AN INTRODUCTION TO SOFTMETICS

INTRODUCTION:

SOFTMETICS is an Internet professional services firm focused on conceiving, developing and

distributing customer-focused Internet solutions for the Fortune elite as well as small to
mid-sized business that are serious
about achieving Internet success. We
provide an integrated service offering
that includes strategic consulting and
customer research, graphic design, as
well as the development and
implementation of world-class e-
business applications.

At SOFTMETICS our development

team represents one of the leading
resources for innovative and
sophisticated web-based solutions. We have designed numbers of websites and web-based
applications for companies of all sizes. As a digital solutions provider, we help clients bring
the right combination of strategy, experience, design, and technology to every aspect of
their Web-based projects. Our strategy for project development is anchored in a phased
approach. This lets us establish a clear set of goals that ensure the quality of work is
maintained throughout the entire development process for 100% client satisfaction.

SOFTMETICS provides a broad range of services to help you harness the power of
technology and maximize your Internet Investment.

SERVICES & SOLUTIONS

CUSTOM SOFTWARE DEVELOPMENT:

SOFTMETICS features fully customizable software development services which are

immensely helpful to solve the unique problems of the organization. Custom web
software development of SOFTMETICS is designed for your specific business
requirements which will be a great help for your achievement of business objective.
A simple software package is not enough for today’s multi-faced businesses. Custom
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 web software of SOFTMETICS is just perfect for your company. We have hundreds of
customers who are immensely satisfied with the service of the Custom Software of
SOFTMETICS which they frequently use to solve their problems. If you take the
custom software application of SOFTMETICS for your business, it will solve both the
prevailing problem and significant amount of money.

BUSINESS SOFTWARE DEVELOPMENT COMPANY: SOFTMETICS comes up with great

knowledge and experience in providing custom software development or solutions
to wide range of companies and organizations. Working with SOFTMETICS will
significantly reduce the IT costs. SOFTMETICS’s business software is the best in the
industry because our
custom software
development team
features immaculate
knowledge and
experienced state-of-the-
art project managers.

SOFTMETICS boasts a
team of architects and
engineers working on the
Microsoft, Linux and Java
platform powered by a management team with years of IT experience. SOFTMETICS
also immensely experience in CRM, Sales Force Management, Training Applications,
Help Desk, Trouble Ticket, Financial Application, Complex Back Office Application,
Legacy Migrations, Product Engineering, Enterprise-wide IT outsourcing program
management.

SOFTMETICS features highly developed skills on vibrant platforms like PHP, Cold
Fusion and .NET along with that we also combine the power of state of the art web
application software that brings business knowledge services as well as technical
experience to this area. SOFTMETICS holds the pride of successfully dealing with
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 endless list of software projects for business all around the world including top notch
companies and Fortune 1000 companies. All these make SOFTMETICS a perfect
choice for software Development.

In today’s fast world, the development cycles are reducing and the complications of
software are increasing. But SOFTMETICS successfully deals with this drawback. Here
we execute the modular approach to software application development. We work in
such a way that the cost gets reduced and the productivity increases. SOFTMETICS’s
custom software development team works in unique way by dividing the large
projects into different miniature.

SOFTMETICS boast Web Software Development Services which help our clients to
stay in touch on the progress throughout the project and as per their requirements
we can administer changes. The entire process has been maintained by SOFTMETICS
in very transparent way.

APPLICATION DEVELOPMENT

To sustain in a competitive world, you have to make your business far more efficient
and more effective. For this, purpose the
software applications of SOFTMETICS are
the best remedy. A web application will
help you in combining database and
programming, and also allow you to work
together, share data, and run certain
aspects of your business from a web
browser.

Does your business deal with software development market, desktop or web based
application? If the answer is yes, SOFTMETICS is the perfect solution for you. Here
from SOFTMETICS you will get some excellent solutions that suit exactly the mood of
your business and its needs. Whatever your software development plan is,
SOFTMETICS will fit anything. SOFTMETICS will perfectly gel with the requirement of
your new or existing projects, including analysis, database design, coding, testing and
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 implementation. The service and the solution of SOFTMETICS are outstanding that
will help your business grow.

INTERNET/INTRANET SOFTWARE DEVELOPMENT SOLUTIONS

Ever-growing demand for Internet/Intranet software solutions is driven by rapidly

changing market conditions and technology progress. To streamline your business,
we address those issues with our deployable and top-class Internet and Intranet
solutions.

