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EL

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IN

BYU-Idaho Criminology Society

Public Relations Campaign

PO LIC

EL

IN

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RO S

PO LIC

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PO LIC LINE DO NOT CROSS POLICE LINE DO NOT CROSS DO NOT CROSS POLICE LINE DO NOT CROSS POLICE EL IN E DO NO TC RO SS PO L

RO S

The contents and ideas in this presentation are the intellectual property of the students who created it and Brigham Young University-Idaho. The use of any of these ideas or concepts without the written permission of the students and x is strictly prohibited.

Campaign
Situation Analysis Goals and Objectives Target Audience Positioning, Key Messages, Challenges Communication Vehicles Research Methods Time Chart, Budget Strategies and Tactics Evaluation Plan Advertising Plan Events Plan Free Marketing Ideas 4 5 6 7 8 9 10 11 12, 13 14 15 16

Appendix

T-Shirt Designs 17 Focus Group Checklist 18 Pre-Campaign Survey 19 Select Survey Results 20, 21 Calendars 22, 23 Photo Opp Poster 24 Murder Mystery Poster 25 Pricing 26 Notes 27

Situation Analysis

Situation Analysis Students at Brigham Young University-Idaho are largely unaware of the Criminology society on campus. Many have not heard about the society due to a lack of information or the belief that there is nothing that they can gain from the society. SWOT Analysis Strengths: The society already has a good logo implemented, making branding easier. They have good communication in their leadership, they respond to our communications in a very timely manner Weaknesses: They lack solid material for advertising purposes; they only have one banner with their logo. There arent very many active members to reach out to gain more attendance. Opportunities: There are great opportunities to expand the amount of advertising and outreach. There is a lot of room to expand in areas that can help them grow. Threats: Complacency is a definite threat in the implementation of this campaign. There is also a threat that would come from a lack of communication and from a misinterpretation of communication.

Goals and Objectives

Goal:

Create Mystery Posters Increase Society Membership by 25 percent. Achieve consistent attendance of 15 members at each society meeting. Improve campus awareness of the Criminology Society Build up societal image through service and community outreach. Improve membership quality and care through team-building exercises and a focus on retention.
*Dates may be altered at any point to be effectively reached*

Achieve by:
September 16, 2013 April 1, 2014 April 1, 2014 January 1, 2014 April 1, 2014 January 1, 2014

Goals are an important part to obtaining the wants and needs of your society. In order to obtain the best results you need to set S.M.A.R.T goals. Specific: Goals need to be specific in order to pinpoint strategies and know exactly what area needs to be focused on more. Measurable: Set goals that are realistic and can be accounted for with numbers. By setting measurable goals it is easier to analyze progress and have empirical data to share with group members. Attainable: The importance of attainable goals is to see progression within the society. When goals are reached confidence builds and new goals emerge. This allows a consistent trait that will help the society continue to grow. Relevant: Goals ought to have relevance and purpose that the society may progress in the vision of the society. Timely: Goals need to be done in a timely manner with a specific plan. Goals cannot be drug-out for a long period of time because it causes discouragement and goals will fade in time not being accomplished. If this acronym is followed the Criminology Society will continue to progress and grow. All the activities planned will have a specific purpose and will have a better turnout, drawing new members into the society.

Target Audience
Diversity is welcomed within the criminology society; therefore our target audience is the entire student population at Brigham Young University-Idaho. The top priority, however, will be a focus on students whose major is sociology, psychology, or social services. We are targeting the entire student population because the society has appeal that can be relevant to anyone with an interest in the criminal justice system. In order to attend to the needs of your audience you must first learn about them. you need to understand their, opinions, desires, wants, thoughts, actions, and most importantly their needs. In your society you have officers that can reach out to the advisors and send out specific emails or newsletters to those you are trying to invite. As a society it is important to reach out as often as possible. This will allow you to get to know the public while advertising about your society through word-of-mouth. Random-Sampling surveys have been done (surveys can be found in the appendix sections) in order to obtain information regarding society awareness on campus. The top demographic for those interested in joining the criminology society are specializing in the major of sociology. To obtain the best and most dedicated society members, we recommend introspection on the following questions: 1. Are we reaching out to the public in a genuine manner? 2. Are we actively inviting people to our society meetings and activities? 3. Are we actively working on finding new members? 4. Are we demonstrating how the society can benefit anyone? 5. Are we building the reputation of the criminology society through our actions? Through active research we have found that all majors are interested in joining the criminology society. The main problem that has surfaced is they dont know how. The Ricks building and the Manwaring Center is where our data shows most people spend their time. These areas will deliver the most fruitful results in your finding efforts. We have put together a few ideas on how to obtain the audience you are looking for.

