PDN Magazine Special Edition - Studio + Equipment Guide 2013

STUDIO EQUIPMENT GUIDE
Next Level
6 innovative HDSLR
camera accessories A successful still and motion photographer on taking the extra step Intuitive tools for video post production
SAN FRANCISCO AND LOS ANGELES PLUS: 5 Mobile Apps that
A SPECIAL SUPPLEMENT TO PHOTO DISTRICT NEWS
Taking Motion to the
Behind the Shoot

RESOURCE
reviews of the top studios and equipment providers in the U.S. & Canada
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studio + equipment guide

Vice President and Publisher: Lauren Wendle Managing Director: John McGeary Associate Publisher: Mark Brown Photo Source Editor: Barbara Goldman Managing/Photo Editor: Jacqui Palumbo Project Editor: Abigail Wilentz Reviews Editor: Dana Rouse Contributors: Romy Ashby, Aimee Baldridge, Amanda Baltazar, Harrison Jacobs, Theano Nikitas, Jacqui Palumbo, Josh Root Art Director: Frank Webster Production Director: Danny Ryan West Coast Advertising: Lori Reale Account Executives: Noah Christensen, Alexis Daloni, Mike Gangel, Jon McLoughlin, Garet Moses Circulation: Lori Golczewski, [email protected] For comments and suggestions contact: Barbara Goldman: [email protected] Visit PDNs enhanced Photo Source online: www.pdnphotosource.com Find thousands of additional listings for retailers, camera and lighting equipment, more studio rentals, digital services, color management, labs, production and location companies, many of which include topical editorial, imagery, video and links that go directly to the information you need for a quick reference. PhotoSource the one-stop source for all your photographic needs. Produced by PDN CUSTOM MEDIA & EVENTS Photo District News 85 Broad Street, 20th oor New York, NY 10004 Phone: (646) 654-5780 Fax: (646) 654-5813
courtesy lens pro to go
Claudia Goetzelmann working on set in The Blue Sky LightGrid for designer Camelia Skikos.
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table of contents
04 26

Studio & Equipment Guide Digest The Studio Behind the Shoot
By Jacqui Palumbo
52 Motion Post Production and Retouching Tools

By Theano Nikitas By Aimee Baldridge
56 Innovative HSDLR Tools 60 Reference Grid 62 Reviews 88 End Page: Traveling Light
By Theano Nikitas
36 Visual Storyteller: Jonathan Chapman

By Harrison Jacobs
42 46

Studio Expansion How the West is Winning: Spotlight on Los Angeles and San Francisco
By Romy Ashby
on the cover: Adrien Brooms The Color Project follows a young protagonist through imaginative worlds of color, each scene lit with K5600s Joker Bug 800.
www.pdnphotosource.com studio + equipment guide 2013 |
Six fully equipped digital still life studios. Each with lighting, grip, digital workstation, tools & supplies to provide a smooth workflow for a still life shoot.
A simpler way to shoot still life in a rental studio...
All-inclusive flat rate packages. One price covers it all. Use everything in your studio and enjoy full access to the Noho equipment room. Its all included in the flat rate, like an all-you-can-eat buffet.
www.nohoproductions.com
NOHO
PRODUCTIONS
636 Broadway New York NY 10012 212-228-4068
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elk rentals
E
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Collaboration Is the Name of the Game
By Amanda Baltazar
well as others, to enjoy. This studio serves as a space to cultivateideas. Collaboration was a natural for this duo, who have worked together as a twoperson shooting teamunder the name elk studiosfor the past five years, ever since they met during a course at the International Center for Photography in New York. The collaborative aspect of their business means they learn from their clients, too, they said. Since they opened elk rentals, business has gradually grown. The client base is mostly peopled by smaller clients, predominantly in editorial and portrait photography. Passing through elk rentals doors these days are New York magazine and Refinery 29 as well as photographers shooting for The Telegraph and The New Yorker. The boutique nature of elk rentals has self-selected a certain size production, given that we are a smaller rental studio, says Kornfeld. That said, we have some
NatT McFee
Erica Leone and Erin Kornfeld on location at Kings County Distillery. In addition to running elk rentals, they shoot together as elk studios.
rica Leone and Erin Kornfeld love working with almost every client who comes through elk rentals, and that was their precise intention when they opened this rental studio in New Yorks Chelsea neigh-
borhood in June 2012. Were really interested in the collaborative nature of photography, says Leone. In a creative field you always want to be part of a community. We love that weve created a space for ourselves, as
www.pdnphotosource.com
4 | studio + equipment guide 2013
Action photographer Marcel Lmmerhirt shoots the world champion in wakeboarding, Dominik Ghrs, at 1/25,000 second.
PRO-B4. A REVOLUTION ON LOCATION.

Freeze motion at 1/25,000 of a second. Fire up to 30 flashes per second. Utilize the huge 11 f-stop power range. Recharge and reload in just 45 minutes. And take it to the next level. For more information go to www.profoto.com/us
Profoto US | 220 Park Avenue, Florham Park NJ 07932 | PHONE (973) 822-1300, profoto.com/us
Marcel Lmmerhirt

big-name clients and some lesser-known ones, but they are similar in the scale of their productions. The privacy that the space offers is often a draw for some of the bigger-name clients, Leone says, as well as its intimacy. We feel the organic, varied types of clients who gravitate to the space by word of mouth have been both surprising and pleasing. The boutique description also lends itself to elk rentals prices, which she describes as very affordable for Manhattan. That was one of our biggest goalswe wanted to be here for people in Manhattan who usually go to Brooklyn for less expensive studios. The pair specifically chose the neighborhood of Chelsea as the home of their business due to the proximity of equipment and product stores, as well as clients. Elk rentals offers two studios for rent. The north studio is the largest (1,200 square feet), and is a more raw space for set building with 9 to 12 feet of seamless paper setup; the south studio is 850 square feet and has a cyclorama, daylight from the south and west, and is mostly soundproofed, so it works well for video shoots. In addition, elk rentals offers the space for events and also offers pre- and post-production work, as well as equipment rental, though most clients bring their own. Leone and Kornfeld love owning elk rentals, but they have found that being business owners comes with challenges. Being a residential tenant in New York City, you have different rights and responsibilities than being a commercial one, Leone explains. Navigating everything on a much larger scale is a growing experience. And not owning the space provides limitations because we cant modify it enough. Marketing elk rentals has been an exciting aspect of growing the business during the first year. We started with a number of partnerships and listings in magazines, says Leone. They also formed close ties with Fotocare, ASMP and APA, and offer the space at no cost to the two latter organizations for events. Thats because they are bringing in photographers to their events, so [we benefit from the] sheer volume of traffic through the space and exposure, she explains. Fotocare has been invaluable in men-
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Above: Behind the scenes at elk rentals for a back-to-school campaign for office and school supply online store Poppin.com. Left: A makeup station in one of the lightflooded studios at elk rentals.
toring them through the equipment side of the business. Fortunately, the pairs relationship with Fotocare had already cemented through many years of renting equipment for their own photography. Elk rentals may only be a year old, but its seed has been germinating for a long time in the collaborative nature of its two founders. For those who bring their business to elk rentals, as well as those who run it, working with those you admire and respect appears to be a successful business plan.
Elk Studios
Both Photos Luke Weisman
Crossing the border can be hazardous to your gears health.

Dont let Canada Customs put a damper on your cross-border shoot. Avoid the added expense, lengthy delays, and the risk of loss or damage to your own equipment. Instead, rent your gear from Vistek Canadas #1 source for professional photo and video equipment. At Vistek, you can rent the top names in lighting Profoto, Speedotron, Elinchrom and Chimera. You can also rent stands, grip, and backgrounds. Or if you need an extra camera or lens, you can select from Canon, Nikon, Hasselblad, plus the full range of Phase One cameras and lenses, including the new IQ2 digital backs. Other reasons to rent from Vistek? All of our gear is thoroughly tested and ready to go. And because we continually invest in new equipment (just recently we added more than half a million dollars in high-end Profoto equipment) its new or like-new. Give us a call, or check us out online. Why run the risk and expense of hauling gear back and forth across the border? Rent worry-free from Vistek.
h u g e s e l e c t i o n t o p b r a n d n a m e s c o m p u t e r i z e d r e s e r vat i o n s c r o s s - c o u n t r y s h i p p i n g
Rent online or call or visit:

Vistek Toronto 496 Queen St. East 416-365-1777 1-888-365-1777 vistek.ca Sales and limited rentals are available at Vistek locations in Mississauga, Ottawa, Calgary and Edmonton.
PROFOTO SPEEDOTRON PHASE ONE HASSELBLAD NIKON CANON APPLE ELINCHROM DYNALITE CHIMERA MANFROTTO LASTOLITE SONY JVC KINO FLO SENNHEISER ARRI KuPOGRIP LITE PANELS LOWEL
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Above: Adrien Broom lights her whimsical series The Color Project with the Joker Bug 800, taking viewers on an exploration of imaginative worlds, each based on a color.
All About the Joker

By Romy Ashby
K5600s Peter Bradshaw says he finds talking about products boring. He much prefers discussing the people who use them. And while the Joker has been a mainstay in TV and film since its inception in 1992, Bradshaw notes that over the last three years, certain photographers have only recently been discovering them. We call them filming photographers, he says. And the reason theyve discovered us is that clients are saying, While youre at it, can you give us a little motion for the Web? So photographers often have to shoot both at the same time, on the same set, with the same lights, getting it all done at onceand they can do it. Especially since our little lights look and behave just like flash heads, which theyve been using forever. Among the people Bradshaw suggested we meet is New Yorkbased food photographer Ben Fink, who, after years of photographing still life, had a sudden inspiration during an Eggo Waffle shoot. I turned to my client and said, You know, Id like to buy a RED camera and shoot motion. His client later invited him to direct the new campaign, and thats where it started. Favoring the 800 and 1600, Fink bought his own Jokers after one rental, finding both the lights and accessories exemplary. The willingness of K5600 to hear suggestions is another plus for him. I feel like I have their ear bent, he says. Its just a great collaboration.
Adrien Broom / adrienbroom.com
45,000 SQ/FT
SOUND STAGES PHOTO STUDIOS EVENT SPACE PRODUCTION ROOMS EQUIPMENT RENTAL GENERATOR & GRIP TRUCKS
440 WEST 15th STREET - NEW YORK, NY 10011 T 212 206 8280 F 212 727 2144 www.highlinestages.com
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Miami-based Brian Smith describes the Joker, which he first used while appearing on The X Factor, as beautifully designed yet built like a tank. Using a Joker Bug 800 and Crossover Adapter, he shot with the same Profoto modifiers he uses with strobe, while the TV crew filmed motion simultaneously in the same light. K5600 really hit a home run with the Joker Bug 1600, Smith says. It kicks out more light than a 5K Tungsten lamp, yet can still run off a 15 amp 110 volt line. That low-wattage detail is one of the reasons Craig Samuel invested in his K5600 HMIs three years ago. They produce the most powerful and most natural light there is, he says. And they plug into a standard wall plug. As the owner of the busiest fullservice still and motion studio in Toronto, in addition to being a photographer himself, Samuel wanted lights that could take some abuse in the rental department and still continue to work. Thanks to the Jokers tank-like construction, hes not been disappointed. Then theres the magician-like Adrien Broom, Brooklyn-based and working out of an old Erector Set factory in Connecticut. For her work-in-progress, The Color Project, shes creating a series of elaborate setseight in all and taking a year to completeto tell the story of a young girl traveling through worlds in which everything is a single color. Shooting both still and motionwhile staging at least six different parts of a story within each setshe needed lighting capable of defining and flattering every aspect. For an underwater scene requiring a sunlight mimic, Broom used the 800 with a Frosted Fresnel lens and simple barn doors. It worked perfectly for both the film and the stills, she says. K5600 lights have made this whole process easy and beautiful.
Top: Brooms young protagonist captures fireflies in the light-filled yellow world. Bottom: K5600 lights in a studio setup.
Top: Adrien Broom / Bottom: Courtesy of k5600
1 8 , O O O S Q F T P H O T O FAC I L I T Y O N - S I T E E Q U I P M E N T R E N TA L S EXTENSIVE CLIENT & COMMON AREAS
BLACK STUDIO - 3,800 SQ FT
RED STUDIO - 1,900 SQ FT
GREEN STUDIO - 985 SQ FT
BLUE STUDIO - 900 SQ FT
415.285.5338
W W W. L E F T S P A C E . C O M
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Goin Mobile
By Theano Nikitas
ith app downloads numbering in the billions, its clear weve gone mobile in a big way, and there are plenty of imaging apps for professional photographers. Were not talking about Instagram and other slap-dash filters. Rather, we put together a quick roundup of mobile imaging tools that can edit on the fly, simplify workflow and dont require a huge financial investment. export options including email, FTP and social media sites. Its available only for iPad, but if you dont need batch processing and/or want a universal iOS app, check out the less expensive Filterstorm 4.6.2. Both are incredibly powerful, intuitive imaging apps that wont disappoint.
Price: Filterstorm Pro $14.99, iOS 5.1 or later (iPad) Filterstorm $3.99, iOS 5.1 or later (iPad, iPhone, iPod Touch) www.filterstorm.com
Adobe Photoshop Touch
Available for tablets and smartphones (albeit via separate apps), Adobe Photoshop Touchs tools are immediately familiar to Photoshop users. Theres a short learning curve on these mobile apps, but nothing that cant be easily overcome. And the reward is a surprisingly broad complement of features and functions from layers and selections to clone stamp and other tools, including photo adjustment staples such as brightness and contrast. If you need more, you can send the files to the full version of Photoshop (Creative Cloud or a desktop version). The tablet app is easier to work with due to the larger screen size, but we recommend using a stylus for both versions. Either way, its a great app for on-the-fly or in-thefield image editing.
course, Wedding. Designed to keep you on track with important information at your fingertips such as the maid of honors name and event location (with access to Google Maps so you dont get lost), theres a timeline with details of the days shoot, a shot list, gear list and more. You can also check off tasks upon completion and then sort the list to highlight those that are still pending. There are even sections for preand post-wedding (or shoot) tasks so you can easily follow up afterwards.
Price: $6.99; iOS 5.0 or later (iPhone, iPod Touch, iPad) www.secondshootr.com Support system accessible via iTunes
Perfectly Clear
Price: Phone $4.99 iOS 6.0 or later (iPhone 4S/5, iPod Touch fifth generation or later); Android 4.0 or later Tablet $9.99 iOS 5.0 or later (iPad 2 or later, iPad mini); Android 3.1 or later (minimum 7-inch, 1024 x 600 display) www.adobe.com
Filterstorm Pro 2.6.1
This full-featured image-editing app offers a wide range of tools for adjusting pretty much every parameter you can think of, from brightness and contrast to hue and saturation. Curves, levels, noise reduction, red-eye removal and cloning are also part of this apps heavy-duty arsenal of tools, as are an assortment of cropping and resizing options. Familiar tools such as Levels and Curves are available, too, and adjustments can be selectively applied via masks and layers. Batch processing and digital asset management add value to this pro-level app, and when youre done with your adjustments, Filterstorm Pro offers extensive
Athentechs Perfectly Clear is an intelligent, effective, universal app (tablet and smartphone) for one-touch automatic photo corrections, such as an overall fix, exposure and tint adjustments, and an auto Beautify icon that all actually work quite well on their own. But this intuitive app goes far beyond the single-tap with a series of more specific, user-adjustable options, including sliders for core parameters, such as exposure, vibrancy, sharpen and tint, along with more portrait specifics, including but not limited to eye enhance, eye enlarge and skin tone. A movable divider lets you see the beforeand-after versions so you can fine-tune your adjustments. Its quick, easy and surprisingly effective, and can be shared via Facebook, Twitter and email.
Top Model Release
Price: $2.99 iOS 5.0 and later; Android 2.3.3 and later www.athentech.com
Second Shootr
Although designed for wedding photographers by wedding photographers, this apps organizational tools work for a wide variety of photographic genres with 21 categories ranging from Adventure and Advertising to Concert, Food and, of
Traveling with sheaves of paper model releases is just so old school, thanks to Top Model Release. Designed by photographer Catherine Hall and approved by leading U.S. copyright lawyer Bert Krages, as well as stock photo agencies Getty Images and iStockPhoto, this is an incredibly usefuland convenientapp for photographers who photograph people or places that require releases. A trio of standard releases for adults, minors and property are available, but you can easily customize your own. The app offers all the information needed for a proper release, the ability to automatically populate fields with data such as your name, and more. You can even take a quick photo with your iOS device for your records before the review sign process. Then email a PDF to yourself and the model, and youre good to go. Its quick, simple and effective.
Price: $8.99 iOS 5.0 or later (iPad and iPhone 3GS, iPod Touch third generation or newer) www.topmodelrelease.com
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Bathhouse Studios
phy studios (first floor and basement), an office (second floor) and residence with rooftop (third floor). When Eddie passed away from Lou Gehrigs disease in 2004, Bathhouse opened to the public for rental, and has been operating since. Studio manager Bryce Ebel says that Bathhouse is striving to become one of the most private studios for distinguished advertising and celebrity photo and video shoots. Studio A has 4,000-square feet of shooting space with 20-foot ceilings, a 37-foot-long exposed brick wall across from the 26 x 30foot cove cyclorama, two skylights and street-level drive-in access.
Revamping
oused in the East Village of New York City is Bathhouse Studios, formerly a free public bathhouse dating back to 1904. The late Eddie Adams and his wife Alyssa bought the property in the mid-90s and renovated it to a private live/work space with two photogra-
Bathhouse Studios original facade, along with other distinctive details such as exposed brick walls, skylights and antique bathtubs make the whole building a one-of-a-kind setting.
Bathhouse studios
3 STUDIOS D AY L I G H T
10,000 SQUARE FEET ROOF
2 CYCS
BOILER ROOM
I N - H O U S E E Q U I P M E N T R E N TA L CAFE SKYLINE VIEWS
11-05 44TH ROAD LONG ISLAND CITY, NY 11101
ATTIC STUDIOS
T 718.360.1978 WWW.ATTICSTUDIOS.NET
F 718.360.2943

Top: The 2,800-square foot residential space doubles as both a shooting space and a private space for high-profile talent. Bottom: An industrial staircase against a tiled wall leading from Studio A to the catwalk that overlooks the floor.
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2013 is a year of changes for the studio space, with recent renovations to Studio B that allow an extra 2,000 square feet of space for a staging area or to accommodate a private setting for high-profile celebrities and their personnel. Studio B now has 2,000 square feet of shooting space with a 15 x 24 cove cyclorama, drive-in access and a caf with full kitchen. Bathhouses roof deck is currently undergoing renovations as well to provide a unique open space for photo shoots and events. The 2,500-square-foot wood deck is being transformed into a vibrant landscaped space with a lounge area on the patio. The 2,800-square-foot sundrenched apartment will double as both a shooting space or a private space for clients and celebrities to relax during the day. The furnished residences amenities include a Viking/Wolf gourmet commercial kitchen, an elevator and two greentiled bathrooms with antique clawfoot bathtubs. Ebel expects all construction to be completed this Fall.
THE 6K RED DRAGON

By Romy Ashby
s the next evolution of REDs sensor program, which began seven years ago, the 6K Dragon is making a tremendous leap forward from what is presently the most powerful imaging device in the industry: the 5K Mysterium-X sensor. While the 5K M-X gets almost 14MP per frame on both motion and stills, the Dragon will get 19MP per frame, punching up the resolution by more than 40 percent and generating crystal-clean imagescleaner than the already stunning images of the current sensoreven in the most stressful shooting environments. Good news for existing RED Camera users: upgrading to the Dragon will not require an overhaul of equipment. Existing EPIC and SCARLET brains with M-X sensors will be upgraded to the Dragon, so that means existing accessories, rail components and modules are compatible, making the transition a seamless experience.
Bathhouse studios
STILL + MOTION
TORONTO
STUDIO + LOCATION
S1 Studios Toronto: Just show up and shoot.