Our Internet/Intranet software development services include:

 Client/Server application development

 Customer Relationship Management systems (CRM)
 Distributed application development
 Corporate document management systems
 Corporate knowledge management systems
 Intranet search engine development
 Question-and-answer systems
 Internet/Intranet collaboration tools

What we offer you with our solutions:

 Secure centralized information storage

 Convenient means for collaboration and communication
 User and access rights management
 Easy integration with your working environment
 Appealing design
 High performance, and many more

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CONTENT MANAGEMENT SYSTEM:

Content Management Solutions is a popular and empowering technology that

enables someone with little technical knowledge to perform complex tasks on their
website with ease.

CMS enables one to add and/or

manipulate content on a Web
site. Typically, a CMS consists of
two elements: the Content
Management Application (CMA)
and the Content Delivery
Application (CDA). The CMA
element enables the content
manager or the administrator,
who may not know HTML, to manage the creation, modification, and removal of
content from a Web site without needing the expertise of a Webmaster. The CDA
element uses and compiles that information to update the Web site. SOFTMETICS
has a vast experience in giving customized CMS solution to its clients based on their
needs.

SOFTMETICS develop CMS on various technologies.

 ASP.NET (C#, VB)

 PHP
 JSP

WEB DESIGN & DEVELOPMENT

SOFTMETICS Solutions website design & development division is teamwork of

distinct talent. Our various experience compliments multi-technology project
requirements.
Five Phases of website design and development:

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  Planning and Design
 Usability Testing
 Development
 Implementation
 Maintenance

In the website planning and design phase, you'll determine who your target
audience is, what they're looking for, and how you'll help them find it easily. The way
this information is structured is the information architecture. This phase also
includes layout and design,
color scheme, navigation,
graphics, and other elements
of the site's look and feel.

Once this stage is complete,

usability testing can provide
feedback on how well it meets
your goals. Usability testing
(or user testing) involves
having users who represent your target audience navigate through your website and
perform specific tasks. This is often an eye-opening exercise as you find what seems
obvious to you is not at all obvious to your users. Performing this early-stage
usability testing makes sure you're getting your money's worth.

Your site is built in the website development phase, which includes converting
content into HTML and developing interactive features such as forms, email setup,
online ordering and connections to backend systems. At this point, a second round
of testing is a must. This functionality testing makes sure the applications are
functioning as intended. Links go where they should, and the site functions as
planned. Immediately following is implementation, which is taking your site live. Plan
on about one full day to complete implementation, and keep in mind that there will
most likely be glitches and problems. Work with your developer and your website
host to resolve them.
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 Website Maintenance is an important and often ignored step in website
development. Putting up a website and letting it sit means it quickly becomes
outdated. As information about your business changes, make sure you update your
website.

E-COMMERCE SOLUTIONS

In this E-Business arena we can develop a complete tailor made E-Commerce

application on your existing site or in a
new site with all the necessary actions
you wish to make by our offshore e-
commerce development center. The
application will be enabled with
complete and secure payment solutions
to help your customers who buy your
products or services to pay instantly. As
we outsource your e-commerce to our
offshore e-commerce development
center, you save cost and earn quality.

Here we would like to give you a hint on some of the facilities the solution will have.
Online payment solutions

 Complete dynamic catalogue of products

 Search for products to locate any product easily
 Product categorization or classification ( Multiple levels)
 Product promotion with Product of the day, week and top selling
 Thumbnail images and full images display of products
 Sale price and discounted price display
 Complete product description from the Database
 What's new? What's hot Items?

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  Recommended products
 Customer login and wish list
 Up selling and cross selling products
 Customer registration and Login areas
 Customer wishes
 Customer comments and ratings on any products
 Shopping cart/basket, view cart, delete from cart
 Shipping options with online shipping/postage calculation
 Integration with stock - Product availability status display
 Merchant A/C setup or Paypal® integration
 Real time payment gateway with Verisign® or Authorizenet® for
 credit card/e-Wallet/e-Checks processing
 Discount coupons
 Admin functions to manage the front end of the site
 Admin section to view Sales and other reports
 SMS order Alerts, SMA Information Alerts, SMS Sales alerts etc.,

ANIMATION DESIGN

SOFTMETICS animated web designs are appealing, smart websites which attract
viewers and effectively convey your message so that you get results. We focus on
making websites that are easy to navigate, without compromising aesthetic quality.
Our websites incorporate solid graphic design skills, high-end programming
applications, and cutting edge optimization techniques.

SEO & SEM SOLUTIONS (WEB PROMOTION)

Search engine optimization is the art of preparing, analyzing, and promoting your
web site to ensure that it is extremely visible and highly ranked in the search engines
for related keyword.

SOFTMETICS is the industry leader in providing top-notch search engine

optimization, internet marketing and search engine placement services. With the

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 years of experience we are able to provide our clients with the most reliable services
for gaining top search engine rankings…!!! SEO has been the Holy Grail of the
internet marketing world from the beginning of the internet.

