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Chapter-4: Analysis & Interpretation: 1. Do You Invest Your Money To Grow? Yes 88 No 12

This document analyzes survey responses related to investment preferences and behaviors. Some key findings include: - 88% of respondents said they invest money to grow, primarily those with incomes over 10,000. - Bank deposits were the most preferred investment area at 43%, followed by shares at 27% and mutual funds at 13%. - 52% of respondents invest for high returns while 29% prefer moderate returns. - 93% of respondents said they require expertise in investing. - Only 33% of respondents have a demat (securities) account, while 67% do not understand stock price fluctuations. - 44% of respondents choose their broker based on the information and expertise provided.

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Anshita Garg
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105 views

Chapter-4: Analysis & Interpretation: 1. Do You Invest Your Money To Grow? Yes 88 No 12

This document analyzes survey responses related to investment preferences and behaviors. Some key findings include: - 88% of respondents said they invest money to grow, primarily those with incomes over 10,000. - Bank deposits were the most preferred investment area at 43%, followed by shares at 27% and mutual funds at 13%. - 52% of respondents invest for high returns while 29% prefer moderate returns. - 93% of respondents said they require expertise in investing. - Only 33% of respondents have a demat (securities) account, while 67% do not understand stock price fluctuations. - 44% of respondents choose their broker based on the information and expertise provided.

Uploaded by

Anshita Garg
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CHAPTER- 4: ANALYSIS & INTERPRETATION

1. Do you invest your money to grow? Yes No 88 12

Yes No

Interpretation : 88% of the respondents say yes they invest there money to grow. This is because the respondents whos income is above 10000 are investing their money to grow.

2. ANALYSIS OF THE PREFERRED INVESTMENT AREA The investment was broadly divided into five areas, mainly-Bank deposits. Shares, Mutual Fund ,Real Estate and insurance plans.

50 45 40 35 30 25 20 15 10 5 0 Bank Deposits Equity Mutual Funds Real Estates Insurance plan


No. of Respondents

Following observations can be made on the basis of above analysis: Bank Deposits being the most preferred area, 43% respondents out of hundred invested in bank deposits. The second preferred area was Shares as 27% respondents were investing in the share market.

Then preferred area was the Mutual Funds with 13% of respondents Real estates were the least preferred area i.e. only 7%

3. ANALYSIS OF THE FACTORS AFFECTING THE INVESTMENT

The factors are categorized in to four parameters to know the purpose of investment made by the investor.

Percentage of Respondent
15% 4% High Returns Moderate Returns 52% 29% Low Risk Moderate Risk

52% respondents go invests for higher returns. 29% respondents prefer Moderate Return for their investments. 15% prefer moderate risk. Only 4% for Low risk.

4. ANALYSIS OF THE REQUIREMENT OF EXPERTISE No. of Respondents Yes No 93 7

NO 7%

Yes 93%

93% respondents say yes, they required expertise knowledge. 7% respondents say no.

5. AWARENESS RELATED TO EQUITY OR STOCK MARKETS

KNOWLEDGE PERCENTAGE Complete Partial Nil


8 75 17

TOTAL 100

Complete Partial Nil

COMMENT On that basis, we conclude that 17% people know nothing about the securities investments and 75% people have partial knowledge about it, so, some promotional activities are required for increasing the awareness about security market.

6. Customer interested towards Share Market

Interested Not interested

TOTAL 100 INTERESTED IN SHARE MARKET- 25% NOT INTERSTED IN SHARE MARKET 75%

7. CUSTOMERS HOLDING DEMAT A/C ACCOUNTS PERCENTAGE Yes No 33 67

TOTAL- 100

Not having demat A/C Having demat A/C

COMMENT Only 33% respondents have de-mat and trading account and remaining 67% says no because they dont know why shares move up and down.

8. CUSTOMERS HOLDING DEMAT & TRADING A/C IN DIFFERENT BROKING FIRMS

No. of Customers
2 3 3 5 6 8 30 india infoline reliance money hdfc sharekhan indiabulls 10 18 15 icicidirect ktaksecurities motilaloswal angelbroking religare

T0TAL CUSTOMERS 100

The graph indicates distribution of number of customers of different broking firms among hundred customers who are already having demat account.

9. ACCORDING TO YOU WHICH IS THE MOST SUITABLE STAGE TO INVEST IN EQUITY OR SHARE MARKET?

Stages Young Unmarried Young Married Married With Older Children Pre Retirement

No. of Respondents 41 24 16 19

No. of Respondents 45 40 35 30 25 20 15 10 5 0 Young Unmarried Young Married Married With Older Children Pre Retirement No. of Respondents2 Series 3

10. ANALYSIS OF PERSONS AVAILING THE SERVICES OF PERSONAL FINANCIAL ADVISORS

Yes No

64 36

Yes No

TOTAL- 100 Out of 100 only 64% of respondents avails the services of financial advisers.

11. CUSTOMER SEGMENTATION

30% online offline 70%

TOTAL -100 ONLINE CUSTOMERS - 30% OFFLINE CUSTOMERS - 70%

Among the 100 customers who are having demat account in various broking firms the pie chart shows that 30% of the customers are doing online trading, and 70% of the customers are offline trading in the share market.

12. ANALYSIS OF THE FACTORS FOR BROKING HOUSE

These factors are categorized into brokerage, Information provided by them the exposure limit or loan facility provided by them and their Brand Name.

50 45 40 35 30 25 20 15 10 5 0 Brokerage Expertise Knowledge Exposer/Loan Brand Name

44% respondents choose their broking house on basis of information provided by them. 28% prefer by the exposure limit and the loan facility provided to them. 12% by the brokerage charge by the broking house. 16% by Brand Name.

ANNEXURE-1

Name. Occupation Contact No....

SURVEY QUESTIONNAIRE Q1. Do you invest Your Money to grow? a. Yes b. No Where do you prefer to invest your money? a) Bank Deposits b) Shares c) Mutual Funds d) Real estate e) Insurance Plans
Q3.

Q2.

Do you prefer to invest in shares? a) Yes b) No

Q4.

If yes, out of following, which intermediating company would you go For? a) Kotak Securities b) Indiabulls c) India Infoline d) HDFC e) Reliance money f) Sharekhan

Q5.

If no, Why you have not invested in Share Market? a. Risk b. Lack of Knowledge c. Return Factor What would you like more? a. More benefits b. More security c. Others, Please specify How do you trade in Share Market? a. Hedging b. Speculation c. Investment If you trade with India Infoline, then why? a. Services b. Investment Tips are good c. Brokerage d. Brand Name e. Expertise Knowledge According to you which is the most suitable stage to invest in equity? a. b. c. d. Young unmarried stage Young Married with children stage Married with older children stage Pre-retirement stage

Q6.

Q7.

Q8.

Q9.

Q10.

Are you availing the services of personal financial advisors? a. YES [ ] b. NO [ ]

Q11.

If yes, what is the major reason for using financial advisors? a. b. c. d. Want help with asset allocation Dont have time to make my own investment decision To explain various investment options Want to make sure I am investing enough to meet my financial goals

Q12.

If no, what is the major reason for not using financial advisor? a. b. c. d. Have access to all resources needed to invest on own Believe advisors are too expensive Unsure how to find a trustworthy advisor Want to be in control of own investment

Q13.

How much risk do you prefer in Investment Plans? a. High Risk b. Moderate Risk c. Low Risk

Q14.

Do you consider Inflation a significant risk? a. Yes b. No What is the most important service parameter that you look for while trading. a) Information b) Speed c) Quality d) Other

Q15.

Any recommendation / Suggestion

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