GRAPHIC

STANDARDS
MANUAL
A LETTER FROM THE PRESIDENT
In the ancient Olympic Games, an athlete was not only expected to posses great ability and strength, but
to also understand and nurture the arts. By training the body in sports and the mind in art, literature, po-
etry, and music, the ancient Olympic Games aspired to produce more responsible and enriched citizens.
Dismayed by the winning is everything attitude prevalent in todays sports arenas, Al Oerter, legendary,
four-time consecutive Olympic Gold Medalist in the discus, turned to those ancient Olympic ideals. Oerter
utilized his passion for art and sport to motivate others to be their best. He envisioned a modern day
arena that would be a home to physical, educational and artistic excellence.
In 2005, Oerter was approached to present a show of his artwork in Fort Myers, Florida. To create greater
impact. Oerters vision did not stop there. With the guidance of fellow Olympian and artist, Liston
Brochette, the Art of the Olympians Foundation was born in 2006. Now Olympians are able to showcase
their artwork, assist in both youth and community outreach programs, inspire creativity and motivate
individuals to achieve greatness.
Since 2006 Art of the Olympians been afliated with the United Nations and the International Olympic
Committee, just to name a few. We have worked to create a consistent corporate image through this
graphics standards manual. As we continue to broaden the scope of the Art of the Olympians global
reach careful attention should be placed to all printed, digital and web materials used to represent our
image. A consistent visual message on printed and electronic materials, including stationery, publica-
tions, clothing and the internet, helps us establish the cohesive identity that is presented to the public.
You play a vital role in conveying the companys image. Thank you for your cooperation and assistance
in helping us continue the process towards a consistent and coordinated public identity. A unied image
has increasing importance to our continuing growth.
Sincerely,
Bob Beamon
President
ART OF THE OLYMPIANS TABLE OF CONTENTS 0.0
BACKGROUND
1.1 AOTO
1.2 THREE BRANCHES
1.3 ORIGINAL IDENTITY
NEW BRAND
2.1 PRIMARY LOGO
2.3 SECONDARY LOGOS
2.5 CLEAR SPACE
2.7 UNACCEPTABLE USE
SUPPORTING ELEMENTS
3.1 SECONDARY GRAPHICS
3.2 TYPOGRAPHY
3.3 PHOTOGRAPHIC STYLE
COLOR GUIDE
4.1 PRIMARY COLORS
4.2 SECONDARY COLORS
4.3 COLOR GENRES
4.4 ACCEPTABLE COLOR USE
4.5 UNACCEPTABLE COLOR USE
PUTTING IT TO USE
5.1 BUSINESS SYSTEM
5.2 PRIMARY APPLICATIONS
5.3 SECONDARY APPLICATIONS
TABLE OF CONTENTS
1.0
2.0
3.0
4.0
5.0
ART OF THE OLYMPIANS BACKGROUND 1.0
I DIDNT SET OUT TO
BEAT THE WORLD; I
JUST SET OUT TO DO
MY ABSOLUTE BEST.
-AL OERTER
[AL OERTER]
BACKGROUND
1.1 AOTO
1.2 THREE BRANCHES
1.3 ORIGINAL LOGO
1.0
CENTER FOR EXCELLENCE
Located in the heart of the historic Riverfront District in Fort Myers Florida,
the Art of the Olympians Museum, Gallery and Educational Center represent
a place where dreams are formed and success is charted. Visitors are invited
to discover the ancient Olympic ideals through evolving displays of lm, art,
academic presentations and more in the Art of the Olympians Museum.
The Center for Excellence is home to the 3 branches that make up Art of the
Olympians: an Educational Center, Gallery and Museum. These 3 platforms
aid in the effort of encouraging individuals to inspire for greatness along with
the commitment to the following goals.
AOTO CENTER OF
EXCELLENCE UNITES
THE SPORTS AND ART
WORLDS TO UPHOLD
THE VIRTUES OF
EXCELLENCE ABOVE
WINNING.
