Analytics On Demand for Marketing Professionals

Moving to Analytics 10

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Table of Contents
Course Introduction Course Contents
Getting Started: Whats New/Different The Analytics 10 Interface Site Spaces Mobile Spaces Facebook Spaces Sharepoint Spaces Twitter and YouTube Spaces Conclusion 1 2 3 4 5 6 7 8

Appendix

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Course Introduction

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Introductions
Name

Company
Your role in the company Your experience with Webtrends Your class expectations Online properties you are measuring/want to measure with

Analytics On Demand.

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Class Logistics
Interacting in online course Schedule Exercises Your role in the class

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Any questions?

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Section 1
Whats New in Analytics 10

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Module Objectives Look at how Analytics 10 addresses the challenges facing marketers today Review new architecture in Analytics 10 Explain how old architecture maps to new architecture Review 3rd party data usage

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Challenges Facing Marketers Today

Measuring the performance of mobile, social and website is done in silos today.

A view of engagement with my brand across channels is impossible.

Measuring campaign effectiveness is manual and timeconsuming. My marketing ecosystem is growing more complex and is difficult to manage.

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How We Address These Challenges

Analytics Across Digital Channels Data Beyond the Tag

Quick Campaign Reporting

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What Makes Up Analytics 10

analytics.webtrends.com = Analytics 10
This is the new report interface

ondemand.webtrends.com = Analytics 9
Administration interface and legacy reporting

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Analytics Across Digital Channels

Spaces

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Introducing Spaces
A space contains either:
A single digital property you want to track, or A number of web site profiles with the same domain

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Whats the Difference Between a Space and a Profile?

Spaces are created in Analytics 10 only
They will automatically create a default profile and data source for the space type in Analytics 9 That profile will be automatically tied to the Space for analysis and reporting Spaces deleted in A10 will delete the A9 profile associated with them

Existing profiles will be mapped to spaces based on domain, so a web site space is the only kind of space that can contain more than one profile

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Existing Profile Mapping to Spaces

Analytics 10 uses the profile field Web Site URL to map spaces

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Spaces Profile Mapping to Spaces

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Example: Profile Domain to Space Mapping

WebSite URL in On Demand http://www.webtrends.com www.webtrends.com www.webtrends.com/products https://www.webtrends.com/support/ EMEA generator.webtrends.com blogs.webtrends.com Space Name in Analytics 10 www.webtrends.com www.webtrends.com www.webtrends.com www.webtrends.com

generator.webtrends.com blogs.webtrends.com

webtrends.com

webtrends.com

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Types of Spaces

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Whats in Spaces
Space Type
Site Facebook App Facebook Page ** Mobile App (WT + provider) Mobile App (WT only) SharePoint YouTube (WT only) YouTube (API only) ** YouTube (both) Twitter YouTube API YouTube API Twitter API Facebook API Facebook API iTunes or Droid Store

External Data

Reports
OOB Site Reports OOB FB App Reports + FB API FB API OOB Mobile App Reports + provider OOB Mobile App Reports OOB SharePoint Reports OOB Onsite YouTube Reports YouTube API OOB Onsite YouTube Reports + API Twitter API

** No analysis profile in space

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OOB = Out-of-Box Standard Reports

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Organization

Channels, Groups, Categories

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Groups

User-created organizations of spaces and profiles Drag-and-drop interface All users can create them Only admins can create public groups
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Channels
These are automatic groups by space type:
Website: sites only Mobile: mobile sites and apps Social: Facebook pages and apps

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Categories
Logical groupings of reports within a profile Appear on left-hand side of screen

Can be configured in Analytics 9 using Report Category

Not templates! Reports can be part of only one category in Analytics On Demand

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Mapping Reports to Categories

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New Default Categories for Analytics 10

Site
People Content Events/Campaigns Technology Traffic

Mobile
People Content Events/Campaigns Technology

Social
People Content Events Technology (app only)

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Analytics 10 Reports

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Reports Overview
Revised and reduced report list in Analytics 10 for site spaces Reports in existing profiles will remain as they are in Analytics now new reports can be added Each space type has a different set of default reports applied to any new profiles created

