What have you learned from your audience feedback?

After the production and construction of my music video I wanted to see if my music had the audience appeal as well if it matched my target audience. Ive used websites such as Facebook where I posted my music video in order to receive feedback and collect comments, sharing it over with 100 friends +. Prior to the internet age, I got fantastic feedback from sharing it on Facebook, with the target audience liking it as the majority of my friends were 15-25 years old demographic. In order also to see if my music video had other audiences appeal, I got my mother to share it on her social networking profile to see how her generation responded to my video. The feedback I got was unexpected as one person commented saying location was really captivating in the video got me surprised as I did not expected to target a mature audience in my research. In order to also collect and receive feedback in all stages of production: music video digipak and magazine advert, I got my classmates to give me verbal feedback by showing them both my productions and by answering a questionnaire I created in order to understand if I effectively targeted my potential target audience and demographic. Also by creating a questionnaire I was able to not just collect numerous data but also the different opinions and comments from each person. I made sure to also distribute my questionnaire evenly to male and female correspondents to avoid unbalanced results. 1) How much did you enjoy the music video? I asked this question to find out whether or not the viewer enjoyed and found the music video enjoyable. I got great responses and majority of people answered they enjoyed it from overall beginning to finish. From these results it shows I successfully used generic conventions associated with the genre and therefore being able to make the target audience to feel associated with aspects of my music video. 2) How do you rate the camera work and editing? This question was asked in order to understand if I have used generic rules when forming the product which confined to genre by the type of shots I used. Correspondents were able to identify the use of close up shots to the Dr Dre Beats in my video which meets the conventions of R&B music videos, which emphasizes the materialism and well-known brands being shown in order to viewers being influenced to buy into those products in order to have something in common with the artist. 3) How do you rate the standard of mise en scene? This question would help me in finding through the structure and development of the mise en scene in my music video if the audience could identify it as being generic and see whether or not the style of the music reflected the genre. 4) Were there any aspects that you found offensive? (E.g. representation of race, gender, culture?) By asking this question I would be able to understand the different opinions of people in finding what my target audience identified as being offensive. For example, in Rap music videos women may find how other women being represented as sex symbols and eyed up by the camera seeing it as

being an offense as women can relate to and find their gender being degraded. From the feedback, I received positive comments for how Ive not followed this convention and showed a positive youthful approach of how girls present themselves; these are being friends, sociable and fun and not as sex symbols or sexy. However, depending on genre, people would have different aspects of what they thought would be offensive. 5) Was there any part you found confusing or hard to understand? This question would help me identify with the narrative of my music video and help me in identifying if I met the narrative conventions of an R&B music video. The question also offers the audience to have an input in giving feedback on things they would change to make it more enjoyable to them as fans. 6) What is the best part of the production? This question gave me the opportunity to ask the audience to positively criticise what I have done well in my production. I also then conducted a survey to the same group of people to evaluate how effectively my digipak and magazine advertisement was. 1) Does the digipak successfully reflect the genre of music? This question was asked so people would give me feedback if I effectively used digipak conventions of R&B/Soul genre in the making of my digipak which therefore could be reflected and identified in the presentation on the 6-panel digipak covers. This would take people to be critical about the use of mise en scene, lighting, costume, props, model, etc of the product. 2) Does the magazine advert successfully reflect the genre of music? This question again was asked to the same set of people in order to evaluate my print advertisement in using generic conventions of R&B/Soul print adverts by analysing fonts and content. 3) Would the magazine advertisement encourage you to buy the digipak? This question was focusing on the marketing effectiveness of my print advertisement to promote my digipak and to see if my magazine advert would encourage the audience into buying it. This would require the correspondents of my survey in looking at my advert as a real product and not as a piece of coursework in order to give me suitable feedback. 4) Can you suggest anything that could improve the appeal of the productions? This question was made in order that people can suggest any way(s) to strengthen my adverts appeal in its content and construction. 5) Were there any aspects that you find offensive? (E.g. representation of race, gender, culture?) This question was asked again in terms of music video values, but can also be applied in terms of the visuals in print advertisements and digipak for example, commonly in R&B digipak the main cover

image is of a refined girl with attractive looks and often seductively posing and having direct eye contact to the camera. 6) Identify the strongest feature of the print productions? This question is again asked to give the opportunity to receive positive feedback on what I done well within both digipak and magazine advert. Overall, the feedback received according to my music video, digipak and magazine advert was useful as it gave me an understanding of what different audiences may expect from the genre. If I was to change any parts of my productions; in my music video I would most likely to add performance aspects to the narrative as I think itd balance the music video and perhaps help in the structure of the narrative I was trying to create. I would also include more props and costume in a way that would have been more creative and impactful to the music video.