OWWA BP - Carenderia
OWWA BP - Carenderia
OWWA BP - Carenderia
Business Name Proponent/Owner Residence Address Business Address Contact No. Business Status
PHRYL-OHWEN CARINDERIA Agnes Tumarong Gabule Purok Alegre, Monte Alegre, Aurora, Zamboanga del sur Purok Alegre, Monte Alegre, Aurora, Zamboanga del sur 09074044509 Start-up Total Project Requirement = P 43,750.00 Owners Equity/Counterpart = P 28,750.00 Loan Amount Requested = P 15,000.00 Source of Funds: OWWA The requested amount will be used as additional capital to establish a small Carinderia Business. The Carinderia will provide affordable viands for target customers. The income of the Carinderia will be a means to meet the daily financial need of the family of the deceased OFW. The proposed location is excellent for a Carinderia business. It is along the road, visible and easily accessible to the target customers: the drivers and passengers of tricycles, jeepneys, habal-habals, hauling trucks, and other vehicles traversing the road daily. It has enough parking space. Most Filipinos still prefer to eat at Carinderias. A Carinderia is a local eatery selling and serving affordable viands for the masses. Its also known as a turo-turo wherein customers literally point what they want to eat. The Carinderia will cater mainly to travelers along the Monte Alegre Road to Aurora Road. The concept is a homey small eatery that can seat 20 indoors Affordable pricing scheme.
Fund Requirement
Project Objectives
Location Advantage
Project Mechanics
A. MARKETING PLAN Product Description Target Market/Clients Seven (7) dishes to choose from. There is always fish, beef, pork, chicken and vegetables with specialty dishes. Target customers are the general public living near the Carinderia and travelers using the Monte Alegre to Aurora Road: the drivers and passengers of tricycles, jeepneys, habal-habals, hauling trucks, and other vehicles traversing the road daily. Major Materials: Kitchen equipment Small tables for customers A stove with an LPG tank Charcoal stove and charcoal supply Cookware, plates, spoons and forks, and other utensils. Skills Requirement: Excellent People and Communication Skills Proficient Math Skills Cooking Ability Ability to Multi-Task A competitive pricing scheme in combination with cost-plus pricing. Thus, prices of the products are mainly set based on what the competition is charging - below the competition or at competitors price.
Pricing Scheme/Strategy
B. PRODUCTION PLAN Marketing will be done every other day to get the freshest produce from the local market. Cooking will start promptly at 4:00 a.m The Carinderia menu will offer Filipino favourites with a few specialty dishes. Menu will include dishes that are easily reproduced in the kitchen during a busy dinner rush.
Organizational Chart
Purchasing/Marketing
Mrs. Arceli Sumbe
Servicing
Cook (1) Dishwasher/Server (1)
D. FINANCIAL PLAN
PHRYL-OHWEN CARINDERIA
ULAT NG PAGBEBENTA at GASTUSIN (sa loob ng isang buwan/month) Total Sales (P4,130.00 x 30 days) (see Schedule 1 Daily Sales) Less: Cost of Sales Direct Materials (P2,950.00 x 30 days) Direct Labor (3,000/month x 1 cook) Total Cost of Sales Gross Profit Less: Selling and Administrative Expense Space Rental Utilities (Water and Electricity) Salaries and Wages (2,000/month x 1 staff) Administrative Salaries (Sahod ng May-ari) Supplies (plastic bags, etc.) Office Supplies Communication Expense Marketing Expense Permits and License Miscellaneous Expense Total Selling and Administrative Expense Net Profit P 123,900.00
600.00 800.00 2,000.00 3,000.00 150.00 150.00 150.00 500.00 250.00 200.00 7,800.00 24,600.00
Schedule 1: Daily Sales Product Category Dish Dish Dish Dish Dish Dish Dish Rice TOTAL Assumption: 1. 40% mark up 2. 30-day operation 1 2 3 4 5 6 7 Cost Price Php 500.00 300.00 500.00 250.00 350.00 400.00 150.00 500.00 2,950.00 Daily Sales (40% Profit) Php 700.00 420.00 700.00 350.00 490.00 560.00 210.00 700.00 4,130.00
PHRYL-OHWEN CARINDERIA
MULA SA OWWA
KABUUAN P 2,950.00
15,000.00
15,000.00
30,000.00
Rental (2 months advance payment and 1 month deposit: P600.00x3) Permits/License Fare/Gas Utilities Connection Fee Iba pang Pagkakagastusan (Renovation, Security locks, etc.) GRAND TOTAL
1,800.00
1,800.00
P 28,750.00 66%
P 15,000.00 34%
P 43,750.00 100%