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Data Beyond the Tag

3rd Party Data in Analytics 10

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3rd Party Data Stored in Analytics 10

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3rd Party Data Displayed in Analytics 10

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Campaigns: New Architecture

This is campaigns simplified!
Based on 2 pieces of data: Landing page Conversion page

These pages can be discovered or entered manually

Only for Site Spaces

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Landing Page Entry

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Conversion Page Entry

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Name and Dates

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Campaign Dashboard

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Section 1 Summary
In this section, we reviewed:

New Analytics 10 architecture

New concept: Spaces New navigation and how it maps to old navigation New reporting structure

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Any questions?

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Section 2
The Analytics 10 User Interface

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What We Cover
Logging in Calendar Options Spaces Dashboard Thumbnails Dashboards Reports Navigation Filtering

Groups
Channels

Graphs

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Logging In

http://analytics.webtrends.com

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The Account Dashboard

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Calendar

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Calendar Functions
Drop down to select most common from today to 365 days Click custom to select custom date range Toggle comparison on or off Compare to other profiles

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Selecting Dates
Can select via drop-down

Or can select custom and set date range

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Turning Comparisons On/Off

On

Off

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Comparing to Other Profile Data

Same look and feel as other comparison, but calendar shows name of profile being compared Can compare across any profile to which you have access Drop-down selector available

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Sharing a View
URLs within Analytics interface are unique to the view at that moment

Captures all settings date range, compare option, etc.

Copy and paste to provide to others they see what you see! Share option available from all screens:

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Exercise 2.1: Calendar Functionality

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Spaces Dashboard Options

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The Account Dashboard

Calendar
View Selector Sort Filter At a glance info

Measure Selector

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Thumbnails

Auto-captured or uploaded images available at both space and URL level

Daily refresh for space thumbnail Weekly refresh for URL thumbnails

Cannot capture from sites requiring login Flash & PDF may not render properly

Custom limited to 740KB and support .jpg, .gif, and .png file types
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Anatomy of Space Thumbnail

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Spaces Dashboard Views

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Thumbnail List View

Whats New?
View maximum length of space and profile titles Same data available in each view

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Spaces Dashboard Show

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Spaces Dashboard - Sort

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Spaces Dashboard - Search

Two searches here! Top search searches everything and continues to all screens:
Spaces Reports Groups, etc.

Bottom search only looks at spaces available and is only on spaces dashboard

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Types of Spaces

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Exercise 2.2: Navigating The Spaces Dashboard

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Groups
User-created organizations of spaces and profiles Drag-and-drop interface All users can create them Only admins can create public groups

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Creating Groups

1.
2. 3. 4.

Click + next to Groups

Provide name Choose if private, then Save Drag and drop spaces and profiles into group

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Channels
These are automatic groups by space type: Website: sites only Mobile: mobile Apps Social: Facebook pages and apps Intranet: Sharepoint intranet

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Exercise 2.3: Creating a Group

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Dashboards

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Dashboards
High level metrics Interactive graph Summary data from reports (click on data to move into report) Three views!
Default Annotations Story

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Dashboards: Annotations View

Allows you to add Alerts Notes Feeds

Click to turn on, again to turn off

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Setting Alerts
1. Select measure on which you want to set an alert

2. Click + next to Alerts

3. Select Does not reach or Exceeds

4. Set value (and time if required)

5. Click Save.

6. If desired, change settings to receive alerts

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Creating Notes
1. Click + next to Notes

2. Type content of note

3. Select date and set time 4. Select whether to show across all spaces or in current space only 5. Click Save 6. Toggle notes on/off
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Adding Feeds
1. Click + next to Feeds

2. Add URL of feed

3. Provide name for feed

4. Provide login details if necessary

5. Select whether to show across all spaces or in current space only 6. Click Save
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Dashboards: Story View

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Exercise 2.4: Using a Space Dashboard

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Dashboards: Web Site Space

Web site metrics Countries Search engines Search phrases

Traffic sources
Entry pages Exit pages

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Dashboards: Mobile Site Space

Same high-level metrics as web site, except: Browsing hours Mobile devices

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Dashboards: SharePoint Space

SharePoint-specific metrics

Top sites
Top publishers Top documents Web parts Countries

Search phrases found and not found

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Dashboards: Facebook Page Space

Facebook-specific metrics (from API)

Countries
Demographics Post Impressions Wall posts available on annotations view as a feed

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Dashboards: App Space

Varies based on app platform

May include downloads and revenue as shown here (3rd party data)
See SDKs to determine what is available!

