D7R Marketing Bulletin v1.5
D7R Marketing Bulletin v1.5
D7R Marketing Bulletin v1.5
Marketing Bulletin
AME and CIS Regions of EAME ASDS-S Region Asia, GCN (except South Korea), India, INDO and PAC (except NZ) Regions of AP 18 November, 2011
Caterpillar is pleased to announce the D7R for sale into the territory. The new D7R replaces the successful D7R Series II and is a revised R Family model designed specifically for customers in developing and emerging countries throughout the world. It follows the same configuration principles as the recently released D6R Track-type Tractor.
Marketing Strategy
The D7R is the second machine released that utilizes Voice of Customer to deliver a common R Family product approach to meet global Emerging Market requirements. This world-class tractor is designed specifically for customers who want a simple, robust and easily serviced machine. R Family track-type tractors will feature proven robust mechanical drive train systems, high productivity, and fuel efficient engines. The D7R has been developed with features and components that have earned a global reputation over many generations for reliability and durability. Engineered for demanding work, the D7R is designed to be productive in a variety of applications ranging from heavy dozing, ripping, pushing scrapers, and land clearing, to finish grading, backfilling trenches, and working in landfills. The D7R will keep material moving with the reliability and low operating costs that customers have come to expect from Cat machines.
The new D7R is positioned in power and weight to compete with regional domestic manufacturers in Emerging Markets around the world as well as traditional international manufacturers operating in same regions. The D7R brings world class features with benchmarks in reliability and durability.
XR (41-Sec)
LGP (43-Sec)
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XR (41-Sec) LGP (43-sec) Transmission 3 Speed F/R Differential Steering Auto-Shift Blade Offering S SU U SLGP A STD Tractor height to top or EROPS Width of STD Tractor
3 050mm 3 167mm
120in 125in
3 050mm 3 167mm
120in 125in
Yes Yes Yes (Electronic controlled) 5.16 m3 6.86 m3 8.34 m3 5.89 m3 3.89 m3 3 290mm 6.75 yd3 8.98 yd3 10.91 yd3 7.70 yd3 5.08 yd3 129in
6.86 m
8.98 yd
5.89 m3 3 290mm
2 876mm
113in
2 876mm
113in
Aluminum Bar Plate Radiator Cooling system (right) that replaces the NGMR cores on the D7R Series II. The Al-bar plate technology delivers improved corrosion and abrasion resistance and increased fin spacing. A trash resistant version will be available.
Caterpillar designed and manufactured Power Train Unique Torque Divider Planetary Power Shift Transmission Differential Steering
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The D7R will feature the reliable and durable Torque Divider that is unique to Cat Track-type tractors that adds efficiency in utilizing 30% of the engine torque transmitted through a planetary gear set in the torque converter as direct drive. The torque converter provides cushioning to the remainder of the drive line and necessary torque multiplication. The Torque Divider is connected to the three speeds forward and three speeds reverse planetary Power Shift transmission. This transmission is mechanically controlled and is expected to deliver unrivalled reliability in the remote locations within Emerging Markets as a Voice of Customer deliverable. Differential Steering is mechanically controlled and maintains an unmatched steering system to competitors offering. Differential Steering provides a platform where there is uninterrupted power to both sides of the track when turning as compared to Clutch/Brake systems that interrupt power to a track side when turning. Differential steering provides constant center-line speed by simply speeding up one side and slowing down the other and demonstrating unmatched performance when spreading loads when maneuvering around obstacles on construction sites. Undercarriage Heavy-Duty Sealed & Lubricated Track as standard equipment Elevated Sprocket (hi-drive) configuration for Final Drives Pivot Shaft Design
The D7R will continues to feature Heavy-Duty Sealed & Lubricated track links with Tough Steel sprocket segments as standard equipment for the Standard, XR and LGP variants. Heavy-Duty Sealed & Lubricated track delivers the best performance when operating in high impact and general conditions seen globally. This undercarriage has the ability to continue in lowering operating costs by completing a pin-bush turn at link mid-life to provide the customer with unmatched undercarriage life. The Elevated Sprocket design removes the planetary Final Drives from impact shock loads and material sprocket packing to provide durable life and extending undercarriage life. The location aids remove and install times of major components that have customers back at work with minimal down time. The Pivot Shaft design assists to provide track oscillation as well as transmit forces back into the machines mainframe. Idlers, Track and Carrier Rollers are lifetime lubricated and guaranteed not to leak. They also offer a Sustainability element to the machine in the ability to re-use the internal components and either re-shell or rebuild the outer component. Operator Station Low Effort and precise implement controls Single control for direction and speed changes Simple easy to read instrument panel Cat suspension seat offset 15 degrees
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Pilot hydraulics for blade and ripper controls provides low effort and precise control of implements. Linked with ergonomic control handles with adjustable arm rests provide an operator station that will reduce fatigue over long periods and ultimately higher production. Pilot hydraulics also allow for the integration of Machine Control & Guidance controls such as AccuGrade in automatic control to grade in laser and three dimensional (3D) systems. The Differential Steer tiller bar provides all direction and speed controls in a single control lever that reduces fatigue and provides a more comfortable operator station when on construction sites where maneuverability is a key feature when navigating obstacles.