To create an environment that will promote the innovative artistic collabora-
tion between the art and sports worlds.
To enrich local, national and international communities through the introduc-
tion of new forms of artistic works and expressions.
To stimulate change by nurturing individual creativity. Informing, inspiring,
educating and challenging both artist and audiences.
To spread the passion of the Olympic Movement and the power of creative
living to achieve positive benets in the communities.
01//
02//
03//
04//
ART OF THE OLYMPIANS BACKGROUND 1.1
[AL OERTER AND HIS DISCUS]
ART OF THE OLYMPIANS THREE BRANCHES 1.2
WITH THE 3 BRANCHES
OLYMPIANS CAN SHOWCASE
THEIR ARTWORK, ASSIST
IN YOUTH OUTREACH PRO-
GRAMS AND MOTIVATE
INDIVIDUALS TO ACHIEVE
GREATNESS.
The Art of the Olympians Museum introduces patrons to the relationship be-
tween athletics and aesthetics through special cultural events and exhibits.
MUSEUM
EDUCATION
The Educational Center upholds the ancient Olympic creed which calls on
individuals to constantly better themselves. Through the use of lectures,
workshops and touring exhibits the Educational Center hopes to reach the
communities youth and encourage them to be their best.
GALLERY
The Gallery is where real Olympian artists are able to showcase their artwork.
It is a host to a range of dynamic, ever-changing exhibits that are exclusively
reserved for Olympian artists around the world.
ART OF THE OLYMPIANS ORIGINAL IDENTITY 1.3
The original Art of the Olympians logo was designed in 2006 when Art of the
Olympians rst began. The emblem was designed to represent an Olympic
torch and an artist paint brush to convey the merging of the arts and sports
arenas. The ve color swashes in the background were chosen to add another
Olympic quality to the logo as they represent the 5 colors of the Olympic rings.
As the foundation has grown and received attention on an international level
AOTO has decided to revisit their corporate identity in order to achieve a fresh
new look that will appeal to a wider audience. Creating an iconic emblem that
will resonate on a global level is imperative to the ever growing success to the
Art of the Olympians foundation.
ORIGINAL IDENTITY
AS AOTO HAS GROWN & RECEIVED
INTERNATIONAL RECOGNITION IT
IS TIME TO REVISIT THE LOOK AND
FEEL OF THE CORPORATE IDENTITY.
[ORIGINAL AOTO EMBLEM]
ART OF THE OLYMPIANS NEW BRAND 2.0
HARD WORK AND
INSPIRATION WILL
ALWAYS BE THE
FOUNDATION FOR
SUCCESS.
-BOB BEAMON
[OLYMPIC STADIUM]
NEW BRAND
2.1 PRIMARY LOGO
2.2 SECONDARY LOGOS
2.3 CLEAR SPACE
2.4 UNACCEPTABLE USE
2.0
ART OF THE OLYMPIANS PRIMARY LOGO 2.1
[NEW AOTO IDENTITY]
PRIMARY LOGO
The new Art of the Olympians logo is based on the core values of AOTO, it
represents excellence, inspiration and community. The type was arranged in
a way that makes ART and OLYMPIANS stand out, while giving them equal
importance. The graphic is composed of ve lines, representative of the ve
Olympic rings. They also symbolize the path of and artist Olympian. Beginning
with straight, disciplined lines and breaking away into more organic, artistic
pathways. They can also be seen as an abstraction of human bodies reaching
up for excellence as well as an abstraction of the Olympic torch.
The new emblem preserves all the good qualities of the original logo, tying it
to both athletics and aesthetics, as well as celebrating its Olympic merit. The
new color palette is fresh, inspiring and positive. The blending of three colors
in the logo symbolize the three branches of Art of the Olympians. This is further
broken down into secondary logos seen on the following page.