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Reports

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Reports
Interactive graph that shows metrics you choose Filter options Line chart and heat map options Full screen option

Exporting options

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Finding Reports: Categories

Logical groupings of reports within a profile Appear on left-hand side of screen

Can be configured in Analytics 9 using Report Category

Not templates! Reports can be part of only one category in Analytics On Demand

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Finding Reports: Filtering

You can filter reports that show:

1. Type some or all of a name into filter area

2. Hit enter

3. Reports will show underneath

4. Click on report to access

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Finding Reports: Browsing

Can also browse to get an alphabetical list of reports available to you on this profile

Includes a filter option as well

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Using the Reports Graph

The graph always shows the row and column selected in the report below it By default, the first row and column is selected when you enter a report To change, simply click on the row/column you want to see

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Filtering Report Content

You can filter a report by searching for only what you want

If report is drilldown, all areas containing results will open and drilldown will remain intact

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Other Report Options

Full screen mode Change number of lines showing

Spark line and heat map visualizations

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Exercise 2.5: Navigating Reports

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Exporting Report Data

Download data as csv Export using Web Services Email link URLs are unique

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Walkthrough 2.6: Exporting Via Web Services

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Summary
In this section, we reviewed the main navigational elements of Analytics On Demand, including:

Calendar options
The Spaces dashboard Channels, groups, and categories Space dashboard navigation Report navigation

Exporting data

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Any questions?

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Section 3
The Analytics 10 Site Space

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Module Objectives Review administrative considerations for migrating to Analytics 10 site reporting Discuss changes to site reporting Review samples of new site reports

Map old reporting to new reporting

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Administrative Considerations

Space Creation

Tagging and new version of tag

Table limits

Advanced functionality

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New Site Reporting

Pulled together similar metrics into single reports (see Site Pages!) Must be enabled on existing profiles, and not all historic data may appear All preconfigured and custom reports are available in A10 interface

Worth moving to new reports!

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Web Site Space Dashboard

Web site metrics Countries Search engines Search phrases

Traffic sources
Entry pages Exit pages

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Site Pages
Revised to include all page view metrics
Includes bounce rate! Links to Page Dashboard

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Page Dashboard
Targeted information about every specific page on your site A useful home page for department leads giving an overview of the traffic for that page Links to more detailed reports elsewhere

Real time social metrics are just that, real time; not exportable or stored.
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Notable Content Reports

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Entry Pages: Countries, File Types

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On-Site Searches
Preconfigured Report requires tagging, but available OOB

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Pages: Exits

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Content Reports

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Notable People Reports

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Domains: Organizations

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People Reports
Proprietary database used by Webtrends to look up information like company names and addresses Keys off of IP addresses Very complete coverage of the registered domain space Includes periodic updates

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Geo: Drilldown

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Geo Versus Time Reports

Not the same reports! One is server time, the other is local time for the user

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Visitors: New + Returning

What does this data show you? The number of visitors in the reporting period, broken down into those who have not visited the site before and those who have (cookie-based)

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Notable Technology Reports

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Browsers Reporting

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Browsers Reporting

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Devices and Networks Reporting

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Notable Traffic Reports

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Referrers: Entry Pages + Names

Who is directing traffic to specific pages Useful for when specific pages have traffic spikes A secondary way to determine partner effectiveness (after campaign tagging)

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Search Phrases: Paid

Of the phrases you pay for, which are producing results Directly measure your paid search campaign effectiveness Requires WT.srch=1 tag
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Search Engines/Phrases: Entry Page

Primary source for determining the reasons behind pages with high bounce rates

Bounces are caused by a disconnect between what one finds on a page, and what one was looking for. The data for both is here

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Traffic Sources Reporting

Where do people begin on your site? AKA: What pages need to be optimized for path design and search engine optimization?