Positioning, Key Messages, Challenges

Positioning We will position the criminology society as the society for everyone. It will encompass anyone who is interested in criminology or criminal justice, with a sub-niche of sociology and criminal justice majors. Key Messages 1. The criminology society is not only for sociology majors. 2. The activities are beneficial. 3. Criminology is more than what you see on TV 4. Career opportunities are available 5. A branch of the criminology society is recognized nationwide Challenges Challenges the criminology society might face include: Underdeveloped advertising strategies Lack of awareness within student body Misconceptions about the societys purpose and demographic Retention of new and existing members Small budget for advertising and activities The Criminology Society has a few obstacles to overcome to reach their goals. A few of these challenges include: lack of awareness in the school, misconceptions about the society, underdeveloped advertising strategies, retention of new and existing members, and having a small budget for the societys advertising and activities. Having a clear vision for the society and developing the advertising strategies would benefit greatly. Laying down guidelines and setting goals for publicity and advertising in the society will aide to create awareness and a solid plan to progress. The challenge of lack of awareness in the school is pivotal in the societys growth and progression as a whole. Increasing awareness through diverse forms of advertising and social media will be the first steps to take to achieve our goals. As students on campus gain awareness of the society, the desires and opportunities to attend the society will increase immediately. Increased publicity and advertising will help tackle another challenge the society has of misconceptions. The societys misconceptions include who is allowed in the society, what goes on in the society and its purpose, and how it can benefit them personally. Misconceptions about where the society meets for weekly meetings and when are not known to the general student population. Putting out controlled messages through advertising and publicity will help to inform the public and create general understanding. Building a strong society comes with the challenge of retaining membership with old members and recruiting and sustaining new members. Membership attendance fluctuates week to week and having clear communication about the events and activities that go on week to week could be improved through public awareness. Weekly activities for the society are often limited by the small budget. Lack of budget can restrain the flexibility of the events that could be planned by the society, but the resources are unavailable. 7

Communication Vehicles
Social Media Outreach The society does have a Facebook page, but it would be beneficial to launch on more social networks. Twitter, Instagram, Google+ and others could be used to keep people up to date. Incentives to check the sites would need to be provided. When: October 18, 2013 What: Social, get to know each other, pizza or snack food. Who: Current society members and others who are interested in joining When: Varying What: Advertise varying events for the society. When: Weekly, Beginning September 16, 2013 What: Blog to keep the community involved Create a video that will interest the public through humor and facts.

Opening Social: Murder Mystery Posters Criminology Society Blog Criminology Society YouTube Video

Research Methods
Primary Research Primary research is new data not yet found. You find your primary research through different forms of surveys, focus groups, activities, and the opinions of the people. When doing your primary research it is important to focus on direct but simple questions. This will allow you to obtain the results you are wanting and will allow you to branch out to the other areas of needs in your society. Secondary Research Secondary research is based on the data already found by others. This can come from other societies on campus or around the nation. This also is scholarly articles or informative information you can find that will help your society understand the general population. We know that data has been collected and ideas formed, this permitting your society to use the activities already established and thought of by others. We intend to gather primary research data in the form of surveys to be distributed in the Manwaring Center, both before the campaign and after the campaign. Secondary data will be obtained through census data and University records. In order to receive an accurate depiction of the student body, we have determined that a sampling of at least 300 students will be necessary both in the pre-campaign and post-campaign surveys. Other types of data research available is: 1. Focus Group roughly 10-15 people for 30-45 minutes 2. Non-Random Survey sent out to all psychology, and sociology majors 3. Informative Polls Through sound research and data analysis the society can find different approaches to obtain new members and build their distinctive brand throughout campus. Research is the most important information available when constructing a well formulated plan of action. Information on enrollment can be found at: http://www2.byui.edu/IR/stats/index.htm