EXCELLENCE
INSPIRING
COMMUNITY
ART OF THE OLYMPIANS SECONDARY LOGO 2.2
SECONDARY LOGOS
In order to give each branch of Art of the Olympians an independent platform
on which to preform the primary logo was divided into three secondary logos,
each representing one of the 3 branches of Art of the Olympians. The logos are
identical to the primary logo in every aspect except for the use of color. Above
you can see where each color scheme came from the primary graphic.
The color schemes for each corresponding secondary logo may not be switched.
These colors represent each respective Art of the Olympians branch. Secondary
logos are not to be used on any promotional applications as they are not the
primary logo. These logos will only be used in corporate collateral that cor-
responds to its respective branch. Please see section 4.0 for more details on
color use and 5.0 for more details on application usage.
GALLERY
EDUCATION
MUSEUM
[MUSEUM]
[GALLERY]
[EDUCATION]
[MUSEUM]
[GALLERY]
[EDUCATION]
[MUSEUM]
[GALLERY]
[EDUCATION]
ART OF THE OLYMPIANS CLEAR SPACE 2.3
[X] CLEAR SPACE
[X]
LARGE CAP
HEIGHT [X]
SMALL CAP
HEIGHT [X/2]
MIN SIZE
8 MM HIGH
In order to achieve a strong, consistent visual brand it is important that these
specications be followed at all times. To the left is a diagram that shows the
proportions of the primary logo and above the ones for the secondary logos.
They are exactly identical with the exception of the added branch name under
the word mark. These specications should never be altered.
Over on the left you can also see how well this emblem shrinks down. The
minimum size measures at 8 mm in height. Its important not to go under this
because it compromises legibility & brand recognition.
CLEAR SPACE
[X] CLEAR SPACE
[X]
LARGE CAP
HEIGHT [X]
SMALL CAP
HEIGHT [X/2]
SMALL CAP
HEIGHT [X/2]
[MUSEUM]
[GALLERY]
[EDUCATION]
ART OF THE OLYMPIANS UNACCEPTABLE USE 2.4
After reading the last page you know how important it is to follow the specications, just as all art-
ists and athletes, achieving excellence in this visual identity will require close attention to details.
Here is a list of things you dont want to do.
UNACCEPTABLE USE
Never move the type anywhere around the
graphic. The word mark was specically de-
signed to stay in place.
Never move the graphic behind the type or
anywhere other than its original placement
Never change the size of any one particular with
in the word mark. of the should always be
smaller in size than Art or Olympians.
Never change the font to any other serif or sans
serif. The word mark was designed in Trade
Gothic & should always remain in that.
Never change the position of the graphic or lay
it on its side.
01//
Never under any circumstance alter the overall
proportions of the logo by stretching or squeez-
ing it.
Never use the primary logo with a branch name
from the any of the secondary logos.
Never use one of the secondary logos with out
its corresponding branch name in the word
mark.
Never change the color of the word mark within
the logo. The type was set in 95% grey and
should stay that way.
Never change the colors of the graphic when
using the primary logo.
06//
02//
03//
04//
05//
07//
08//
09//
10//
OLYMPIANS
ART OF THE
OLYMPIANS
ART OF THE
OLYMPIANS
ART OF THE
OLYMPIANS
ART OF THE
OLYMPIANS
ART OF THE
OLYMPIANS
ART OF THE
OLYMPIANS
ART OF THE
[GALLERY]
OLYMPIANS
ART OF THE
OLYMPIANS
ART OF THE
OLYMPIANS
ART OF THE
01// 02//
03// 04//
05// 06//
07// 08//
09// 10//
ART OF THE OLYMPIANS SUPPORTING ELEMENTS 3.0
THE IMPORTANT
THING IN LIFE IS NOT
TO TRIUMPH BUT TO
COMPETE.