The AccuGrade Blade Control System is an integrated machine control and guidance system which enables operators to grade and fill with increased accuracy, minimizing the need for traditional stakes and grade checkers. The AccuGrade option will include an additional machine ECM (Electronic Control Module) to meet automatic control features and can accommodate Laser (right), GPS or UTS systems.
The instrument cluster (right) is the same as offered in the D6R and provides clear operating ranges of key machine parameters and a simple three-level warning system of critical system functions. This allows the operator to concentrate on the task at hand.
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The Cat comfort suspension seat that can be adjusted to many positions, is off-set by 15 degrees and with the notched fuel tank offers excellent visibility to rear implements and when reversing on a construction site. The Seat has a wide 75mm (3in) retractable seat belt as standard equipment that ensures the operator is secure in the seat for operating the machine. High visibility when on a construction site where obstacles are present and a wide retractable seat belt that secures the operator in the machine. World class safety features. Feature Packages Feature packages will be released in the Price List to meet global specialized applications and requirements. These include the following: Package Cold Weather (Standard package) Featured Description Includes: Heavy-Duty Batteries, -50O C Anti-freeze, Ether Starting Aid, Reversible Fan, Solid Engine Hood, 220V Engine Coolant Heater and Diesel Fuel Heater. Includes: Dual Pane glass for Cab and Arctic Fluids. Requires - Standard Cold Weather package (above) Includes: Extreme Service Crankcase & Radiator Guard, Heavy-Duty Louver Radiator Guard, Turbine Pre-cleaner with Screen, 95-Amp Brushless Ducted Alternator, Final Drive & Idler Seal Guards, Thermo-shield on exhaust manifold and turbocharger, External Dozer Tilt line Guards, Chassis Guards & Sealing, Ejector Fan, Heavy-Duty Grab Rails, Trash Resistant Aluminum Bar Plate Radiator, Rear Striker Bar and Two (2) Counterweights. Includes: 150-Amp Brushless Alternator, Lights 4 Fwd/2Rwd, Trash Resistant Aluminum Bar Plate Radiator, Ejector Fan, Solid Engine Hood, Turbine Pre-cleaner with Screen, ROPS Mounted A/C. Includes: Fast Fuel System and Fast oil Change.
Cold Weather (Extreme package) Waste Handling Packages (D7R and D7R LGP machines)
Stockpile Handling Package (Recommended for use with Cat Work Tool Specialty Blades) Service Package
Lane Strategy
The D7R will feature LANE packaging similar to the recent D6R release in time after initial release. LANE 1 DCAs will be released in the price list via normal Price List Correction Notices (PLCN) as Distribution Centers become available and machine inventory established to the specific regions. LANE 2 & 3 arrangements will be offered at first shipment.
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Ordering Guide
Source plant for the D7R will be Sagami, Japan and orders will be ready to be taken through normal CMPOS channel when order board opens in December, 2011. First production and shipment will begin from April 2012. The price list is available through the Cat web site for reference numbers and prices and is designated as D7R for all regions. With the program to include Product Link standardization globally, there will be a mandatory requirement to order choice of either of the cellular PL522 or satellite PL321 versions as LANE 2 & 3 orders. A No Product Link reference will be available only to those countries that do not have authorization, or certification, or has sanctions imposed. Contact your respective Distribution Services (Velocity & Process) and Global Construction & Infrastructure (Marketing) operation groups for further information on the No Product Link option qualification.
Production
First production ramp-up and shipments will be in April 2012. Ramp-up first production factory shipments will be based on a first-come-first-served basis. Please review with your respective regional Distribution Services (Velocity & Process) and Global Construction & Infrastructure (Marketing) operation groups for further information on demand, allocation and ordering practices.
Pricing
Trade and additional discounts remain the same as the former D7R Series II model.