We have made a few surveys, polls, and a focus group checklist for your use. Available in the appendix section. 9

Time Chart
Time is the most important thing we have in this world, and that is the same with a well planned campaign. We have set goals that should take place at a specific time. In order to complete these events we have comprised a calendar that will help you put the goals on paper and come up with a plan of action to accomplish the tasks at a hand. The calendar covers what to do in this public relations campaign. It covers everything from when to make blog entries to when to start and stop advertisements. Dates are flexible and can be modified to meet the needs of the society.

A calendar view is available in the appendix section.

Budget
The total budget for the Criminology society is $305. Every semester the society receives about $50 to their budget and typically only spend about $20 of it per semester. A lot of the money that goes into the budget comes from the student members that contribute as they participate in activities. About once a year the society will do one big activity and they will spend the rest of their budget. Individual costs for activities are not accounted for specifically, each activity is planned and accounted for depending on the desires and interests of the members of the society. There are no set activities in the society each semester, all activities are subject to change. The best use for the societys funds would be to use the money for posters. Posters are a cheap, effective medium to get the word out about the society and to get people talking. Posters are a good visual and decent tactic to put an image in the students mind of the society and to provide helpful information. Sidewalk advertising is also another form of publicity that would be beneficial to the societys growth. The placement of the advertisements along the sidewalk will increase the chances of viewing and catch peoples attention toward the society. As the society has an interest in t-shirts for the society, the budget for t-shirts is about $250. Purchasing about 25 t-shirts, each would cost about $10 a shirt. T-shirts are a decent expenditure in the budget, as it meets the wants of the society members, helps with promotion to non-members, and gets the word out. Each member of the society with the Criminology t-shirt would be a walking billboard for the society. Money ought to be set aside for the opening social, the Mystery Dinner, which will take place September 20th, 2013. Careful planning and preparations for the mystery dinner will allow a good use of the budget and to enable a successful event. 10

Strategies and Tactics

Strategy

Tactics
- When: Blog to be launched at the beginning of the Fall 2013 Semester. September 16. - How: Free Blog Service such as Blogger or WordPress - Who: Criminology Society Social Media Officer or other appointed officer. - What: To include meeting minutes and activity reports. - When: September 16, 2013 - What: Twitter, Instagram, Google+ - Who: Criminology Social Media Officer - When: September 16, 2013 - How: Pricing is listed below. - What: Posters to attract the attention needed around campus. - Who: Society Officer

Criminology Society Blog

Social Media Expansion

Campus Sidewalk Advertising

Further Explanation
Criminology Society Blog

Social Media Expansion As noted in the table above, in order to get the Criminology society name out further into the public, there will need to be increased efforts by the society as a whole. We propose the creation of a new officer in the society, the social media officer. This member will be in charge of the social media presence of the society. Through things like blog postings, tweets and Facebook updates, we believe there will be an increase in both attendance and word of mouth advertising. Campus Sidewalk Advertising

