GA PLAN

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area lining back wall can
FRONT FRONT
SCALE 1:10 SCALE 1:10
FRONT A211
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1:10 FRONT 1:10
SCALE

be used for VM for both A214

evening & lingerie

department - ideally with ENTRANCE
singular treatment

A216
A211

A211
A211

KKD evening wear display

A214
SWIM & SLEEP 20%
A212

12
A2
A2
12
smaller VM 'stages' 1500
A216

A212

PROPOSED for hero product at

STAIR ZONE 3000
the end of the sight
lines into the lingerie
area A212 A212 A212

16
A2

A211

A211
A212

A211

LINGERIE 67%
A212 A212 A212

A216

A211

A212

A211

A211

'hero' product displays at view points to A212 A212 A212

A2
16

draw people into zone

A211

A217

A212

A216

HOSIERY 13%
A211

A217

A218

A218
A218

A218
ENTRANCE
A217 A217 A217 A217 A217 A217

'vistas' into space

carefully considered

& theatrical VM stages CHANGING

ROOMS
x9
STOCK STOCK
12.8sqm 53 sq m
12.8sqm
FLOOR FINISHES

floor finishes define 2 types of navigation through space = 2 styles of shopping

stone parquet laid in herringbone pattern proposed
generous walkway into intimates area for pathway around space
and around it for clear navigation paths

KKD evening wear display

FLOOR FINISH FLOOR FINISH

TRANSITION TRANSITION

generous perimeter 'pathway' in

herringbone tile

flush 'rugs' from charcoal

carpet to define smaller
zones or 'rooms'

FLOOR FINISH
carpet to dressing
TRANSITION
rooms for plush feel.

STOCK
12.8sqm

clear path around area for ease of

perimeter pathway provides

shopping & carpeted areas provide more organic, market-style

wandering between fixtures
RCP - proposed layout

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FRONT FRONT
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FRONT A211
SCALE FRONT 1:10
1:10
SCALE

A214

large pendants from brass conduit

SWIM & SLEEP 20%

A211

A216
A211
A211

KKD evening wear display

A214

A212

recessed track light for

12
A2
A2
12
A216
spots
A212

wall lights mounted to

ceiling track to highlight
hero tables large pendants suspended from ceiling reference womenswear feature
A212 A212 A212

A211
A2
16

ceiling and break whole space into clearly defined areas.

A211

A212

A211

LINGERIE 67%
A212 A212 A212 cluster of pendants in
A216

recessed ceiling to
A211
highlight cash wrap area
A212
A211

A211

A2
16

A212 A212 A212

introduce
non-commercial
A211

A217

A212

A216

forms of lighting -
A211
A217

HOSIERY 13%

e.g. floorstanding, wall mounted

A218

A218
A218

A218

&/or pendant lights

A217 A217 A217 A217 A217 A217

wall mounted lamps for

CHANGING ROOMS
ambient lighting
x9
53 sq m

STOCK
12.8sqm cluster of pendants to
fitting room

focal light on 'hero'

displays & main VM - use displays to
navigate space
ENTRANCE WALKWAY
LINGERIE ROOM

brass lingerie screens or bespoke wall lights

graphic infills hung mounted on
ceiling track highlighting
hero table

brand brand brand

lingerie room typical elevation flexible lingerie wall bay small hero product
table

above: inspiration images. soft, white screens & decorative brass screens
LINGERIE ROOM

screens to create more intimate "room-like" subdivisions

zones can have individual theme, e.g. maternity bras, or hold a particular concession e.g. La Perla
HOSIERY DEPARTMENT

mannequin department smoked mirror folded bespoke wall lights

screens mounted to ceiling
track

brand brand brand brand brand brand

hosiery & fitting room entrance hosiery perimeter unit lingerie screen hosiery perimeter unit

elevations

smoked mirrored
concertina screens
providing a glamorous entrance

Below: Day Birger et Mikkelsen store by Brinkworth. Entrance has dedicated VM

zone to 'greet' customers & introduce theme of season.
HOSIERY DEPARTMENT

mannequins can pose sitting

or standing on plinth
CASH & WRAP DESK

cash & wrap

pendant lights from

back screen
freestanding fixtures inspired by
traditional furniture

void
drawers where indicated open partially to
allow boxed products, pamphlets, etc to be
positioned & to provide DDA compliant shelf
height

proposed elevation (not to scale) till recessed to be top of cash desk from
flush with glass top optiwhite glass to allow
display within drawers
below

tills are cut from glass to sit flush with top

surface
clear optiwhite glass to full area of top allows
product display in trays below to be seen
solid timber around
monitors

drawer is only shallow depth with remainder of depth

being for gubbins of till point

proposed plan (not to scale)

some drawers able to be

pulled out e.g. to provide
DDA compliant bench ht
CASH DESK
FITTING ROOMS - returns rail

smoked grey mirrored glass mesh curtain over

screens airconditioning vent

removable
shallow tray for
lingerie items

dummy drawer oval section

fronts at high returns rail for full
level. cupboards length garments
behind tbc.

greeter
station

fitting rooms entrance furniture grand & unique

dummy drawer
fronts for storage /
hangers

80
3420

elevation
3420

384
proposed plan (not to scale)

removable trays for

tidy garment returns
FITTING ROOMS

call button
full height
brass door brass tree for light wall light for stitch detail inset mesh curtain
handle fitting and hanging rail ambient lighting fabric panel mirror behind

each cubicle isversion of decorative screen

with floor lamp & hanging rail being formed by patterend brass.
mirror held in
brass shallow
frame

harewood
veneer timber
frame &
dividing
partitions

void either
side of mirror
for view
through to
mesh curtain

SECTION AA SECTION BB table top for metal and timber based stool with SECTION CC
lingerie tray stitch detail fabric seat pad

void either side

of mirror for
inset mirror view through
service counter forms
gateway to fitting rooms to mesh curtain
1300
WAITING metal and timber
AREA

1700
based stool with C
stitch detail B
waiting area is removed fabric seat pad A
from fitting rooms so wall light for
husbands, boyfriends, etc, ambient lighting
can wait without offending
modesty table top for
lingerie tray

brass tree for

fitting rooms secluded fitting rooms are arranged to give a private & light fitting and
hanging rail 786
from general shopping
area. luxurious fitting experience call button

screened entrance to
waiting area PLAN
indicative floor plan
FITTING ROOMS