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IV Sem MBA - TM - Strategic Management Model Paper 2013

This document contains a model question paper for a tourism management course. It includes questions about strategic management concepts like vision statements, growth strategies, Mintzberg's 5 Ps, and operational strategies. It also asks about strategic management processes, types of strategies, and strategic implementation factors like leadership, culture and ethics. One question is a case study about a drinks company called Sweet Drinks Ltd that manufactures soft drinks and has diversified into hotels and breweries. It asks to analyze the company's SWOT factors, how it achieves objectives, and challenges it faces from public protests and how to overcome them.

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344 views2 pages

IV Sem MBA - TM - Strategic Management Model Paper 2013

This document contains a model question paper for a tourism management course. It includes questions about strategic management concepts like vision statements, growth strategies, Mintzberg's 5 Ps, and operational strategies. It also asks about strategic management processes, types of strategies, and strategic implementation factors like leadership, culture and ethics. One question is a case study about a drinks company called Sweet Drinks Ltd that manufactures soft drinks and has diversified into hotels and breweries. It asks to analyze the company's SWOT factors, how it achieves objectives, and challenges it faces from public protests and how to overcome them.

Uploaded by

vikramvsu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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VIKRAMA SIMHAPURI UNIVERSITY DEPARTMENT OF TOURISM MANAGEMENT IV SEMESTER MODEL QUESTION PAPER Paper 404 STRATEGIC MANAGEMENT FOR

R TOURISM
Time: 3 Hrs Part A Answer any FIVE of the following 1. (a) Vision Statement (b) Growth Strategy (c) Objectives & Goals (d) Operational Level Strategy (e) Mintzbergs 5 Ps (f) Core competences of Travel & Tourism (g) Limitations of Corporate Strategy (h) Profit & Caution Strategies Part B Answer ALL the questions 4 x 10 = 40 M 2. (a) Describe the concept of Strategic Management. Explain the characteristics of Strategic Management. (or) (b) Explain mission, objectives, and functions of Strategic Management in Travel and Tourism Industry. 3. (a) Definecorporate level strategy and explain the characteristics. (or) (b) Explain the Merits and De-merits of corporate growth through mergers and acquisitions with special reference to any two Indian companies? 4. (a) Explain briefly the strategic management process. (or) (b) Write a note on SWOT analysis. Make SWOT analysis on India Tourism. 5. (a) Explain the types of strategies. Make a note on strategic types with reference to Global Scenario of late. (or) (b) Leadership style, corporate culture, values and ethics play a crucial role in the effective implementation of strategy. Comment. P.T.O 5 x 2 = 10 M Max Marks: 70

6. Part C Case Study (Compulsory) 20 M

Sweet Drinks Ltd is a drinks company whose core business is manufacturing and selling soft drinks to 80,000 outlets throughout India. The business of the company is good with annual turnover exceeding three billon of rupees. Profits are good and shareholders are often rewarded with lucrative dividends and bonuses. Four years back the company has diversified into the alcoholic drinks industry and has taken-over two small breweries located in western India. The company has also diversified into hotels with purchase of twenty-five hotels of three/four star category across the country. To its advantage the company has been able to obtain a monopoly for the sale of its soft drinks in its hotels and is beginning to establish itself as a brand name in the brewery industry. Part of the strategy of the company is to continue to purchase hotels, particular by targeting National Capital Region of Delhi where tourism is likely to pick up with the forthcoming Commonwealth Games. The company also intends to construct a five star hotel in Gurgoan to take tax advantage announced recently by the finance ministers. Everything was going on well until recently, when a Public Interest Litigation from NGO accused the company of indulging in surrogate advertising of its brewery products. In fact the company has similar brand names for its soft drinks and brewery products. This triggered a lot of protests and demonstrations against the company. Newspapers were flooded with the articles against the company. There were also some demonstrations and some small incidents of stone pelting in a few of its hotels. a. Discuss the factors related to SWOT analyses for the company. b. Explain how Sweet Drinks Ltd is achieving objectives. c. Discuss the Challenges of Sweet Drinks Ltd and suggest how to overcome them.

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