MediaHighway

set-top box software

Next generation

Todays set-top boxes (STBs) are expected to do a lot more than ever before. Besides delivering standard DVR and HD services, they must support hybrid services like video-ondemand (VOD), catch-up, content distribution to multiple devices, Over-the-Top (OTT) content and contextual related widgets.

Meeting the

challenge of change

NDS MediaHighway is a proven, market leading product that meets all these expectations and more. It is the industrys fastest growing set-top box software, with an average 56% annual growth over the past five years.

Supports all platforms types and sizes

MediaHighways infrastructure and advanced architecture make it both flexible and powerful. It supports platforms large and small with all types of STBs, from low-end zappers to high-end, multi-tuner hybrid HD DVRs.

The choice of pay-TV leaders

Deployed in more than 171 million devices, MediaHighway has been selected by more than 40 operators worldwide, including leading digital pay-TV platforms such as DIRECTV (US), CanalSat (France), Sky Deutschland (Germany), Airtel (India) and Astro (Malaysia). It is the software behind the worlds most popular and fastest growing SD/HD DVR which has enjoyed 82% average growth during the last four years.

MediaHighways feature set is constantly being tested and evaluated and it has a well defined roadmap for the future.
It offers the following unrivalled features and services designed to boost ARPU and keep subscribers loyal to your platform:

HTML) and backed by consulting and global studio design services

A dynamic feature set

STB - a major cost item Hardware independent set-top box software fosters competition and lowers hardware prices Hardware Abstraction Core TV Services Delivering reliable TV services & content Standards-based interoperable services

Manages cable, satellite or terrestrial signals together with IP to deliver rich content across any network Supports all content delivery methods broadcast, hybrid and OTT through a single hybrid STB or gateway Sleek new selection of Electronic Program Guides (EPGs) using different application engines (Java, Flash 10,

Integrated HTML browser to enable web-based services Supports multi-threading so that EPG coexists with HTML widgets Supports multi-room DVR and content distribution to multiple devices Development, authoring, testing and publishing tools for updating EPGs and creating interactive applications Supports rich broadband features VOD, Catch-up, Restart-TV, content discovery, recommendations etc.

Open set-top box software and development tools enable 3rd party developers to enrich your platform Applications are key drivers for new revenues

Application Platform

Future Proof

Regular product enhancements maximise operator return on investment

Meeting competition & viewer expectation

Delivering the future

of pay-TV
Electronic Program Guides and UIs
At the heart of any pay-TV operation, todays EPG is the operators branded, all-in-one portal with content navigation, promotional space, new apps and widgets. An effective EPG drives revenues and reduces churn while keeping your brand upfront. It maintains your platforms status as the one-stop-shop for broadcast, on-demand, Internet and interactive TV (iTV) services. MediaHighway follows NDS strategy to simplify buying, moving, storing and enjoying content on any device. Our UI designs provide a familiar, yet sleek user experience on all devices while enhancing your brand.
EPG Framework theme

With MediaHighway, you can take advantage of a rich selection of ready-made or tailored SD and HD EPGs. NDS has won several interactive and design awards for its EPGs, created in our network of global design centres. MediaHighways multi-threaded approach enables operators to use different application engines (Java, Flash 10, HTML) for running EPGs and applications at the same time.
Snowflake EPG

MediaHighway STBs support EPGs with multiple languages and character sets, including Chinese, Arabic, Cyrillic, Korean and Hebrew, so you can deploy in any market. With MediaHighways design and development tools, EPG Designer and EPG Framework, you can change and update your EPGs look and feel in-house without changing the underlying code.

The worlds most popular DVR

Advanced Digital Video Recorders
The MediaHighway DVR has tightlyintegrated content protection for recorded content, while offering a host of advanced features and business opportunities:

External DVR
MediaHighways DVR Lite solution turns legacy STBs into fully functioning DVRs by simply connecting an external hard drive. NDS DRM technology keeps content encrypted and fully protected on external disks while your subscribers enjoy the benefits of a DVR experience without the associated hardware cost. DVR Lite passes the cost of storage from the operator to the subscriber and increases operational benefits.