-PIERRE DE COUBERTIN
[OLYMPIC PODIUM]
SUPPORTING ELEMENTS
3.1 SECONDARY GRAPHICS
3.2 TYPOGRAPHY
3.3 PHOTOGRAPHY
3.0
ART OF THE OLYMPIANS SECONDARY GRAPHICS 3.1
The secondary graphic in this identity system provides a vital role in elevating
the brands image and keeping things consistent. The color bars were taken
from the base of the primary graphic. These bars can be used independently
or together, in a vertical or horizontal manner. When using these secondary
graphics with one of the secondary logos be sure to only take colors from with
in the respective graphic. For example, when using the primary logo all colors
may be used, when using the secondary logo for the museum only orange and
yellow may be used.
To the left are two examples of how the secondary graphic may be used. Be
sure to always use the same color bars when stacking them to reverse type
out. They should be dark enough to provide contrast and improve legibility.
When placing them on top of photography make sure to overlay so the photo
shows through the color bar.
SECONDARY GRAPHICS
[ABOVE: SECONDARY GRAPHIC WITH TYPE
BELOW: SECONDARY GRAPHIC WITH PHOTOGRAPHY]
WHEN USING THEM TO RE-
VERSE OUT TYPE BE SURE TO
USE THE SAME COLOR BARS
THAT PROVIDE ENOUGH CON-
TRAST FOR LEGIBILITY.
[MUSEUM]
[GALLERY]
[EDUCATION]
ART OF THE OLYMPIANS TYPOGRAPHY 3.2
We have two typefaces that can be used in signage and graphic communica-
tions. The rst is our primary typeface Trade Gothic Medium. This is what the
logos emblem is set in and should always be set in. The secondary typeface
is Trade Gothic Condensed and can be used for body copy and all other cor-
porate applications including signage, brochures and yers. On the following
section you can take a look of how both can be used together for display.
TYPOGRAPHY
OUR TYPEFACE IS AN IMPORTANT
ASSET. IT CONVEYS STABILITY,
WHILE REMAINING FRIENDLY. IT IS
AS IMPORTANT AS OUR GRAPHIC
AND FOR THIS REASON SHOULD
REMAIN CONSISTENT.
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHI JKLMNOPQRSTUVWXYZ
abcdefghi j kl mnopqrstuvwxyz
0123456789
TRADE GOTHIC MEDIUM
14 POINT SIZE
75 PT TRACKING
17 PT LEADING
TRADE GOTHIC CONDENSED
14 POINT SIZE
75 PT TRACKING
17 PT LEADING
[PRIMARY TYPEFACE]
[SECONDARY TYPEFACE]
ART OF THE OLYMPIANS PHOTOGRAPHIC STYLE 3.3
Photography is a great way to communicate a visual identity, but it is
important to be consistent on the style so that it compliments our brand and
strengthens it. Because the primary and secondary logos already have so
many colors black and white photography is the only way photographs should
be used. This will allow the emblem to be the center of attention and create a
more balanced visual.
Following are the types of photography that Art of the Olympians will be
using. Keeping in mind the mantra of AOTO of the merging of the sports and
art worlds we will be using two types of photography, sports photography and
art photography. The sports photography should be focused on Olympic sports
and always portray an uplifting feeling by depicting dedication and victory.
The art photos should display a range of different artists and art forms. There
should be no focus on a specic art form, such as painting, this is because
AOTO praises all art forms from dance to sculpture. The arts photos may also
display children to focus on the youth groups attached to the Educational
center.
These black and white photographs pair exceptionally with our secondary
graphics. As you saw on the previous section. Make sure to use appropriate
colors and always overlay so we dont lose any part of the photograph.
PHOTOGRAPHIC STYLE
SPORTS
PHOTOGRAPHY
[SPORTS PHOTOGRAPHY
WITH OLYMPIC FOCUS]
[ARTS PHOTOS SHOWING
ADULTS & CHILDREN]
ARTS
PHOTOGRAPHY
ART OF THE OLYMPIANS COLOR USAGE 4.0
WITHIN EACH OF US
LIES A FORM, A TALENT
OR A GIFT THAT WE CAN
DEVELOP.
