Scribd
Upload
56 views8 pages

The Ecumenical Center and International Residence: Style Guide

The document outlines style guidelines for the logotype, color palette, typeface, and scalability of the logo for the Ecumenical Center and International Residence (ECIR). It specifies the colors, typeface, and provides examples of how the logo can be scaled to different sizes. It also includes variants of the logo in different color combinations and examples of how it can be used on a t-shirt design.

Uploaded by

nxin520
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
56 views8 pages

The Ecumenical Center and International Residence: Style Guide

The document outlines style guidelines for the logotype, color palette, typeface, and scalability of the logo for the Ecumenical Center and International Residence (ECIR). It specifies the colors, typeface, and provides examples of how the logo can be scaled to different sizes. It also includes variants of the logo in different color combinations and examples of how it can be used on a t-shirt design.

Uploaded by

nxin520
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 8

The Ecumenical Center and International Residence

Style Guide

Nan Xin

Logotype Design

EC R
A wolrdwide Living Learning Community

Color Pallete
Triad Color Harmoney

R=0 G=104 B=56 C=90 M=30 Y=95 K=30

R=215 G=223 B=35 C=20 M=0 Y=100 K=0

R=139 G=94 B=60 C=35 M=60 Y=80 K=25

Typeface PT Sans
Regular:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789


Bold:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789


Italic:

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Logotype: Scalability

EC R
A wolrdwide Living Learning Community

EC R
A wolrdwide Living Learning Community

1 .5

EC R
A wolrdwide Living Learning Community

Free Space

1/5X

EC R
A wolrdwide Living Learning Community

6 variants of color conversions

EC R EC R
A wolrdwide Living Learning Community A wolrdwide Living Learning Community

EC R EC R
A wolrdwide Living Learning Community A wolrdwide Living Learning Community

EC R EC R
A wolrdwide Living Learning Community A wolrdwide Living Learning Community

T-shirt Design

ECIR

Concept Description

A description for ECIR is A Worldwide Living Learning Community. A tree conveys an idea of knowledge, safety and harmony. The leaves are actually people gathering around, which indicated the most important idea of community. The colors I chose are aiming at simulation on the trees. Colorful logo leaves the viewer an impression of a community full of interesting and variety events. PT Sans as the typeface, makes the logo look o cial but not old-fashioned. Moreover, Italic, bold, bold italic can be chosen from during the process of the work. From the phase I, I picked the rst logo because it more meets the requirement of the organization, which is words-unrelated. I added the Initials of the organization name and treated the logo, people-tree, as the initial I. The description of the organization was added underneath the whole logo.

You might also like