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Path and Scenario Analysis Reports

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Path Analysis
Track all possible paths through your site

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Uses for Path Analysis Reports

Determining which path is most successful Tracking where visitors go from a particular page or content group on the site (Paths, Forward) or Tracking how visitors arrived at a specific page or content group (Paths, Reverse)

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Scenario Analysis
Track very specific paths, including every entry and exit from that desired set of steps Tag your page with the following parameters in the meta-data portion of the page header: WT.si_n The name of the scenario analysis WT.si_x The position of the path name within the scenario

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Where is My Old Scenario Data?

All data available on old scenario analysis reports is still available, and even expanded

Simply export the report, and you will see

Example

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New Campaign Reporting

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Campaign Reports
Campaigns without the overhead of tagging links

Less work than the campaign ID report, less data than the campaign ID report
Functions very much like a two step scenario analysis. Traffic sources to a single page, and traffic that goes from that page to another Does track campaign IDs in the table below
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Campaign ID Reporting Still Available

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Key Takeaways: Making the Most of Site Reporting in Analytics 10

1. Use RSS feed overlays, alerts, and notes 2. Add all your digital environments to Analytics 10 to compare across channels 3. Take advantage of REST API to export and manipulate data

4. Group profiles in meaningful ways!

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Any questions?

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Tomorrows Class
Will review other space types in greater detail
Mobile Facebook SharePoint YouTube Twitter

OPTIONAL. If you dont use these space types, you dont have to attend HOWEVER: really great overview of functionality!

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Section 4
Mobile Spaces

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Overview: Mobile Spaces

Mobile site and mobile app spaces come with the Mobile package

New mobile site tag: smaller, asynchronous. Not required, but is the one automatically created with new mobile space
Mobile apps: requires addition of a library to the app, available in our SDKs New reporting available more detailed information in our mobile analytics course

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Notable Mobile Site Reports

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Mobile Site Space Dashboard

Same high-level metrics as web site, except: Browsing hours Mobile devices

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Mobile: Browsers + OS

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Mobile: Devices + Browsers

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Network Types

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Traffic Sources

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Key Takeaways for Mobile Site Reporting

1. Mobile site reporting is very similar to standard web site reporting

2. Expect people to spend less time on site, show less depth in visit
3. Use the new async tag for new mobile site reporting its faster and is optimized for mobile reporting

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Notable Mobile App Reports

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Mobile App Space Dashboard

Varies based on app platform

May include downloads and revenue as shown here (3rd party data)
See SDKs to determine what is available!

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Screens

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Events: App

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Users: New + Returning

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Sessions: Frequency

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Carriers

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Key Takeaways for Mobile App Reporting

1. Out-of-the-box reporting only goes so far; youll get better insight with custom reporting based on the goals for your app. 2. Any data you wish to collect needs to be part of the app code; familiarize your coders with the SDKs early.

3. iOS and Android apps can include data on revenue and downloads if you have appropriate administrative access to app in App Store.
4. Be sure to determine what you need to measure, and revisit as apps are updated.

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Any questions?

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Section 5
Facebook Spaces

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Overview: Facebook Spaces

Facebook page and Facebook app spaces come with Facebook Analytics package

Facebook page space only requires administrative access to the page on Facebook all data comes from the Facebook Insights API Facebook app space is populated via an SDK similar to mobile app spaces
More social network spaces on the way!