-DICK FOSBURY
COLOR USAGE
4.1 PRIMARY COLORS
4.2 SECONDARY COLORS
4.3 COLOR GENRES
4.4 ACCEPTABLE COLOR USE
4.5 UNACCEPTABLE COLOR USE
4.0
ART OF THE OLYMPIANS PRIMARY COLORS 4.1
PRIMARY COLORS
Much like in the Olympics, Art of the Olympians holds a high importance on
the meaning of its colors. This is why we must never mix the wrong ones. The
ve different colors represent the ve different regions that participate in the
Olympics, in their case they use the rings. The colors were carefully chosen to
represent an artistic depiction of the Olympic colors. They are friendly, fresh
and inspiring. Here is the breakdown of the colors in the primary logo. These
can never be interchanged or mixed.
PMS 158 U
CMYK 0, 65, 100, 0
RGB 244, 121, 32
PMS 122 U
CMYK 0, 20, 100, 0
RGB 255, 203, 5
PMS 361 U
CMYK 70, 0, 100, 0
RGB 80, 184, 72
PMS 305 U
CMYK 100, 10, 0, 0
RGB 0, 161, 228
PMS 294 U
CMYK 100, 80, 0, 0
RGB 0, 161, 228
ART OF THE OLYMPIANS SECONDARY COLORS 4.2
SECONDARY COLORS
The secondary colors were derived from the primary logo, as seen
previously in section 2.3. Each secondary logo has one color directly
from the primary logo and a darker tone of that color to compliment it.
These may be used in secondary graphics as well, but always remem-
ber to only use the two colors that pertain to the particular secondary
logo at a time.
[GALLERY]
[EDUCATION]
[MUSEUM]
PMS 305 U
CMYK 100, 10, 0, 0
RGB 0, 161, 228
PMS 294 U
CMYK 100, 80, 0, 0
RGB 0, 161, 228
PMS 361 U
CMYK 70, 0, 100, 0
RGB 80, 184, 72
PMS 382 U
CMYK 50, 0, 100, 0
RGB 141, 198, 63
PMS 158 U
CMYK 0, 65, 100, 0
RGB 244, 121, 32
PMS 122 U
CMYK 0, 20, 100, 0
RGB 255, 203, 5
ART OF THE OLYMPIANS COLOR GENRES 4.3
COLOR GENRES
The primary logo has a couple ways of being displayed. We understand that
it may not always be an option to print full colors, so there is a full grey scale
option to consider. This may be used effectively on white backgrounds and on
the next page you can see how it reverses out on darker backgrounds. Note
that the same applies for secondary logos.
[FULL COLOR LOGO]
[GREY SCALE LOGO]
ART OF THE OLYMPIANS ACCEPTABLE COLOR USE 4.4
ACCEPTABLE COLOR USE
The logo may be placed on a range of backgrounds, but it is imperative to
know when to use the appropriate genre, whether it be grey scale or reversed
out. Remember that there should always be sufcient contrast to ensure
legibility. Also notice that when reversing out a secondary logo out of a color it
should only be out of a color of that particular one.
When placing the logo on a lighter color background always reverse it out in
95% grey to ensure enough contrast for legibility.
On black backgrounds or darker colored backgrounds always use the white
reversed out option.
Like previously described, the darker colored backgrounds should always get
the white reversed out logo.
When using secondary logos the same rules apply, but the only colors that it
may be reversed out from are the ones that pertain to the particular one.
01//
02//
03//
04//
OLYMPIANS
ART OF THE
OLYMPIANS
ART OF THE
OLYMPIANS
ART OF THE
OLYMPIANS
ART OF THE
[EDUCATION]
DO THIS
01// 03//
02// 04//
ART OF THE OLYMPIANS UNACCEPTABLE COLOR USE 4.5
UNACCEPTABLE COLOR USE
You have seen what you can do when using different genres of the logos on
acceptable backgrounds, here is a list of things you should avoid at all cost.
Putting our emblem on the wrong background will weaken the strong brand
we have created and make it very difcult to create good brand recognition.
Never reverse out the logo out of lighter colors that do not provide enough
contrast. This will make it hard to read and recognize the emblem.