Studio and Location Services for Still and Motion Photography When shooting in Canada, look no further than S1the countrys finest for equipment and studios, with a full suite of still and motion services, whether in studio or on location. S1s facilities are conveniently located on Torontos downtown east side, while their van services allow for simple deliveries or more complex location packages. With S1, its simple: you just show up and shoot. Clients include Rolling Stone, Elle, Vanity Fair, W, GQ, LUomo Vogue, Marie Claire, ABC Disney, Alliance Atlantis, Fox Searchlight, NBC Universal and Paramount.
EQUIPMENT | EXPENDABLES | VAN SERVICES | CAPTURE | RETOUCHING LAB | STUDIOS | PROPS + SET WALLS S1 Studios Toronto 416.466.3024 [email protected] www.s1group.ca
STUDIO + EQUIPMENT GUIDE
DIGEST
Lighting the Way

hotoex has been manufacturing lighting equipment since 1985, and has also provided valuable lighting knowledge to photographers since its inception. New York Citybased photographer Ian Spanier says the Photoex StarLite continuous light he started out with 16 years ago is still in working condition in his collection today. Because he gained lighting knowledge through self-instruction, Spanier sought and found invaluable information through Photoexs Lighting Lessons. Now, nearly two decades later, as a professional advertising, editorial and portrait photographer sponsored by Photoex, Spanier has taken on the role of providing helpful information to others by guest-blogging on Photoexs LiteBlog. Spanier draws from his own experience, and selects topics that are useful to photographers at any level. I try to write about something that may be of interest to both young and experienced photographers alike, he explains. His posts center on eciency without sacricing quality: in One Light is Enough, Spanier outlines how he photographed dierent subjects using a single light. All too often, photographers these days think they need tons of equipment to make a good image, Spanier writes in his post. This line of thinking can get real expensive, real fast. During a shoot with Michael Chernow, manager and co-owner of The Meatball Shop in New York City, Spanier re-created Irving Penns signature North Light using only a large Photoex OctoDome. His small OctoDome saved the day on a dierent shoot for Danskin in which the sun was too strong and his budget was limited. Spanier shot between buildings in a shady area using only one light to achieve the desired look. He also uses the small OctoDome in tight quarters when there simply isnt room for an elaborate setup. In another blog post, The Two-Minute Shoot, Spanier shares a lighting setup that delivers rapid, quality results when the clock is ticking. While on as| STUDIO + EQUIPMENT GUIDE 2013
New York Citybased commercial photographer Ian Spanier shares his tricks of the trade on PhotoFlexs LiteBlog. By Jacqui Palumbo
RECREATING NORTH LIGHT: For this shot, I used a Photoex Large OctoDome. I wanted to recreate the feeling of North Light, which refers to a style of lighting made famous by Irving Penn. In a literal sense, its like using natural light coming from a Northern exposure. I used both baes in the OctoDome with no silver or gold panels inserted. Its a very white, diused quality of light. The OctoDome was nearly tabletop, maybe at a 25-degree angle right above my subject. I was literally backed into the bottom of the OctoDome. Spanier
WWW.PDNPHOTOSOURCE.COM
IAN SPANIER
COURTESY IAN SPANIER
Perfect LiGhtinG PartnershiP.

Greg Gorman photographed diversified life styles across the US like actor Donald Blake for the TSA We The People ad Campaign. These images are seen by people coming through US customs. Greg is an expert in creating his beautiful quality of light on location with lighting products like the Hensel Porty Lithium Flash as the source of light and a Medium Chimera Super Pro Lightbank. A perfect lighting partnership!
Distributed by:
www.chimeralighting.com / 888.444.1812 / www.chimeraimaging.com
Greg Gorman
DIGEST
A QUICK SAVE: This image for Danskins Activewear catalogue is what you might call a save. The planned shot, along with a waytoo-long shot list for one day, was to have our model jumping rope or holding the jump rope in the middle of a brick-lined street. Outside on a hot summer day, where the sun would not quit, we tried and tried to make it work, but it just wasnt happening. Working with a limited budget, we were without enough power to get beyond the extremely strong sun, and had no option for overhead diusion or semblance of shade nearby. We were quickly running out of time before having to move on to the next set, and ultimately had to abandon the shot. As we drove to the next location, I spotted the wall of an apartment building in slight shade of another building. We quickly pulled over and with a Photoex TritonFlash and Small OctoDome (front diusion face and gold panels inserted), we captured the look the creative director had wanted from the start. Spanier
signment for Muscle & Fitness, Spanier was asked to photograph the Florida Gators NCAA College Football team during a practice session. The athletes were pulled after training sessions one by one to shoot with Spanier, who needed to take quick shots that maintained a consistent look and quality of light. To achieve this, Spanier set up a small Photoex HalfDome with a strobe, and a key light above it in a small OctoDome.
| STUDIO + EQUIPMENT GUIDE 2013
He nds this setup takes remarkably little eort to get a great shot from each subject, and he has translated it to corporate shoots and other projects where time is severely limited. Spanier hopes that his blog posts will resonate with photographers the way
that Photoex lighting lessons resonated with him. Its the little details that count, he says. If you can pick up a new trick, or even be inspired to modify an idea from the blog to make it your own, then it has accomplished the right intention.
For more from Ian Spanier, visit www.ianspanier.com. To check out the Photoex LiteBlog, visit www.photoex.com/liteblog.
IAN SPANIER
NE
W YOR
ST
U DIOS
Roof deck coming this Fall 2013

540 East 11th Street . New York, NY 10009 212 388 1111 . www.bathhousestudios.com
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Portable Light Kit Roundup

There was a time when using studio strobes on location would have meant renting a giant gas generator, but these days, professional photographers have a growing selection of battery-powered studio light kits to choose from. With an extensive range of power, speed, size and pricing, these kits fill the gap between on-camera speedlights and AC-powered studio strobes. By Josh Root
Photoflex
Photoflexs TritonFlash is a 300 w/s head with 19 power settings in 1/3-stop increments. Weighing in at under two pounds, the Photoflex TritonFlash power pack provides 750 full-power flashes on a single charge from its included lithium-ion battery, and has a three-second recycle time at full power. The TritonFlash power pack was designed to be a versatile unit with the on-location photographer in mind. The TritonFlash battery can be charged while still connected to the power pack, and the flash can be used while the battery is charging with no adverse effects. The battery can also be removed from the power pack, allowing it to be charged Street prices: TritonFlash head: $880 while the flash is still being TritonFlash battery: $530 used with a spare battery. TritonFlash head/ battery kit: $863 www.photoflex.com
Dynalite
The UNI400JRg monolight is at the core of Dynalites portable studio offerings. It features a 400 w/s head, with full, 1/2, 1/4 and 1/8 power settings in 1/3-stop steps (dropping down to 320 w/s when run on battery power). Dynalite offers two portable power packs, the Jackrabbit II and the XP-800 Pure Sine Wave Inverter. Claimed to be the smallest high-voltage power pack available, the Jackrabbit II provides the UNI400JRg with 140 full-power pops. It has a 5.6-second recycle time at full power, and charges in three hours. At 14 pounds, the XP-800 weighs significantly more than the threepound Jackrabbit II, but since its an inverter, rather than just a battery pack, the XP-800 allows the UNI400JRg to operate at its full 400 w/s capacity. With a 1,400-watt peak output and 12000 mAh lithium-ion battery, the XP-800 also brings full-power recycle time down to 1.4 seconds, while maintaining the three-hour charging time. The battery and inverter are designed to be easily separated. Though batteries are not available separately at this time, we hope that when they do become Street prices: available, Dynalite will offer two different UNI400JRg: $597 options: both lighter, lower-capacity batJackrabbit II: $478 teries and heavier, higher-capacity ones, XP-800: $999 so that photographers can choose the www.dynalite.com option that best suits their needs.
WWW.JACKSTUDIOS.COM 601 W. 26TH ST, 12TH FL, NEW YORK, NEW YORK 10001 P: 212.367.7590 F: 212.367.8376 E: [email protected]

Lumedyne
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Quantum
Quantums Qflash T5dR has long been a staple of the on-location photographer who is looking for power and durability. Sports shooters love them because they can be fired at full power continuously for as long as needed. Portrait and lifestyle photographers appreciate their bare-bulb and optional TTL capabilities. At 150 w/s, the T5dR is not the most powerful portable studio strobe out there, but it has proven itself as a workhorse in the photography industry. The T5dR is powered by Quantums Turbo line of batteries. The newest Street prices: of these, the Turbo SC, offers 250 T5dR: $706 full-power flashes, full-power recycling in two seconds, and a 1.5-hour Turbo SC: $275 www.qtm.com recharge time.
Lumedyne has an extensive array of options for the photographer looking to build a portable studio lighting kit. There are two different Lumedyne heads to choose from. Signature Series heads have a lightweight metal frame allowing for the support of large modifiers. Signature Series Deluxe models have a ready beep tone as well as TTL for some cameras. Signature Heads use separate Head Cords while the Next Generation Heads have a built in cord. The Next Generation heads are made with ABS plastic bodies, reducing their weight by half a pound in comparison to the Signature Series heads. There are also two power pack series (plus a third, Action series, aimed at action/ sports photographers). Each series is available in 200 w/s or 400 w/s versions, and offers Fast or XTRA Fast recycle settings. Both series of packs recycle a full-power flash in 2.5 seconds at 400 w/s or 1.3 seconds at 200 w/s. Recycling times stated are XTRA Fast times; using the Fast setting increases available flashes by 30 percent. Lumedyne also offers a range of battery options. Both the Signature Series Basic and Deluxe Power Packs have seven stops worth of power adjustment, and the Deluxe Packs provide the ability to trim down the power up to one stop as well as offering a TTL option (for some cameras). The Next Generation Packs have four stops of power adjustment. Looking for even more power? Add on one of Lumedynes booster modules to increase your power pack by 200 w/s or 400 w/s at a time. Boosters are stackable all the way up to 2,400 w/sthats a lot of portable power. Lumedyne has four different battery options ranging from 100 to 600 fullpower flashes at 200 w/s. Charging time varies Street prices: according to capacity, but Signature Series Head: $396 ranges from 3 to 18 hours Next Generation Head: $360 Signature Series 200 w/s Pack: $1152 using the Quick Charger and 1 to 6 hours using the Next Generation 200 w/s Pack: $550 www.lumedyne.com Hyper Charger.
Paul C. Buffs studio lighting products have long attracted fans with their low price point. The Alien Bees line, and the E640 Einstein, with its short flash duration, are Buffs most popular on-location strobe head options. The Alien Bees B800 is a 320 w/s head with six stops of stepless power adjustment. It weighs in at under three pounds and is available in seven different housing colors. The E640 Einstein is a 640 w/s head with nine stops of power adjustment in 1/10 steps. It also features a rear LCD screen that displays the current settings. For the price of many battery packs, Buffs Vagabond Mini Lithium portable power source gives you a pure sine wave inverter that can power Street prices: any of Buffs studio strobes. It will recycle a full-power 320 w/s strobe B800: $280 in 1.5 seconds and a 640 w/s in three seconds. It provides 400 to 500 E640: $500 full-power shots per charge (when connected to a total of 640 w/s) and recharges in Vagabond: $240 three hours. Spare batteries are available and can be charged externally. www.paulcbuff.com
Paul C. Buff
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THE STUDIO BEHIND THE SHOOT

