What Is The Meaning of A Company Operating 'In The Red'?

LESSON 53 IDIOMS
What is the meaning of a company operating 'in the red'?

Answer: It means that a company is spending more money that it is earning. In other words, they are in debt. It is losing money and is making less profits than last year. Accountants use red to indicate this on overheads in board meetings. Its income is less than its expenditure-a serious problem, unless it has large reserves or a strategy to return to profitable trading. When a company is "operating in the red", it means their expenses are greater than their earnings. Therefore, they are not making a profit, which can cause the company to go bankrupt. When a company is "operating in the black", it means just the opposite; they are earning more money than their overhead (expenses) costs, and are making a profit. Due to the recent plummeting stock market, many people panicked and sold their stock in some of these companies, which caused a tremendous cash flow problem, resulting in some of the companies going bankrupt.
1. IT SERVES YOU RIGHT
serve someone right

Meaning: If you say "it serves you right", you're telling someone that their problem is the result of their own bad behaviour, and they deserve it. For example: You knew it was illegal to smuggle drugs, and now you're in jail. All I can say is it serves you right. They're so lazy that it'd serve them right if they failed their exams. Idiom: serve (someone) right To be deserved under the circumstances: Punish him; it will serve him right for what he has done to you.
2. WALK A MILE IN MY SHOES
Idiom Definitions for 'Walk a mile in my shoes'

This idiom means that you should try to understand someone before criticising them. DON'T JUDGE A MAN UNTIL YOU HAVE WALKED A MILE IN HIS BOOTS - "Don't criticize another person's work until you've tried to do it yourself; don't judge another person's life until you've been forced to live it. The word 'criticize' may be used instead of 'judge' and 'shoes' instead of 'boots.' The main entry is one of the 101 most frequently used American proverbs, according to lexicographer Harris Collis." From "Random House Dictionary of Popular Proverbs and Sayings" (1996) by Gregory Y. Titelman (Random House, New York, 1996). http://www.phrases.org.uk/bulletin_board Example: If a social welfare officer appears to me to be not doing his job well, I can not criticize him without knowing the difficulties involved. He will challenge me saying "you do this job for one month, and I will see how efficiently you will do it under the present circumstances". 3. I DONT BUY THAT EXPLAINATION
What does the idiom don't buy explanation mean?

Answer: If you "don't buy" something, that means you don't believe it. You're saying you don't believe someone's explanation. 4. EVERY MAN HAS HIS PRICE
Every man has his price
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Every man has his price. Prov. It is possible to bribe anyone as long as you know how much or what to bribe him or her with. Henchman: I've offered the judge half a million dollars to give you a light sentence, but he says he can't be bought. Gangster: Keep trying. Every man has his price. Every man has his price, and the townsfolk were shocked to discover just how low their mayor's price had been.
5.. YOURE THE BOSS
In a conversation between a superior and an inferior, when the inferior suggests something from the position of the superior, and the superior agrees, the response the superior gives to mark the agreement. Michael: "30 percent is bullshit. 25 seems reasonable, I might borrow from you. We'll finish the paperwork now." Moshe: "You're the boss." 6. LETS MAKE UP KISS AND MAKE UP kiss and make up 1. Lit. [for two people who have been arguing] to kiss each other and apologize. John apologized to his wife for disagreeing with her, and they finally kissed and made up. 2. Fig. to forgive someone and be friends again. They were very angry, but in the end they kissed and made up. I'm sorry. Let's kiss and make up. 7. I MEAN IT Your husband cooked dinner. It tastes great. You complimented him on his cooking, but he didn't seem to believe you. You want to let him know that you really do like it, so you say: No, I mean it!
I mean it.
Say this when you've complimented someone, but they don't seem to accept or believe your compliment. A: You're really talented. B: Yeah, whatever. A: No, I really mean it! You look great. I mean it; you really do.
8. COLD TURKEY
n. Slang 1. Immediate, complete withdrawal from something on which one has become dependent, such as an addictive drug. 2. Blunt language or procedural method. 2. cold turkey - complete and abrupt withdrawal of all addictive drugs or anything else on which you have become dependent; "he quit smoking cold turkey"; "she quit her job cold turkey" drug withdrawal, withdrawal - the termination of drug taking
A faster but unpleasant method of stopping an addictive habit, such as drugs or alcohol. It means that you just totally, completely stop, and never do it again (or at least try to). Going cold turkey is opposed to stopping it by gradually doing it less and less, or stopping it with help like special gum or medicine. You don't get any help; you just stop. Lydia tried to smoke only one cigarette a week, but she ended up going back to her old habits. She decided to try out going cold turkey. "Cold turkey" is a term describing the actions of a person who gives up his habit or addiction at a single moment, rather than through gradually easing the process through tapering off or supplemental medication. The term allegedly derives from the comparison of a cold turkey carcass and the state of a withdrawing addict -- most notably, the cold sweats and gooseflesh. It is often preceded by the word 'going', as 'going cold turkey'." 9. THROWN THEIR HATS IN THE RING
Throw your hat into the ring