Do not use the full color logo on any kind of colored background, this case
calls for a reversed out white logo.
Placing the logo on any kind of pattern inhibits legibility. For that reason,
never do such a thing.
When placing the logo on top of photography make sure that it lies with in
the negative space of the photograph. Never place the logo on the live area. It
takes away from the photo and the logo.
01//
02//
03//
04//
OLYMPIANS
ART OF THE
OLYMPIANS
ART OF THE
OLYMPIANS
ART OF THE
NOT THIS
01//
02//
03//
04//
ART OF THE OLYMPIANS USING THE LOGO 5.0
NOT EVERYONE IS A
WINNER OR AN AC-
COMPLISHED ARTIST.
WE CELEBRATE THE
EFFORT.
-CATHY OERTER
[OLYMPIC SWIMMER]
USING THE LOGO
5.1 BUSINESS SYSTEM
5.2 PRIMARY APPLICATIONS
5.3 SECONDARY APPLICATIONS
5.0
ART OF THE OLYMPIANS BUSINESS SYSTEM 5.1
BUSINESS SYSTEM
The Art of the Olympians Business System was designed in a simple profes-
sional manner. It showcases the emblem, is versatile and is easy to use.
In the next couple pages you will see just how each piece was individually
designed.
March 6, 2012
Victoria Herrera
273 Hickory St
San Jose, CA 94102
Dear Ms. Herrera:
I hope you will consider me for the position of staff writer, as advertised in These Washington Post. I was
particularly excited to see a position open at the Sierra Club, as I have long been a fan of your work. Im
impressed by the way you make environmental issues accessible to non-environmentalists (particularly
in the pages of Sierra Magazine, which has sucked me in more times than I can and count), and I would
love the opportunity to be part of your work.
Reading over the job description for the position, I recognized myself. As you will see on my attached the
resume, I have more than seven years experience in non-profits writing everything from newsletters to web
sites to brochures to letters to the editor and op-eds. In addition to in-house publications, my work has
been published in newspapers around the country.
I think my skills and experience are an excellent match with what so you are seeking & I am excited about
the chance to work with you. Thank you very much for your consideration.
Sincerely,
Cathy Oarter
Art of the Olympians
Foundation, Inc.
1300 Hendry Street
Fort Myers, FL. 33901
P: (239) 332.5056
F: (239) 332.5224
W: artoftheolympians.com
Victoria Herrera
273 Hickory Street
San Jose, CA 94102
Art of the Olympians
Foundation, Inc.
1300 Hendry Street
Fort Myers, FL. 33901
Bob Beamon
Chief Executive Officer
[email protected]
Art of the Olympians
Foundation, Inc.
1300 Hendry Street
Fort Myers, FL. 33901
P: (239) 332.5056
F: (239) 332.5224
W: artoftheolympians.com
Cathy Oerter
Chairman
[email protected]
Art of the Olympians
Foundation, Inc.
1300 Hendry Street
Fort Myers, FL. 33901
P: (239) 332.5056
F: (239) 332.5224
W: artoftheolympians.com
Allison Wagner
Olympic Swimmer
[email protected]
Art of the Olympians
Foundation, Inc.
1300 Hendry Street
Fort Myers, FL. 33901
P: (239) 332.5056
F: (239) 332.5224
W: artoftheolympians.com
ART OF THE OLYMPIANS BUSINESS SYSTEM 5.1
March 6, 2012
Victoria Herrera
273 Hickory St
San Jose, CA 94102
Dear Ms. Herrera:
I hope you will consider me for the position of staff write r, as advertised in These Washington Post. I was
particularly excited to see a position open at the Sierra Club, as I have long been a fan of your work. Im
impressed by the way you make environmental issues accessible to non-environmentalists (particularly
in the pages of Sierra Magazine, which has sucked me in more times than I can and count), and I would
love the opportunity to be part of your work.
