Key Informant Interview: How To Conduct A
Key Informant Interview: How To Conduct A
INFORMANTS STEP THREE: CONDUCT THE INTERVIEW STEP FOUR: CROSSCHECK INFORMATION STEP FIVE: USE THE DATA
Choose an interviewer who: Listens carefully. Is friendly and can easily establish rapport. Knows and understands the local customs, behaviors and cultures. Can inspire confidence and trust.
Choose suitable key informants according to the purpose of the interview. A key informant can be any person who has a good understanding of the issue you want to explore. Interviews can take place formally or informally preferably in a setting familiar to the informant.
Based on what you already know about the issue, develop an interview guide beforehand to ensure that all areas of interest are covered. Use open-ended questions as much as possible. Hold the interview in a place that can put the respondent at ease. Establish contact first by introducing yourself. Thank the participant for making his or her time available. Describe the objectives of the interview. Go through the interview guide questions.
Use a voice recorder, be sure to ask permission to record the interview. After each interview, transcribe the results of your discussion. Remember to write as legibly as possible to facilitate this step. For each interviewee, note down your own observations about the process and content of the interview. note: ask permission to take some pictures during the interview.
Analyzing data from key informant interviews can be challenging. It is sometimes difficult to judge the validity of the information received from one person. Peoples perceptions differ, they can make mistakes, or they can tell you what they think you want to hear. You need to critically evaluate your key informant data based on your knowledge. Check the information for inconsistencies and incongruities. Ask yourself if your respondents expertise or experience puts them in the position to know what they have told you.
Be very clear with informants before the interview begins about how this information will be used and whether they will be identified or quoted in your research dossier. Some valuable uses of key informant interviews such as design do not require that the informants be identified.