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Notable Facebook Page Reports

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Facebook Page Space Dashboard

Facebook-specific metrics (from API)

Countries
Demographics Post Impressions Wall posts available on annotations view as a feed

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Page Impressions

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Page Stories

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Referrers: External

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Fans: Genders + Ages

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Geo: Cities

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Enhanced Facebook Page Space

Posts by Admins are now stored and available in report format with 15 minute refreshes, leveraging our new Big Data platform

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Whats New in Facebook Page Space

Whats New? Posts by Admins report in Content category Storage of posts, comments, and other insights New report interactions

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Posts by Admins Report

Found in Content chapter Captures key metrics for posts created by page administrators, including comments, reach, and more Continually updates metrics on posts for 28 days until the Facebook API no longer sends updates

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Posts by Admins Report

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Facebook Page Space: New Interactions

Add/Remove Column
Select whats most important to you Selection is saved to a users preferences

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Facebook Page Space

Filter by Post Type
Types dynamically list based on available data set Link Photo Status Video SWF Etc

Comments
Review all comments added to a post Includes users who commented

Search
Search contents of posts
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Facebook Page Space

Date Range Selection

Applies only to create date of post Includes posts created within date range and all comments and related metrics for 28 days after post creation

Default Date Ranges

7d, 28d, etc will include +1 day to include all posts up to the last 15 minutes +1 does not apply to custom date ranges
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Key Takeaways for Facebook Page Reporting

1. All information comes from Facebook Insights API definitions for many of the terms can be found, therefore, on Facebook Insights page 2. These reports may change over time, as Facebook changes what it provides through its API

3. There is data latency here, which can be up to 48 hours

4. Remember demographics only show if users allow access

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Notable Facebook App Reports

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Facebook App Space Dashboard

Key metrics Countries Demographics

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Canvas Views

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Authorizations

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Shares

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Users

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Permissions: Views

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Key Takeaways for Facebook App Reporting

1. Facebook app reporting is much like mobile app reporting the more clearly its tied to the goals of the app, the better. 2. Give your developers time to work data collection into the app.

3. Remember some of the data comes from the app, and some from Facebook Insights. We dont mix the two in a single report.

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Any questions?

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Section 6
SharePoint Spaces

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Overview: SharePoint Spaces

SharePoint intranet and SharePoint internet spaces come with SharePoint package

Package comes with an installer that will load an add analytics selector to SharePoint administration. If you use this, no tagging is required its automatic. Reports are designed to specifically deal with SharePoints web parts.

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Notable SharePoint Reports

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SharePoint Space Dashboard

Key metrics Top sites Top publishers Top documents

Web parts
Countries Search phrases found and not found

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Breadcrumbs: SharePoint Sites

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SharePoint Sites: Content

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Web Parts: Pages

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Documents: Publish

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Users

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Referrers: Pages

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Key Takeaways for SharePoint Reporting

1. SharePoint-specific reporting makes use of the functionality for both intra- and internet options

2. The installer makes it easy to add analytics to SharePoint sites

3. Much of the reporting resembles standard site reporting, and similar analysis will be useful 4. Intranet reporting makes use of user authentication automatically

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Any questions?

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Section 7
The YouTube Space

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New YouTube Space

Daily data from YouTubes API and the power of the Webtrends tag and custom reports come together

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YouTube Space: Data Collection

YouTube Space Data
Webtrends + YouTube (Default) YouTube Only Webtrends Only

Webtrends Data
V10.2. JS tag + YouTube Plugin Tracks videos embedded on your website in reports labeled Onsite

YouTube Data
Track a single channel per space Embedded videos on a web page should be from single YouTube channel

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YouTube Space: Data Collection

Events Tracked by Webtrends YouTube Plugin
Impressions Captures when a page with an embedded video is loaded. Actions Captures when a viewer plays, pauses, resumes, finishes, or selects a frame in a video. Progress Captures when viewer passes the 25%, 50%, and 75% milestones in a video.

Embedded Videos Tracked

iFrame embedded videos Both Flash and HTML5 Flash embedded videos More about how to track embedded videos: https://developers.google.com/youtube/

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YouTube Space Dashboard

Dashboard
Key Metrics Views * Unique Viewers* Subscribers* Favorites* Onsite Plays Onsite Full Plays Onsite Impressions Widgets Traffic Sources * Playback Locations * Top Videos * Annotation View & Videos Overlay Available from REST API

* Sourced from YouTube API

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YouTube Space: Video Dashboard