11

Evaluation Plan
I. Evaluation Framework A. What you are going to evaluate. 1. The initial program model (assumptions about target population, interventions, short-term outcomes, intermediate outcomes, and final outcomes). 2. Implementation objectives (stated in general and then measurable terms). a. What you plan to do, when, and how. b. Who will do it. c. Participant population and recruitment strategies. 3. Outcome objectives (stated in general and then measurable terms). 4. Context for the evaluation. B. Questions to be addressed in the evaluation. 1. Are implementation objectives being attained? If not, why not (that is, what barriers or problems have been encountered)? What kinds of procedures facilitated implementation? 2. Are outcome objectives being attained? If not, why not (that is, what barriers or problems have been encountered)? What kinds of procedures facilitated attainment of outcomes? a. Do outcomes vary as a function of program features? Which aspects of the program contributed the most to achieving expected outcomes? b. Do outcomes vary as a function of characteristics of the residents or staff? C. The time frame for the evaluation. 1. When data collection will begin and end. 2. How and why time frame was selected. II. Evaluating Implementation Objectives---Procedures and Methods Question 1: Are Implementation Objectives Being Attained and, If Not, Why Not? A. Objective 1: [State objective in measurable terms. Example: Local police representative will attend most meetings.] What to include: 1. Type of information needed to determine if objective 1 is being attained and to assess barriers and facilitators (that is, performance indicators). Example: Number of meetings attended by local police representative. 2. Sources of information. Include in your plans procedures for maintaining confidentiality of the information obtained during the evaluation. 3. How sources of information were selected. 4. Time frame for collecting information (dates when the data collection is planned to begin and end). 5. Methods for collecting the information (that is, records reviews, interviews, paper and pencil questionnaires, and observations). 12

6. Methods for analyzing the information to determine whether the objective was attained (that is, tabulation of frequencies and assessment of relationships between or among variables). B. Objective 2: [Repeat the same information as in 1-6 of objective 1 above.] C. Objective 3: [Repeat the same information as in 1-6 of objective 1 above.]

III. Evaluating Outcome Objectives---Procedures and Methods Question 2: Are Outcome Objectives Being Attained and, If Not, Why Not? A. Objective 1: [State outcome objective in measurable terms. Example: Increase attendance at all meetings by 15%] What to include: 1. Types of information needed to determine if objective 1 is being attained (that is, what evidence will you use to demonstrate the change?). Example: Increase attendance at all meetings by 15%. 2. Sources of information (that is, Attendance sheet, Reaching out to the members, contacting them when necessary, and calling each other by their name making them feel welcomed) and sampling plan, if relevant. 3. How sources of information were selected. 4. Time frame for collecting information (dates when the data collection is planned to begin and end). 5. Methods of collecting that information (for example, questionnaires, observations, surveys, and interviews) and plans for pre-testing information collection methods. 6. Methods for analyzing the information to determine whether the objective was attained (that is, tabulation of frequencies and assessment of relationships between or among variables using statistical tests). B. Objective 2: [Repeat the same information as in 1-6 of objective 1 above.] C. Objective 3: [Repeat the same information as in 1-6 of objective 1 above.] IV. Procedures for Managing and Monitoring the Evaluation What to include: 1. Procedures for society officers to collect evaluation-related information. 2. Procedures for conducting quality-control checks of the information collection process. 3. Time lines for collecting, analyzing, and reporting information, including procedures for providing evaluation related feedback to housing managers and staff.

13

Advertising Plan
After surveying many students, we have determined that the most effective form of advertising is word of mouth. We plan to get people to talk about the society. Advertisements are the most effective medium to implement this tactic. The second most effective medium to spread information is through posters. We will design posters that engage the public, to get them talking, and that are designed to create a necessary awareness. Publicity by word of mouth is the main goal to improve public relations within the society and to increase reach and frequency. Our first activity planned for the society is the opening social Murder Mystery Dinner. We will differentiate this Murder Mystery Dinner from the one that is put on campus by having a live case study. The purpose of the Mystery Dinner is to open the semester with a fun activity to stir interest in the society and to get people talking about it. The second, by visual posters and flyers, will focus on the frequency and the reach of those that see the posters. We will position these handouts in diverse locations where they will reach a diverse audience. Placing posters in the Hart, along the sidewalks throughout campus, etc. Updating the societys social media and keeping it current, such as their Facebook page, is a small but crucial step to improving communications with the public and the students on campus. Maintaining the societys image on their Facebook page, keeping in contact with their members and with other students at BYU-Idaho, ought to be a frequent habit and the quality of information on the website ought to be accurate and prompt. An advertising plan is a document that defines the main objective of how your society can get students to notice a specific society or service you can provide. The advertising plan document will frequently include all components of a marketing campaign. These components often include a description of the product, a detailed analysis of the marketplace for that product, a marketing budget for the plan, and the methods the marketers will use to carry out the plan. Marketplace Analysis The advertising plan will include an analysis of your societies target audience. This analysis will often include a list of groups that would receive the highest benefits from the products use. These groups, known as target demographics or demos, are often represented by age, gender, race or socio-economic background. For instance, the advertising plan for a product designed for college girls will be vastly different than one for a product whose primary customers are middle-aged college men. Advertising Channels Once the advertisers have decided on a message and an audience for that message, the next step is to choose the channel by which they will deliver that message. The delivery method for the message can be as crucial to the success of an advertising plan as the message itself. A plan that relies on terrestrial radio ads on campus, signs/poster will not reach the same audience as one that depends on CVN commercials, nor will a plan focused on TV commercials connect the same way as one whose primary means is website banners.