Reading over the job description for the position, I recognized myself. As you will see on my attached the
resume, I have more than seven years experience in non-profits writing everything from newsletters to web
sites to brochures to letters to the editor and op-eds. In addition to in-house publications, my work has
been published in newspapers around the country .
I think my skills and experience are an excellent match with what so you are seeking & I am excited about
the chance to work with you. Thank you very much for your consideration .
Sincerely,
Cathy Oarter
Art of the Olympian s
Foundation , Inc.
1300 Hendry Street
Fort Myers, FL. 33901
P: (239) 332.5056
F: (239) 332.5224
W: artoftheolympians.co m
March 6, 2012
Victoria Herrera
273 Hickory St
San Jose, CA 94102
40mm 27mm
2
7
m
m
2
0
m
m
2
7
m
m
34mm
Art of the Olympian s
Foundation , Inc.
1300 Hendry Street
Fort Myers, FL. 33901
P: (239) 332.5056
F: (239) 332.5224
W: artoftheolympians.co m
34mm
1
0
m
m
1
5
m
m
6
m
m
8
m
m
LETTERHEAD
DETAILS
Bob Beamon
Chief Executive Officer
b.beamon @artoftheolymp ians.org
Art of the Olympians
Foundation , Inc.
1300 Hendry Street
Fort Myers, FL. 33901
P: (239) 332.5056
F: (239) 332.5224
W: artoftheolympians.co m
Cathy Oerter
Chairman
c.oerter@artoftheolymp ians.org
Art of the Olympian s
Foundation , Inc.
1300 Hendry Street
Fort Myers, FL. 33901
P: (239) 332.5056
F: (239) 332.5224
W: artoftheolympians.co m
Allison Wagner
Olympi c Swimmer
a.wagner @artoftheolymp ians.org
Art of the Olympian s
Foundation , Inc.
1300 Hendry Street
Fort Myers, FL. 33901
P: (239) 332.5056
F: (239) 332.5224
W: artoftheolympians.co m
ART OF THE OLYMPIANS BUSINESS SYSTEM 5.1
8
9
m
m
42mm
50mm
8mm
1
1
m
m
1
7
m
m
1
0
m
m
1
1
m
m
4
0
m
m
BUSINESS CARD
DETAILS
Bob Beamon
Chief Executive Officer
b.beamon @artoftheolymp ians.org
Art of the Olympians
Foundation , Inc.
1300 Hendry Street
Fort Myers, FL. 33901
P: (239) 332.5056
F: (239) 332.5224
W: artoftheolympians.co m
ART OF THE OLYMPIANS BUSINESS SYSTEM 5.1
Victoria Herrera
273 Hickory Street
San Jose, CA 94102
Art of the Olympian s
Foundation , Inc.
1300 Hendry Street
Fort Myers, FL. 33901
Victoria Herrera
273 Hickory Street
San Jose, CA 94102
Art of the Olympian s
Foundation , Inc.
1300 Hendry Street
Fort Myers, FL. 33901
21mm
81mm
2
5
m
m
3
0
m
m
2
0
m
m
1
7
m
m
1
1
m
m
ENVELOPE
DETAILS
ART OF THE OLYMPIANS PRIMARY APPLICATIONS 5.2
EXTERIOR SIGNAGE
EXCELLENCE
INSPIRE
RAMP
[COLORED ACCENTS]
[BRANCH BANNERS]
[TAGLINE POSTER]
[WALL GRAPHICS]
USA
ATHLETICS
MEETS
AESTHETICS.
EXIT
ART OF THE OLYMPIANS PRIMARY APPLICATIONS 5.2
APPAREL
Art of the Olympians apparel is available as uniforms for all employees as
well as available for purchase at the Art of the Olympians store. They are
simple and use minimal accents of color taken from the primary logo. These
wearables are like a walking billboard for us, the emblem should always be
clear and visible as shown in the above illustrations.
