Lecture 31 - Advanced Cost and Management Accounting PDF
Lecture 31 - Advanced Cost and Management Accounting PDF
Lecture 31 - Advanced Cost and Management Accounting PDF
Strategic positioning*
A firm has a choice of three generic strategies in order to achieve sustainable competitive advantage:
Cost leadership compete on the basis of lower selling prices. Advantage may be due to economies of scale, access to favorable raw material prices, superior technology. Differentiation superior and unique products. E.g. dependability of product, after-sale service, wide availability. Focus on a narrow segment of the market that has special needs.