Attachments
The D7R utilizes design and components from former D7R Series II and commonality is high between the D7R and D7R Series II model it replaces. All Blades offered on the D7R Series II are interchangeable with the D7R Rippers offered on the D7R Series II are interchangeable with the D7R Track Groups, Track Guards and Track Guiding guards are interchangeable with the D7R
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Sales Support
Sales Support Materials
The following Marketing Materials are now available, or will be prior to first ship. Title Specalog Specalog (Arabic) Specalog (French) Specalog (Indonesian) Specalog (Portuguese) Specalog (Russian) Specalog (Simplified Chinese) Specalog (Spanish) Specalog (Thai) Specalog (Vietnamese) Product Bulletin Competitive Report Sales Presentation (English) Advertising Material by Industry D7R Sales Mood-setter Video D7R Sales Walk-around Video Press Release Bid Specifications Photo Library in CMMS Price List Media No. AEHQ6414 AAHQ6414 AFHQ6414 A8HQ6414 APHQ6414 ARHQ6414 ACHQ6414 ASHQ6414 AUHQ6414 AVHQ6414 TEJB9661 N.A. N.A. N.A. N.A. N.A. N.A. N.A. N.A. electronic Availability December, 2011 February, 2012 February, 2012 February, 2012 February, 2012 February, 2012 February, 2012 February, 2012 February, 2012 February, 2012 December, 2011 April, 2012 January, 2012 February, 2012 Now March, 2012 March, 2012 March, 2012 Now December, 2011
Additional materials will be available in early 2012. View or download materials for updates on availability, visit the D7R page on dealer.cat.com.
Sales training
Sales training programs will be conducted and arranged through your local or regional Caterpillar Global Construction & Infrastructure Representative.
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Product Support
Product Support Materials
The following Marketing Materials are now available, or will be prior to first ship. Title Service Manual Parts Manual Media D&A Manual (C9 Engine) D&A Manual (C9 Engine Supplement) D&A Manual (Power Train) D&A Manual (Machine System) OMM OMM (Arabic) OMM (French) OMM (Indonesian) OMM (Portuguese) OMM (Russian) OMM (Simplified Chinese) OMM (Spanish) OMM (Thai) OMM (Vietnamese) Media No. UENR0040 SEBP5818 RENR9579 UENR0049 UENR0042 UENR0045 SEBU8592 SABU8592 SFBU8592 S8BU8592 SPBU8592 SRBU8592 SCBU8592 SSBU8592 SUBU8592 SVBU8592 Availability February, 2012 January, 2012 February, 2012 February, 2012 February, 2012 February, 2012 December, 2011 March, 2012 March, 2012 March, 2012 March, 2012 March, 2012 March, 2012 March, 2012 March, 2012 March, 2012
To view or download Product Support and Service related materials, or for updates on availability, visit the D7R page on dealer.cat.com.
Parts Availability
A Recommended Dealer Parts Consumption List will be made available before first shipment. This will be released and contained in the D7R page on dealer.cat.com.
Warranty
No change to the existing warranty terms of the D7R as compared to the D7R Series II.
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Additional Information
NPI Kit details
NPI materials will be delivered via the D7R product page on dealer.cat.com
Contacts
The following are your key contacts for Product related matters for NPI launch. MTP NPI & Product Support Materials Evan Yang Wuxi, China +86 510 8537 9833 [email protected]
Global Construction & Infrastructure Marketing Materials Vivien Xu, Wei Beijing, China +86 10 5921 0149 [email protected]
Global Construction & Infrastructure Regional Product & Application Specialists Sam Meeker Peter Witte Steven Faucher Alisa Kuzmina David Cusac East Peoria (Americas) Singapore (AP) Grenoble (EAME) Moscow (CIS) East Peoria (Global) +1 309 675 5084 +65 6828 7181 +33 47 623 7686 +7 495 755 6811 +1 309 675 1155 [email protected] [email protected] [email protected] [email protected] [email protected]
The information contained herein is intended for circulation only to Caterpillar and dealer employees whose duties require knowledge of such reports and is intended exclusively for their information and training. It may contain unverified analysis and facts observed by various Caterpillar or dealer employees. However, effort has been made to provide reliable results regarding any information comparing Caterpillar built and competitive machines. Effort has been made to use the latest available spec sheet and other material in the full understanding that these are subject to change without notice. Any reproduction of this release without the foregoing explanation is prohibited. CAT, CATERPILLAR, their respective logos, Caterpillar Yellow as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.
November, 2011
2011 Caterpillar All Rights Reserved
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