Over a dozen pre-integrated STBs and multiple chipsets for reduced costs and fast time-to-market Series recording, review buffer and Push-VOD Smart recording management ensures all programs are recorded at the right time Audience measurement for all kinds of content including: live, on-demand and recorded Remote booking from PC/Mobile Booking from TV promos Revenue generating advertising capabilities with NDS Dynamic that turns the DVR into a smart ad server in the home

DVR Lite

Offer it all on your platform

Video-on-demand
MediaHighway supports streaming VOD on cable, IPTV and hybrid STBs. It has been integrated with many of the worlds leading VOD servers to provide an efficient, secure and feature-rich VOD experience with these important features:

Hybrid pay-TV services

With MediaHighway, you can deliver advanced broadband services through a single hybrid STB or gateway. Its twoway network capability lets you offer VOD, content from home-network devices, user-generated content and other ARPU-enhancing services. MediaHighway also supports Progressive Download, a patented NDS technology that maintains quality-of-service while delivering IP content over variable bandwidth connections. NDS Progressive Download technology saves operators money because it does not require expensive VOD servers or high speed networks to deliver HD content.

Multiple catalogues for regional pricing and availability Movie promotions and trailers Rich metadata such as content synopsis, poster images, cast list, parental rating, video/audio formats and closed captions Unique skins for different on-demand pages

MediaHighway also supports Catch-up TV and Restart-TV so subscribers can either rewind the EPG to watch previously aired titles or watch currently broadcast titles from the beginning before they finish.

Yes progressive download VOD

Get cable VOD and on-demand UI

Leveraging

the Internet

MediaHighway keeps you at the centre of your subscribers video experience by integrating online content with your broadcast services.
Gateway to Internet opportunities
Using its integrated W3C compliant HTML browser, viewers can enjoy Internet audio and video content as an integral part of your branded offering. You can also apply new revenue generating features including bumper advertising, contextual widgets, linking paid premium titles with Internet content and Internet pay-per-view (PPV), to ensure your customers remain loyal.
BSkyB search feature

Search and recommendations

MediaHighways unique Search mechanism consolidates results from linear channels, the VOD catalogue, DVR recordings, PPV titles and even walledgarden Internet content. It uses metadata and cross-links to present recommended titles that open up new revenue streams.

Recommendation widget

Home networking enables customers to enjoy content on more devices, while enforcing content rights and preventing illegal distribution.
Home networking
As more homes use multiple devices to watch content, MediaHighway simplifies the process of securely sharing content between them. MediaHighway lets your users share DVR content with different STBs throughout the home, practically turning these simple STBs into DVRs without any local storage. Besides sharing content with STBs, users can also share with horizontal devices, such as PCs, connected TVs, game consoles and tablets. NDS advanced home networking solution can also stream photos, music and video stored on the PC to the big screen using the MediaShare feature.

Home networking for more enjoyment

NDS Unified Gateway
The NDS Unified Gateway is an advanced solution for 2-way network operators looking to stay competitive with a next generation platform. It brings tripleplay services together into a single operator-managed device, with homenetwork connectivity to support a wide range of IP enabled entertainment and communication devices. Supported services include multi-room DVR, VoIP, social TV widgets, home automation services, addressable advertising and much more. MediaHighway software is a key enabling technology that is making the next generation of converged services a reality.

Advertising solutions
MediaHighway fully integrates with the NDS Dynamic suite of advanced end-toend advertising solutions. NDS Dynamic delivers advertising that is measurable, addressable and interactive. It uses MediaHighway and your DVR to measure what subscribers watch, and then delivers targeted, more meaningful advertising as well as exciting interactive ads.

Wired/ Wireless

PC

Connected TV

DVR
MAC

Games Console

OR
QAM/IP Unified Gateway Operator Headend

Mobile Phone Tablet

IP STBs

EPG advertising

Fixed Voice

Wired/ Wireless

IP Camera

NDS next generation Interactive TV (iTV2.0) solution keeps the TV as the primary entertainment source in the household by letting operators offer a far wider scope of services than ever before.
It provides a richer and more intuitive interactive experience to meet all the expectations of todays operators, third party developers and viewers. Using NDS unique, end-to-end iTV2.0 tools, operators can apply advanced Flash, Java and HTML graphics to deliver the best applications such as:

Interactive TV
Main Applications (EPG)

services
User Experience Third-Party Downloaded Applications iTV Engine Plug-In Mechanism

Contextual recommendations from the operator, third parties and even personal networks Social TV features In-home shopping Betting Games channels for branded and white label products Multi-player games Quizzes, trivia and educational applications Sports applications with statistics and multiple camera angles
T-Commerce interactive application

MediaHighway Engines and Libraries

Optional/Third-Party Engines and Libraries

Component Modularity Application Engine Platform and Business Components Various CSA Interfaces MediaHighway Services (Streams, Graphics, Resources, DVR, CAS ...)

iTV application development

The MediaHighway Development Kit allows third parties or your own team to develop iTV 2.0 applications using industry standard tools. It simulates, debugs and pre-integrates applications, allowing you to test them on a PC connected to your STB. This cuts development time from months to days.