14

Events Plan
Events are a fun way to keep your members interested. There are a few steps to consider when creating an event. These steps are,(1) Communication before your event, (2) Communication during your event, (3) Social Media, Newsletters, emails, word of mouth, and (4) Evaluating your communication. 1. Communication before your event It is important to consider how you will communicate with people in the lead-up to your event. Who you need to speak to will depend on the nature of your event but could include: people who will be affected by the event. This will include the non-event goer as well as those attending the event e.g. students, officers, special agents, advisors. A website is an excellent way for people to find out more about your event. It can also act as a simple call to action message on advertising material. A website is also the primary tool that can be used to create a database of people interested in attending your event. 2. Communication during your event. It is very important to consider how you will communicate with people at your event. This is particularly so if your event is over a large area or moves from one point to another (such as a parade). Everyone needs to be on the same page and be directed easily. If there is not a communication plan then things have the chance to go wrong. 3. Social Media, Newsletters, emails, word of mouth There has been a move towards using social and digital media in event marketing and communications. They offer a dynamic and cost-effective way of engaging the target audience before, during and after the event. Your Audience (students) are changing just as quickly as technology and they are now creating, selecting, changing and interacting with social and digital media. So stay up-to-date with technology and communicate with it at all points of the event planning process. 4. Evaluating your communication It is important to set measurable objectives for all communications activity in order to identify the success or failure of your efforts. In order to measure the success of your event you could use the following: - attendance figures - number of telephone calls received regarding the event - website visits - feedback from attendees If you do set up a website, ask your web agent to supply traffic reports so you can ascertain when people viewed your site, what pages they visited and for how long they viewed them. Also receiving feedback is key when planning your next event. So we created an after event survey to send out. If you use this you will be able to attain the best results and can plan for a more successful event next time. Event Ideas Day at the shooting range, Visit a detention center, Visit city hall, Attend a conference or seminar, Do a ride15 along with an officer

Free Marketing Ideas

Mascot Photo Opp The creation of a simple mascot could be a great way to get the society name and image out to the public. Through the societys social media outlets, they could advertise that the mascot would be on campus for a certain amount of time during a given day. If students take a picture with the mascot and tags the society on one of the social media sites, they will be entered in a drawing for a prize. A few ideas for a mascot could be: a detective, a Sherlock Holmes-type character. A poster idea for this can be found in the appendix. Service Oriented Activities Service is a great way to receive free publicity. The T-Shirts you will purchase will be free advertising around campus and during the service activities. Service will allow students to see what kind of people you are and will be more attracted to find out more about who you are. Also this is a great way to get in the newspaper, or on the nightly news. Media loves a good service project. A few examples of service activities are, cleaning the grounds, painting, helping the janitorial service, planting trees. Outside of campus activities, volunteering at the hospital or at the nursing center. You can pick-up trash on the side of the road and you can find those in need to help restore their home. Many different opportunities are available to serve while promoting your society. Scavenger Hunt A scavenger hunt is a fun way to get students involved around campus and get them familiar with the student officers. There can be a prize or this can be just a fun way to get more students aware of the events happening later on in the semester.

Appendix: Sign Design

Sign
This is a proposed design of a sign to be used for the criminology society. Prices vary according to desired specifications.