Video Thumbnail & Play Views & engagement Traffic Sources Playback locations
WATCH (YT.com video page) CHANNEL (your channel page) MOBILE (viewed on mobile device) EMBEDDED (viewed on website onsite)

Real-time Social Metrics Out-of-Box Reports

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YouTube Space: Reports

Campaign Reports
Onsite: Campaign IDs

People
Regions Regions + Videos Onsite: Area Codes Onsite: Cities Onsite: Countries Onsite: DMAs Onsite: Domains Onsite: Geo Drilldown Onsite: GMT Offsets Onsite: Hourly Browsing Activity Onsite: Key Metrics Onsite: Languages Onsite: Regions Onsite Sessions: Frequency Onsite Viewers: New + Returning

Technology
Onsite: Browser Versions Onsite: Colors Onsite: Flash Onsite: Mobile Browsers Onsite: Mobile Devices + Browsers Onsite: Network Types Onsite: OS + Browsers Onsite: Resolutions Onsite: Video Quality Playback Locations Playback Locations + Videos

Content
Onsite: Videos + Cities Onsite: Videos + Countries Onsite: Videos + Types Videos: Regions Videos: Playback Locations Videos: Traffic Sources

Events
Onsite: Video Events Engagement

Traffic
Onsite: Referring Domains Onsite: Referring Pages Onsite: Videos + Search Engines Onsite: Videos + Search Keywords Onsite: Videos + Search Phrases Onsite: Videos + Traffic Sources Traffic Sources Traffic Sources + Videos

Blue Reports are sourced from YouTube

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Section 7
The Twitter Space

2011 Webtrends, All Rights Reserved.

New Twitter Space

Hourly data from Twitters API provides insight into most engaging tweets

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Twitter Space: Dashboard

Dashboard
Key Metrics Tweets

Followers
New Followers Retweeted Replies Mentioned Following Widgets Top Tweets Tweet Time Annotation View & Tweets Overlay Available from REST API

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Twitter Space: Reports

Tweets Report
Hourly update of tweets View full tweet and reply messages Create Date Replies Count Retweets Count Table data available from REST API Ability to search content of tweets

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Section 9
Other Concerns

2011 Webtrends, All Rights Reserved.

The SAP Space

Focuses on commerce

Built specifically for SAP Web Channel Experience Management

Includes a number of product and scenario-oriented reporting capabilities

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New! Ad Hoc Analysis

1. 2.

What it is How it works

3.

More information

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What is Ad Hoc Analysis?

New capability Allows administrators to re-run analysis for a fixed set of time on a profile Very small analyses are free; others can be purchased for credits

Your account manager has details

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Ad Hoc Analysis
How It Works
Available only for full Analytics profiles When you kick off an ad hoc analysis, the profiles normal analysis continues to run. Ad hoc analysis runs separately and accumulates all report data When ad hoc analysis catches up to today or most recent traffic collected, it publishes the results to the profiles report data location

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Ad Hoc Analysis Time Periods

April 1
Today

August 1
0 Credits 1 Credit 2 Credits 3 Credits 4 Credits | 202

May 1

June 1

Via UI
1-3 days

July 1 Current Month Previous Month Previous 2 Months

Via Support

Previous 3 Months
2012 Webtrends, All Rights Reserved.

Ad Hoc Analysis
Some Notes
Accounts limited to 12 concurrent analysis jobs Everyone with ad hoc analysis rights can run free jobs, even if they have 0 credits Initial allotment of 5 credits per account available now

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Ad Hoc Analysis
Running an ad hoc analysis
Must be logged in as an Administrator account, or account with ad hoc analysis right assigned

*Note the Ad Hoc Analysis Status column on the right

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Ad Hoc Analysis
Ad hoc analysis rights
All Administrators have the ad hoc analysis right There is a new ad hoc analysis requests action right

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Any questions?