Hardware Abstraction Layer

Real-time - Operating System

Hardware

STB/DVR

TV

PC

PMP

MediaHighway infrastructure

Optimise your STB

investment

MediaHighway can save you millions on development costs by enabling you to design once and use on all STB models. It continues to save money by significantly lengthening the useful life of these STBs. You can innovate and update, adding new functions to deployed STBs without the intervention of the STB manufacturer or disruption to your service. Your subscribers will be more satisfied and you will get a better return on your investment. Many NDS customers deploy a variety of retail STBs to encourage price and feature competition. They chose THE AMERICAS MediaHighway to reduce call centre costs and ensure Cablevision consistency across the range of STBs.
Canal Overseas Cox DIRECTV DIRECTV LA Sky Brazil Sky Mexico

Customers Worldwide

To learn more about how NDS MediaHighway can help your pay-TV business to introduce market leading services, visit the Web page or contact us.

ASIA | OCEANIA EUROPE | MIDDLE EAST | AFRICA ASIA | OCEANIA THE AMERICAS EUROPE | MIDDLE EAST | AFRICA KT (Korea Telecom) Lumiere TV AGWL A1 Telekom Austria Cablevision KT (Korea Telecom) Lumiere TV AGWL A1 Telekom Austria Mediascape MYtv Astro MBNS Akado Stolitsa Canal Overseas MYtv Astro MBNS Akado Stolitsa Oriental Cable NetworkMediascape On Digital Media Bharti Airtel Arcor Cox Oriental Cable Network On Digital Media Canal Overseas Bharti Airtel Arcor PT MNC Skyvision (Indovision) Ono Aster DIRECTV BeTV PT MNC Skyvision (Indovision) Ono Canal Overseas Shenzhen Topway Aster PAKT CCN-Wenzhou DIRECTV LA PAKT CCN-Wenzhou Sichuan Cable NetworkShenzhen Topway BeTV Partner Communications CCTV BSkyB Sky Brazil Canal Digital Sichuan Cable Network Partner Communications CCTV BSkyB Sky Television PrimaCom China Network Systems Sky Mexico Sky Television PrimaCom Canal Digital Softbank-BBTV Romtelecom Chongqing Cable TV China Network Systems Canal Digitaal Softbank-BBTV Romtelecom Chongqing Cable STAR TV Canal Digitaal Serbia Broadband CJ HelloVision Canal Overseas STAR Serbia BroadbandDEN (DEN Networks Ltd) CJ HelloVision Tata Sky Canal Overseas Sistema CanalSat Tata Sky Sistema DEN (DEN Networks Ltd) CanalSat Tbroad Sky Deutschland DOXTV Cyfra+ Tbroad Sky Deutschland Foxtel DOXTV Cyfra+ Tianjin Cable Sky Italia CYTA Tianjin Cable Sky Italia CYTA TVB Pay Vision Smallworld GSGB (GS Gangnam) Foxtel Digital + TVB Pay Vision Smallworld Digital + Zhongshan Cable TeleClub Guangzhou Cable TV GSGB (GS Gangnam) Dogan TV Zhongshan Cable TeleClub Guangzhou Cable TV Dogan TV Tele Columbus Guizhou Cable TV DTH Television Tele Columbus GTPL Guizhou Cable TV DTH Television UPC Get UPC GTPL Get Viasat HCN Hot Viasat HCN Hot Vision TV Hathway Inteleca Vision TV Hathway Inteleca Vodafone Kabel BW Vodafone Kabel BW Yes Kabel Deutschland Yes Kabel Deutschland

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02/11 | NDS Ltd 2011. All rights reserved. NDS maintains a policy of product improvement and reserves the right to modify the specification without prior notice.