16

Appendix: T-Shirt Designs

These are tentative shirt design ideas. We priced the shirts out with various companies and sources. The price usually amounts to roughly $10.00/shirt.

Shirts

17

Appendix: Focus Group Checklist

A focus group is a small group of six to ten people led through an open discussion by a skilled moderator. The group needs to be large enough to generate rich discussion but not so large that some participants are left out. The focus group moderator nurtures disclosure in an open and spontaneous format. The moderators goal is to generate a maximum number of different ideas and opinions from as many different people in the time allotted. The ideal amount of time to set aside for a focus group is anywhere from 45 to 90 minutes. Beyond that most groups are not productive and it becomes an imposition on participant time. Focus groups are structured around a set of carefully predetermined questions usually no more than 10 but the discussion is free-flowing. Ideally, participant comments will stimulate and influence the thinking and sharing of others. Some people even find themselves changing their thoughts and opinions during the group. It takes more than one focus group on any one topic to produce valid results usually three or four. Youll know youve conducted enough groups (with the same set of questions) when youre not hearing anything new anymore, i.e. youve reached a point of saturation. A focus group is not: -A debate -Group therapy -A conflict resolution session -A problem solving session -An opportunity to collaborate -A promotional opportunity -An educational session Example Questions: 1. How do you as a student of BYU-Idaho perceive the Criminology Society? 2. What events would attract you to attend the Criminology Societies meetings? 3. Do you feel that the Criminology Society is for every student? Why or Why not?

18

Appendix: Pre-Campaign Survey

1.Are you: 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
Totally Disagree Somewhat Disagree Neutral Somewhat Agree Totally Agree

a. Male

b. Female

What is your major? ____________________________ What year in school are you? a. Freshman b. Sophomore c. Junior d. Senior What advertisements do you pay more attention to? (Mark only one) ___ Posters/Banners ___ CVN (television advertisements) ___ Word of Mouth ___ Flyers (other print media)

___ Booths ___ Other _________________ Which building do you spend most of your time in? (Check Top T wo) ___ Ricks Bldg. ___ Benson Bldg. ___ BYU-I Center ___ Clarke Bldg. ___ Spori Bldg. a. Yes b. No ___ T aylor Bldg. ___ Austin Bldg. ___ Smith Bldg. ___ Romney Bldg. ___ Snow Bldg. ___ Hincley Bldg. ___ Manwaring Center ___ McKay Library ___ Kirkham Bldg. ___ Hart Bldg.

Do you belong to a society on campus? If no, how interested are you in joining a society on campus?
Totally Uninterested Somewhat Uninterested Neutral Somewhat Interested Totally Interested

Did you know that BYU-Idaho has a criminology society? What is your interest in joining the criminology society?
Totally Uninterested Somewhat Uninterested Neutral Somewhat Interested Totally Interested

a. Yes b.No

The criminology society is for everyone.

Totally Disagree Somewhat Disagree Neutral Somewhat Agree Totally Agree

I would attend the criminology society if there were some benefit to me.

19

Appendix: Select Survey Results

Did you know that BYU-I had a Criminology Society?

45% 40% 35% 30% 25% 20%

Yes,24% !"#$%&'(% No,76%

15% 10% 5% 0%

The Criminology Society is for Everyone

The results of this question show that overall, people are impartial to the Criminology Society. They seem to have neither agreed or disagreed with the statement that the society was for everyone. This means that we need to step up awareness that the society is for everyone.

Hart Building Snow Building Spori Building Kirkham Building 2% 5% 1%

7%

Where do you spend your time?

Our research also indicates that students spend most of Romney Building 5% their on-campus time in the 7% Clarke Building Manwaring Center. We would 9% McKay Library like to pursue opportunities 6% Smith Building 5% BYU-I Center to push the public relations Manwaring Center 23% campaign more there. The 2% Austin Building MC also acts as the center of Benson Building 7% campus and a place where Hinckley Building 5% students congregate. This Taylor Building 8% is an important thing to Ricks Building 8% remember when choosing the location to hang your posters and hand-out fliers. Location is a key principle when grabbing your audiences attention. We have done the research now you can effectively use it to your societies advantage. 20

What form of advertising catches attention?