CHRISTIAN ANWANDER
Studios may provide the backdrop, but that doesnt mean they should take a backseat. Were bringing three studios into the limelight to take a look at what theyve hosted this year and why they should be your next favorite workspace. By Jacqui Palumbo
THIS PAGE: Christian Anwander photographed electronic duo Daft Punk in Tower 2 on the Siren Studios campus for the May Issue of GQ
STUDIO + EQUIPMENT GUIDE 2013 |
THE STUDIO: SIREN STUDIOS HOLLYWOOD, CA WWW.SIRENSTUDIOS.COM THE SHOOT: COVERGIRL STILL + MOTION CAMPAIGN CLIENT: PROCTOR & GAMBLE AGENCY: GREY ADVERTISING EXECUTIVE CREATIVE DIRECTOR: ALICE ERICSSON SVP ART DIRECTOR: MICHAEL BENGTSSON PRODUCTION: ADC DIGITAL
photographer Christian Anwander ew out to photograph the French musicians for promotion of their highly anticipated album, Random Access Memories. 2013 has been Sirens biggest year to date, and Panizzon and Partner and VP of Sales Jay Ilardo have found new ways to provide solutions to every aspect of the life cycle of transmedia productions. They have taken on projects that integrate live broadcast, audience, motion picture, post-production and VFX, and they are in the process of building a state-of-the-art, 13,000-square-foot sound stage that will be named the Siren Cube. To keep their projects fueled, Siren partnered with Coee Commissary to open a new craft coee bar on site. Our mission is to contribute to this exciting culture of Los Angeles, Panizzon says. We want our clients to be inspired by our campus and oerings, to grow with us, and to take on exciting transmedia projects that change the way people look at the world.
LEFT: Siren Studios prime location on Sunset Boulevard allows for 360-degree views of Hollywood from its two rooftop studios.
SIREN STUDIOS
AGENCY: GREY ADVERTISING CLIENT: PROCTOR & GAMBLE
ince launching in 2006, Siren Studios has evolved from a full-service photography studio to a creative campus for entertainment production, spanning four acres on Sunset Boulevard. With the slogan Old Hollywood values, new Hollywood edge, Siren has become an epicenter for all things media. Its campus includes eight studios, two rooftops, a digital center and a special events division that provided services for 57 charity and brand events in 2012 alone. Siren Digital sent four lms to Sundance this year, and hosted events on Main Street to celebrate independent lmmakers. Expansion into large-scale feature lm, television and events has created a new wave of business for Siren, and the opportunity to elevate its brand into a community. Partner and Vice President of Branding Chris Panizzon is thrilled at the rate that Siren has grown. There is an electricity in the air. he says. The media industries are converging, and Siren is positioned at the nexus. It was this kind of innovative atmosphere that Grey Advertising sought out for the latest CoverGirl campaign featuring the twin sisters DJ-duo Nervo. Siren hosted the shoot, which was produced by ADC Digital. The studio was turned into a club for the day, setting up Nervo behind a DJ booth with a backdrop of records and LED lights. The campaign was shot on the RED Epic, and high-quality images were pulled directly from the footage for a seamless hybrid still and motion experience. ADC Manager Vick Vats says, Working with Siren was a pleasure. Their facility worked out perfectly for our project. Siren was also host to one of the original electronic duos, Daft Punk, who appeared in the May issue of GQ. New York-based
THE STUDIO: NEO STUDIOS NEW YORK, NY WWW.NEOSTUDIOSNYC.COM CLIENT: CIROC VODKA PHOTOGRAPHER: TIMOTHY HOGAN CREATIVE: COLANGELO CREATIVE DIRECTOR: RYAN MURPHY DIRECTOR OF PRODUCTION SERVICES: HOLLY HANSEN
hen asked about his experience working with Neo Studios, Santa Monica-based advertising and product photographer Timothy Hogan said that the sta was accommodating to all his needs, Even when my needs are crazy! Hogan has photographed at Neo only twice, most recently ying out to shoot the latest advertising campaign for CIROC vodka, but his pleasant experience within Neos walls has landed it among his top favorite workplaces. Neo has become well-known for its attentive service, hosting shoots for clients Alexander Wang, Kate Spade, LOreal, Tequila Cuervo, Sugar in the Raw, and magazines including Martha Stewart, Elle and Vogue all within the past few months. Neos motto, photographer comes rst, is critical to every aspect of their business, from exible production schedules to fullling unique requests. During a shoot for V Magazine with Zosia Mamet and Jemima Kirke from HBOs Girls, photographer Philippe Vogelenzang requested a key light that Neo did not carry. Within 20 minutes the sta had located and purchased the requested light, adding it to their in-house rentals for future use. Once the personal studios of a former still-life photographer, Neo was founded with an intimate feel. The two main studio spaces, which are 2,500-square feet each with 14-foot ceilings, were carefully designed with oversized win-
TIMOTHY HOGAN
BELOW: Neo Studios production desk, makeup station and lounge area in Suite 401. Suite 401 and Suite 302 each provide 2,000 square feet of studio space along with an additional 500 square feet of production area space.
NEO STUDIOS
LEFT: A FOBA stand sits in front of Suite 401s top cove cyclorama, across from one of two full kitchens, each with food preparation tools readily available.
dows and large cycloramas, and each has its own full kitchen, client lounge, production desk and makeup station. The layout was recently modied to include two new
food and still-life studio options as well. The available equipment is best in class for fashion and portrait photographers, but is also tailored with still-life photographers in
mind, with items such as heavy duty FOBA stands on hand. Neo is now run by ten sta members, and Studio Director Jonny Florez is proud of their ability to maintain the atmosphere of a private loft studio with the capabilities of a much larger space. We take a multidisciplinary approach to resolve any technical and logistical concern, he says. We are photographers, retouchers, editors, producers, art directors, graphic designers and even a professional inline skater. Fashion, advertising, food and still-life photographers seek out the setting for its versatility and ease. During the CIROC shoot, Hogan set up shop right in the main entryway. It acted as a background for our prop and set stylists to work with, and was key to the look and feel of the nal image, he comments. The space is inspiring for me to work in.
THE STUDIO: INDUSTRIA SUPERSTUDIO NEW YORK, NY WWW.INDUSTRIANYC.COM CLIENT: COLON CANCER ALLIANCE PHOTOGRAPHER: NIGEL PARRY AGENCY: CK&D TALENT: TERRENCE HOWARD
ortrait and celebrity photographer Nigel Parry has been shooting at Industria Superstudio for two decades since its opening in 1991 by Italian photographer Fabrizio Ferri. His long-standing relationship with the studio was built upon Industrias personal and customized service, which has simplied Parrys workow while on set. Nothing is too hard, too soon, too big or too far for the sta, he says. It was Ferri who realized the potential of the space, located in the once-gritty neighborhood joining the West Village and Meatpacking district, and made Industria the rst full-service facility in New York City open to photographers for daily studio rentals. Positioned close to the Highline and Hudson River Park, Industria
COLON CANCER ALLIANCE PHOTO BY NIGEL PARRY CPI
NEO STUDIOS
Bond, who photographed the Emmywinning actor, set up the sultry shoot for the mens magazine in Studio 10 in the building. Bond says, I like this studio for many reasons. Its private and has a good balance of great textured walls with character along with wonderful daylight. Industria has welcomed nonprot projects along with their typical fashion and editorial client base, and was the setting for Parrys work for Colon Cancer Alliance. Parry worked with CK&D on the still and motion shoot, featuring Oscar-nominated actor Terrence Howard. The campaign, titled Sons and Mothers, features high-prole celebrities and public gures whose mothers have been aicted by the disease to raise awareness of the risks for women. The print campaign launched in March of this year and is featured in leading newspapers and magazines nationwide. Bookings Manager Stephanie Wilson says, above all, We want our clients to feel at home in a welcoming environment, while giving them all the privacy they deserve. Industria is pleased to have cultivated deep-rooted relationships with acclaimed photographers such as Parry, and looks forward to embracing more in shoots to come.
is situated in what is now one of the most sought-after locations in Manhattan. The building houses seven studios, ranging from 1,500 to 4,500 square feet, with ve studios containing state-of-the-art cycloramas and two studios with light trusses installed for customized lighting, as well as an extensive collection of rental equipment. In addition to studio services, Industria hosts an eclectic array of events for product launches, showrooms, art exhibitions and galas for nonprot organizations. Recent event clients include Uniqlo, Maserati, Chlo, Joseph Altuzarra and Nike. The atmosphere at Industria is, dare I say, industrious, Parry quips, and notes that its in-studio restaurant, Barbuto, is the perfect place to wind down, away from the bustle of the studio powerhouse. Recent shoots have included Sarah Jessica Parker for Net-a-Porter, the female cast of Saturday Night Live for Glamour magazine, the Resort 2014 collection of Diesel Black Gold, and Game of Thrones actor Peter Dinklage for Playboy. Gavin
ABOVE: Game of Thrones actor Peter Dinklage channels his inner Tyrion Lannister for Playboy. BELOW: Studio 3 at Industria features a 13-foot-high full-corner cove with a compound curve, a 9-foot, 11-inch by 14-foot skylight, and an overhead grid for customized lighting.
ANDREW FRASZ
GAVIN BOND
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COURTESY JONATHAN CHAPMAN
Visual Storyteller
Photographer and cinematographer Jonathan Chapman trailblazes a path as a versatile director of still and motion campaigns. By Harrison Jacobs
onathan Chapman is wearing many hats today: photographer, cinematographer and director. He and his crew are staring up at a thick oak tree, trying to gure out how they will turn the single shot requested by their client, Lowes Home Improvement, of a boy looking out from his treehouse, into a short brand lm he can sell to his clients later on. Chapman is shooting, andas alwayshe is capturing extra in-the-moment shots as well. Hes known for going above and beyondits the reason clients hire him. He starts looking for angles and moments that will build to the climactic shot of the boy. Theres a behind-the-trunk shot of the boy running toward the tree, the low-angle shot of the boy putting his hands on the rst rungs of a makeshift ladder, and a shot from above as the boy climbs. In almost every instance, as Chapman nishes shooting stills, the talent repeats the shot so that he can grab motion clips with his second camera. Later, either his in-house editor or a separate post-production house will cut the clips into a one| STUDIO + EQUIPMENT GUIDE 2013
to two-minute highlight reel. Right now, Chapman is displaying the type of visual creativity and eciency that has made his cinematography services as popular as his photographic ones. The lines between photography and cinematography are blurring, in no small part due to photographers like Chapman. The Minneapolis-based photographer, who has done still and motion campaigns for worldwide brands such as McDonalds, Target and Samsung, prefers to call himself a visual storyteller. In the future, I believe that there will be less of a denition between a still photographer and a lmmaker, Chapman says. Its all about the way you see the world. Since he rst began taking on motion commissions in 2009, Chapman has steadily grown the cinematography side of his business. At this point, clients often ask him if he even shoots stills anymore. He is still hired frequently for his stilphotography, but somewhere between 60 and 75 percent of his projects include a motion element, with a percentage being entirely motion.
JOHN FONTANA
OPPOSITE PAGE: On location in San Francisco for Target C9. Monopods were essential to the handheld look of the project. TOP AND MIDDLE: Chapman preps his gear for a personal project, using a Cine Star Octocopter for aerial shots. BOTTOM: Chapman tech-scouts for Target C9.
The Lowes campaign is typical of the shoots Chapman and his crew produce today. Going back to the rst motion campaign he ever sold (for McDonalds), Chapman often takes a still campaign and adds a motion component with or without the client signing o on it. He then sells the option to the client later. According to Chapman, the client opts to buy it 75 percent of the time. For him, the payo is worth the risk. Being able to oer extra content six months down the line opens a ton of doors, says Chapman. While many photographers might have trouble with a production schedule that is already tight, Chapman always includes time for extra shotsits part of his style. He captures details, as well as secondary and lifestyle shots, for every campaign he shoots. While certainly more complex, adding motion was almost as simple as hitting the record button. Chapmans approach also allows him to be more visually daring. When it comes to advertising agencies, every shot is storyboarded and debated in conference rooms for months before Chapman arrives on the scene. By taking shots and clips that the client didnt ask for, he has more control over the end product. The shots end up far more fresh and engaging. Its the stu that clients havent spent weeks thinking about in oces or conference rooms that people get excited about. It shows them the creative latitude of how you see, says Chapman. As the demand for Chapmans cinematography services has increased, the complexity of the assignments has increased as well. Over the past year, he has shot motion-heavy campaigns for Samsung in Los Angeles and Target in San Francisco, and a full commercial for the Minnesota Twins Community Fund. All three were far more reminiscent of a lm shootcomplete with grip trucks, broadcast and line producers and a Los Angeles director of photography than a traditional photography shoot. Chapmans studio adapts to the changing demands of each shoot, and the equipment, like the crew, changes accordingly. For example, the Samsung campaign was shot on a combination of Canon 5D Mark IIIs and broadcast cameras such as the Sony FS700, modied to accept Canon lenses, which Chapman describes as his
IMAGES COURTESY JONATHAN CHAPMAN
ABOVE: Still images from the Samsung still and motion campaign, shot on both the Canon 5D Mark III and Sony FS700 with Canon lenses.
workhorse. Meanwhile, the Twins commercial was shot solely on broadcast cameras, and the Target campaign was shot exclusively on Canon 5D Mark IIIs. When using an HDSLR like the Canon 5D Mark III, Chapman often uses cinema or cine lenses, which are specically created for lm and video. The main advantage of these lenses is the longer throw on the focusing ring. To shift focus 10 feet on a traditional lens, a photographer would slide the focusing ring about half an inch. On the cinema lens, a 360-degree spin of the focusing ring will cover the same range. Thats important in lm in which you need to follow focus manually. You dont have to be quite as precise, explains Chapman. Theres more room to track subjects. One of the biggest changes for Chapman has been the broader, more specialized range of crewmembers on motion| STUDIO + EQUIPMENT GUIDE 2013
based productions. While traditional still photographers may be used to having complete control over the visuals of a shoot, its a much dierent playing eld in the lm world. According to Chapman, when clients hire him to shoot motion, they are used to larger crews, including broadcast producers, line producers, a director, a director of photography, second and third unit camera operators, grips, gaers, ACs and often many others. Motion-based productions also require a longer production schedule, allowing time for post-production and editing, which involve another layer of creative partners including editors, graphic animators, audio engineers, and colorists. While that collaboration was jarring at rst, Chapman now nds this to be one of his favorite aspects of the shoots. I simply cant imagine having gotten to where we have without the level of collaboration required in the realm of lm. Its pretty thrilling when you nd people that can help interpret your vision but also bring something else to the project, says Chapman. For the Target campaign, Chapman was
asked to create a day in the life short lm of an urban athlete in San Francisco wearing Targets C9 athletic apparel. Shot over the course of four days, Chapman and his crew composed a series of interlocking shots, as the lm switches from morning joggers to midday soccer players to afternoon cyclists before linking back up with the joggers at dusk. According to Chapman, because of his studios versatility, they were able to shoot in four days what would have taken a traditional lm crew between one and two weeks. Chapman, who directed the shoot and ran the rst A camera, brought on lmmaker Eric Schleicher and two shooters from California-based Stillmotion to help capture multiple points of views for the shoot. During each shot, all four shooters would take dierent angles. After each take, Chapman and his fellow shooters would often compare the footage and nd it a refreshing and inspiring challenge to see who had the best point-of-view. It was competitive in a great way, says Chapman. By the end of it, we were all pretty psyched. We all learned from each other and came away with a wide
JONATHAN CHAPMAN
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THIS PAGE: Chapman and his team shot the Target C9 campaign with up to four cameras at once, using a vast array of camera mounts to provide dierent point-of-views for the athletes action sequences.
range of options for each shot and sequence. Chapman got into motion early, and while there is a continual path of rening and learning, he has nearly made a full transition to the lm world. But now, as he watches the next wave of still photographers make the switch, hes not sure all are doing it the right way. Weve seen a lot of [traditional still photographers] who are starting out in the lm world and theyre often taking it all on themselves, says Chapman. These shooters, according to Chapman, work to shoot, edit and produce. If you really want to elevate [your work], you are going to have to bring other people on. It was on the recent Samsung campaign that Chapman fully embraced the lm approach. The concept was a lifestyle shoot featuring families and couples using Samsung products in their everyday lives. The client hired Chapman to direct and shoot stills, but they also gave him a budget to bring on a director of photography out of Los Angeles. This director of photography, Patrick Lawler, required that they also hire his assistant camera, Rich Hawkinson, whose job is to pull focus, or make sure that wherever the camera is pointed, the subject is in focus. While working with the two traditional lmmakers, Chapman picked up on how the symbiotic relationship between Lawler and Hawkinson made the shoot far more ecient. Its a concept that Chapman has now begun to work into shoots where he is behind the camera. All this talk about the lm world might make some think that Chapman has eschewed his title as a still photographer altogether, but this couldnt be further from the truth. Chapman maintains that he isnt looking to replace traditional lm crews. Rather, he approaches motion purely from a still photographers perspective. Its a dierent look, explains Chapman. [Our look] is more organicPeople are looking for more of that natural, less-polished, still-nessed, but less locked o and more handheld look today. For those thinking of switching over, Chapman recently received some advice from a veteran lm editor. Hold on to your name as a still photographer because you are known to have visual sensibilities that a director of photography might not quite possess, the editor told Chapman. Thats good news for other photographers looking to throw their hat in the motion ring.
JONATHAN CHAPMAN
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COURTESY DUGGAL VISUAL SOLUTIONS
Expansion
une Studios owner Jay Stradwick decided to take a risk when he crossed the border in 2009, moving his business to New York City after serving fashion clients in Toronto for 10 years. After 2007, when the Canadian dollar started trading equally against the U.S. dollar, he found his clients were no longer saving money in their budgets. They did, however, express interest in shooting in New York, and they have followed him since.
Studio
Establishing a studio in a new country was tricky, but Dune Studios found its home in a ground-oor retail space on Varick Street in July 2011, after a twoyear partnership ended and a new one began with Sandbox Studio. In two years, he has opened up seven more studio spaces within the building, moving out of the pricey ground-level space, and
A er several years in an economic slump, photography studios are branching out. From additional space to new locations, production space is on the rise and in demand thanks to a brand-new type of client with needs for evolving visual content. Heres a peek inside some of the proli c businesses expanding their real estate footprint.
expanding upwards. Loyalty has been an essential part of his journey, and Stradwick says he owes his success to his faithful clients, as well as to a ourishing e-commerce business. Further down Varick Street is Splashlight Studios, which Benoit Lagarde and his business partner James Ingram reopened after facing an eminent domain
THIS PAGE: The Duggal Greenhouse, which opened in February 2013, is a 35,000-squarefoot environmentally conscious rental space that hosts photography and lm shoots as well as events, such as a recent Heineken launch party (pictured top right).
ABOVE: Dune Studios has added three new spaces to their ve existing full-sevice daylight studios at 121 Varick Street. Studio one (pictured here), two and three have retractable doors that allow each studio to expand into each other. BELOW: Shelters new 12,000-square-foot space is saturated with natural light and features a spacious kitchen, identical to the one in their existing space.
closure further uptown. They reopened with more than double their previous space: 60,000 square feet between 15 studios that host a mix of editorial, advertising and e-commerce shoots. Splashlight has partnered with several brands for dedicated service. In 2011, they partnered with Aldo in Montreal to create an international photo and video-content studio located in their distribution center. Bloomingdales and Macys both have custom dedicated studio environments year-round at Splashlight, and the studio is expanding again to open a custom studio for Nordstroms photography and video content. The demand for e-commerce digital inventory is high, and Splashlight has taken a personalized approach to providing one-on-one service. Roy Schwalbach, owner of Chelsea-based Jack Studios, has his sights set on Los Angeles. After adding an eighth studio to Jacks home base, hes begun to look to the other coast, and is searching for a building to rehabilitate in the City of Angels. In the next year, he expects to open both the L.A. location as well as two additional locations in New York. The demand for both still and motion photography has kept Jack Studios busy, with a hefty 850 active clients spanning all types of visual content. Over in the Midwest, Shelter is running out of space for larger productions at their 8,000-square-foot location in Minneapolis. In order to cater to the growing need for larger open space for room sets and expansive light setups, Shelter is in the process of expanding down the
SHELTER STUDIOS
DUNE STUDIOS
ABOVE: Splashlight Studios Runway One can merge with neighboring studios for a combined total of 8,300 square feet. Their studio services and in-house creative team have made them a leader in the fashion industry. BELOW: Studio 8 is the latest addition to Jack Studios. Jack is growing rapidly, with plans to open new spaces in New York as well as Los Angeles.
road in a building that has 12,000 square feet of wide-open usable space, 20-foot ceilings and large windows with southern exposure. There are also drive-in capabilities, a 2,000-square-foot space for large room sets and construction, multiple loading docks, client meeting areas and a full-sized kitchen. Duggal Visual Solutions founder Baldev Duggal understands that expansion requires both an innovative brand and exciting culture to propel it. His vision for sustainability is clear in his eco-focused subsidiary of Duggal Visual Solutions, Duggal Energy Solutions, which is poised
to become the worlds rst environmentally conscious leading resource center. In 2008, Duggal began transforming a massive space in the Brooklyn Navy Yard into the Duggal Greenhouse. The Duggal Greenhouse is a sweeping 35,000-square-foot arts, events and alternative studio space with 70-foot ceilings and 45-foot windows overlooking the East River and Williamsburg Bridge. Once home to the USS Missouri battleship during its construction in 1941, the building fell into disrepair and neglect for years until Duggal saw it as an opportunity to combine his passion for photography and
the arts with his groundbreaking sustainable initiatives. Toward the end of the initial renovation, the venue had to be re-renovated because of damage suered from Hurricane Sandy. The second renovation was completed and the venue ofcially opened in February 2013. The sun-drenched Duggal Greenhouse is designed with sustainable detail and will be even greener with wind and solar power, and other innovative technologies in the coming years. The building is currently surrounded by 91 solar panel and wind-turbine-powered street lamps designed by Duggal and his subsidiary company, LumiSolair. In addition to sustainability, Duggal and theDuggalGreenhouse are dedicated to full-scale visual and events management covering all aspects of consultation, graphic design, production and fulllment. The space is open to rent for private functions, live events, creative projects, fashion shows, product launches and photo shoots, and has already hosted Nike, Heineken and international recording superstars. Duggal also occupies six other buildings at the Brooklyn Navy Yard,housing much of its photoprinting and display graphic production, and plans to expand its culture worldwide. Baldev Duggal has turned the Brooklyn Navy Yard into a hub for sustainability, and hopes to place New York City on the map as a center of eco-friendly living by combining creative culture with viable environmental solutions.
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HOW THE WEST IS WINNING:
Spotlight on Los Angeles and San Francisco

