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Chocolates Forecast

The document appears to be analyzing marketing plan adjustments and consumer behavior in response to pricing changes for a consumer product. It provides data on potential U.S. households that would trial or purchase the product at different price points and support levels. It also shares data on trial rates, repeat purchase rates by product quality, and sales volume projections under different scenarios.

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anujagraj
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© Attribution Non-Commercial (BY-NC)
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482 views2 pages

Chocolates Forecast

The document appears to be analyzing marketing plan adjustments and consumer behavior in response to pricing changes for a consumer product. It provides data on potential U.S. households that would trial or purchase the product at different price points and support levels. It also shares data on trial rates, repeat purchase rates by product quality, and sales volume projections under different scenarios.

Uploaded by

anujagraj
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Trial Purchase Rate Definitely Would Buy Probably Would Buy U.S.

Households (MM) Penetration Marketing Plan Adjustments Consumer Awareness Low Support Medium Support High Support Pricing (USD) 23% 40% 120 92%

14% 17% 20% 4.49

Medium Support - Medium ACV - Average Product Trial Rate Market Adjustment Trial Rate Trial Households (MM) Repeat Volume (MM) Total Volume (MM) Retail Sales Volume (USD MM) Montreaux Sales Volume (USD MM)

0.30 0.03 4.03 5.32 9.35 41.99 27.29

Repeat Rate by Product Mediocre Product Average Product Excellent Product Repeat Purchase Occasions

28% 33% 38% 4

ACV Low Medium High Retail Margin 60% 65% 79% 35%

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