Scribd
Upload
570 views2 pages

Reluctant Users Slow To Take Up Videoconferencing: Untr 2

Uploaded by

adrien_ducaillou
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
570 views2 pages

Reluctant Users Slow To Take Up Videoconferencing: Untr 2

Uploaded by

adrien_ducaillou
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

2 BANK TEXT " UNIT

uNtr 2

1 Lookthrougtthe wholeaicle and match the peopleto their tobs.


a) chi f Information 2 thepublicfelations b) a pa(n r at a ma*et Wainhouse, eccutive firm research in interested 3 FrankModruson c) a iournalis( envionm n ta|.ssu 5 d) som o ne r p tesenting oav;s 4 Andrew an lTfirm Choose the best 9ummary ofthe first paragaaph, a or b. saidjtwas dev l oping a) An |Tcompany Thewliter 5efuices. nm n tallyfliendly envo to representatives askedits publicrelations in ord f to talk a vjdeoconfet n ce organise butnothinghappened aboutits latestservices, P r haps lhis was b c ause it wastoo compUcated toafrange. arc goodin th o ry but it's b) videoconf r ences evenifth better to trav | lo s e someone, costi5 high,a5nothingcan environm n tal face.to-face communicationreplace Look at the expressions in itali.. True or false? tf. . . doesnotliveup to thehype a) something (ines 25-2)'rca|ity i5justas good;s What people sayaboutit. el5e' b) somethingd,lo.es(in 27)something th y bothexisttogeth r ' idea,they C) som o ne plses (in 31)a particulal in it, useit, ek. peopletobelieve encourage betweenrhetoricand reolity d) there i5 a ''iynatc (ines 32-31), people don'tdo whattheysay (lines40 41) e, youarc letdownby theusobl'lity youcanrelyon it. ofsomethint, f) something is diff.u to serup (ine 43)' i| i5 hard to arcnge. you saythat g) youenphosisetine 44)something, itisimp ortan t. it is h) thereis a banier(line45)to usingsomethins,

4 Mat(h th two pafts of these expressions fromparagraph 4.


2 3 high.d f initjon life.sizevideo

b) tasks c) video d) facility e) coueagues f) ma et c) w

Beforeyou read
0o youconsiderthe n vkonmenta| f ects ofkavelwhenplanning: a) businesstrips? b) private t psand holidays? Why?/ Urhynot?

4 post'production 5 produrtion 6 remot 7 vid o conf l encing

R a ding
Readthis ani(le fron the fi,o,.ial rmes and answer th qlestions.

5 l{ow matah the expressions in Excerise 4 to their meanings. whowork in another in yourcompany i) people as b it as in p ictJles of p op I ethatare ii) eI ectronic r a llife iii) thethingsthathaveto be doneon a filmbefore it canbe shown the thingsin iii, above,are iv) the placewherc veryhigh.qualityeIectronicpictuf s thatmightu5ethis sort of the oanisations ' andsimilarsystems system proglammes mad and shownWithin vii) television an oBaniation v) v'

Reluctant users slow to take up videoconferencing


by Danny Bdbury
The public relations exsutive wa erthusiastic on lhe phone. The IT .ompany he rePsentd had started installing g.en data @ntres fud energy.efficint computers.Would I like to fly !o Califomia to see for myself? That would be a 2joo-mile round trip from my home in midwestem Canada. According !o the online calculator from Terapass, the tfip would releas l'l32 pounds (about 50O klos) of CO, into the atmosphere..If you're rally into green technolo$/, couldn1 w do a videoconfe.en. instad?' I asked. .sur.' said e PR prson. .we are total|y into grn issues.' Hepronisedtoarl ge it.Months later' nothing had haPPend' The high.tech indus is quick to pr.ise the benefib of ffexible coffinunication, but videoconferncing is one aE wher thhgs have failed !o live up to the hyPe. .Videoconfrncing Noel is one of severdl has not signifim y displacd companie gttin8 inlo a aavel, saysFrank Modnson, CIO relatively new segne of rhe for global tc4hnolog],conu|ting vidoconf..encing majket lld r frrm Accenturc- As the IT $ telepresenc. sp.ially quipped sctor continus to push its rooms enable pople !o appear gren valus' lhis mismatch as if they aE sining across the belwen rhetoc md rality is tabl' with lifeie video b.omin8 harder to ignorc- so .eprcsentations of rmote why are relatively few poople @ colleagues in highfinition using videoconfercncing? vido. Cultomers pay to use Andrcw Davis, mnaging Noltl's facili.ies' which cu paner at online collaboration also handle video filming, market rsalch firm wainhouse, enabling the room to double as { says tbe lEhnology is let down 6 a p.oduction faci|ity fof corpomt by usability. For many people, TV, for example. Nonel will also videoconferencs arc just loo hAndle post.production t!k diIfrult !o sl up. This is why such as editing. AccenturE, on Nortl is mpfiasising the e other hand' oPted for the { seMcer side. 'The baEier isn't to capilal investrnent mu!e. Mr lhe technoy. It's the servies Modrulon said it is installing around at tchno|ogy'' says te|eprsence systms' c.eating Dean Fernands' the comPy's rooms in Chicago and Frankftn, Gnral Mana8e. of Network and hops to roll out another B 1l cities in the next few morths.

ovr to you 1
videoleplesentation woutdyou|ik to tatkto a life.size you acrossthe table sittingopposate of a colleagpe of gpingto see themfaceto face? instead

Overto you2

micropione cameraand Haveyoutriedusinga webcam |fso' desc be on a Pctotalkto fri n ds ol cotleasues? lf not,whatdo youthinkit wouldbe the experience.

