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    BBS Webinar042513 PDF

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    William Li
    1. The document summarizes a webinar on Steve Dalton's 2-Hour Job Search (2HJS) method for targeting employers and finding contacts. 2. The 2HJS method involves prioritizing targets using the LAMP method within 70 minutes, then finding advocates at those employers systematically within 50 minutes. 3. The webinar video demonstrates a condensed version of the LAMP prioritization method in 10 minutes.

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    BBS Webinar042513 PDF

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    William Li
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    1. The document summarizes a webinar on Steve Dalton's 2-Hour Job Search (2HJS) method for targeting employers and finding contacts. 2. The 2HJS method involves prioritizing targets using the LAMP method within 70 minutes, then finding advocates at those employers systematically within 50 minutes. 3. The webinar video demonstrates a condensed version of the LAMP prioritization method in 10 minutes.

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    1. The document summarizes a webinar on Steve Dalton's 2-Hour Job Search (2HJS) method for targeting employers and finding contacts. 2. The 2HJS method involves prioritizing targets using the LAMP method within 70 minutes, then finding advocates at those employers systematically within 50 minutes. 3. The webinar video demonstrates a condensed version of the LAMP prioritization method in 10 minutes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    108 views19 pages

    BBS Webinar042513 PDF

    Uploaded by

    William Li
    1. The document summarizes a webinar on Steve Dalton's 2-Hour Job Search (2HJS) method for targeting employers and finding contacts. 2. The 2HJS method involves prioritizing targets using the LAMP method within 70 minutes, then finding advocates at those employers systematically within 50 minutes. 3. The webinar video demonstrates a condensed version of the LAMP prioritization method in 10 minutes.

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    April Webinar for MBA Career Services Professionals

    The 2-Hour Job Search: Targeting Employers & Finding Contacts


    Presented by Steve Dalton

    Author of The 2-Hour Job Search and Associate Director at Duke Universitys Fuqua School of Business

    OPTISKEPTIMIST

    Hiring managers prefer referrals to 100s of resumes

    2HJS = a predictably-positive alternative to online black holes

    2HJS is a precise, efficient way to get interviews


    1. Prioritize - LAMP Method
    Brainstorming & prioritize targets in 70 min

    2. Contact - 5-Point Email & 3B7


    Find advocates at target employers systematically in 50 min

    3. Convince TIARA Framework


    Build advocacy in informationals

    Good game theory

    No game theory

    Artificial desperation (eg, % >500 employees?)

    Generate List of 40 employers in 40 minutes

    Ten minutes per each of four methods 1. Dreams 2. Alumni 3. Indeed.com 4. Trends

    #
    1 2 3 4 5 6 7 8 9 10 Tivo Enspire

    List
    Leapfrog

    Teach Street Scholastic

    Beware cognitive drift Cross-check with visa database (if seeking H-1B)

    Identify presence of Alumni at each target (10 min)


    Proxy for likelihood of finding a sympathetic contact Use most recent alumni only
    # 1 2 3 4 5 List Leapfrog Tivo Enspire Teach Street Scholastic Alumni Y N N N Y Motivation Posting

    Approximate Motivation to approach each target (5 min)


    Proxy for pain tolerance for getting ignored Arbitrary coherence
    # 1 2 3 4 5 List Leapfrog Tivo Enspire Teach Street Scholastic Alumni Y N N N Y Motivation 4 5 4 3 4 Posting

    Classify Posting activity for each target (15 min)


    Proxy for urgency (not to apply for jobs) Can replace with Location or cut
    # 1 2 3 4 5 List Leapfrog Tivo Enspire Teach Street Scholastic Alumni Y N N N Y Motivation 4 5 4 3 4 Posting N Y N Y N

    Sort LAMP by Motivatn 1st, Posting 2nd, Alumni 3rd


    No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 40 Company List Best Buy Corporation Disney Interactive Sony Tivo Match.com L'Oreal Mars North America eHarmony General Mills Pabst Brewing Nike ZipCar UnderArmour DuPont eBay Hallmark Target 3M Enspire Learning "Alumni" Y Y Y N N Y Y N Y Y Y N N Y Y Y N Y N Motivation 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 1 Posting 5 5 5 5 5 4 4 4 3 3 2 2 1 5 5 5 5 4 5

    Output of Step 1: Prioritize = Top 5 targets

    Finding contacts
    If multiple alumni options, ideal starter contact will be (in order of importance): 1. Functionally similar to what you want to do 2. ~10 years senior to you 3. In your desired location

    Finding contacts
    If no alumni, find contacts using this hierarchy (listed from highest to lowest return on effort): 1. 2. 3. 4. 5. 6. Most recent alumni LinkedIn (L I ) Undergraduate alumni L I Group connection L I Facebook Fan mail (Google?) 2nd-degree connection L I

    Sort LAMP by Motivatn 1st, Posting 2nd, Alumni 3rd


    No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 40 Company List Best Buy Corporation Disney Interactive Sony Tivo Match.com L'Oreal Mars North America eHarmony General Mills Pabst Brewing Nike ZipCar UnderArmour DuPont eBay Hallmark Target 3M Enspire Learning "Alumni" Y Y Y NY NY Y Y N Y Y Y N N Y Y Y N Y N Motivation 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 2 Posting 5 5 5 5 5 4 4 4 3 3 2 2 1 5 5 5 5 4 5

    Output of Step 1: Prioritize = Top 5 targets

    Summary of Prioritization
    1. Employers looking for good enough candidate quickly, not a perfect candidate slowly 2. Be The Bachelor / Bachelorette 3. Finding contacts is not difficult, but it takes time -- do it smartly and only when necessary

    The Beyond B-School training center contains a video of Steve on camera presenting a condensed version of his LAMP method. To view the 10 minute video, click on the play button in the screen below:

    Steve Dalton
    Twitter: @Dalton_Steve Like 2HJS on Facebook Join the L I Group: 2-Hour Job Search Q&A Forum

    An Online Resource Center

    with Video Presentations by Top-tier Experts

    CATHARINE FENNELL

    Video

    LinkedIn

    JASON ALBA

    Company Research

    SEAN CAMPBELL

    JORDAN FRIEDMAN

    Job Search

    Resumes Personal Branding


    WILLIAM ARRUDA

    DEB DIB

    MICHAEL GOODMAN

    DARRELL GURNEY

    Interviewing

    Networking

    Social Networking

    CHANDLEE BRYAN

    SUSAN WHITCOMB

    Career Path

    Job Search
    SCOTT SWIGART

    STEVE DALTON

    ROSS MACPHERSON

    Company Research Leadership


    SARA CANADAY

    Resumes and LinkedIn Social Networking


    JOSHUA WALDMAN

    MBA Roundtables

    VERONICA HO

    Monthly Webinar Series Featuring Our Top-Tier Experts


    1. May 16: LinkedIn Contacts: How MBAs Can Find and Make Quality Connections with Jason Alba 2. June 6: 10 Networking Keys for MBAs to Open Doors with Darrell Gurney 3. July 23: How MBAs Can Use Social Media to Get Hired Fast with Joshua Waldman Past Webinars
    Personal Branding Strategies for MBAs with William Arruda LinkedIn Profile with Ross Macpherson Company Research with Scott Swigart and Sean Campbell

    A Beyond B-School Production


    Beyond B-School is pleased to produce the Beyond B-School Webinar Series for MBA Career Services Professionals. Dedicated to supporting MBA career services professionals, Beyond B-School is an online library of presentations by top experts that prepare MBAs with the latest, most effective jobsearch strategies. Learn more from the below video and by visiting www.BeyondB-School.com.

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