M9 Sync ronous manufacturing < t eory of constraints = Agile Manufacturing6 T (*): 25

61

TE5TBOO,S 16 26 Aorman Eait er an/ Eregory ,razler9 O(erations Management9 Sout ;estern9 #engage 'earning9 20026 3ay -eizer < Barry .en/er 9 O(erations Management 9 2earson E/ucation 9 200)6

REFERENCES 16 26 36 .o5erta S6 .ussell < Bernar/ ;6 Taylor O(erations Management + Quality an/ #om(eteti!eness in glo5al en!ironment9 ;iley *n/ia ,ift E/ition9 200%6 # ary SA9 2ro/uction an/ O(erations Management9 Tata McEra0 -ill9 200% .ic ar/ # ase < Aicolas ABuilano O(erations Management for #om(etiti!e a/!antage9 10Ge9 TM-9 200%6 Bac$ BA9-66 UNIT I PRODUCT DESIGN INTRODUCTION LT P C 1001 9

8efining 2ro/uct9 Ty(es of (ro/ucts6 Successful 2ro/uct /e!elo(ment + c aracteristics9 /uration an/ cost9 c allenges6 8e!elo(ment 2rocess@ Eeneric 2rocess= A/a(ting to (ro/uct ty(es6 Stage=gate mo/el = Ae0 Ser!ice 8e!elo(ment 2rocess UNIT II PRODUCT PLANNING 9

2ro/uct 2lanning 2rocess + Ste(s6 2ro/uct 'ife #ycle6 Tec nology 'ife #ycle = 1n/erstan/ing #ustomer Aee/s = 8isru(ti!e Tec nologies= 2ro/uct S(ecification = #once(t Eeneration + Acti!ity= Ste(s= Brain Storming9 UNIT III PRODUCT CONCEPT 9

#once(t Selection + *m(ortance9 Met o/ology9 conce(t Screening9 #once(t Scoring6 #once(t Testing6 2ro/uct Arc itecture= 8efinition9 Mo/ularity9 im(lication9 Esta5lis ment9 8elaye/ 8ifferentiation9 2latform 2lanning6 UNIT IV INDUSTRIAL DESIGN AND DESIGN TOOLS 9

*n/ustrial 8esign9 8esign for Manufacturing=:alue Engineering=Ergonomics=2rototy(ing=.o5ust 8esign= #olla5orati!e 2ro/uct /e!elo(ment= 2ro/uct /e!elo(ment economics6 UNIT V PATENTS 9

8efining *ntellectual 2ro(erty an/ 2atents9 2atent Searc es an/ A((lication9 2atent O0ners i( an/ Transfer9 2atent *nfringement9 Ae0 8e!elo(ments an/ *nternational 2atent 'a06 T (*): 25

62

TE5T BOO,

1. >arl T6 1lric
REFERENCES 16 26 36 46 "6

an/ Ste!en 86 E((inger9 2ro/uct 8esign an/ 8e!elo(ment9 Tata McEra0 + -ill9 T ir/ E/ition9 re(rint 200)6

A6>6 # itale an/ .6#6 Eu(ta9 2ro/uct 8esign an/ Manufacturing9 2-*9 200)6 Mic ael Erie!es9 2ro/uct 'ife #ycle Management9 Tata McEra0 -ill 9 200%6 8e5ora E6 Bouc ou79 *ntellectual 2ro(erty .ig ts9 8elmar9 #engage 'earning9 200"6 >er5er9 .onal/ '9 'aseter9 Timot y M69 Strategic 2ro/uct #reation9 Tata= McEra0 -ill9 200&6 Bruce T6 Bar$ley9 2ro4ect Management in Ae0 2ro/uct 8e!elo(ment9 Tata McEra0 -ill9 200)6 Bac$ SERVICES OPERATIONS MANAGEMENT INTRODUCTION LT P C 1001 9

BA9-69 UNIT I

*m(ortance an/ role of Ser!ices =Aature of ser!ices =Ser!ice classification Ser!ice 2ac$age Ser!ice Strategy =*nternet strategies = En!ironmental strategies6 UNIT II SERVICE DESIGN 9

Ae0 Ser!ice 8e!elo(ment = 8esigning t e Ser!ice /eli!ery system@ Ser!ice Blue=(rinting = Managing Ser!ice E7(erience = ,ront=office Bac$=office *nterface = Ser!ice sca(e + *m(lication for Ser!ice 8esign UNIT III SERVICE 8UALITY 9

