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    Corporate Identity Checklist

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    www.GrowthPanel.com
    This is one from a sequence of exercises in the Corporate Identity subject outlined in the Strategic Marketing Process eBook. Download the free e-book www.growthpanel.com/marketing-tools/.index.html and subscribe to this subject at www.growthpanel.com/versions/get-started.html to download from Growth Panel’s Intelligent Marketing Platform.

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    © All Rights Reserved
    Download as PDF or read online from Scribd

    Corporate Identity Checklist

    Uploaded by

    www.GrowthPanel.com
    1K views2 pages
    This is one from a sequence of exercises in the Corporate Identity subject outlined in the Strategic Marketing Process eBook. Download the free e-book www.growthpanel.com/marketing-tools/.index.html and subscribe to this subject at www.growthpanel.com/versions/get-started.html to download from Growth Panel’s Intelligent Marketing Platform.

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    Corporate Identity Checklist - GrowthPanel.com

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    This is one from a sequence of exercises in the Corporate Identity subject outlined in the Strategic Marketing Process eBook. Download the free e-book www.growthpanel.com/marketing-tools/.index.html and subscribe to this subject at www.growthpanel.com/versions/get-started.html to download from Growth Panel’s Intelligent Marketing Platform.

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Download as pdf
    1K views2 pages

    Corporate Identity Checklist

    Uploaded by

    www.GrowthPanel.com
    This is one from a sequence of exercises in the Corporate Identity subject outlined in the Strategic Marketing Process eBook. Download the free e-book www.growthpanel.com/marketing-tools/.index.html and subscribe to this subject at www.growthpanel.com/versions/get-started.html to download from Growth Panel’s Intelligent Marketing Platform.

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Download as pdf
    of 2

    Identify the Items You Need

    Provided courtesy of www.GrowthPanel.com

    Note – This is one from a sequence of exercises from the Corporate Identity subject outlined in the Strategic
    Marketing Process eBook. Download the free e-book www.growthpanel.com/marketing-tools/index.html
    and subscribe to this subject at www.growthpanel.com/versions/get-started.html to download from Growth
    Panel’s Intelligent Marketing Platform.

    Some of the graphics in this PDF might not display properly.

    It’s a good idea to select a logo, color palette and fonts after you create your brand strategy. [Brand Strategy
    can help]

    To develop the rest of your corporate identity, match your value proposition to an appropriate perceived
    quality level in the table below. Then select a design theme to use consistently throughout all your corporate
    identity.

    Appropriate perceived
    Your value quality level(s) (choose Design Theme (choose what’s
    Comments
    proposition what’s best for your best for your brand strategy)
    brand strategy)
    Operational You’re primarily Average Standard design
    excellence/cost competing on price One or more “unique”
    leadership features (size, paper, etc.)
    based on your brand strategy

    Product You’re positioning your Higher than Use interesting paper,


    leadership/ product/service as best- average size, format, and/or design
    innovation in-class, a new Very high
    innovation, etc.

    Customer You’re selling a Higher than Standard design


    intimacy/ solutions relationship that solves average One or more “unique”
    your customers’ needs Very high features (size, paper, etc.)
    based on your brand strategy

    Your Value Proposition

    Your Design Theme

    Identify the Items You Need page 1 of 2 www.GrowthPanel.com


    Now select the identity items you need to create.

    If you have it, is it consistent


    Check the items
    Identity item with your brand and design
    you’ll create
    theme above?
    Letterhead – printed Yes No Need

    Letterhead – electronic Yes No Need

    Business cards Yes No Need

    Fax covers Yes No Need

    Email templates (font, size, color, etc.) Yes No Need

    Email signatures (at the end of the message) Yes No Need

    Regular (#10) envelopes Yes No Need

    Window envelopes (for invoices) Yes No Need

    Invoices and statements Yes No Need

    Mailing labels for large envelopes Yes No Need

    Notecards/envelopes Yes No Need

    Memos Yes No Need

    Promotional items Yes No Need

    Banners Yes No Need

    Identify the Items You Need page 2 of 2 www.GrowthPanel.com

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