BY ROMY ASHBY
THIS PAGE: San Franciscos iconic Golden Gate Bridge in the fog. The city is home to Left Space, 4th Street Studios and Blue Sky Rental Studios.
AUSTIN HEPPLER
ABOVE: LightSpace Studios versatile 3,700-square-foot studio has a full kitchen and client lounge with a modern, polished style and natural wood and brick elements.
or many photographers, maintaining a personal studio is a thing of the past. The business is evolving, and renting as needed is the new standard. Meanwhile, East Coast image makers are migrating west in a sort of creative gold rush to cash in on the booming celebrity-advertised products and services trade. While some California rental studios remain relatively unchanged in what they oer to a more traditional client base, others are embracing a new breed of client with entirely new expectations.
According to Siren Studios VP of Branding, Chris Panizzon, Los Angeles is emerging as the new capital of the creative industries. Its no longer just lm and music, he says, but contemporary art, architecture and lifestyle brands. And celebrity drives the marketing dollar today. Founded in 2006, Siren started with one facilityStudio 1occupying the old West Coast Studebaker showroom. Since opening, Siren has grown from one studio to eight, and today its a peerless utopia of image-making possibility. Located directly under the Hollywood sign, the rooftops oer breathtaking 360-degree views. Siren is like a blank canvas, says
LOS ANGELES
Panizzon. We can support every manner of production: still, motion picture, visual eects, special eventseverything. The diversity is fantastic. In Culver Citys historic Helms Bakery complex is LightSpace Studio, a gorgeous, bright space with a beautiful, full kitchen. Owner Carin Krasner has a passion for photography as well as food, and the two combined is her specialty. For decades, product and catalog shoots made up a large part of her business. But technologycomputer tools and aordable high-end digital camerascaused a huge reduction in work for product photographers. Luckily for Krasner, food photography seems to be an exception. Nevertheless, to cover the costs of running her studio, she rents it out. She hosts a lot of small motion productions, such as exercise and kitchen demonstration videos, but automotive events are regular happenings too. A die-hard photographer by nature with a curious eye, Krasner is fascinated by what people do with the studio, and she loves to watch them make it their own for the day. People come into the space and feel uplifted because its so light, she says. So many cool things are being produced, and having the studio has really kept me current. Avenue Six Studios, located in the heart of the San Fernando Valley, is a versatile boutique facility oering comfort,
COURTESY LIGHTSPACE STUDIO
support and endless possibility. With four beautiful stages and an outdoor back lot, Avenue Six has added a permanent New York Citystyle street set, which has already been used in commercials. In the six years since they rst opened their doors, the studio has hosted every kind of production imaginableand some productions that until recently would have been unimaginable. Webisodes, for example, didnt exist when they rst opened. Owner Paul Reitzin pays close attention to what his clients say and do. We are constantly updating and improving our stages, he says, and all of our changes are based on client needs or requests. The changes are rapid, but Avenue Six is ahead of the curve. A longtime favorite among commercial advertising and
editorial photographers is 5th & Sunset. Since its current management took over the space in 2004, world-class studios have become more plentiful in L.A., but 5th & Sunset has long maintained an exceptional relationship with a solid client base, and is known for creating the perfect marriage of functionality, aesthetics, service and value. Nevertheless, a little competition makes a good tonic. I think, for the better, it has forced all of us to concentrate on our strengths and provide our clients the best possible value, Studio Manager John Blakely says. Everyone here is focused on creating an easy, fun and productive environment. Blakely has been a part of the photography community for 20 years, but is not a photographer himself. No, trained as a
ABOVE: Avenue Six hosted Kelloggs Crunchy Nut Cereal commercial with Gifted Youth Productions, shot on the North Stage (top); The Backlot brings New York City to Los Angeles (bottom left); The West Stage is Avenue Six Studios newest addition to their facility. | STUDIO + EQUIPMENT GUIDE 2013
THIS PAGE JASON MORDOH
ABOVE: In production at 4th Street Studios. 4th Street is often sought out for its ability to transform the studio space, with a cove that can be custom painted as a white cyclorama or a green screen up to 26 x 45 feet.
philosopher, actually, he says when asked. 5th & Sunset team members wear many hats to provide perfect service, so Blakely often calls himself both the COO and the janitor. Clients enjoy one of the best equipment inventories in the city, as well as a personal touch from sta, who become like a second family. Today youll get a super clamp from Brian, Blakely says, and tomorrow Brian will pull your equipment order without your having to provide it, because Brian remembers what you like to use. 5th & Sunsets comfortable atmosphere is a big part its appeal, as is its location. On a cool morning you can smell the ocean, Blakely says. You could toss a frisbee and hit Santa Monica.
SAN FRANCISCO
When we opened our doors seven years ago, this was a quiet, mixed-use residential/industrial neighborhood, says Left Space Studio Manager Dakota Chase. Since then, the area has blossomed with restaurants and cafes, creating a pleasant atmosphere of community. Founded by a successful photographer with forty years of commercial and ne-art credentials, Left Space doesnt miss a detail. With an in-house equipment rental department and a well-designed, spotless facility, Chase says, I can condently say that we set the bar for rental studios in San Francisco. A 23,000-square-foot facility, the four ground-oor studiosrange in size from 900 to 3,800 square feet and oer every amenity, including a fully appointed kitchen. With four rental studios, Left Space is able to support the constant ow of productions coming in every day. Chase says the business has seen a healthy upturn in the past few years, and shes happy that Left Space has been able to support both local and international photographers. We very
clearly saw our industry gain strength as the economy started to bounce back, she says. We often call Left Space the litmus test for the health of the local photo business. Supremely located o two freeway exits and a block from the train station, 4th Street Studios is owned and operated by award-winning photographer Mel Lindstrom. 4th Street is considerably larger than most studios in San Francisco, with 2,200 square feet of actual shooting space, and because in recent years Lindstrom has found himself renting the space for video shoots more often than still, sound is a particularly important feature. One of his own promotional videos gives a terric show of what he can accommodate, with a breathtaking mid-air performance by aerial artist Naomi Hummel, who wore a safety harness rigged from the center beam of the main stage. While people come mostly for the cove and large shooting area, he says, Lindstrom has noticed a denite trend of less is more among rental clients. They used to want a fully equipped studio, he says. Now it seems like they want nothing but the empty space. Less is more is starting to apply to time as well. San Franciscos Blue Sky LightGrid is a facility where studio space is often rented for very short blocks of time, and for some relatively new reasons. Blue Sky enables the micro-entrepreneur, student or individual to achieve professional results aordably, says owner and longtime photographer Bill Delzell. At Blue Sky, which hes owned for 17 years, he collaborates with his clients in his LightGrid studio. A patented turnkey solution, the LightGrid incorporates touch-screen lighting formulas into a robotically controlled studio where sound, light and capturefor both photography and video productionare seamlessly integrated.
MEL LINDSTROM
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SIREN STUDIOS 6063 W. Sunset Blvd. Los Angeles, CA 90028 (323) 467-3559 www.sirenstudios.com LIGHTSPACE STUDIO 8755 Washington Blvd. Culver City, CA 90232 (310) 280-0082 www.lightspacestudiola.com AVENUE SIX STUDIOS 7900 Haskell Ave. Van Nuys, California 91406 (818) 781-6600 www.avenuesixstudios.com 5th & SUNSET 12322 Exposition Blvd. West Los Angeles, CA 90064 (310) 979-0212 www.5thandsunsetla.com LEFT SPACE 2055 Bryant St. San Francisco, CA 94110 (415) 285-5338 www.leftspace.com
LOS ANGELES:
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4th STREET STUDIOS 560 4th St. San Francisco, CA 94107 (415) 593-7755 www.4thststudios.com
BLUE SKY RENTAL STUDIOS
BLUE SKY RENTAL STUDIOS INC. 2325 Third St. #434 San Francisco, CA 94107 (415) 626-7232 www.blueskysf.com
ABOVE: Claudia Goetzelmann working on set in the Blue Sky LightGrid for designer Camelia Skikos.
With full green screen capabilities, the LightGrid eliminates hours of costly setup and preparation, once taken for granted as a part of any photo shoot. As a result, Delzell now sees a big demand for hourly use of the space. Changes in technology have altered not just the photo business, Delzell points out, but the advertising industry itself. Adweeks recent article on The Tween Machine summed it up, he says. The author says this new powerful consumer does not want to be advertised to, they want to be engaged. The Second Screen Audience, which means every screen but TV and cinema, is transform| STUDIO + EQUIPMENT GUIDE 2013
ing everything from communications to content to engagement. With this phenomenon, 60 percent of Delzells shoots are video; the rest are a hybrid of video and stills shot simultaneously. With the understanding that a rental studio must keep pace with evolving client requirements to be successful, Blue Sky hosts a unique residency program called The Work Yard, which serves multiple purposes. In the studio, newly graduated interdisciplinary students gather to collaborate as a creative team, with a goal of rening and empowering brand strategy. The program oers an affordable solution to companies wanting
to build their brands through the social media prism while giving new grads an opportunity to enter the work force with hands-on experience. I used to feel accomplished if I made one good image for an advertising client in a day, Delzell says. But, as he reminds the residents, everything that happens in front of the camera is still the domain of the creative individual, and that will never change. Its an exciting time for image makers of all disciplines, he says. Rethinking the path to a meaningful and engaging career is vital to anyone hoping to be seen, heard and recognized by this very elusive 21st-century audience.
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Motion Post Production and Retouching Tools

BY THEANO NIKITAS
otion has been the natural progression for many photographers who are looking to grow their business, and the demand has never been higher. When speaking with Steve Kalalian, CEO of capture and production company Industrial Color Productions, it was refreshing to hear him say, Its a wonderful time in the world of creative production.Theres so much content thats needed. The outlets for motion imaging are many, extending beyond traditional commercials and movies to include the Web, mobile and even print. Kalalian explains, You can put your iPhone on a cereal box and it will play a video via the QR code or via ad recognition. But its not just demand that has opened up the eld of video and production. The cost of entry has decreased while the capabilities of production tools have increased. Equipment that used
to be half a million dollars is now $2,500 to$150,000 [or even less], like DaVinci Resolve, Maya, Flameall these applications are getting more powerful and faster. Take a look at Industrial Colors CGI production of music group Swedish House Maa to better understand what hes talking about. Were doing things with liquid that used to take dayswork thats amazingly realistic that were able to do pretty quickly, and it looks better. Additionally, these tools are much more accessible today to a wider range of people. Kalalian says, Theres a whole community of students who are learning these applications in school. As president of an imaging and production company for 23 years, Kalalian oered excellent insight into the essentials of success. The three pillars, explains Kalalian, are artistic expression, technical accuracy and production capacity.
ABOVE: Industrial Colors New York, Los Angeles and Miami locations oer motion services that include color grading, post production, CGI, retouching, compositing and VFX. They have recently collaborated on motion projects for Forever 21, Barneys New York and Swedish House Maa. | STUDIO + EQUIPMENT GUIDE 2013
INDUSTRIAL COLOR
For artistic expression and technical accuracy, he cites tasks such as color grading and compositing. For the former, investing in quality tools is a must. If you dont have a $5,000 to $20,000 color-accurate monitoring system or very precise instruments to measure color output, you are already starting o in a dangerous system. Compositing (e.g., green screen work) entails both artistic expression and technical accuracy. While a compositing jobs mask edges might look good at low resolution [on the Web], for example, if its going to be scrutinized in other media like broadcast or a video billboard in Times Square, Kalalian explains, thats when all the aws start popping out. Production capacity is, of course, critical. If you dont have the right tools, Kalalian says, a specic task could take you a week. But with the correct tools, it could take an hour. Rendering, as we all know, can slow down a production, so Industrial Color has a large render farm, to quickly handle long clips and allow time for feedback and changes in order to meet tight deadlines. Of course, not everyonewhether youre a solo practitioner or work with a teamcan aord to have a setup like Industrial Color. Its important to know when its time to hand o some of your work to a larger production facility. Kalalian suggests that you stay small scale or invest in the right equipment and build a team or connect with a facility. Additionally, the ability to understand when youre in a discomfort zone, is particularly important. One might assume this only applies to those working individually or with small teams, but Kalalian says, We face it ourselves. We dont want to take on something so far out of our wheel house that we might jeopardize the project. . . .Those are the same questions we ask ourselves. While it may appear that there are many hurdles to overcome, outsourcing work that you feel is beyond your current capabilities is a wise move. But Kalalian is encouraging. Its a great time to enter into this eld, and I would always encourage people to do so, he says. Keeping in mind the lower cost of entry and the more sophisticated capabilities of tools like software applications mentioned earlier, we put together a quick roundup of products that will help you work more eciently and eectively throughout the post-production process, with an emphasis on both practical and creative video retouching.
ments of programs such as Premiere Pro and After Eects, youll need to move to the subscription-based model. Both programs offer a variety of updates that wont be available for previous licensed versions including the addition of what Adobe calls the brains of SpeedGrade to Premiere Pro CC: Lumetri Deep Color Engine. Now that its integrated into Premiere, users can easily access SpeedGrade Looks and LUTs (look-up tables) without leaving the program. Looks are easily applied from the browser; just drag and drop a look onto an adjustment layer, and youre good to go. There are plenty of other enhancements to Premiere Pro CC, including feature and performance improvements, so be sure to check them out on the Adobe site before you make the leap to a CC membership. Price: $49.99/month based on annual membership, $74.99/month for month-to-month www.adobe.com Educational, team and enterprise pricing also available at www.adobe.com/go/creativecloud
BLACKMAGIC DESIGN DAVINCI RESOLVE

Now in version 10, with the update slated for release this fall, DaVinci Resolve is a pro-level color correction application that is equipped with a vast array of sophisticated features, including real-time multi-track timeline grading and playback, and automatic gradefor-color balancing clips, for example. The latest version, which was
ADOBE PREMIERE PRO CC

Love it or hate it, Adobes move to Creative Cloud is a reality, so if you want the latest features, functions and performance enhance-
announced at NAB 2013, features multiple improvements, ranging from the ability to display multiple grade versions, unlimited OpenFX Plug-ins per clip, an enhanced lightbox view with color-control palettes and keyframe timeline, as well as a host of new live-video input features. With the new features and functionality, DaVinci Resolve is an even more impressive tool than ever before. A Lite version is available for free if you want to test the waters before shelling out $995. Except for some stereoscopic 3D and noise reduction features, the Lite and full versions are incredibly similar. A comparison chart is available on the product page of the website, but you wont nd too many dierences. The chart also highlights all the new features in version 10, so be sure to take a look. Price: Lite Free, Full version $995 www.blackmagicdesign.com
DIGITAL ANARCHY BEAUTY BOX VIDEO

Makeup artists and lighting can do a lot for your subjects looks, but skin imperfections, blemishes, hotspots and other anomaSTUDIO + EQUIPMENT GUIDE 2013 |
lieswhich are especially noticeable with HD and 4K videocan mar an otherwise beautiful scene and require tedious retouching that makes the same task in Photoshop seem like a breeze. Not so with the Beauty Box Video plug-in. Face-recognition technology automatically creates a layer mask to ensure that adjustments will apply only to skin and not other elements of the scene. Masks can be tweaked if/when needed, and correctionsfrom skin smoothing and color correction to shine removal and amount of detailswill be applied to the remainder of the clip (assuming consistent lighting throughout). Masks can be created manually, a process thats necessary when, for example, you want to make adjustments to non-facial skin (hands, neck, etc.). Version 3.0 was released in June for Adobe After Eects, Premiere Pro and Apple Final Cut Pro 7/X, with versions for Assimilate Scratch, NUKE, Sony Vegas and for the rst time, AVID, by the time you read this. The new version oers an improved automasking algorithm as well as more than 35 preset styles, some of which are based on looks found in fashion magazines, to further enhance this already smooth and speedy workow. If youre new to skin retouching in video or Beauty Box Video, Digital Anarchys site oers tips and tutorials to help you along. Price: $199 (AE, PP, FCP 7/X) $249 (Assimilate Scratch, NUKE, Sony Vegas, AVID) www.digitalanarchy.com
Suite, now in version 11.4.3 , bundles nine dierent plug-ins (which are also available individually). The suite includes Colorista II for color correction, Denoiser II for noise reduction, Frames, which allows you to create a 24p look from interlaced footage and Looks 2, which, as the name implies, provides tools to create various looks for your lmeither original or from presets. These looks can be shared with colleagues who also use Looks 2 (for still images theres a separate product called PhotoLooks 2). Mojos simpler interface uses sliders to change the feel of your video, with warm-cool options and the ability to desaturate or super-saturate colors as well as adjust skin tones; meanwhile, Cosmo is specically designed for glamour shots and making your subjects look younger. Grinder and Instant HD are more practical plug-ins for converting formats of DSLR videos, while the latter converts SD to HD. Check the website for host application compatibility, including the broadest matches with Adobe premiere Pro and Final Cut Pro 7. While you may not need or want all nine plug-ins, buying the suite may be more economicalconsidering the nal investment for all the apps individually is $1,491, the $800 price of the suite is quite a bargain. Price: $800 www.redgiant.com
WACOM INTUOS5 TOUCH

Graphics tablets are generally associated with working on still images, but add the Wacom Intuos5 Touch (or, if you have the extra cash, a Wacom Cintiq) and youll gain both ease and speed of workow. The Intuos5 is touch sensitive, and, with the proliferation of multi-touch devices, most videographers and editors will feel right at home with this tablet. Sleek in design, the Intuos5 Touch features eight Express Keys, a Touch Ring Control and a touch-sensitive surface. The most dicult aspect of using the Intuos5 Touch is deciding how to customize it. There are so many options for programming Express Keys and the Touch Ringand, yes, even touch gestures can be assigned specic tasksthat youll keep busy for some time simply exploring the dierent permutations and congurations. You can even create application-specic custom settings to suit dierent workows. Compatible with Adobe Premiere Pro, After Eects and Apple Final Cut Pro, youll be moving through clips at a faster-thanexpected pace and with more precision than ever before. The Mac- and PC-compatible Intuos5 Touch is available in small, medium and large sizes, and comes with a Grip Pen, pen stand, ten replacement nibs, a pen nib removal tool, a 6.5-foot USB cable, quick start guide, installation CD and a license key for free software. Price: $229 (small) $349 (medium) $469 (large) www.wacom.com
RED GIANT SOFTWARE MAGIC BULLET SUITE

Rather than purchasing a new, standalone software for various tasks, using a set of plug-ins for your nonlinear editing software may be a preferable option. Red Giant Softwares Magic Bullet
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Innovative HDSLR Tools