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Wrap Up
Moving to Analytics 10

2011 Webtrends, All Rights Reserved.

Key Takeaways for Analytics 10

Analytics 10 is analytics redesigned from the ground up to meet the needs of todays digital marketer

Take the time to familiarize yourself with the interface, new reporting, and new options available.
Dont forget theres more data available for extract than you may see on screen If youre new to Webtrends Analytics, consider our Foundations and Report Analysis courses to hone your skills as an analyst

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More Information: Webtrends Documentation

http://help.webtrends.com/en/analytics10/

http://product.webtrends.com/wrc/ondemand/documentationcenter/
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More Information: Webtrends Support

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More Information: Other Sources

User Communities Forums.webtrends.com Developer.webtrends.com Social Spaces Twitter Webtrends webtrendsQandA

blogs.webtrends.com
facebook.webtrends.com/ webtrends

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Student Feedback

Please let us know what we are doing

right and what we can do to improve your

training experience.

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Appendix

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New Terms
Analytics 9 Analytics 10 Alerts Categories New Campaign Reporting Old Campaign Reporting SDK Space

Channels
Groups

Traffic Source

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Flow of Events in the Webtrends Engine

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Traffic Source Identification

Traffic Source
Paid Search Organic Search
Social Campaigns (new) Social (new) Other Campaigns (previously Non-Search Campaigns)

cs-referer
search engine match FOUND in keywords.ini

Operator
AND

WT.srch / WT.mc_id
WT.srch = 1

search engine match FOUND in keywords.ini

Social=1 match FOUND in keywords.ini AND WT.mc_id is NOT NULL

Social=1 match FOUND in keywords.ini

empty OR match NOT FOUND in keywords.ini

AND

WT.mc_id is NOT NULL

Referring Sites (previously Other Referrers)

Unknown Referrer (previously Direct Traffic)

not empty AND match NOT FOUND in keywords.ini

empty

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Analytics 10 Marketing Ecosystem Data

In addition to Webtrends tags, Analytics 10 incorporates data from third party sources such as Twitter, iTunes, Facebook and bit.ly to collect channel activity data. These external sources provide feedback on Facebook Apps and Pages, iOS mobile applications, and websites. Data is typically available within five minutes of space creation and is automatically updated daily. You can add or remove third party data sources at the account level from the Analytics 10 Settings page.
3rd Party
bit.ly iTunes Connect

User Credentials
None iTunes Connect credentials required

Where in A10
Page Dashboard iOS App Dashboard/Reports

Metrics
Global clicks Downloads by Country

Data Storage
Not stored Trended Reports

Data Latency
Real-time At least once day

Revenue by Country
Refunds by Country Updates by Country US Rating, Current Version US Rating, All Versions

Twitter Facebook Likes/ Shares Facebook Page

None None

Page Dashboard Page Dashboard

Tweets (mentions) Likes/Shares

Not stored Not stored

Real-time Real-time

Facebook credentials

Facebook Page Space (Dashboards/ Reports)

Fans Likes Comments Views Posts

Trended Reports

Two days

Facebook Page Wall Posts Facebook App

See Above

Facebook Page Space Dashboard (Annotations) Facebook App Space (Dashboards/ Reports)

Wall Posts w/ Comments, Likes, and Impressions Active Users Likes Comments Views

Not stored

Undefined

Facebook credentials and developer rights to app

Trended Reports

Two days

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Authorizations

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Facebook App Out-of-Box Reports

People
Fan Page Status **Geo: Cities **Geo: Countries Geo: DMAs Geo: Drilldown Geo: GMT Offsets **Geo: Locales Geo: Regions Organizations Sessions: Frequency Time: Daily Activity Time: Hourly Activity **Users **Users: Ages **Users: Genders **Users: Genders + Ages Users: Influence Potential Users: New + Returning

Content
**Canvas Views **Canvas Views: External Referrers **Canvas Views: Internal Referrers Categories Categories: Drilldown **Feed Forms **TOS

Events
**Authorizations **Blocks **Bookmarks **Bookmarks: Sources **Comments **Likes **Photos **Shares **Status Updates **Stream Stories

Technology
**API: Calls **API: Errors **API: Top Calls **API: Top Errors Browsers Browsers: Resolutions **Custom Tracking Mobile: Browsers Mobile: Devices Mobile: Devices + Browsers OS **Permissions: Grants **Permissions: Views

** Facebook API Reports

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