Ser!ice Quality= SE.:Q1A'9 =Ea( Mo/el =#om(laint management = ;al$=t roug Au/it =Ser!ice .eco!ery = Ser!ice Euarantees = Ser!ice Encounter6 UNIT IV OPERATING SERVICES 9

Ser!ice o(erational (lanning an/ control =2rocess Analysis = 2rocess Simulation =Ser!ice ,acility 'ocation =#a(acity Management in Ser!ices + Queuing mo/els = ;aiting 'ines + Simulation = Fiel/ management6 UNIT V TOOLS AND TECHNI8UES 9

*n!entory Management in Ser!ices + .etail 8iscounting Mo/el = Ae0s!en/or Mo/el = :e icle .outing an/ Sc e/uling =2ro/ucti!ity an/ 2erformance measurement = 8ata En!elo(ment Analysis C8EAD =Scoring System + Met o/ for customer selection6 T (*): 25

65

TE5T BOO,S 16 Management + McEra0 + -ill E/ition 200%6 3ames A6 ,itzsimmons9 Mona 36 ,itzsimmons9 Ser!ice O(erations9 Strategy9 *nformation Tec nology9 Tata 26 .ic ar/ Metters9 >at ryn >ing=Metters9 Ma/eleine 2ullman9 Ste!e ;alton Ser!ice O(erations Management9 Sout =;estern9 #engage 'earning9 200%6 REFERENCES 16 26 #engiz -a$se!er9 Barry .en/er9 .o5erta S6 .ussell9 .e5ert E6 Mur/ic$9 Ser!ice Management an/ O(erations9 2earson E/ucation + Secon/ E/ition6 .o5ert 3o nston9 Era am #lar$9 Ser!ice O(erations Management9 2earson E/ucation9 200"6 Bac$ BA9-90 UNIT I PRO@ECT MANAGEMENT INTRODUCTION TO PRO@ECT MANAGEMENT LT P C 1001 9

2ro4ect Management + 8efinition +Eoal = 'ifecycles6 2ro4ect Selection Met o/s6 2ro4ect 2ortfolio 2rocess + 2ro4ect ,ormulation6 2ro4ect Manager + .oles= .es(onsi5ilities an/ Selection + 2ro4ect Teams6 UNIT II PLANNING AND BUDGETING 9

T e 2lanning 2rocess + ;or$ Brea$ /o0n Structure + .ole of Multi/isci(linary teams6 Bu/get t e 2ro4ect + Met o/s6 #ost Estimating an/ *m(ro!ement6 Bu/get uncertainty an/ ris$ management6 UNIT III SCHEDULING 3 RESOURCE ALLOCATION 9

2E.T < #2M Aet0or$s + 2ro4ect 1ncertainty an/ .is$ Management + Simulation + Eantt # arts + E7(e/iting a (ro4ect + .esource loa/ing an/ le!eling6 Allocating scarce resources + Eol/ratt?s #ritical # ain6 UNIT IV CONTROL AND COMPLETION 9

T e 2lan=Monitor=#ontrol cycle + 8ata #ollecting an/ re(orting + 2ro4ect #ontrol + 8esigning t e control system6 2ro4ect E!aluation9 Au/iting an/ Termination6 UNIT V PRO@ECT ORGANISATION 3 CONFLICT MANAGEMENT 9

,ormal Organisation Structure + Organisation 8esign + Ty(es of (ro4ect organizations6 #onflict + Origin < #onseBuences6 Managing conflict + Team met o/s for resol!ing conflict6

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T (*): 25 TE5T BOO,S 16 26 Samuel 36 Mantel et al6 2ro4ect Management + #ore Te7t5oo$9 ,irst *n/ian E/ition9 ;iley *n/ia9 200%6 3o n M6 Aic olas9 2ro4ect Management for Business an/ Tec nology = 2rinci(les an/ 2ractice9 Secon/ E/ition9 2earson E/ucation9 200%6

REFERENCES 16 26 36 #liffor/ Eray an/ Eri$ 'arson9 2ro4ect Management9 Tata McEra0 -ill E/ition9 200"6 Ei/o an/ #lements9 Successful 2ro4ect Management9 Secon/ E/ition9 T omson 'earning9 20036 3o n M6 Aic olas an/ -erman Steyn9 2ro4ect Management for Business9 Engineering an/ Tec nology9 Butter0ort =-einemann9 200)6 Bac$ BA9-9UNIT I ADVANCED MAINTENANCE MANAGEMENT MAINTENANCE CONCEPTS LT P C 1001 9