If youve so much as dipped a toe into the world of HDSLR video shooting, you know that your camera isnt going to do a professional job right out of the box. Youre going to need a whole cast of supporting devices to get smooth, well-focused footage. Youve probably also noticed that amassing such a collection of devices can cost you a pretty penny. These innovative tools put a new spin on video-production gear to make the process easier and more intuitive, and help you make the most of your budget by performing multiple functions. By Aimee Baldridge
to master. Its typically done with a follow focus device, which attaches to the lens and lets you control focus via a wheel or a lever while youre shooting. Midas Mount has taken a new approach to make focus control as simple and intuitive as riding a bike. In fact, it makes focus control just like riding a bike, minus the pedaling. The SnapFocus provides two focus-control grips designed just like bicycle handgrips. To use it, you mount the SnapFocus onto your camera rig, so that the grips are positioned for your hands. Squeezing the bike-brake-like levers on the grips rotates the lens focus ring and lets you control resistance through a gear-and-pulley system attached to the lens. Midas Mount recommends its own HitchHiker shoulder rig for use with the SnapFocus, but you can mount it on any rig with a standard 15mm rod-based system. Using a wearable rig with the SnapFocus lets a single camera operator move the camera and pull focus at the same time through intuitive controlsa boon for small productions and independent motion shooters. Midas Mount also plans to oer SnapFocus accessories for one-handed focus control and two-handed control of both focus and zoom. Price: $699 www.midasmount.com
EDELKRONE SLIDERPLUS+
Using a slider will let you achieve smooth camera motion, whether in and out or side to side. Its a set of rails that sits between your camera and your tripod and allows you to move the camera smoothly. What sets the SliderPLUS+ apart is its compact design. At only a foot long and 3.7 pounds, it ts easily in a backpack or a large camera bag, which makes it easy to carry for a location shoot. It gives you 1.7 feet of sliding range, and unlike other sliders, its rails move along with the camera meaning they wont appear in your shot when you pull back (with most lenses). You can adjust the resistance on the SliderPLUS+, and its four heightadjustable feet let you use it on the ground or a tabletop instead of on a tripod (although its sliding range is limited to .85 feet with that setup). Its also compatible with a motorized motion-control unit from Edelkrone that you can use to automatically control motion for video or set up for a time-lapse series of still shots. Edelkrone also sells a 1.5-foot XL version that gives you 2.6 feet of sliding range on a tripod and 1.3 on a tabletop. Price: $499.99 for the SliderPLUS+ $699.99 for the SliderPLUSXL www.edelkrone.com
MOVEYOURCAMERA.COM CINESPIDER
When it comes to versatility, this little contraption is hard to beat. A modular support system, the CineSpider has a base plate and a set of short, socket-mounted arms at its heart. With your camera mounted on the base plate, and the arms attached to the plate, you can select from a variety of accessories that t into the socket at the end of each arm, depending on the type of shot you want. Filming a car chase? You can attach the super strong CineSpider suction cup accessories and mount your camera on the side of
MIDAS MOUNT SNAPFOCUS

Learning to pull focus smoothly while shooting video is one of the skills that photographers taking up motion shooting have
ZACUTO PLAZMA LIGHT

This light is about as cool as it sounds, not just because of its ultra-slim design and the fact that its lled with microplasma, but also because its actually fairly cool in terms of temperature. If youre tired of burning your hands on hot lights and want a soft, even video light source thats very portable and easy to handle, the PlaZma Light should do the trick. Because there are no bulbs involved, its light is very diuse and even, with a 120-degree angle of illumination. In fact, the light is so soft, you can bring it very close to your subjects eyes without making them squint. But this
a vehicle. Want to achieve smooth camera motion in the studio? Replace the suction cups with rollerblade-style wheels to turn the CineSpider into a tabletop dolly. The position of the wheels can be adjusted to ne-tune the curve it follows, too. There are attachments for mounting the base plate on standard 15mm rods so that you can attach the CineSpider to another support device. And when you dont need the whole CineSpider for your camera, the legs can be used separately as supports, as long as theres something to stick to the suction cup end: the ball mounts that t into the arm sockets are equipped with standard 1/4-20 studs. Price: $169.99 - $499 www.moveyourcamera.ambitiousme.com
VARIZOOM STEALTHY
Unless youre going for the intentionally shaky look, stealthy is what you want to be when youre handholding a camera to shoot video. VariZoom provides a whole array of ways to achieve stealth with this rig, and its compact design makes it easy to carry for location shoots. You can congure it to serve as a simple handle for eye-level shooting, recongure it with an arm that rests against your chest for three-point shooting, or use it as a short monopod by swinging the arm down. When the arm is in the down position, you can unlock the gimballed hand grip to turn the Stealthy into a stabilizer. By adding VariZooms optional monopod leg extension, you can bring your camera up to a 6-foot height. You can also set the Stealthy on a surface and let it stand on its own as a tabletop pod, and when youre not shooting, you can fold it up and hang it on your belt with an included clip. Its built to support up to three pounds, but VariZoom also sells a counterweight attachment that brings the weight limit up to 5 pounds. Price: $349 www.varizoom.com
doesnt mean it lacks power. Zacuto rates its output at 2,000 lumens, which outshines competing LED panels. The PlaZma Light is dimmable, too. Its high color-rendering index (CRI) of 90+ means its illumination should be very consistent, and Zacuto is offering it in 5800K and 3200K versions. The 1 x 1foot model is just under an inch thick, and Zacuto plans to oer more panel sizes in the future. The PlaZma Light can be powered by AC or a battery. Its one of the pricier items on our list, but since it looks like a great lighting option for still shots too, you might want to splurge. Available fall 2013. Price: $1,350 www.zacuto.com
KESSLER POCKET JIB TRAVELER

For high-angle views and any shots that require smooth, sweeping camera motion, a jib is indispensable. As its name suggests, this jib is designed to be easy to carry for location shoots. Its also easy to handle and, as jibs go, fairly aordable. Weighing just 5.5 pounds, the Pocket Jib Traveler can be collapsed down to a 27-inch length to t in a bag, but when mounted on a tripod, it still gives you a circular travel distance of 72 inches and supports up to 10 pounds of camera. Unlike many jibs, this one doesnt need to be taken apart for carryingyou just collapse the sections together. That makes it both convenient to carry and quick to set up. Its sliding weight bar lets you make ne adjustments to the jib balance, and drag is easily adjustable with a small lever. You can use the counterweights that Kessler designed for use with the Pocket Jib Traveler, or if you dont want to haul them to a location, simply use sandbags or whatever other type of counterweight thats handy and can be attached to the end of the jib with a carabiner or hook. Price: $699.95 www.kesslercrane.com
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5,000 11.5- www.californiastreetstudios.com (617) 268-3303/(617) 340-2177 12.5
$400- 8-6 1,400 flexible 24/7
2,400 16 $1,500- www.capsulestudio.com (212) 777-8027 2,000 850- 13 $750- 1,200 1,250
9-6
1,000- 14- $1,000- 6am-12am 6,000 16 3,000 daily 2,000- 13 call 6,000 24/7
2,000- 14 varies 8:30-6:30 3,000 & by appt. 700- 12 $1,500- 8:30- 2,000 3,500 5:30+ 4,000- 25 $750- 5,000 2,000 1,600- 13 $1,200- 7,500 5,000 8-6+
Noho Productions nyC www.nohoproductions.com (212) 228-4068 Power Plant Productions, LP philadelphia, PA
www.powerplantproductions.com (215) 592-8775
Tribeca Skyline Studios NYC

www.tribecaskyline.com (212) 344-1999
8-6
th e south
Ambient Plus Studio Atlanta, GA www.ambientplusstudio.com (404) 436-1360 Aperture Studios Miami Miami, fl
www.aperturepro.com (305) 759-4327
10,000 16 $985- 1,385 2,150- 16 $1,300 2,200
24/7
P P P P P P ltd. P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P
www.p dn p hotosou rce.com
8-6
Big Studio Atlanta, GA 5,000 www.bigstudiorental.com (404) 874-6111 The BigHouse Atlanta, ga www.bighouseatlanta.com (404) 221-0201
Photopia Miami Miami, FL www.photopiamiami.com (305) 213-0200
19- $1,200- M-F 9-5 25 1,700
800- 12- $800+ by appt. 8,000 14 10,000 16 $1,200 8-6+ + & up 851- 166 $1,200- 8:30-6:30 1,984 1,500 4,500 18 $800- 8-6+ 1,200 2,000- 20 $850- 8-6 2,200 1,200 flexible
Photogroup Inc. washington, dc

www.dcstudiorental.com (800) 850-6033 x.223 www.stillmotion.com (239) 263-0094
StillMotion Studios Miami, fl Trendy Studio Miami, fl

www.trendystudio.com (305) 438-4244
60 | 2011 pdn studio guide
PDN is not responsible for typographical errors. Please contact studios for latest listing information.
Wi-Fi
Cyc
studio specs
Dressing Room
Freight Access
Ceiling Height
Loading Dock
Auto Access
DigWorkstationRent
Deck/Roof/Outdoor
Equipment Rental
Conference Room
DigCameraRent
Daily Hours
Retouching Services
Studio Size (sq ft)
Client Area
Darkroom
Day Rate
Catering
Daylight
Elevator
Kitchen
th e m i d & southwest
Bob Williams Studio Sterling heights, MI Flashlight Photorental Minneapolis, MN www.flashlightphotorental.com (612) 558-3838 Shelter Sudios Minneapolis, MN www.shelter-studios.com (612) 877-4377
cali forn ia & northwest
10,000 20 call www.bobwilliamsstudio.com (877) 977-3300
10 hr. day
P P P P P P P P n/a P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P
600- 17 n/a available 6,000 any time 1,000- 20 $300- 8,000 1,400 8-6
5th & Sunset los angeles, Ca

www.5thandsunsetla.com (310) 979-0212
1,400- 12- $1,500- 24/7 2,500 20 2,000 per- project by appt.
P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P P patio P P n/a P P P P P P P P P P P P P n/a P P P P P P P P P P P P P P P P n/a P P
30th Sreet Garage san diego, ca 3,200 18 www.30thstreetgarage.com (619) 234-4325 Aesthesia Studios Los Angeles, ca www.aesthestiastudios.com (310) 390-1950 BLAST Digital+Studio san francisco, ca
www.blastdigitalstudio.com (415) 282-2000 www.leftspace.com (415) 285-5338
1,000- 22 $1,500- 24/7 3,000 2,500 3,200+ 25 $950 8-6+ 900- 18- $650- 8-7+ 3,800 26 1,800 9,000 $1,200 call
Left Space san francisco, ca The Nine Studios san francisco, ca

www.theninesf.com (415) 252-8551 www.sintak.net (415) 255-7734
Sintak Studio San Francisco, ca Voda Studios Seattle, wa

www.vodastudios.com (800) 760-8632
1,200 14 $450- 8-6 600 up 7 days 2,500- 21 $650- 7-7 5,500 1,100 7 days
I n t e r n at i o n a l
www.s1group.ca (416) 466-3024
S1 Group Studios Toronto toronto, on
1,200- 14 $460- 8-7+ 3,000 1,035
P P P P P P P P P P P P P P
www.p dn p hotosou rce.com

PDN is not responsible for typographical errors. Please contact studios for latest listing information.
2011 pdn studio guide |
61
Wi-Fi
Cyc
studio specs
Dressing Room
Freight Access
Ceiling Height
Loading Dock
Auto Access

a dv erti s i n g
NORTHEAST New York
Reviews
2013 Leading Photography Rental Studios, Equipment Rentals, Retouchers and Production Services across the U.S. & Canada
MASSACHUSETTS
CALIFORNIA STREET STUDIOS
217 California St., 3rd Flr. Newton, MA 02458 (617) 268-3303 (617) 340-2177 Fax: (617) 268-3536 www.californiastreetstudios.com To fill the void of daylight space in the Boston area, partners Angela Coppola and Paul Saraceno opened the bright, sunny California Street Studios. After five years of operation it has become a favorite rental studio for photographers, magazines and corporations nationwide. The layout provides great flexibility and openness, with the unobstructed light and 21-foot cyc wall being Coppolas favorite features. Her many trips to New York spaces influenced the studios design. I drew upon the best and worst of what I had the opportunity to shoot in, she says. The 5000-square-foot facility has ceiling heights from 11.5 feet to 12.5 feet, and three shooting areas that can be made into different configurations, making it ideal for product, fashion and catalog shoots. Equipment rental is on hand here too, including Broncolor and Profoto.
NEW YORK
NEW jersey
PROFOTO USA
220 Park Ave. Florham Park, NJ 07932 Phone: (973) 822-1330 Fax: (973) 629-1137 www.profoto.com/us Profoto was founded in Stockholm in 1968 by photographer and engineer Eckhard Heine and photography equipment retailer Conny Dufgran. Today, Profoto is the worlds leading manufacturer of photography lighting systems. They have subsidiaries and distributors in more than 50 countries. They constantly refine and improve their equipment, driven by the same ambition that once drove Eckhard and Conny to inspire photographers to explore the endless light shaping possibilities of Profoto. Thats why they build state-of-theart units with an easy-to-use interface. Thats why they never take any shortcuts when it comes to absolute consistency in output and color temperature. Thats why some photographers still use the units that Eckhard and Conny built. Thats why the units they now build will stay with you over the years, as you continue to grow. And thats why they arent afraid to say that they make the best lighting systems in the world.
1887 townhouse
1887 TOWNHOUSE
59 W. 85th St. New York, NY 10024 (212) 877-5400 Fax: (212) 799-1679 www.1887townhouse.com This 6,000-square-foot, fully furnished townhouse has 11-foot-high ceilings, northern and southern light, and 13 spacious rooms decorated in a variety of styles and colors. 1887 Townhouse features a large kitchen with three glass doors opening to a garden and patio, a 22-foot-long living room/library, a second living room, a formal dining room, four bedrooms, two home offices and several new baths. Original details include nine fireplaces, an elegant staircase and banister, as well as beautiful woodwork, floors, moldings and stained glass. A wide variety of traditional and modern furniture, art, decorations and garden furniture are available as props at no extra charge. 1887 Townhouse has 200 amp electrical service, WiFi, fax, photocopying and an alarm system. It is located on a quiet street near midtown, convenient to subway and parking.
All the benefits of your own studio with none of the hassles. Personal, elegant, sophisticated and private.
205 hudson street, penthouse, new york, ny 10013 212.344.1999
tribecaskyline.com
ADORAMA RENTAL CO.

42 W. 18th St., 6th Flr. New York, NY 10011 (212) 627-8487 www.adoramarentals.com Adorama Rental Co. (ARC) has been in business since 1988 and has become the ultimate industry source for professional cinematographers, videographers and photographers. ARC rents and supports the full range of still and motion cameras (including lenses and accessories), lighting, and grip equipment. They are a one-stop destination for all sorts of shoots, carrying the most comprehensive list of DSLRs, Digital Backs, Video and Digital Cinema Cameras, Strobes and Continuous Lights, at rates that make sense. Their mission is to provide the creative community with the tools and services needed to achieve excellence. Their goal is that you have a great rental experience. ARC has by far the best prices in the industry, carrying a large inventory of the latest equipment, maintained under the most rigorous quality control. In addition, their experts in the different fields of image making are available to consult with you on projects of every level, complexity or budget. Easy online ordering and free curbside service also set ARC apart from its competitors. Adorama has recently invested over 10 million dollars worth of new inventory to meet the demands of their customers, to keep pace with advances in technology and how images are created. They constantly work to improve, expand and diversify our product lines and services. They invite you to check out their inventory and look forward to providing their products and support for your next creative project.
attic STUDIOs
11-05 44th Rd., 3rd Fl. Long Island City, NY 11101 (718) 360-1978 Fax: (718) 360-2943 www.atticstudios.net For clients of Attic Studios, service and a relaxed atmosphere are the norm. The friendly staff is always approachable and the studio aims for attic studios all productions to be eco-friendly. The raw elements dominating Long Island City, Queens and the eclectic confluence of creative forces from Brooklyn and Manhattan impacted the studios custom design. Each studio space was hand built and repurposed by the owners, using mostly reclaimed materials; desks made of old scaffolding, makeup mirrors constructed from art shipping crates, a caf area with countertops built from discarded water tower redwood, and a corrugated steel sided espresso bar. With an ever-expanding equipment room, including Profoto, KinoFlo lighting, Canon and Hasselblad cameras and Arri and Mole lighting (with rates often below that of rental houses) plus in-house grip equipment, clients are free to explore their creative ideas without breaking their budget. Attic Studios is located just over the Pulaski Bridge from Greenpoint/Williamsburg, and five minutes from midtown Manhattan and major airports. Many agree their rooftop, with full, unobstructed daylight exposure and stunning views of NYC, is simply unmatchable.
BATHHOUSE STUDIOS
540 E. 11th St. New York, NY 10009 (212) 388-1111 Fax: (212) 388-1713 www.bathhousestudios.com Behind the neo-classical facade of a onetime public bathhouse, this photo studio has three levels with over 10,000-square feet of shooting space. Its highlights include a 2,500-squarefoot roof deck, street-level load-in, car shoot capable, 26-foot x 30-foot cove cyclorama with full grid, 20-foot ceilings, 37-foot long exposed brick wall, skylights and last but not least, excellent service! Bathhouse is a full-service, boutique style studio. They have in-house equipment and grip that allows them to provide amazing service for any size job.
bathhouse studios
NORTHEAST new york

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CARL ZEISS SBE, LLC

Camera Lens Division One Zeiss Drive Thornwood, New York 10594 914-747-1800 www.zeiss.com/photo Carl Zeiss is a leading international group of companies operating worldwide in the optical and opto-electronic industry. The business groups are generally ranked first or second in the strategic markets of medical and research solutions, industrial solutions and lifestyle products. They offer products and services for biomedical research and medical technology, system solutions for the semiconductor, automotive and mechanical engineering industries, as well as high-quality consumer goods such as camera lenses and binoculars.
CSI RENTALS
133 W. 19th St. New York, NY 10011 (212) 243-7368 Fax: (212) 243-2102 www.csirentals.com Combining years of experience with a flawless reputation, CSI offers complete equipment rental services in a very friendly, courteous and helpful atmosphere. Conveniently located in New Yorks old Photo District, CSI provides a wide range of brand new equipment including DSLR Cinema and Video cameras, Digital backs, lenses, HDSLR Rigs, Strobe, HMI, Tungsten, Kino Flo, LED, Grip and Video and Cinema equipment. The knowledgeable staff is always on hand to assist in any way, from answering the smallest question to organizing entire productions. Understanding the hard work of the photo crew setting up the shoot, CSI Rentals now serves the photo and video community at two convenient locations in Manhattan and Brooklyn. CSI sweetens their deals further with combo discounts and savings on messenger services and more. The staff understands photographers and what they need, and they deliver every time. To make things easier, CSI has an online reservation system and order tracking available on just any mobile phone with their new mobile site. For iPhone users, the new CSI Rentals App has been released and is now available for download. Their professional friendly staff is here to assist with the latest upgrades. CSI offers many options of convenience for equipment pick up and return, including curb-side service, Brooklyn pick up and drop off location till midnight and 24-hour drop off in Manhattan.
CAPSULE STUDIO
873 Broadway, Ste. 204 New York, NY 10003 (212) 777-8027 Fax: (212) 777-8028 www.capsulestudio.com Capsule Studio offers photographers a cyc within a beautiful 2,500-square-foot location space, in the heart of the Photo District and steps from Union Square. Combining 16-foot ceilings, mezzanine, and huge blackout-capable windows with the studios relaxed Zen aesthetic results in the ideal atmosphere for creativity. Capsules attentive personal service support their reputation as an excellent professional studio since 1999. Enjoy one hundred amps of three-phase camlock electric, along with equipment rentals, WiFi, a kitchen and two makeup stations. Capsule Studios incredibly convenient location ensures that all practical and fashion needs are met within a oneblock radius. Professional, personable, production with ease. Capsule Studio: simply NYCs best.
capsule studio
studio + equipment guide 2013 |
65