PROCESS OF SEARCH ENGINE OPTIMIZATION:

Competitive Analysis statistics: The competitor analysis is an important part of the

web site promotion process. To maintain site position study of competitors &
competitor's position in
search engine is essential
when it concern to Search
Engine Optimization (SEO)
strategies.

SEP MAINTENANCE:

Search engine position

maintenance is one of the
vital jobs. Search engine
placement maintenance is
very important as the search
engines change their algorithms often, pages get dropped from the search engines,
and other sites try to place above you. We recommend an ongoing maintenance
program in which we run periodic reports on your website placements.

PAY PER CLICK MANAGEMENT:

When a company (or advertiser) pays (a search engine or affiliate site) for each click-
through is known as PPC (Pay per Click). Pay per click advertising provides web site
owners the opportunity to buy their way to better positions on search results pages
with their request or high search keywords phrase.

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 AFFILIATE MARKETING:

An Affiliate Marketing Program is a great way to add value to your website and make
money at the same time. You can add links to sites, which complement your content,
and create a more comprehensive Internet store for your customers. SOFTMETICS
Affiliate Marketing Program is free and simple - and it's very easy to join and set up.

EMBEDDED SYSTEMS

SOFTMETICS offers embedded software programming and hardware design services,

including prior embedded application offshore consulting and follow-up support. Our
embedded systems programmers have accomplished a number of projects, which
are diverse in their complexity.

Depending on the project nature, we can assemble a dedicated team of offshore

embedded software developers, including:

 Hardware designers
 Embedded software programmers
 Software developers

EMBEDDED SYSTEM DEVELOPMENT STAGES:

Consulting: At this stage, we conduct research on subject of project feasibility taking

into account market conditions and technical capabilities of the future product.

Specification: At this stage we detail product

functionality, data format, architecture, etc.
While every minor part of the embedded
software/hardware project gets settled, we
still remain open to new requests and
suggestions from the customer's side.

Engineering Design: This stage involves both hardware designers and embedded
software programmers. Via successful cooperation, we jointly analyze manufacturing

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 requirements, requirements to product durability, resources to be used, design and
functionality, etc.

Prototype: A prototype lets the customer have a first look at the product, its features
and functionality and therefore make a first evaluation. The prototype is fully tested
for proper functioning to ensure it is ready to be incorporated in actual design and
development.

Compliance Testing: This stage includes the embedded system safety testing,
immunity to electromagnetic radiation and electromagnetic radiation emissions.
Once this phase is complete, the product can be certified. Additional testing may be
required of the final product.

Preparation for Manufacture: The first iteration is a trial to define any remaining
electronic design or software development problems. After a successful trial
manufacturing run the product is ready for planned production.

Product Support: Once the product has been launched on the market, there will be
a requirement for product support. We provide the respective technical personnel
with all the necessary instructions and end-user guides.

GRAPHIC DESIGN / PHOTO RETOUCHING SERVICES

Clean picture editing is the bridge between the creative needs of the photography
and practical needs of printing. Good picture editing emphasizes the content of an
image while maintaining its creativity.

SOFTMETICS specializes in photo retouching & picture editing for various industries
like:

 Personal Photo Retouching

 Jewellery Pictures Editing
 Jewellery Photos Outline Cutting
 Artificial Jewellery Editing
 Machinery Pictures Editing

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  Tools Pictures Editing
 Web Pictures enhancement
 High Resolution Pictures Retouching

SOFTWARE SOLUTIONS:

The success of your business depends largely on your ability to embrace and adapt to
technology changes that streamline your operations and to integrate business change and
its associated business processes across your enterprise. To this end, SOFTMETICS provides
a comprehensive set of integrated products and solutions that enable you to understand,
manage, and extend your existing systems and most critical assets.

 PropertyMETICS (Real Estate Management Solutions)

 AutoMETICS (Rent a Car Management software)
 HotelMETICS (Hotel Management Software)
 AccountMETICS (Accounts & Inventory Software)
 CourierMETICS (Courier Management System)
 MailMETICS (eMail Marketing Solution)
 Timesheet Management Solution
 Payroll Management System
 Customer Relationship Manager
 TRADE.Plus (Mini ERP)
 Inventory Control + FA
 Financial Accounting
 Freight Forwarding + FA
 Payroll with Personal Management

Our purpose is to help the customers we serve run their businesses more efficiently, helping
them to gain greater insight into their business activities and providing them with lasting
benefits by automating their business processes.

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With the benefit of local understanding and insight, we provide software and services that
are relevant, practical and useful for the demands of today's small and medium sized
businesses.

We offer outstanding customer service and our customer-centric approach is designed to

engender customer loyalty, whilst at the same time setting us apart from our competition.

