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Logo Style Guide: Ecumenical Center and International Residence

The document provides guidelines for using the Ecumenical Center and International Residence logo, including the official color, recommended typefaces, appropriate sizes for different contexts, spacing around the logo, and merchandise designs. It also explains the symbolism and design process behind the logo, which features an oak nut to represent Ann Arbor and a stylized house shape to symbolize housing.

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Siyuan Pu
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101 views8 pages

Logo Style Guide: Ecumenical Center and International Residence

The document provides guidelines for using the Ecumenical Center and International Residence logo, including the official color, recommended typefaces, appropriate sizes for different contexts, spacing around the logo, and merchandise designs. It also explains the symbolism and design process behind the logo, which features an oak nut to represent Ann Arbor and a stylized house shape to symbolize housing.

Uploaded by

Siyuan Pu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Logo Style Guide

Ecumenical Center and International Residence

COLOR GUIDE

Process Color for 4/color Printing C: 0 M: 60 Y: 100 K: 0 RGB for Screen Applications R: 243 G: 109 B: 29

TYPEFACE GUIDE

Helvetica Neue Helvetica Neue Regular


ABCDEFGHIJKLMNOPQRSTUVWXYZ abcfefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcfefghijklmnopqrstuvwxyz 1234567890

Helvetica Neue Bold

Helvetica Neue Italic


ABCDEFGHIJKLMNOPQRSTUVWXYZ abcfefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcfefghijklmnopqrstuvwxyz 1234567890

Helvetica Neue Bold Italic

SCALABILITY GUIDE

0.5

FREE SPACE GUIDE

1/8 X

COLOR CONVERSIONS GUIDE

HOODIE & TEE DESIGN

Back Hoodie Design

Front

Back Tee Design

Front

Logo Size Recommendation Hoodie Back: 13in x 5in Front: 3in x 3in Tee: Back: 4in x 2in Front: 3in x 3in

DESIGN GUIDE
ECIR The Ecumenical Center and International Residence is an intentional living-learning community for students and visiting scholars from around the world. It is a local community in Ann Arbor, and plan to join or affiliate with International Housing Worldwide. In my design, I first come to think about the local feature of Ann Arbor. Oak tree is the symbol of Ann Arbor city, which is used on its city seal. So, I plan to use Oak nut (Acron) as the main part of my logo. Second, since ECIR is an international Housing, I need to add some future of a house. Since ECIR may change its name, so the logo does not include its name. The following is the design precedure.

Inspired by the design of Apple Logo, I use the golden ratio to create the guided circle, And use the guided circle to draw the main body of the logo, the oak nut. For the door, I just use its outline shape, and the arch is also used the one of the guided circle. I just ues one color, since it will be suitble for different color background, and also looks more prefessional and simple. I use the orange color, because it give the warm feeling, like a home.

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