A DV E RT I S I N G
REVIEWS
elk rentals
164 W. 25th St., 12th Flr. New York, NY 10001 (212) 252 8550 www.elkrentals.com Conveniently located in Chelsea, New York, elk rentals is a beautiful, intimate and reasonably priced daylight rental space. There are two spacious daylight-shooting studios with unobstructed southern and western exposureone with a corner cyclorama and both with blackout capability and skylight option, as well as a kitchen that can be used for shoots. Equipment rental and full pre- and post-production services are always available. Select clients include American Express, ASMP, APA, Center for Photography at Woodstock, New York Magazine, New Yorker, Red Square Pictures, and Refinery 29.
ELK STUDIOS
JACK STUDIOS
601 W. 26th St., 12th Flr. New York, NY 10001 (212) 367 7590 Fax: (212) 367 8376 www.jackstudios.com A pioneer in the industry, Jack Studios has oered its clientele unparalleled studio space and service for the past 18 years. With eight gorgeous studios, they oer six cycloramas, both daylight and blackout studios and two complete kitchens. Their 50,000 square feet provide the options of a super-studio, with the emphasis on privacy and service enjoyed at a boutique studio. Their new 6,000-square-foot studio is the largest double-cyc studio in Manhattan. Jack Studios has on-site equipment rental services and a digital department that can meet any creative need. Located in Chelsea, the Starrett-Lehigh building provides access to the West Side Highway and freight and truck elevators. Other amenities to Jack Studios include a full-service caf, catering, a conference room, 10 bathrooms and shower, roof access, a dressing room, and they are available 24/7. Whether you are a photographer, director, photo rep, producer, creative director or advertising executive, their rst-class service will enhance your creative vision.
HIGHLINE STAGES
440 W. 15th St. New York, NY 10011 (212) 206 8280 Fax: (212) 206 8286 www.highlinestages.com HIGHLINE STAGES located at 440 West 15th Street, in the heart of the Meatpacking District, is the studio where still and moving images come together. With two full years under its belt, the Stages have gathered an arsenal of clients which include major fashion houses, photographers, DPs, magazines, and video clients such as Chanel, DVF, Balenciaga, Dior, W Magazine, Vogue, Allure, Harpers Bazaar, Interview, O Magazine, Italian Vogue, Prada, Anna Sui, Ippolita, Diesel, Victoria Secret, Revlon, Maybelline, Clinique, MTV, VH1, Saturday Night Live, Rock Center, and The Food Network. The 45,000-square-foot facility is the perfect combination for video/lm, as well as still photography. The stages are perfectly suited for TV commercials, live broadcast and large production crews, with convenient access to the street available for satellite vehicles. The studios, which range from 1,000 to 6,000 square feet, and the two 3,000 square-foot cycs, make ideal green screens for larger productions. Freight elevators and street access allow for easy loading and unloading. Also available on site are
NORTHEAST new york

advertising
FOTOCARE
41- 43 W. 22nd St. New York, NY 10010 (212) 741-2990 www.fotocare.com
FotoCare celebrates 40 years serving photographers in the heart of New Yorks Photo District. With unrivaled product depth and tech support, FotoCare delivers the equipment and know-how to get the job done. Fred Blake, Rental Manger, explains, We provide software training and tech support before the shoot to ensure expectations are not just met but exceeded. He says, When it comes to customer service FotoCare delivers day in and day out. Photographers will find the new DSLR video hybrids, Zeiss CP.2 lenses, Canon 5D Mark III, Redrock Video Rigs, Sliders, Jib arms, Hasselblad H4D, Leaf Camera System, Apple computers, Eizo monitors, digital turn-key carts and technicians. Blake adds, With the introduction of HD video in DSLR cameras, we have added Sennheiser microphones and LED lighting, helping to still be a onestop-shop. Lighting by Broncolor, Profoto, Kobold HMI and grip help round out the convenient street-level store, where no job is too big. Visit their new and expanded rental space at 43 W. 22nd Street or visit their website to view their rental catalog at FotoCare.com.
The freedom to share

like a
Smartphone
The image quality
of a
Canon
highline stages
The new Canon 6D comes with integrated Wi, allowing you to see and email images instantly. Stop by and we will show you how wi in an SLR can augment your workow.
production office rentals, lighting grids in the sound stages, digital capture stations, a caf for client gathering, 100 mbps broadband up/down speeds, and an e-commerce production team. The lighting and grip department, with its all-star staff, has been quickly expanding its already extensive rental inventory. Its recently opened sister company, HIGHLINE LOCATIONS, is the perfect complement to the Stages with its silent 1200 amp generator Sprinter van and grip production vehicles servicing both the film/video and photo industries out of Manhattan and Red Hook.
41 w 22nd St. New York NY 212.741.2990 fotocare.com

67

adv e rt i s i n g
R e v ie w s
K5600 LIGHTING
In Studios and On Location Across North America (818) 762-5756 (800) 662-5756 www.k5600.com Product Demos: youtube.com/K5600Inc Follow us: twitter.com/K5600 Like us: facebook.com/K5600Lighting Photographers are turning to motion. Motion requires continuous light, and digital loves daylight. K5600 thinks you and your current crew can deliver both still and motion, on the same set at the same time, without busting the budget. The Joker looks and performs just like the flash heads you use every day. Add their unique Crossover Adapters, and many of the light-shaping accessories you already own are put to work in a new way. 20 years ago, in 1992, K5600 was born with two products: the Joker 200 and 400. At a time when lighting manufacturers were racing to develop ever larger HMIs, the K5600 team looked in the opposite direction, using HMI technology but for smaller wattages. In the beginning, freelance cameramen embraced Jokers compact size, high output and reliability, making it perfect for covering news events and two-camera interviews. Later, motion picture and commercial DPs discovered the Jokers, and today filming photographers, because of the explosion of web videos, are propelling K5600 into all aspects of motion capture. Their 200, 400, 800, and the new 1600 Jokers deliver plenty of flicker-free daylight to capture stills and motion. K5600s philosophy is to create innovative products that are controllable, versatile, and designed for the filming photographer. Their innovative accessories turn the Joker into the Swiss army knife of lightingone tool that can be used for many applications. Examples include an ellipsoidal (nicknamed the Jo-Leko), a softlight within lightbanks, a linear softlight with the Softube, and a giant fresnel with the Big-Eyeall made possible by their core design philosophy. As the industry comes full circle, K5600 has developed Alphasa line of unique fresnel instruments in wattages from 1600 to 18,000. K5600 has two manufacturing plants (USA and France) and is in studios and on location worldwide.
NEO STUDIOS
628 Broadway, Ste. 302 New York, NY 10012 (212) 533-4195 Fax: (212) 533-4465 www.neostudiosnyc.com
NOHO PRODUCTIONS
636 Broadway New York, NY 10012 (212) 228-4068 Fax: (212) 228-6648 www.nohoproductions.com Still life and food photographers worldwide flock to Noho Productions when shooting in New York. Noho features six fully equipped, digital still life studios. Nohos flat rate packages cover studio, lighting and grip, camera system, digital back, digital workstation and a digital technician. Nohos digital department features: Leaf noho productions and Phase One digital backs, digital workstations with Eizo monitors, and experienced digital techs. The equipment room is loaded with the Pro-7 flash system, Arri fresnels, Kino Flos, Dedolights, HMI and more. Camera equipment includes the Hasselblad H system, Sinar system, Schneider Digitar lenses, Canon system, Zeiss video lenses, Foba camera stands and motion accessories. This facility has an array of sets, supplies and expendables for still life. I am a former still life photographer myself, so I designed the studio facility with an emphasis on the special needs of still life photography, says owner Paul Grand. Just opened: Nohos new Kitchen Cupboard, featuring the latest culinary equipment, tools and supplies.
NEO Studios continues to build on its success as the newest full service studio in convenient NOHO, NYC. Considered by many to be the ultimate boutique studiosmall enough to have friendly, personal servicewith full mega-studio capabilities and professionalism. NEO has 2 classic loft studios of approximately 3000 square feet each, both with Cycs, kitchens, lounges, Eizo/Mac Pro capture stations, Profoto, Broncolor, Hasselblad, Leaf, Phase One, full grip and all related gear (including still-life) in-house. NEO productions include celebrity portraits, editorial, catalog, still-life, HD video, fashion, food and events. The friendly vibe and classic, sleek lofts are a combination that quickly put photographers & crews at ease, in style.
NORTHEAST new york

advertisi ng
TRIBECA SKYLINE STUDIOS

205 Hudson St., PH New York, NY 10013 (212) 344-1999 Fax: (212) 343-7021 www.tribecaskyline.com Tribeca Skyline Studios is a state-of-the-art boutique facility that has been designed to inspire the most discerning clients. 7,500 square feet of discreet and elegant studio space occupies this 12th floor penthouse with southern and western exposure, providing a spectacular daylight environment boasting sparkling views of the Hudson River. Two cycloramas and a modular wall system allow for complete freedom in creating ideal and unique spaces for photo shoots, events, receptions, shows and TV productions. Spatial options range from 1,650 to 7,500 square feet with the ability to create up to three completely private studios sharing a beautifully designed lounge and cafe bar. Digital services and equipment are available in addition to backdrop rental and many other services.
Shooting in Philly?
cyc wall: 18' wide x 16' high x 20' deep
overall studio is 46' wide x 90' deep x 25' high
the power plant is the perfect fit

Power Plant Productions is the premier rental studio in Philadelphias Art District Studio A: private 4000 sq.ft. space perfect for large and small productions, fashion, entertainment, and film shoots great for special events & seminars Studio B: 5000 sq.ft. of raw industrial space, ideal for print and music videos Rental Gear: Canon, Mac Work Station, Capture 1, Dynalite, Profoto, grip gear, camera stand Plus: Commercial style kitchen mobile makeup catering location scouting casting www.powerplantproductions.com 230 North Second Street. Philadelphia PA 19106. Tel: 215-592-8775.
tribeca skyline studios
69

adv e rt i s i n g
NORTHEAST MID ATLANTIC
PENNSYLVANIA
POWER PLANT PRODUCTIONS
230 N. 2nd St., Studio 3A Philadelphia, PA 19106 (215) 592-8775 Fax: (215) 592-7474 www.powerplantproductions.com Power Plant Productions is the largest, well-equipped rental studio in the Philadelphia area. Offering Canon lenses and the 5D Mark III, Mac editing suites and digital workstations with 24 or 30 Apple Monitors. Profoto, Dynalite, Grip Packages, Hasselblad, Phase One, HMI and Tungsten lighting are all available. Located in Phillys Old City Art district, Power Plant occupies the former Wilbur Chocolate Factory, retaining its industrial ambiance with steel beams, original hardwood floors, 25-foot ceiling, and painted and exposed brick. Power Plant is ideal for still shoots, film and video, and for special events or seminars. Over 4,000 square feet, a hard cyclorama, commercialstyle kitchen, the studio is setup for advertising campaigns, food, catalog shoots and entertainment productions. The large space, with its high ceiling and 34 feet of industrial windows, allow for multiple scenarios to happen simultaneously. Power Plant also has 5,000 square feet of raw industrial space offering more options for unique and creative imagery. Shoot in Philly today.
WASHINGTON D.C./METRO
PHOTOGROUP INC.
8040 Georgia Ave., Ste. 180 Silver Spring, MD 20910 (800) 850-6033 (301) 495-5800 Fax: (301) 495-9388 www.dcstudiorental.com Photogroup Inc. (DC Studios) photogroup inc is the premier photo and film studio rental in the Washington Metro area. With its drive-in capability, warehouse- scale size, client lounge overlooking the studio, kitchen, and state-of-the-art digital photo and printing services, its not difficult to see why. Consisting of a daylight studio and main studio, Photogroup has accommodated some of the top industry film and photo productions with their diverse range of services. Any client unfamiliar with the DC Metro area and its abundant resources will take comfort in hiring Photogroup for full-service production, from booking talent and crew, to catering, studios, retouching, location scouting, and everything in between. Photogroup is also available for event rentals. The studios location is within walking distance to the DC metro line, high-end dining, shopping, accommodations and more.
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71

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florida
APERTURE STUDIOS MIAMI, INC
385 NE 59th St. Miami, FL 33137 (305) 759-4327 Fax: (305) 757-1198 www.aperturepro.com Located minutes from Miami Beach, Aperture Professional Supply and Aperture Studios Miami have been a fixture in the South Florida professional photographic community for over 20 years. Aperture Studios Miami is proud to offer two great drivein rental spaces. Studio A has 24 feet of windows, bathing the cyc in beautiful northern light. Studio B has a working kitchen for all of your food shoot needs. They have the largest and best maintained still photographic, lighting and grip equipment rental inventory in the Southeast. They are always upgrading to meet the latest technical advances in the field. Whether shooting on location or in the studio, Aperture looks forward to helping you make your next photo shoot a success. At Aperture, photo friends are made and kept.
PHOTOPIA MIAMI
360 NE 62nd St. Miami, FL 33138 (305) 534-0290 Fax: (305) 534-0291 www.photopiamiami.com Its no wonder Photopia Miami hosts so many big-time celebrity photo and video shoots (the Kardashians, Miami Housewives, Ricky Martin, LeBron James, Russian Elle, Vanity Fair, and Bruce Weber for Abercrombie, to name a few!). This place lives up to its name by providing ideal settings with an unexpected design. And company president Christian Kolm carries an impressive rapport with industry people, having worked for years as a model, hairdresser and make up artist before opening Photopia to practice his creativity from the other side of the business. The entire super-white complex was renovated with brand new areas catering to various feels, from Bahamas beach house,
aperture studios miami
cottage and cabanacomplete with sandy beachto New York and Paris-style lofts with a swimming pool. Cleared by a spiritual healer, Photopia Miami offers a tranquility that allows clients to feel relaxed and away from the stress of the outside world.
STILLMOTION STUDIOS
3550 Westview Dr., Studio 101 Naples, FL 34104 (239) 263-0094 (800) 537-1277 www.stillmotion.com Led by his passion for photography and a wish to help the community grow and have access to quality space, Steve Thorson filled the gap for a professional large-scale photo studio in Southwest Florida, opening StillMotion Studios in Naples two years ago. Whether you shoot fashion, commercial, product or vehicles, you wont find a more suitable studio, he says. As the largest, fullservice, state-of-the-art, fully equipped studio space in the region, StillMotion attracts discerning photographers, filmmakers, production companies and talent representatives. Its extensive size, with five shooting areas, allows for running several scenes at a time without having to strike and reset. Because Thorson shoots collector cars, the two-wall infinity cove was designed around a large 1950s sedan. Combined with the 20x20foot overhead sail, the cove offers a dramatic effect for shooting large groups of people as well. StillMotion provides the perfect setting to take advantage of size and stretch the capabilities of the craft.
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TRENDY PRODUCTIONS AND STUDIO SERVICES

196 NW 24th St. Miami, FL 33127 (305) 438-4244 Fax: (305) 438-4243 Virtual Tour: http://goo.gl/maps/HGuss www.trendystudio.com Trendy Productions and Studio Services is a full-service production company based in Miami. They provide 360-degree service to turn a layout into a photograph and a storyboard into a video. Their longstanding direct relationships with clients have elevated them to one of the most respected in the business, and they are known for their customer service. Trendys staff manages productions either in their studio or on location; their services include still and video production coordination, equipment rental, location scouting, studio rental, casting and talent booking, styling, travel arrangements, and more. Trendy Studios is centrally located in the photo/film/art district of Wynwood. The 5,000-square-foot space provides two studios and a rooftop. The interior space includes a 23-foot x 18-foot cyclorama and a roll-up door for vehicle access, and the industrial loft space offers different texture walls. The ceiling height throughout the facility is 20 feet and the rooftop provides 360-degree views of Miami.
CENTRAL FLORIDA
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STROBE RENTAL
N C O R P O R A T E
BRONCOLOR, PROFOTO, MATTHEWS, CANON, PROFESSIONAL ASSISTANTS
ORLANDO, FLA.
CENTRALFLORIDASTROBE.COM
407-716-8743
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GEORGIA
AMBIENT PLUS STUDIO
585 Wells St. SW, Unit A Atlanta, GA 30312 (404) 436-1360 www.ambientplusstudio.com Ambient Plus Studio is a full-service ambient light photography and video studio located in downtown Atlanta. The studio includes many amenities such as a 28-foot x 14-foot cyc-wall, 1200 amps of 3-phase power, full kitchen, hair-and-makeup room, change rooms The high ceilings in a renovated interior that retains a hint of the heavy industry once housed here; including exposed brick, original hardwood floors and a sky-lit elevator shaft. Grip and equipment rental is right next door. The copious amount of daylight flooding in through the south and west facing windows is unparalleled and makes this studio Atlantas premier blank canvas.
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BIG STUDIO
887 W. Marietta St. NW, Studio E Atlanta, GA 30318 (404) 874-6111 Fax: (404) 874-6010 www.bigstudiorental.com BIG STUDIO is just thata spacious 5,000 square-foot studio with the capacity to cater to your BIG vision. Featuring an unobstructed, wrap around cyc, they certainly have the space to host you...and your elephant. They boast twenty foot ceilings, drive-in capability and they can go from daylight to blackout with the swoosh of a curtain. Oh...and did we mention their BIG inventory of in-house Profoto and grip? BIG features one stage, which means their studio is your studio. They uphold BIG standards of hospitality by creating a level of service that is above and beyond. From simple requests, all the way to high profile productions, Located in the West Side Arts and Design district of Atlanta, they strongly support and celebrate Atlantas creative community. Whether youre an out-of-towner or a local, feel free to come by for a visit anytime.
DELIVERY 365 Days A Year
SPACE GEAR
CAPTURE INTEGRATION
330 Peters St., Ste 102 Atlanta, GA 30313 (404) 522-7662 (877) 217-9870 Fax: (404) 522-7929 7360 SW 41 St. Miami, FL 33155 (305) 350-9900 www.captureintegration.com Capture Integration is the source for high-end digital photographic consultation, sales, training, support and rental in Atlanta, GA and Miami, FL. We will always have the latest technology from Phase One, Hasselblad, Mamiya Leaf and Leica for demonstration and rental at all locations, states CIs President Dave Gallagher. We have the latest high-end digital capture equipment that the other guys dont have. So much so that our competitors often rent from us. Add to this, the most educated staff for support and training; and we have a team that just cant be beat. Capture Integration is a two-time winner of the Phase One Partner of the Year Award, arguably securing their reputation as the best in the world of digital retailers.
Minneapolis (612)877-4377
www. Shelter-Studios .com
St. Paul, Mn
big studio
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PROFESSIONAL PHOTO RESOURCES

