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    Key Success Factors Strengths: Internal Factor Evaluation (IFE) Matrix

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    Umair Arif
    The document contains an internal factor evaluation (IFE) matrix and external factor evaluation (EFE) matrix for a bank. The IFE matrix lists the bank's key internal strengths such as its large branch network and ATM network, strong lending ability, and employee motivation. It also lists weaknesses such as a lack of entertainment facilities for customers and limited rural coverage. The EFE matrix lists opportunities for the bank such as capturing the hundi market and expanding microfinance and SME financing. It also lists threats such as political influence and the country's economic downturn. The document analyzes the bank's internal strengths and weaknesses as well as external opportunities and threats to evaluate its current position.

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    Key Success Factors Strengths: Internal Factor Evaluation (IFE) Matrix

    Uploaded by

    Umair Arif
    82 views6 pages
    The document contains an internal factor evaluation (IFE) matrix and external factor evaluation (EFE) matrix for a bank. The IFE matrix lists the bank's key internal strengths such as its large branch network and ATM network, strong lending ability, and employee motivation. It also lists weaknesses such as a lack of entertainment facilities for customers and limited rural coverage. The EFE matrix lists opportunities for the bank such as capturing the hundi market and expanding microfinance and SME financing. It also lists threats such as political influence and the country's economic downturn. The document analyzes the bank's internal strengths and weaknesses as well as external opportunities and threats to evaluate its current position.

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    The document contains an internal factor evaluation (IFE) matrix and external factor evaluation (EFE) matrix for a bank. The IFE matrix lists the bank's key internal strengths such as its large branch network and ATM network, strong lending ability, and employee motivation. It also lists weaknesses such as a lack of entertainment facilities for customers and limited rural coverage. The EFE matrix lists opportunities for the bank such as capturing the hundi market and expanding microfinance and SME financing. It also lists threats such as political influence and the country's economic downturn. The document analyzes the bank's internal strengths and weaknesses as well as external opportunities and threats to evaluate its current position.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    82 views6 pages

    Key Success Factors Strengths: Internal Factor Evaluation (IFE) Matrix

    Uploaded by

    Umair Arif
    The document contains an internal factor evaluation (IFE) matrix and external factor evaluation (EFE) matrix for a bank. The IFE matrix lists the bank's key internal strengths such as its large branch network and ATM network, strong lending ability, and employee motivation. It also lists weaknesses such as a lack of entertainment facilities for customers and limited rural coverage. The EFE matrix lists opportunities for the bank such as capturing the hundi market and expanding microfinance and SME financing. It also lists threats such as political influence and the country's economic downturn. The document analyzes the bank's internal strengths and weaknesses as well as external opportunities and threats to evaluate its current position.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    Internal Factor Evaluation (IFE) Matrix

    Key Success Factors STRENGTHS


    Largest Online braches network Largest Nation-wide ATM network Strong lending ability Ranked 1st in Pakistan and 9th globally by the Banker Magazine, UK Higher employee motivation in comparison with Competitors Over 17% growth in Deposits where as industry stands at 13% Profit after tax has increased by 41.3% in last year Employee training and development ABL covers 86% of the Country's urban area Owned and managed by its employees

    Weight

    Rate

    Weighted Score

    0.09 0.06 0.08 0.04

    4 4 3 3

    0.36 0.24 0.24 0.12 0.2 0.18 0.24 0.15 0.32 0.12

    0.05 4 0.06 3 0.06 4 0.05 0.08 4 0.04 3 3

    Internal Factor Evaluation (IFE) Matrix

    Key Success Factors WEAKNESS


    No entertainment facility for the customers Very Less Advertisement

    Weight

    Rate

    Weighted Score

    0.05 1 0.05 2 2 1 0.03 0.08 2 2 1 2 0.05 0.1 0.14 0.04 0.06 0.16 0.03 0.08 2.83

    No consumer banking services offered by 0.07 the bank Limited coverage of rural areas (Only 14%) Outlook of the branches High non-performing loans 0.04

    The cost of funding also increased by 6%. 0.03 Less customer service care Total. 0.04 1.00

    External Factor Evaluation (EFE) Matrix

    Key Success Factors OPPORTUNITIES


    Govt. reforms to up lift economy Can Capture Hundi market by providing fast cash transfer Diversification towards Islamic Banking Services Provide Privileged or Preference banking like MCB and UBL

    Weight

    Rate

    Weighted Score

    0.10 0.07 0.06

    4 3 4

    0.40 0.21 0.24

    0.07 Micro Finance to the farmers and house hold Industry SME Financing Personal loans and consumer banking Expansion in the rural area of the country International expansion through joint ventures or M & A 0.07 0.05 0.04 0.06 0.04

    3 3 4 3 4 3

    0.20 0.21 0.20 0.12 0.24 0.12

    External Factor Evaluation (EFE) Matrix

    Key Success Factors THREATS


    Political influence on the Banks activities Continuous downfall of the economy The higher discount rates offered by the SBP Law & order situation damaging economic activities Tight monetary policy and high interest of 15% by the SBP The high inflation rate due to deficit financing by the Govt. Power shortage brutally hinders the performance of Industrial sector

    Weight

    Rate

    Weighted Score

    0.07 0.08 0.05 0.08 0.06 0.04

    1 2 1 2 2 1

    0.07 0.16 0.05 0.16 0.12 0.04

    0.06

    0.12

    Total.

    1.00

    2.66

    Competitive Profile Matrix (CPM)

    Competitors Critical Success Factors Financial Position Service Quality Market Share Customer Loyalty Bank Charges/ Fees Advertising and Promotion Work force motivation Online/ATM Services Geographic Coverage W 0.16 0.14 0.09 0.10 0.12 0.08 0.07 0.11 0.13

    HBL Rate 4 3 4 2 2 3 2 3 4 WS 0.64 0.42 0.36 0.2 0.24 0.24 0.14 0.33 0.52

    ABL

    MCB WS 0.64 0.42 0.27 0.4 0.36 0.16 0.21 0.44 0.52

    Rate WS Rate 4 3 2 4 4 2 3 4 3 0.64 0.42 0.18 0.4 0.48 0.16 0.21 0.44 0.39 4 3 3 4 3 2 3 4 4

    Total..

    1.00 3.09 3.32 3.42

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