ART OF THE OLYMPIANS PRIMARY APPLICATIONS 5.2
ADVERTISING
Our advertising should be a true representation of who we are, for this
reason always use the appropriate imagery and pair it with the appropriate
secondary graphic. The primary logo should be the only emblem used to rep-
resent the whole of Art of the Olympians. Remember to use black and white
photography that showcases AOTOs core values of excellence and inspiration.
Focusing on the idea of Athletics Meets Aesthetics will start creating a
better idea of who Art of the Olympians is and what we do.
ATHLETICS
MEETS
AESTHETICS.
OLYMPIANS
ART OF THE
WWW.ARTOFTHEOLYMPIANS.COM
WEBSITE
Aside from posters and ads our website will be a primary source of
advertising. It should be a cohesive representation of the brand and it
should incorporate similar secondary graphics and photography. Our
website will play a key role in informing the public about what AOTO
is, for this reason it should be easy to navigate and simple.
ART OF THE OLYMPIANS PRIMARY APPLICATIONS 5.2
OLYMPIANS
ART OF THE
VISIT
EXPLORE
LEARN
SHOP
HOME ABOUT CONTANT NEWS GET INVOLVED
Our Olympian Artist-Athletes introduce
patrons to the relationship between athletics
and aesthetics through engaging events and
exhibits. Art of the Olympians Touring Exhibits
provide a way to touch lives in communities
throughout the world. These exhibits provide a
catalyst for positive growth and change.
Our Olympian Artist-Athletes introduce
patrons to the relationship between athletics
and aesthetics through engaging events and
exhibits. Art of the Olympians Touring Exhibits
provide a way to touch lives in communities
throughout the world. These exhibits provide a
catalyst for positive growth and change.
AOTO CENTER OF
EXCELLENCE UNITES
THE SPORTS AND
ART WORLDS.
ART OF THE OLYMPIANS PRIMARY APPLICATIONS 5.2
CORPORATE VAN
It is important to treat every blank surface as an opportunity to
advertise and communicate our message. The corporate van is the
perfect example of a moving billboard. Using the secondary graphic
with the combination of a strong typographic statement we are
able to communicate who we are to the public. Always place the
primary logo in a visible spot that allows it to stand on its own as it
has been done on this van.
ART OF THE OLYMPIANS PRIMARY APPLICATIONS 5.2
[COFFEE MUG]
[PIN & KEY CHAIN]
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TO:
FROM:
[GIFT CARD]
ART OF THE OLYMPIANS PRIMARY APPLICATIONS 5.2
AOTO GIFT CARD
The Art of the Olympians gift card is a great gift for loved ones of all
ages. With this card customers will be able to purchase store credit,
workshop hours and even original works of art. It is a key to anything
and everything AOTO has to offer.
ART OF THE OLYMPIANS SECONDARY APPLICATIONS 5.3
T-SHIRTS
Aside from the polo, these T-shirts provide a more up to date and casual
look. Great for the youth and children involved with AOTO. An abstraction
of each of the secondary logos has been placed on a T-shirts as the main
graphic with the primary logo subtly placed on each sleeve.
ART OF THE OLYMPIANS SECONDARY APPLICATIONS 5.3
[M
U
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[
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MUSEUM TICKETS
The Art of the Olympians Museum is the heart of AOTO. It is home
to our history, our core values and showcases our founders. For
this reason we have created AOTO museum tickets that can serve
as both a functional way of controlling crowds and a keepsake for
those who were touched as we have been by AOTOs history.
ART OF THE OLYMPIANS SECONDARY APPLICATIONS 5.3
[EDUCATION]
[EDUCATION TOTE BAG]
ATHLETICS
MEETS
AESTHETICS
[GALLERY]
[GALLERY TOTE BAG]
ART OF THE OLYMPIANS SECONDARY APPLICATIONS 5.3
[GALERY]
[MUSEUM]
EXTERIOR SIGNAGE
[EDUCATION]
THANK YOU!
DESIGNER: Victoria Herrera
INSTRUCTOR: Thomas McNulty
COURSE: Corporate Identity 2
PRINT/BIND: Blurb