Our primary research demonstrated that students on the BYU-Idaho Campus prefer hearing about new Word of Mouth events and information through word of mouth. Their second preference Booths is through posters or banners and tangible items that they can see while CVN walking around on campus. The society needs to implement these Posters/Banners strategies into a combined effort. The 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% society needs to create a stir around campus by creating talk through the creative posters and other tangible products. This will give you a dual effect when dealing with campus awareness.
Flyers
40% 35% 30% 25% 20% 15% 10% 5% 0%

35% 30% 25% 20% 15% 10% 5% 0%

Interest level in joining the Criminology Society.

I would attend the criminology society if it benefited me.

Our research shows that there is a far larger percentage of people who are not interested in joining the criminology society. In the charts above, 1 indicates very uninterested and 5 indicates very interested. Even though we see that there arent many people who are interested in joining the society, our results show that people would be interested in participating with the society if there was a perceived benefit, people would attend. We can conclude from this that people simply need to know how the society will benefit them. This is the purpose of the entire public relations campaign.

21

Calendars

September
Sunday

Monday Tuesday Wednesday Thursday

Friday

Saturday

Begin Social Media Expansion

10

11

12

13

14

15

16
Launch Blog Launch Sidewalk Launch Soc. Media

17

18

19

20
Opening Social

21

22

23
Create Mystery Dinner Posters

24
Blog Post

25

26

27

28

29

30

Sunday

Monday

Tuesday

October
1
Wednesday

Thursday

Friday

Saturday

Blog Post

Sherlock Holmes On-Campus

7
Blog Post

10

11

12

13

14

15
Blog Post

16

17

18

19

20

21

22
Blog Post

23

24
Sherlock Holmes On-Campus

25

26

27

28

29
Blog Post

30

31

22

 Sunday

Monday

November
Tuesday Wednesday

Thursday

Friday

Saturday

4
Blog Post

10

11

12
Blog Post

13

14

15
Sherlock Holmes On-Campus

16

17

18

19
Blog Post

20

21

22

23

24

25

26
Blog Post

27
Non-Teaching Day

28
No Classes Thanksgiving

29
No Classes

30

December
Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Blog Post

9
Sherlock Holmes On-Campus

10
Blog Post

11

12

13

14

15

16

17
Blog Post

18

19

20

21
Fall Semester Ends

22

23

24

25

26

27

28

29

30

31

23

Appendix: Photo Opp Poster

1. Find Sherlock on campus and take a picture with him. 2. Upload the picture to Facebook, Twitter, or Instagram and tag us. #BYUICS 3. Be entered into our drawing for prizes!

Can you find Sherlock Holmes?

Criminology
24

Society

#BYUICS

Appendix:

Murder Mystery Poster

Murder Myster Dinner

When: September 20, 2013 7:00 p.m. Where: BYU-I Crossroads Who: Criminology Society Cost: $15.00 per Couple Why: To Get to Know Us!

Criminology

Society

#BYUICS
25

Appendix: Pricing

Poster (11x17, Color)

1- $0.65 2- $1.30 10- $6.50 15- $9.75 25- $16.25 50- $32.50

Flyers (8.5x11, B&W, 4/page)

$0.04/page 100- $4.00 200- $8.00 300- $12.00 400- $16.00 500- $20.00

Sidewalk Ads
16x20, 1-Sided
1- $15.00 2- $30.00 5- $75.00

1. Find Sherlock on campus and take a picture with him. 2. Upload the picture to Facebook, Twitter, or Instagram and tag us. #BYUICS 3. Be entered into our drawing for prizes!

Can you find Sherlock Holmes?

16x20, 2-Sided
1- $25.00 2- $50.00 5- $125.00
Criminology

Society

#BYUICS

11x17, 2-Sided
1- $7.50 2- $15.00 5- $37.50

13x20, 2-Sided
1- $8.50 2- $17.00 5- $42.50

Shirts
Roughly $10.00/shirt

26

Notes

27