667 11th St., NW Atlanta, GA 30318 (404) 885-1885 (800) 783-9169 Fax: (404) 885-9706 www.ppratlanta.com In business since 1986, Professional Photo Resources, Inc. has earned a stellar reputation for its camera, lens, lighting and grip equipment rental. In addition, two superior studios are available for hire, cameras, and equipment from most leading brands can be purchased, or rented, and good advice is free. When you rent equipment, we usually ask what you are photographing, says Manager David Fields. Weve probably been in that situation, and we are usually able to offer advice or technique tips. Most of our staff are photographers and have used the equipment in real work situations, he says. One of our staff has also been an instructor at a leading art college since 1997. In addition to still capture PPR now has a full line of DSLR Video accessories in rental. Plus, PPR now has on-sight photo printing, specializing in real photographic printing up to 30 inches wide; so images printed 4x6 up to 30x96 will all match. They also have created a unique photo book that is amazing for photographer portfolios. Hands-on expertise and top-notch customer service is what sets PPR apart from other stores and rental houses.
THE BIGHOUSE
211 Peters St. SW Atlanta, GA 30313 (404) 221-0201 www.bighouseatlanta.com The BigHouse is a turn-of-the-century building, renovated by stripping linoleum from hardwood floors, sandblasting pine bead-board ceilings and removing plaster from the brick walls. Originally built as a dry-goods store, it has also been a chicken hatchery, a piano store and a furniture store. It was featured on HGTV Rezoned and in Jezebel Magazine in 2005. This distinctive, comfortable space is large enough at 5,000 square feet per floor to have a studio on the first floor and living loft on the second, both of which are available to rent for shoots. For 20 years, image and filmmakers have flocked to The BigHouse, sometimes to shoot in the four-seat, first-class airplane fuselage in the upstairs hallway. The BigHouse is versatile for a range of productions. Recent projects include television shows The Vampire Diaries, Lifetimes Marry Me and AMCs remake of the 1978 movie Coma, as well as commercials for AT&T, Sony Xbox and CNN, and shoots for Macys, Bloomingdales and Home Depot. The Granite Room, with its two-foot thick granite walls, connects with the main studio, and theyre both opened as a gallery for monthly neighborhood Art Strolls.
All Canon cameras sold at Tempe Camera include Canon U.S.A., Inc one-year limited warranty/registration card.
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MICHIGAN
BOB WILLIAMS STUDIO
35605 Stanley Dr. Sterling Heights, MI 48312 (877) 977-3300 Fax: (586) 977-3389 www.bobwilliamsstudio.com
SHELTER STUDIOS
2112 Broadway St. NE 721 Harding St. NE Minneapolis, MN 55413 (612) 877-4377 www.shelter-studios.com Gear Space Delivery On Call 365 Days a Year. Shelter Studios is Minneapolis premier one-stop shop for commercial photography, offering rental gear and studio space. Their extensive rental inventory covers all your bases with the largest rental selection of Profoto, Canon, and Apple gear under one roof. They also offer free delivery for all your location needs. Shelter has the flexibility of 3 rental studios to fit any of your needs including drive-in capabilities, a 16-foot x 24-foot daylight window, truck-high loading docks, a 2,000-square foot shop, and full kitchen. Each studio rental includes a free grip package with C-Stands, mono-stands, super-booms, wardrobe racks, apple boxes, steamers, folding tables, shot bags and a changing room. All the studios at Shelter feature amenities such as free wifi, a coffee bar, and client seating areas. They can even hook you up with the best local assistants, craft services, set builders and more. Their goal is to supply you with everything you need in one phone call.
After shooting out of other studios for years, Bob Williams wanted to create his own custom space, designed to his specific lighting style and vision. Photographing cars has been his specialty since 1985. Combining visual excitement with workflow efficiency, Bob Williams Studio offers a clean work environment with a large assortment of light and grip equipment rentals to meet the needs of any photographer. Williams sources video cameras, lenses, dollies, track and jib-arms, as well as support crews, and he can arrange for production services such as retouching, stylists, coordinators, model and casting agencies. Located in an 11,000-square-foot building, the studio features a cove wall with large corner, top and bottom radiuses, allowing light to travel and reflect beautifully. It is the culmination of many years of shooting high-end projects for advertising clients from all over the world, Williams says. Recently, the 2014 Chevy Silverado High Country interiors were photographed in his studio space.
bob willimas studio
OHIO
DODD CAMERA
2077 E. 30th St. Cleveland, OH 44115 (216) 361-6805 2840 W. Armitage Ave. Chicago, IL 60647 (773) 227-3633 6475 E. Galbraith Rd. Cincinnati, Ohio 45236 (513) 791-3333 www.doddpro.com
MINNESOTA
FLASHLIGHT PHOTO RENTAL
1400 Van Buren St. NE, 1st Flr. Minneapolis, MN 55412 (612) 558-3838 www.flashlightphotorental.com
You call, they answer. You want, they supply. They deliver. Flashlight is Minneapolis premiere source for rental photo gear. Theyve earned an impeccable reputation not only among local photographers but also with image-makers from around the world. Flashlight, enough said.
With the photo industry in constant transition, Dodd Camera has taken pride in evolving to meet the needs of professionals and hobbyists alike for more than a century. Thats why in addition to offering the latest digital cameras, camera backs and lighting for sale and rental, theyve also made great strides in offering solutions for todays video revolution. Cameras from Canon, Nikon, Sony and Panasonic, stabilization from Zacuto, Steadicam, Cartoni, and PortaJib, microphones from Rode and Sennheiser, continuous lighting from Lowel, Arri, Kino, K5600 and Lite Panel, and lenses from Zeiss and Schneider. In addition to DSLRs and medium-format solutions, they also specialize in technical cameras like the ALPA and Sinar P3 and boast the largest assortment of Sinar digital lenses in the country. Dodd Camera currently has rental locations in Cleveland, Chicago and Cincinnati. With the opening of their Cincinnati location in 2012, Dodd Camera has expanded its offerings to include a full rental stage including a 20-foot x 20-foot coved cyc wall.
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ARIZONA
TEMPE CAMERA REPAIR
606 W. University Dr. Tempe, AZ 85281 (480) 966-6954 (800) 836-7374 Fax: (480) 966-3723 www.tempecamera.com Serving professionals for over 40 years under same ownership, Tempe Camera is the number one photographic outlet in the Southwest, offering photo equipment sales, rentals, and repairs. Their TCR Photo Imaging Center is a full-service, traditional, custom photo lab with large digital photographic printing and fine art reproduction capabilities. Tempe Camera has the largest rental facility in the Southwest. Only five minutes from the Phoenix airport, professionals on the road will appreciate their knowledgeable staff and inventory such as the Canon 5D Mark III DSLR, and the Canon XF100 HD camcorder. They also offer accessories such as rails, glide-cam systems, jibs, dollies, a wide range of Canon L lenses, Zeiss prime lenses and audio equipment. They also have a large selection of professional lighting equipment such as Profoto D1Air monolights and ProDaylight 800 Air HMI, Lite Panel LED lights, Arri lights and more.
COLORADO
CHIMERA PHOTOGRAPHIC Untitled-1 LIGHTING
1812 Valtec Lane Boulder, CO 80301 (888) 444-1812 (303) 444-8000 Fax: (303) 444-8303 www.chimeralighting.com Since 1980, Chimera has been manufacturing high-quality Lightbanks, Speed Rings and light modifying accessories. Chimera is proud that their products are widely used around the world! Product longevity and accuracy of coloras well as a superlative quality of lighthas earned the company a sterling reputation in the photographic industry! Chimera continues to lead with their current innovations like LED lightbanks, the first ever folding Beauty Dish, as well as many other product upgrades. Offering one of the best warranties in the business is another appealing quality that doesnt hurt. Chimera sells its products through a broad international network of dealers. Customer feedback and comments tend to focus on the lightweight, durable and easy-to-use Lightbanks, but the company gets a lot of accolades from customers still using products they bought decades ago. Customer service is top priority, and it shows.
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415-495-3852 ext. 189
www.gassersphoto.com
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CALIFORNIA
5TH AND SUNSET
12322 Exposition Blvd. Los Angeles, CA 90064 (310) 979-0212 Fax: (310) 979-0214 www.5thandsunsetla.com 5th and Sunset was one of Los Angeles first world-class facilities. Under continuous ownership/management since 2004, 5th and Sunset has developed a loyal following among working photographers, producers and photo editors due, not only to the sheer beauty of the space, but to the unmatched level of service provided to each and every client. Manager John Blakely says, While some other spaces might focus on the aesthetic impact of their stages, or the sheer size of their organizations, we focus on relationships. Every one of our clients is like family. All of our clients look forward to coming to 5th and Sunset. Located in West Los Angeles just steps from Santa Monica 5th and Sunset boasts 10,000 square feet of available stage rental, productions supplies, and one of the larger on-site inventories of photo gear rental in the city. One of the few remaining studios in L.A. with an in-house kitchen, Chef Ted Silvs creates fantastic Scandinavian/ Mediterranean menus from his open kitchen in the heart of the 5th and Sunset complex. From the functionality and comfort of the design, to the experience and warmth of the staff, 5th and Sunset is a true gem of the Los Angeles photo community.
30TH STREET GARAGE

3335 30th St. San Diego, CA 92104 (619) 234-4325 Fax: (619) 234-2055 www.30thstreetgarage.com Photographer Jeff Lancaster bought this one-time auto garage in 2002 and paid careful attention to its historical details when he renovated it. Originally built in 1923 to service the ever-popular Ford Model T, this 3,200-square-foot historically designated landmark features an 18-foot open-beam barrel roof, drive-in access, full kitchen and lots of natural light. Lancaster maintained the integrity of the building, keeping the exposed brick walls and oversized handcrafted wood doors. The stained concrete floors add to the warm, old-fashioned ambiance of the studio. I am most proud of being able to keep the historic atmosphere of the place, he says, yet it still has a clean, contemporary feel. The studio also includes a private 4,000-square-foot yard for secure parking or shooting. 30th Street Garage is available for film, video and still productions, rental equipment is also available. A professional photographer himself, Lancaster understands the importance of flexibility and function in a location. When clients come in, I like them to know they can create the space they need.
ADOLPH GASSER INC.

181 2nd St. San Francisco, CA 94105 (415) 495-3852 Fax: (415) 543-8510 www.gassersphoto.com Adolph Gasser Inc. has been a mainstay in San Francisco since 1950. Nestled in the heart of the downtown area, Gassers offers free parking directly across the street from the store. They have an extensive still camera and audio/video rental department. Their staff is knowledgeable, with unique education in the field of photography. They provide the latest in upcoming technology. Its in-house Imaging Center can also accommodate any professional photographer with C-41, E-6 and digital printing on our Agfa D-Lab3. Check their website for rental specials on Fridays! Owner John Gasser says, When youre in San Francisco, stop by and see us. Regular clients include Stan Musilek, Bryan Davis, Jasper Sanidad, David Tiese, and Richard Townsend.
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AESTHESIA STUDIOS
12130 Washington Pl. Los Angeles, CA 90066 (310) 390-1950 Fax: (310) 496-2009 www.aesthesiastudios.com Aesthesia Studios prioritizes an inspired experience for their clients. Celebrating a grand opening in July after complete renovations, co-owners filmmaker Grant Mitchell and Italian architect Tiziana Alessandro Mitchell have created an atmosphere that allows and supports the flow of creativity, finding a balance of utility and efficiency in a beautiful space with a deliberate layout, purposed specifically as a photographic studio. Their relationships with the leading equipment and production vendors in Los Angeles gives Aesthesia direct access and great pricing on the largest stocks of gear. They can handle the logistics of equipment rentals, as well as production and post-production support. Located near the beach, Aesthesia feels secluded from the city and offers privacy and comfort for high-profile talent and clients. Gavin Bond recently shot the E Weekly cover here for the 20th Anniversary of the X-Files.
BLAST DIGITAL+STUDIO
679 Toland Pl. San Francisco, CA 94124 (415) 282-2000 Fax: (415) 651-9499 www.blastdigitalstudio.com www.facebook.com/ blast.sanfrancisco San Franciscos Blast Digital+Studio promises a premium shooting experience in a luxurious, modern environment with super amenities and state-of-the-art digital and blast digital studio lighting equipment. But above all, says the owner, we strive to make every photo shoot smooth and comfortable for photographers, producers and their clients. Instead of creating a facility with multiple studios, Blast consists of a single studio approach to ensure privacy and excellence. The team gives personalized service at Blast like that of a boutique hotel, and renters are referred to as guests. The sweeping 3,200-square-foot space is designed with special attention to details and finishes that give the studio a great feel. The layout provides separate zones, including a mezzanine with glass railing, so managers and personnel can work while watching the progress of the shoot below. There is also tons of on-site parking, a rarity in San Francisco. Recently shot hereyoga models body-painted to form human motorcycleswhat a Blast!
12322 Exposition Blvd Los Angeles CA 90064 www.5thandSunsetLA.com 310.979.0212
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LEFT SPACE
2055 Bryant St. San Francisco, CA 94110 (415) 285-5338 Fax: (415) 285-8308 www.leftspace.com A desire to give San Francisco a first-rate rental studio without forfeiting any of the much beloved laidback, SF vibe; that was the inspiration behind Left Space, which opened seven years ago. Today it is an efficient, impeccably run facility with a friendly and knowledgeable staff. Left Space offers a wide variety of rental equipment on premises, including lighting, grip and digital capture rentals. A large common lounge space with vaulted ceilings creates an inviting and comfortable atmosphere for clients and crew alike. The four studios available range in size from 900 to 3,800 square feet, providing a variety of versatile spaces to accommodate any type of shoot. There is always a staff member on hand to advise on anything and everything, from equipment rentals to suggestions on good local restaurants and watering holes.
MATTHEWS STUDIO EQUIPMENT

4520 W. Valerio St. Burbank, CA 91505 (800) CE-STAND (818) 843-6715 Fax: (323) 849-1525 www.msegrip.com
For over 40 years, Matthews Studio Equipment has, as Vice President of Sales & Marketing Robert E. Kulesh says, been in direct contact with videographers and photographers alike, who share their wants, needs and requirements as it applies to the industry. The result: over 1400 forms of innovative camera, lighting and grip support tailored to match the creative imagination. MSE has been recognized for their support of the industry with two Emmy Awards as well as the Prestigious Presidents E Award for outstanding contributions to growing U.S. exports and strengthening the economy, as well as creating American jobs. Recently, MSE introduced FloatCams unique new DC-Slider, Heavy Duty DC-Slider and Motion Control Systems. These are precision counterbalanced, multifunctional, multi-angled camera platforms that can also be a mini-jib as well as a six-foot tower. The DC-Slider was introduced to the industry at NAB 2011, where it won two Technology Awards.
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MITSUBISHI ELECTRIC VISUAL SOLUTIONS AMERICA, INC.

10833 Valley View St. Imaging Division, 3rd Fl. Cypress, CA 90630 (888) 307-0388 www.mitsubishi-imaging.com/photo Mitsubishi Electric Visual Solutions America, Inc. manufacturers and markets a line of professional dye sublimation printers and provides a reliable and profitable partnership for photographers and businesses. The company produces high-quality, price-competitive, reliable products that are built to last. Prints are available in different paper sizes in color and black and white, with a unique roll-type mechanism that insures jam-free reliability. The company is a U.S. affiliate of Mitsubishi Electric Corporation, a recognized leader in the research, engineering, manufacturing and marketing of electrical and electronic equipment used in consumer electronics, industrial technology, energy and ground transportation.
PHOTOFLEX, INC.
97 Hangar Way Watsonville, CA 95076 (800) 486-2674 (831) 786-1370 Fax: (831) 786-1372 www.photoflex.com A time-tested manufacturer of professional lighting tools, Photoflex offers 28 years experience designing with purpose and building with strength. Driven by innovation, quality, versatility and durability, their products are utilized by top photographers, videographers and filmmakers worldwide. Three crucial principles guide their success. Quality means producing the finest equipment at the fairest prices, backed with the best possible warranty. With their No Gimmicks policy, all Photoflex products are tested before going to market. And superior customer service holds the promise of real people answering the phone to deal with issues and answer questions personally. As photographer Alycia White puts it: I have been so pleased with my Photoflex products. The products are reliable, and the Photoflex team is stellar. With Photoflex, I can have quality and affordability all at once! Five stars across the board. Top-notch products, top-notch staff, top-notch company.
www.runningpixels.net Los Angeles & Worldwide Los Angeles & Worldwide (323) 259 9390 [email protected] 323 259 9390 www.runningpixels.net
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Reviews
PRO KNOCK OUT INC.