WEB DESIGN PORTFOLIO:

SOFTMETICS have designed a number of high quality websites for our clients around the
globe. These websites are enjoying high ranking on all the popular search engines like
Google, Yahoo, MSN etc.

WWW.INDENTPOINT.COM

IndentPoint.com is the world’s most efficient online platform for trading. At

IndentPoint.com members of all consumer groups be they buyers, sellers or
general visitors would find an ideal environment for conducting their business
activities.

For buyers: Indentpoint.com provides with the facility to search for, compare,
evaluate and finally buy products from the comfort of one’s office or living
room.

For sellers: Indentpoint.com provides with the ideal platform for promoting
products to a large consumer base over the World Wide Web.

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 Opportunities: Becoming a member of Indentpoint.com will be a definite boom
for your business activities. It provides you with a unique mix of B2B and B2C
operations in a safe and secure environment.

IndentPoint.com is a name which echoes our industrial heritage and reflects

our determination to work with and deliver real value to our customers. It is our
company philosophy to closely network with our customers and work as a team
to ensure that we fully understand their requirements and give them the
appropriate service.

WWW.TRADEBUYING.COM

TradeBuying.com is a global trading portal for the sale & purchase of goods and
services by a diversified community of individuals, entrepreneurs and
businesses from all over the world. This international marketplace is designed
to help small to mid-sized companies do business on a universal platform.
Whether it is buying or selling products or services, domestically or
internationally, we are confident that our portal will meet your company's

needs.

The site offer services like:

• Product, Selling Lead, Buying Lead search and posting

• Unrestricted Access to all buyers and sellers.

• Message Centre and Trade Alerts

• Trade News Letter

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 Be a member of Tradebuying.com and get the right solution customized in
accordance with your needs. As a customer- oriented company, we value our
clients’ suggestions and encourage them to share their experiences &
suggestions with us. Please write to us at [email protected] and share with
us your experience.

WWW.GREENSTAR.ORG.PK

Greenstar Social Marketing Pakistan (Guarantee) Limited (originally called

“Social Marketing Pakistan”) was established by Population Services
International (PSI) in 1991 as a nonprofit devoted to improving quality of life
among low-income people. A non-governmental organization, Greenstar works
through the private sector and with the Government of Pakistan, empowering
healthier choices and improving access to affordable, high-quality health
products and services.

Mission
To improve the quality of life among people throughout Pakistan by increasing
access to and use of health products, services and information, particularly in
the lower socio-economic population groups.

“The GoP recognizes the need for strengthening public private partnerships,
and the GSMP network of trained medical providers significantly reinforces the
private sector. GSMP provides around 27% of all modern contraception being
practiced in Pakistan, making it by far the largest private contributor.

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 Government policy requires that Greenstar social marketing and the Greenstar
network continue to grow.”

Softmetics have a huge portfolio, as we have earned respect within our

clients, which is a big achievement for a new organization. Here are some
more sites designed and developed by us:

 www.gore.ae : A Real Estate Company in Dubai

 www.trueblue.ae : Real Estate in Ras al Khaimah
 www.comex-international.com
 http://www.pearlplc.com/index.html: Corporate Website
 www.averox.com: Corporate Website
 www.mncpak.com: Corporate Website
 www.indentpoint.com: An online procurement tool website
 www.tradebuying.com: An online trading website
 www.worldwidefractionals.com: A US based club official website
 www.suttonsos.com.au: An Australian Corporate Website
 www.pakchild.org.pk: A website for abused children
 www.hotlineasia.org: Official website for an International NGO
 www.humanityfirst.org.uk: Official website for an International NGO
 www.alwifaqg.ae: Corporate Website
 www.imperial-developers.com: Corporate Website
 www.ubsvictims.com: A website with a cause to help people
 www.dealbuying.com: An online trading website
 www.greenstar.org.pk: Official website for a Pakistan based NGO
 www.pizzatower.co.uk : A UK based Pizza delivery website
 www.pakhunting.com : A Pakistan hunting association.
 www.excelsiors.com.pk Corporate Website

And a lot more … Growing every day …!!!

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 Softmetics FZE
P. O. Box No: 10559, RAK Free Trade Zone, Ras al Khaimah
United Arab Emirates
Tel: +971.7.207.6175 – Fax: +971.7.204.1010
www.softmetics.com
ESTABLISHMENT FORMED PURSUANT TO THE IMPLEMENTING REGULATIONS OF RAK FREE ZONE AUTHORITY WITH LIMITED LIABILITY
‫م وسسة ذات مسؤولية محدودة تأسست طبقا للنظم المعمول بھا بالمنطقة الحرة برأس الخيمة‬

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