O54ecti!es an/ functions of Maintenance + Maintenance Strategies + Organisation for Maintenance + ,i!e Iero #once(t UNIT II FAILURE DATA ANALYSIS 9

MTB,9 MTT,9 1seful 'ife + Sur!i!al #ur!es + ,ailure Time /istri5utions C2oisson9 E7(onential an/ AormalD = .e(air Time 8istri5ution + Maintaina5ility 2re/iction + 8esign for Maintaina5ility + A!aila5ility6 UNIT III MAINTENANCE PLANNING AND REPLACEMENT DECISION 9

O!er aul an/ re(air + meaning an/ /ifference + O(timal o!er aul + .e(air (olicies for eBui(ment su54ect to 5rea$ /o0n + S(are (arts management6 O(timal inter!al 5et0een (re!enti!e re(lacement of eBui(ment su54ect to 5rea$ /o0n9 grou( re(lacement6 UNIT IV MAINTENANCE POLICIES 9

,i7e/ Time Maintenance + #on/ition 5ase/ Maintenance6 O(erate to failure + O((ortunity Maintenance + 8esign out maintenance + Total 2ro/ucti!e Maintenance6 UNIT V RECENT TECHNI8UES 9

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.elia5ility #entere/ Maintenance C.#MD + Total 2ro/ucti!e Maintenance CT2MD + 2 iloso( y an/ im(lementation + Signature Analysis + #MMS + #once(t of Terotec nology + .eengineering Maintenance (rocess6 T (*): 25 TE5T BOO,S 16 26 Mis tra .# an/ 2at a$ >9 Maintenance Engineering an/ Management9 2-*9 200"6 Sus il >umar Sri!atsa!a9 *n/ustrial Maintenance Management9 S # an/ an/ #om(any9 200"6

REFERENCES 16 26 3ar/ine A>9 Maintenance9 .e(lacement an/ .elia5ility9 2itman 2u5lis ing6 >elly an/ -arris M39 Management of *n/ustrial Maintenance9 Butter0ort an/ #om(any 'imite/6 Bac$ BA9-92 UNIT I ROBUST DESIGN INTRODUCTION LT P C 1001 9 e7(eriments =Single ,actor 9 EMS rule = 2> 9 .es(onse Surface 9

*ntro/uction to ro5ust /esign = .o5ust 8esign an/ E7(eriments =2lanning of =O!er!ie0 of Buality 5y /esign = Quality loss function =AAO:A rationale E7(eriments6 UNIT II FACTORIAL E5PERIMENTS

Basic 8efinition an/ 2rinci(les = T0o factor factorial /esign = tests on means = an/ 3> factorial /esigns =,ractional factorial /esign6 UNIT III SPECIAL E5PERIMENTAL DESIGNS

.an/omize/ 5loc$s = 'atin sBuare /esign = Bloc$ing an/ confoun/ing = Met o/ = Aeste/ /esigns6 UNIT IV ORTHOGONAL E5PERIMENTS

#om(arison of classical an/ Taguc i? s a((roac = Selection an/ a((lication of ort ogonal arrays for /esign = #on/uct of e7(eriments =collection an/ analysis of sim(le e7(eriments = mo/ifying ort ogonal arrays = multi=res(onse /ata analysis6 UNIT V MA,ING THE DESIGN ROBUST 9

:aria5ility /ue to noise factors = classification of Buality c aracteristics an/ (arameters = o54ecti!e functions = 2arameter /esign = o(timization using SGA ratios = attri5ute /ata analysis6

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T (*): 25

TE5TBOO, 16 26 8ouglas6#6 Montgomery9 8esign an/ Analysis of E7(eriments9 3o n ;iley an/ Sons 200"6 2 illi( 36 .ose9 Taguc i tec niBues for Buality engineering9 Tata McEra0 -ill9 200"6

REFERENCES 16 26 Aicolo Bela!en/ram9 Quality 5y 8esign@ Taguc i tec niBues for in/ustrial E7(erimentation9 2rentice -all 19996 Ta(an6 26 Bagc i9 Taguc i met o/s e7(laine/@ 2ractical ste(s to .o5ust 8esign9 2-*9 19936 Bac$

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