OPearsonEducation Limited 2010 p{oToaopr^Bla

plrorocopraBla Limited 2010 O Pearson Education

121

BA{K" UNITz TEXT

udtl

Lookthrou the first fou. paraslaphs and match the figlres to the things thatthey refef to. 1 3 ofroomsin a new a) lhe number n a l Heathrow T.avelodge of we k s savedon bui|ding b) the number Travelodge the Heathrow thatcanb built of storeys c) the number usingthe sLlppo additional Without 477 5 20 6 50 of som shipping d) thewidthin metres e) the perc n tageby whichverbus's thanolhers bUilding canbe builtfaster sta(k it tookto numbel ofw e ks f) the to buildth Heathrow the conta.ners ' Travelodge

5 and 6 to in paaagraphs 4 Findexpressions complete these statements. isV r yhotor where theclimate a) Places

coldhav e. . . . . . . in a new w av ' tod oint< om ethin8 b ) ! y ou star| isation5 sta doingso t hing oI organ c) |f peop|e theyd o it- - . . . . . . . num b ers, in lar8 e is ' ' . , , . . ' ' . of d oin8 som ething T heb estw ay e) |fhousesor townsstartto b builtquickly lherewerenonebefore, in a placewhele they . . . . . . .there. .. will f) |fit's too earlyto say definit l y if something y oucans4 Y . . . . . . . . . . hap p en,

youread Before
would youstayin a hotelmad ofmodiedshippingcontaineE? Why? /Why not?

Reading
Readthis aicle fromthe E'an.iol l7,'e5andanwer the qu tions.

Hotel changesthe landscapeof building


by Robert Cookson The biggestho!.l !o beconstrucred fmn hipping containersopen in I,ondonthis week'Tiavelodge. e budget hotel chain' importd thc containrs from china - complete wilh bathroom!,plasteringand air conditioning units - thn stackd them inlo a 300-room hotel near H*tbtw in just th@ w@t' The stet modules aJe made by Verbus Sysietns, a LondoF bEed company that designs. manufactures and supplies whar it calls a .l8o kit' for developrs. proposition 'Our is absolulety unique,' Paul Ro|ltt, diMtot of veus' says' Verbus supplia! ovtsizd shiPping containers - as much as five mt!s wid that are stfong enough to build hi8h.s buildings anywhere in the world. lt has providd a developr in Liverpool with two modules &at came fully nnished, withpillowson thebeds. For mdium.sizd hotels thos with more than 200 rooms and six storeys - veus claims its modules are up to 20 pr e most re|iable option' as we|l { cent cheaper and'50 Fr cent as lhe cheape. sp-cially in farter than urdirional building ext eme environmentr. syslems. 'It cannot be beaten,' e He cites Canada, whrc says Mr Rollen. The Heathmw construction must be rapid Tvelodge took 58 weks ftom becaus of pnnaf.os.; west ! slart to finish - 16 we.ks fasler Africa, 'where you can't build ftan a conventional build would timbr.frune hotels b.ause the have ben' Dung on evenin8' termits eatthem'; and e United an entirc floor of 60 rooms was Arab Emilates, where cities are lifid into Place in du hours' springing up in the dsert' { Tnvelodge plans to expud The futur imagind by Mr aggressivelyover the next d.ade Rollett, with buildings worldwide and expects to us containers fu madeiiom idntical metal blocks' in many of its larger hotels. would re4uire a profound shateThe conraine6 can be stacked 17 uP of the stablished ordr and' 6 storcy hi8h wilbout |he ned in its most extreme fofm, would for additional suppo. They ca"se nightm'Ies for tmditional cjn dso be rcycled. .we could r builders and archilects. But as unbolt is building' take it down' Mr Rollett says' indusalisation returbish the rooDs and move it is a poweul force. .If Hnry 9 !o sydny'' Mr Rollett says' Ford in 1903 had startedmaking It renaiff to be sn whether houss ed not cm' the world will break wirh & would be a complelely ditrerent 'tevelopers convention and adopt st| place. I just ctut undelsiand modules ove! bcks, concrete why buildings aren't made in $ ed limber n mass. But Mr Rollen aues at containers aIe

g) the percentage bywhichVerbus! othe6 buildhgsyst m is cheaperthan on onehotelfloor numberofrooms 8 IOO h) the thatwasliftedintoplacein oneevening 7 60 Find the answers to these questions in Paragrapb 1 and 2. made? a) Whercatethe containers b) Whatdo theycomewith? forthis svstem? suppliet c) ls thereanother wherc it canbeused? as to Afe th r c limits o and e) can theybe d l ivered fullyfinished equipped? Give the infinitive form of verbs in pardgraphs 4 and 5 that nean thefollowlng. a) b) c) d) p) startusin8 makebigger takefiomon placetoanothet useasain state to its original improve something

5 Find the answeis tothese questions in pa]atraPhs 6 and 7. stayoulansweG wilh Because -.. a) Whymustbuildings 8o up veryquicklvin Canada? for unsuitable buildings b) Whyarcwood-ftame Arab fofth United c) Whyis Verbussuitable Eirates? traditional d) Whywill it notbe easyto change . buildingmethods aroundthewo d? e) Whyis PaulRoll t t optiisticabouthis visionof for the tuturel

Overto you 1

.|fH n ry Fordin 1903had start d making house.and ditrerent notcars,the worldwouldbe a completely ar n 't ade place.I iust can'tund r standvrhybuildings youagree? why? / Why not? in factorles.'Do

@
..)

Overto you 2

you readon you gavein Befote Go backto th answer page118.wouldit stillbe th sane? why? / why not?

m
I .F 1. i. .F

f) pil oneon another g) takeapart

q:r
@ Pearson Education Limit d 2010 PHoto<oPhBrE

*"

pHorocopraBtE O Pea6on Education Limited 2010

119

You might also like