more like this... ...other phrases about:
Sport and games
Meaning
Make or take up a challenge, or demonstrate one's willingness to join an enterprise. If someone throws their hat in the ring, they announce that they want to take part in a competition or contest. 'Toss your hat in the ring' is an alternative. This throw/toss your hat in the ring (American & Australian) page: to do something that makes it clear you want to compete with other people, especially to compete for a political position She's seriously considering throwing her hat in the ring and declaring herself a candidate for the election.
THROWN IN THE TOWEL throw in the towel and throw in the sponge; toss in the sponge Fig. (From boxing, where this is done by a boxer's trainer to stop the fight.) to signal that one is going to quit; to quit. When John could stand no more of Mary's bad temper, he threw in the towel and left. Don't give up now! It's too soon to throw in the sponge. Verb 1. throw in the towel - give up in the face of defeat of lacking hope; admit defeat; "In the second round, the challenger gave up" chuck up the sponge, drop by the wayside, drop out, fall by the wayside, throw in, give up, quit 10. GONE BELLY UP Idioms: go or turn belly up, Informal. to come to an end; die; fail. go belly up (informal) if a business goes belly up, it fails Factories and farms went belly up because of the debt crisis. 11. INSIDE TRACK *inside track Fig. an advantage (over someone) gained through special connections, special knowledge, or favoritism. (*Typically: get ~; have ~; give someone ~.) If I could get the inside track, I could win the contract. The boss likes me. Since I've got the inside track, I'll probably be the new office manager. 12. TAKE A CHANCE
take a chance - take a risk in the hope of a favorable outcome; "When you buy these stocks you are gambling"
13. DRAW THE LINE draw the line (at something) to set a limit at something; to decide when a limit has been reached. You can make as much noise as you want, but I draw the line at fighting. It's hard to keep young people under control, but you have to draw the line somewhere. Draw the line When you draw the line, you set out limits of what you find acceptable, beyond which you will not go.
draw the line 1. To decide firmly an arbitrary boundary between two things: "Where do you draw the line between your own decisions and those of your superiors?" (Robert Marion). 2. To decide firmly the limit of what one will tolerate or participate in: The officer committed fraud but drew the line at blackmail.
14. He thought the soup too hot and made a scene about it
If someone "makes a scene" it means they made a big deal about something, often with yelling and usually attracting a lot of attention from bystanders.
make a scene and create a scene Fig. to make a public display or disturbance. When John found a fly in his drink, he started to create a scene. Oh, John, please don't make a scene. Just forget about it. 15. PLAY WITH FIRE- play with fire to be involved in an activity that could be dangerous (usually in continuous tenses) We're playing with fire if we continue with genetic modification of our food.
Play with Fire

When someone is playing with fire they are doing something that will result in them being harmed. The full idiom is If you play with fire you are going to get burnt. 'By being late all the time, Paul is playing with fire.'
16.HIT THE CEILING
hit the ceiling and hit the roof Fig. to get very angry. She really hit the ceiling when she found out what happened. My dad'll hit the roof when he finds out that I wrecked his car. Hit the ceiling If someone hits the ceiling, they lose their temper and become very angry.
17.SEE THE LIGHT AT THE END OF THE TUNNEL
light at the end of the tunnel something which makes you believe that a difficult or unpleasant situation will end We're halfway through our exams now, so we can see light at the end of the tunnel . Unemployment is still rising but analysts assure us there is light at the end of the tunnel.
18.TAKE TWO TO TANGO
It takes two to tango. something that you say which means if two people were involved in a bad situation, both must be responsible
both people involved in a bad situation are responsible for it She blames Tracy for stealing her husband. Well, it takes two to tango. 19. ITS A DEAL It's a deal. Okay.; It is agreed. You want to sell me your stereo for $100? It's a deal. Bill: Let's go to dinner together tonight. Mary: It's a deal. 20. MADE A BIG SPLASHmake a splash to get a lot of public attention It wasn't a best-seller but it did make quite a splash in American literary circles. 21.

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LESSON 53 IDIOMS

What is the meaning of a company operating 'in the red'?

serve someone right

2. WALK A MILE IN MY SHOES

Idiom Definitions for 'Walk a mile in my shoes'

What does the idiom don't buy explanation mean?

Every man has his price

5.. YOURE THE BOSS

Throw your hat into the ring

Sport and games

Play with Fire

18.TAKE TWO TO TANGO

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