266 S. Madison Ave., Unit 209 Pasadena, CA 91101 (626) 300-5989 (626) 233-6792 Fax: (626) 300-5989 www.proknockout.com
We are a photo retouching service firm, explains owner Flora Lee. Her company focuses on clipping paths for digital images, something she describes as very critical for photographers to make clean, crispy photo shots. Starting with plenty of experience in what she perceived to be an underserved part of the industry, shes been at it since 2002. Many companies have their own teams to do clipping paths in-house, she says, but the employee turnover rate is high. As she puts it, it isnt easy for employers to retain qualified workers willing to continue working on this tedious and boring job for a long time. Thats where Flora Lee is on to something big. She can overlook the tedium and see the larger picture. Shes a real pro, it shows, and business is booming.
RUNNING PIXELS
Los Angeles, CA (323) 259-9390 www.runningpixels.net Running Pixels Custom Digital Capture was founded upon superior customer service and the belief that anything is possible. We work with any camera system and tailor our equipment to your shoot, explains RPs Erik Hillard, We can roll in full steam with 12 Core MacPro Tethered Stations and a remote Video Village for client viewing, or go the opposite direction with low impact iMac and MacBookPro location kits. Running Pixels also provides rush file delivery, quality hard drives, and on site consulting. With a staff of experienced techs, all with strong first-assistant backgrounds, Running Pixels becomes an integral part of your crew.
SAMYS CAMERA
432 Fairfax Ave. Los Angeles, CA 90036 (323) 938-2420 or (800) 321-4726 Fax: (323) 937-2919 Playa Vista Rentals 12636 Beatrice St. Los Angeles, CA 90066 (310) 450-7062 Fax: (310) 450-3832 4411 Sepulveda Blvd. Culver City, CA 90230 (310) 450-4551 Fax: (310) 450-8590 41 E. Walnut St. Pasadena, CA 91103 (626) 796-3300 Fax: (626) 432-6731 3309b S. Bristol St. Santa Ana, CA 92704 (714) 557-9400 Fax: (714) 708-2454 614 Chapala St. Santa Barbara, CA 93101 (805) 963-7269 Fax: (805) 963-4100 Los Angeles-Prof. & Broadcast Video DV/Edit 12636 Beatrice St. Los Angeles, CA 90066 (310) 450-4365 Fax: (310) 450-3079 www.samys.com For 37 years Samys Camera has been Southern Californias resource for professionals and amateurs alike. Samys has extended its reach into San Francisco with a new location located in SOMA. The store is two floors and 12,000 square feet, the only fully-stocked consumer, pro photo and pro video dealer in the Bay Area. Located at 1090 Bryant Street, (415) 621-8400. Knowledgeable staff, exceptional customer service, and an up-to-date inventory are the reasons that Samys enjoys a loyal following. The Pro Department carries a selection of Canon Professional Cinema equipment including the C100, C300, and C500 along with all the new Zeiss Cinema lenses. Rigs, Audio, and Lighting equipment complete our Professional Video Department. Samys Rental Department constantly updates its inventory to provide one easy stop for any shoot or project. All of the latest models are available for rental. Samys has five locations in Southern California: Los Angeles, Culver City, Santa Ana, Santa Barbara, and Pasadena.
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SINTAK STUDIO
2779 16th St. San Francisco, CA 94103 (415) 255-7734 www.sintak.net Named for co-owners Angela Sinicropi and Marty Takigawa, Sintak Studio provides an ideal antidote to the typical cavernous, cold rental studio. Sintak features 14-foot ceilings with exposed redwood beams, warm sandblasted red brick walls and light maple wood floors, as well as a full kitchen and bathroom. Housed in a single-unit building that was originally a bakery in the 1920s, the main shooting area is set back from the street, making it a quiet working environment. Photographer friends were constantly asking to use their studio and encouraging them to make it a rental space, so in 2003 they opened for business. Photographers and their clients love the comfort and luxury of our space, say Sinicropi and Takigawa. Close to downtown, the airport, restaurants and photo supply stores, Sintak is located in the perfect area to serve all client and photographer needs.
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THE NINE STUDIOS

349 9th St. San Francisco, CA 94103 (415) 252-8551 Fax: (415) 252-8551 www.theninesf.com The Nine harkens back to the good old days of a stronger photographic community. Already in private use for their own photography, co-owners James Carriere and Brandon McGanty opened up the space to the public four years ago in part to provide the experience and enjoyment of a traditional photo studio as it was at the turn of the millennium. They designed and renovated the space utilizing its architectural details to create a great physical environment while keeping it visually very clean for working. The 9,000 square-foot daylight studio offers a large open NYC loft-style floor plan with full kitchen, wood floors, floor-to-ceiling warehouse windows, and a gorgeous light quality from 120 feet of northern and 75 feet of Western exposures. They offer full in-house equipment rental and light set capabilities. When you rent the Nine you feel like it is your studio, Carriere says. We are there when you want us, but out of sight when you dont.
Oregons Photography, Video & Imaging Store
STORE: 1112 NW 19th Ave, Portland Oregon | 800-835-3314 RENTAL: 1801 NW Northrup St, Portland Oregon | www.prophotosupply.com
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NEVADA
TOM C. PICKARD INSURANCE CO., INC.
820 Pacific Coast Hwy. Hermosa Beach, CA 90254 (800) 726-3701 www.tcpinsurance.com TCP & Co. specializes in insuring Rental Studios, Video Production Companies, Photographers, and Still-Photo Producers. Their 40 years experience resulted in expert product knowledge and excellent customer service, giving them an advantage in designing the best package for each client. They developed an Exclusive Insurance Program through Great American Insurance Company, to which no other broker has access. Representing only A+ rated carriers, the coverage and pricing provide options at affordable premiums. Quarterly and monthly payment plans are available. Certificates of Insurance are guaranteed to be issued the same day received. The personalized attention TCP & Co. delivers can mean the difference between proper coverage and disaster. Find peace of mind with the right plan at TCP & Co.
JR LIGHTING
9 E. Brooks Ave. North Las Vegas, NV 89030 (702) 649-5555 Fax: (702) 649-5566 www.jrlighting.com As the largest lighting, grip and generator house in Nevada, JR Lighting has been renting equipment to film and television productions since 1991. In response to photographers asking for more than hot lights and silks, the company now carries umbrellas, tripods, backgrounds, seamless, Speedotron, Profoto including battery packs and all the light- manipulating tools you need. While JRL provides services such as deliveries, crew recommendations and connections with local venders, its main function is renting. Flying with equipment is a total pain, says founder James JR Reid. Rent from us and dont get charged for all those travel days. Out-of-town photographers go for the popular one-ton box truck package, which comes with a selection of grip equipment and hot lights, on rolling carts. With a lift gate and room for other gear, its ideal for any location. The full package, all equipment and expendables are listed on their website.
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TAMCO PRODUCTIONS
P.O. Box 570588 Dallas, TX 75357 (214) 564-7419 www.tamcoproductions.com A full-service motion and still photography production company founded in 1990, Tamco Productions provides top-notch location, casting and production services across the United States. Executive Producer Tamber Johnson prides herself on exceeding client expectations. Selected clients include Got Chocolate Milk, Johnnie Walker, Designer Shoe Warehouse, American Airlines, Deutsch and Fallon. With a focus on time and on budget, Johnson partners with directors and photographers to facilitate authenticity and ingenuity in the production. My innate appreciation of the creative process and 25 years experience in production gives me a gift of insight as to how great imagery is made, she says. Staying cool under pressure, treating people fairly and paying promptly keeps both her clients and crew happy. Considering and addressing the clients every need, Tamco goes the extra mile to ensure an atmosphere where shooters and directors can prioritize creativity.
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OREGON
PRO PHOTO SUPPLY
1112 NW 19th Ave. Portland, OR 97209 (800) 835-3314 (503) 241-1112 Fax: (503) 241-1110 www.prophotosupply.com blog.prophotosupply.com Serving professionals and enthusiasts since 1983, Oregons largest photography store exists to facilitate the art, the craft, the profession and joy of motion and still photography. Pro Photo Supply enables photographers to reach their highest potential by offering an extensive selection of new and used photography equipment to rent or buy and the finest photographic supplies available, including film and digital cameras, video, rigs, audio, lenses, lighting, tripods, printers and darkroom supplies. They employ in-house experts on inkjet printing, from desktop to wide format, complementing their full-service photo lab. The Pro Sales department is dedicated to serving professional customers, with account representatives present to service all professional customers on site. Pro Photo Supply encourages rentals, noting the great advantages for their program of Try it before you buy it.
WASHINGTON
VODA STUDIOS
1050 W. Nickerson St. Seattle, WA 98119 (800) 760-8632 Fax: (866) 626-8973 1100 Corporate Center Dr., Ste. 102 Monterey Park, CA 91754 No. 100 Che Xin Hwy. Che Dun Town Song Jiang District Shanghai, China 201611 www.vodastudios.com VODA is the premier media studio on the West Coast. Based in Seattle, with locations around the world, they are ready to exceed your expectations no matter where you call home. Crew, equipment, studio space-whatever your needs, they have you covered. Their tremendous pool of proven photographers, stylists, producers, and assistants bring the expertise needed to tackle any project. They offer seamless end-to-end solutions, rentals, photography, digital still and video capture services, video post-production, mobile app development, production, locations, CGI, and pre-media services, along with 18,000 square feet of studio space. At VODA, you have access to all our services, or only those you need. Let them assemble a crew custom-made for your project. They only work with the best, and theyre more than willing to prove it.
canada
BEAU PHOTO
1520 W. 6th Ave. Vancouver, BC V6J 1R2 (604) 734-7771 (800) 667-8254 Fax: (604) 734-7730 www.beauphoto.com For the pro photographer Beau Photo is Vancouvers one-stop shop for rentals, sales and service. They are Vancouvers longest operating established rental house, supplying equipment to professional photographers since 1990. The first to offer high-end digital cameras and backs, Beau Photos professional rental department is constantly upgrading its digital SLR bodies when newer versions come out. Beau also carries all the lighting you need, including Profoto, Dynalite, Speedotron, Hensel as well as a good supply of expendables, and even film (yes, film!). All equipment is carefully tested after each rental so its ready to go for you. Renting is often the easiest option, especially if youre coming from outside of Canada and have to go through customs. So if youre in Vancouver, stop by and Beau Photo will do everything they can to make sure your shoot runs smoothly.
voda studios
northwest canada
a dve rt is ing
S1 STUDIOS TORONTO
9 Davies Ave, Ste. 202 Toronto, ON M4M 2A6 (416) 466-3024 Fax: (416) 463-2004 www.s1group.ca www.s1blog.ca Torontos go-to place for studio and location services for still and motion photography. When shooting in Toronto, look no further than S1 the countrys finest for pro-lighting, grip, camera, van packages, and studios. S1 also offers a full suite of still and motion services, whether in studio or anywhere on location. S1s facilities are conveniently located on Torontos downtown east side and offer great service, van delivery, and a range of photo and video van location packages. With S1, its simple: Send them your list
and show up to shoot. Clients include Rolling Stone, Elle, Vanity Fair, W, GQ, LUomo Vogue, Marie Claire, ABC Disney, Alliance Atlantis, Fox Searchlight, NBC Universal and Paramount.
Vistek
496 Queen St. E. Toronto, ON M5A 4G8 (416) 365-1777 (888) 365-1777 Fax: (416) 365-7776 www.vistek.ca (See additional locations online in Alberta, Mississauga, Ottawa, Calgary and Edmonton) Vistek is Canadas foremost retail authority on photography, video and digital imaging. Their showrooms feature brand names youre looking for. Theyre also a premier Canadian retailer for Elinchrom, Speedotron, Induro, Lastolite, Kupo, Rotolight, E-Image, Redrock Micro, Colorama, Canson, Konova, LED Go, Framatic, SLS, Tenba, Benro, Varavon, HDSLR Support, MeFoto and Acumem memory cards. Their expert staff provides complete solutions for every photographic need. In fact, Vistek is the only retailer specifically geared to pro photographers. Vistek Rentals carries Canadas largest rental department, with a full range of pro and consumer gear from cameras, lenses, camcorders and studio lighting. Get the equipment you need for only the time you need it. Vistek.ca is Canadas leading photo, video and digital online imaging store. Theyve got over 15,000 photo and video products from every skill level. Vistek has been the choice of professionals for over 30 years.
vistek
ad index
1887 Townhouse...........................62 30th St. Garage...........................78 5th and Sunset LA.................. 78, 79 Adolph Gasser Inc...................77, 78 Adorama............................... 55, 64 Aesthesia Studios...................77, 79 Ambient Plus Studio.....................74 Aperture Studios Miami, Inc.............................. 13, 72 Attic Studios..........................15, 64 Bathhouse Studios..................21, 64 Beau Photo Supply Ltd........... 85, 86 Big House Loft.............................75 Big Studio....................................74 Blast Digital Studio.................25, 79 Bob Williams Studio.....................76 California Street Studios..............65 Capsule Studio............................65 Calumet.................................... IFC Capture Integration................73, 74 Central Florida Strobe Rental.......73 Chimera Lighting.................... 19, 77 CSI Rentals.............................33, 65 Dodd Camera..........................41, 76 Elk Rentals..................................66 Flashlight Photo Rental................76 FotoCare Ltd................................67 Highline Stages........................ 9, 66 Jack Studios.......................... 23, 66 JR Lighting..................................85 K5600 Lighting Inc.................68, BC Left Space Studios.................. 11, 80 Matthews Studio Equipment........ 80 Mitsubishi Electric Visual Solutions America...................45, 81 Neo Studios..........................68, IBC NOHO Productions................2, 3, 68 Photoflex................................81, 82 Photogroup Inc............................70 Photopia Studios.............. 58, 59, 72 Power Plant Productions........ 69, 70 Pro Knock Out Co................... 82, 83 Pro Photo Supply...................84, 86 Professional Photo Resources Inc.........................29, 75 Profoto.................................... 5, 62 Running Pixels........................81, 82 S1 Group................................. 17, 87 Samys Camera................. 34, 35, 82 Tribeca Skyline Studios.......... 63, 69 Shelter Studios...................... 74, 76 Sintak Studio.............................. 84 StillMotion Studios......................72 Tamco Productions......................85 TCP Insurance........................ 83, 85 Tempe Camera Repair.............75, 77 The Nine SF............................51, 84 Trendy Studios.............................73 Vistek.........................................87 VODA Studios..............................86 Zeiss..................................... 39, 65
87
s1 studios
END PAGE
Traveling Light
BY JOSH ROOT
ir travel is a necessity for many professional photographers. Email, smartphones and video conferencing may allow us to communicate with clients from around the globe, but they cant turn Seattle into South Beach or Paris, Kentucky, into Paris, France. Sometimes you just have to be there. In recent years, carry-on rules have tightened up considerably. Whereas once I could easily walk on with Lowepros biggest backpack, today my cameras are just one grumpy gate attendant away from the ominous, Youll have to check that, sir. With this in mind, here are four rolling bags that wont break your back as you walk through miles of airport terminals, will make it through the carry-on bag-sizer, and will allow you to keep your gear close at hand during the ight.
Ape Case ACPRO4000 Digital SLR and Laptop Roller Backpack

The Ape Case ACPRO4000 may require pushing your luck at the gate a bit, but the rewards may be worth it. While the dimensions put it under the 45 linear inches (L+W+H) that U.S. airlines use as their maximum carry-on size, its 10.1-inch height may cause it to fail some eightto-nine-inch bag sizers. That said, the Ape Case ACPRO4000 oers a lot that its competition does not. Approximate carrying capacity: DSLR+70-200 zoom, four to ve lenses and two ashes. Notable features include its soft-sided bag design that ts easily into cramped carry-on spaces, fully adjustable and padded backpack harness system, all-weather cover, Hi-Vis yellow interior to make nding your equipment easier, a water bottle holder, cell phone slot, and a pocket for laptops up to 16 inches. Because of its soft-sided design, you may give up some protection in comparison to the Lowepro or ThinkTank, but the advantages of the Ape Case ACPRO4000 - along with its bargain price - may outweigh that compromise.
Exterior dimensions: 15.4 x 19.25 x 10.1 inches Weight: 9.4 pounds Price: $150 Website: www.apecase.com
Lowepro Pro Roller Lite 250 AW

The Lowepro Pro Roller Lite 250 AW is a rolling carry-on bag in its simplest form. It protects and carries your gear, is tough enough to withstand the rigors of travel, and is compact enough to qualify as a carry-on. Approximate carrying capacity: two DSLRs, four to ve lenses and two ashes. Notable features include an all-weather cover, replaceable wheels, ultralight construction, and a pocket for laptops up to 15 inches. It may not be ashy, but with Lowepros long history of quality and a solid feature set, you know the Lowepro Pro Roller Lite 250 AW will get the job done.
Exterior dimensions: 13.8 x 8.8 x 22.3 inches Weight: 9.5 pounds Price: $310 Website: store.lowepro.com
Pelican 1510 Carry-On Case

Worried that none of these cases oers enough protection? Think you may run over your camera bag with a car or need to oat it across the San Francisco Bay? Then perhaps you should take a look at the Pelican 1510 Carry-On Case. Approximate carrying capacity: two DSLRs, seven lenses and two ashes. Notable features include an unbreakable design that is airtight, dustproof, chemical-resistant, corrosion-proof and watertight up to a depth of 30 feet. It oats in salt water with up to a 64-pound load, has a purge valve for changes in temperature or altitude, and has dual padlocks. Fancy? Nope. Bulky? Very much so. But it will protect your gear when nothing else will, and will still t in the overhead compartment for the ight home.
Exterior dimensions: 22 x 13.81 x 9.0 inches Weight: 15.3 pounds Price: $180 Website: www.pelican.com
ThinkTank Airport Security v2.0

From the outside, the ThinkTank Airport Security v2.0 appears to be another simple, semi-rigid rolling bag similar to the Lowepro, but inside you nd a host of upgrades. Approximate carrying capacity: three DSLRs, seven lenses and two ashes. Notable features include an integrated retractable cable lock, TSA-compliant zipper lock for the main compartment, replaceable wheels, a hidden cell phone holder, an all-weather cover and even a water bottle holder. Coolest surprise? The emergency shoulder straps can turn the ThinkTank Airport Security v2.0 into a backpack in a pinch. Drawbacks? Theres no laptop pocket.
Exterior dimensions: 14 x 22 x 9 inches Weight: 1214 pounds Price: $395 Website: www.thinktankphoto.com | STUDIO + EQUIPMENT GUIDE 2013
STUDIOS
2,500 sq. ft. studios / video / photo / production / events
NEO is located in a NOHO cast-iron loft building, combining classic loft style with sleek design + all amenities. All studios have cycs + full kitchens in private loft suites, complete with equipment, grip + digital on site.
NEO Studios
628 Broadway
Suite 302
New York, NY
10012
(212) 533-4195
www.neostudiosnyc.com
Jokers deliver flicker-free daylight to capture both stills and video on the same set, at the same time. They work just like a flash head. Their light shapers are incredible, and our Crossover Adapters allow you to mount most of the reflectors youre using today. Jokers are in rental around the world.
Light Once. Shoot Twice.
JOKERS
1600 800 400 200
See the full listing at K5600.com/crossover Where to Rent or call 540.937.2291

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STUDIO EQUIPMENT GUIDE

A SPECIAL SUPPLEMENT TO PHOTO DISTRICT NEWS

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