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Truste Case Study: Pfizer

Pfizer sought to forge a global privacy strategy that standardized privacy compliance across its hundreds of Web sites. The company's legal team knew that TRUSTe certification would be a good method to certify and unify its privacy practices.

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89 views2 pages

Truste Case Study: Pfizer

Pfizer sought to forge a global privacy strategy that standardized privacy compliance across its hundreds of Web sites. The company's legal team knew that TRUSTe certification would be a good method to certify and unify its privacy practices.

Uploaded by

mikerbrt24
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TRU S T e CA S E S TUDY :

PFIZER
Standardizing Global Privacy Practices Across Multiple Web
Sites with the TRUSTe Web Privacy Seal

S i t uat i on
In 2001, Pharmacia (now Pfizer), added cookies to some of its Web sites. At the
time this practice could be done without detailed consumer notice. However
consumers became unsatisfied with the limited explanation in Pharmacia’s privacy
statement. A lawsuit was filed against the pharmaceutical giant in 2001. It was later
abou t TRUSTe dropped but Pharmacia decided to make privacy a top priority. Dr. Jean-Paul Hepp
TRUSTe helps consumers was appointed as the first Corporate Privacy Officer (CPO) in the industry. His first
and businesses identify priority was complying with privacy laws, yet Dr. Hepp also wanted to establish a
trustworthy online global privacy strategy that standardized privacy across its hundreds of Web sites.
organizations through its Web His legal team recommended TRUSTe, an organization dedicated to helping orga-
Privacy Seal, Email Privacy nizations comply with national and state laws as well as industry best practices.
Seal and Trusted Download Pharmacia’s legal and privacy team knew that TRUSTe certification would be a good
Programs. TRUSTe resolves method to certify and standardize its privacy practices.
thousands of individual
privacy disputes every year. ce rt i fi cat i on
Pharmacia was the first in the pharmaceutical industry to certify its privacy prac-
tices. They initially certified only a few internal Web sites to ensure the process was
effective and worthwhile. Content with the process, Pharmacia began certifying all
their US sites. When Pfizer acquired Pharmacia, Dr. Hepp and TRUSTe collaborated
to certify each Pfizer Web site individually to make certain these sites were consis-
tent with the same single global privacy policy.

RES U LTS
TRUSTe has been an integral part of Pfizer’s privacy strategy for over six years.
TRUSTe not only individually certified each of Pfizer’s 80+ Web sites, but also
helped Pfizer craft the global privacy statement to which each site adheres. TRUSTe
certification and monitoring ensure that each site is uniform with the global privacy
statement while also assuring that Pfizer’s online privacy practices are consistent
with national privacy laws.

TRUSTe has also been instrumental in helping Pfizer streamline the launch of ad-
ditional URLs. TRUSTe assisted Pfizer in creating “web guidelines” that guarantee
consistency and standardization across Pfizer’s multiple sites and identify non-com-
pliant Web sites. Soon-to-be launched Web sites must match up against the “web
guidelines” to gain marketing and legal approval for production launch.

Finally, as a pharmaceutical company, Pfizer also had to comply with specific


requirements in the industry. TRUSTe and Pfizer worked together to align TRUSTe’s
certification process with the FDA submission process requirements.

“The TRUSTe sea l of a ppr ova l has a llowed me to sl eep more s ou n dly at

n ight. TRUSTe certification a n d mon itor in g a llows me to en s u re privacy

sta n da r dization acr oss a ma jor ity of Pfizer ’ s w eb s it es , whil e a ls o a b id-

in g by n ation a l a n d state pr ivacy laws. It is a n in va lua b l e compon en t of

Pfizer’ s privacy practice.”

Dr . Jea n -Pau l Hepp, for mer Dir ector , Pr ivacy, CorpORATE P rivacy O f f icer,

Pfizer In c.
s ea ls to ass u re c u stom ers
One-on-one consulting with written recommendations for bringing your web
practices and privacy statements (s) to compliance with best practices.
TRUSTe performs a thorough Web site audit and review of each domain to ensure
your privacy statement accurately discloses data collection activity on each Web
site and is consistent with the latest privacy legislation.

License to display TRUSTe privacy seals for one year


Displaying TRUSTe seals builds confidence for consumers and drives revenue by
letting your customers know that they can trust you with their personal information.

s ervic es to stay co mpliant


Twice-a-year MAXAMINE Web site scanning
Avoid potentially damaging mistakes with our periodic spot checks that can
identify possible privacy issues before they become problems.
Unlimited on-going customer dispute resolution
TRUSTe offers unllimited on-going customer dispute resolution services via our
Watchdog system. Mediation to reach satisfaction builds trust through third-party
accountability.
Alignment with current California and national privacy standards
TRUSTe keeps you up-to-date on local, national, and international privacy
standards. Our seal programs evolve as customer, industry, and regulatory
expectations change.

m ember ben efits to stay ahead


• Discounts to privacy conferences and free networking luncheons
• Monthly privacy and policy email newsletters and resources
• A dedicated privacy client services manager who understands
your business
• Up to five complimentary memberships to the International
Association of Privacy Professionals (IAPP) co n tac t u s
• Participation in cutting-edge privacy initiatives TRUSTe
55 2nd Street
2nd Floor
San Francisco, CA 94105
415 520 3400 tel
415 520 3420 fax

www.truste.com

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