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    #7 Strategy Yellow Tail #

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    Gayathry Dasika
    This document discusses strategy concepts and provides an example analysis of Yellow Tail wine. It begins with an overview of strategic planning components like objectives, strategies, tactics, and controls. It then gives a SWOT analysis example for Yellow Tail, identifying strengths, weaknesses, opportunities, and threats. Finally, it analyzes Southwest Airlines' strategic approach of pursuing cost leadership through tactics like using a single airplane type and not offering food service.

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    #7 Strategy Yellow Tail #

    Uploaded by

    Gayathry Dasika
    1K views16 pages
    This document discusses strategy concepts and provides an example analysis of Yellow Tail wine. It begins with an overview of strategic planning components like objectives, strategies, tactics, and controls. It then gives a SWOT analysis example for Yellow Tail, identifying strengths, weaknesses, opportunities, and threats. Finally, it analyzes Southwest Airlines' strategic approach of pursuing cost leadership through tactics like using a single airplane type and not offering food service.

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    Yellow tail wine Strategy - Innovative Entrepreneurship

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    This document discusses strategy concepts and provides an example analysis of Yellow Tail wine. It begins with an overview of strategic planning components like objectives, strategies, tactics, and controls. It then gives a SWOT analysis example for Yellow Tail, identifying strengths, weaknesses, opportunities, and threats. Finally, it analyzes Southwest Airlines' strategic approach of pursuing cost leadership through tactics like using a single airplane type and not offering food service.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views16 pages

    #7 Strategy Yellow Tail #

    Uploaded by

    Gayathry Dasika
    This document discusses strategy concepts and provides an example analysis of Yellow Tail wine. It begins with an overview of strategic planning components like objectives, strategies, tactics, and controls. It then gives a SWOT analysis example for Yellow Tail, identifying strengths, weaknesses, opportunities, and threats. Finally, it analyzes Southwest Airlines' strategic approach of pursuing cost leadership through tactics like using a single airplane type and not offering food service.

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    of 16

    WHAT IS STRATEGY?

    <YELLOW TAIL CASE>

    Session #7

    PREPARATION FOR THE NEXT CLASS Do this at home for W 13/2 class (also for T1) #1: Break-Even Analysis #2: Financial Statements http://www.kgaction.com/financial Paint Ball Exercise: statement-analysis/introduction/
    Fixed costs Variable costs Sunk cost Break-even graph Break-even calculation

    http://www.quickmba.com/accounting/fin/ statements/ http://www.youtube.com/watch?v=Bpcn7Q YOTx0 http://www.youtube.com/watch?v=JGcbsj 6FN6c http://www.youtube.com/watch?v=mjcyUI90wE

    Income statement

    Cash Flow statement

    Balance sheet

    What is STRATEGY ? EXAMPLE: Getting from Point A to Point B


    Strategic Option Objective

    B
    Strategy Formulation Tactics Controls

    A
    Strategic Analysis

    The Strategic Entrepreneurship Plan


    Table of Contents & Executive Summary Situational Analysis (5 Cs; Customer, Company, Competitor, Context, Collaborators) Opportunity & Issue Analysis (SWOT, Portfolio Analysis & 4Ps) Objectives Must be SMART Strategies (Overall, Competitive, STP, 4Ps, Growth, & other strategies) Tactics
    (Action Programs for strategies)

    Budget, Projected Financials & Timetable Implement, Monitor & Control

    (ps: this is what you should do after Q2 for your products against competitor products)

    The Yellow Tail Product Portfolio

    http://www.discoveryellowtail.com/our-tale.php

    How Much Does It Cost To Produce Fun?

    The tagline of [yellow tail]s strategic profile is clear: a fun and simple wine to be enjoyed every day
    http://www.discoveryellowtail.com/news/awards-and-honors.php

    SWOT: Strategic Analysis


    Internal analysis The firm itself External analyis The market The competition The environment

    Strengths & Weaknesses Opportunities & Threats

    Strategy

    SWOT Analysis
    Strengths Weaknesses
    Cost Advantages Financial Resources Customer Loyalty Modern Production Facilities Patents
    Leverage

    Too Narrow Product Line Lack Of Management Depth High-cost Operation Due To High Labor Cost Inadequate Financing Weak Market Image
    Problems

    Opportunities
    Add to Product Line Enter New Markets Acquire Firms New Technology

    Threats

    Changing Buyer Tastes Entry of New Competitors Adverse Government Policies

    Strategic Process
    Objectives Strategy
    Set of carefully selected / integrated business priorities to achieve objectives

    Tactics
    Actual actions and operations that are necessary to execute strategy

    Results to be attained before a certain date

    IMPORTANT! Objectives must be S.M.A.R.T. Specific Measurable Attainable Realistic Tangible with a target date

    Strategic Plan
    Objectives Strategy Tactics

    Problem

    Strategic Analysis
    Internal appraisal External appraisal

    Strategy Formulation

    Tactics

    Definition of problem

    Tactical Plans Resources made Execution available Strategic options Choice of one option Strategic Thrusts

    Controls

    Note the order!! OBJECTIVES>STRATEGIES>TACTICS>CONTROLS


    Objective: measurable level of performance that we want to
    achieve on a key operating variable

    Strategy: statement that provides theme and direction to the


    marketing mix

    Tactic: specific action move or specific set of action moves over


    a specific time period

    Plan: a larger framework within which we assess the current


    situation and make decisions about objectives, strategies and tactics.

    Southwest Airlines

    Goal: Win by charging the lowest prices in order to attract not only passengers of other airlines but also car drivers Objectives:

    Strategy: Cost leadership =Bring down all critical costs Tactics:


    Financial Profitability Market share Sales revenue Etc

    Develop short-distance routes connecting high traffic inter-cities Use only one airplane type to simplify training and inventory Dont serve food and therefore reduce cabin crew size Dont use travel agents; sell tickets directly Dont offer to transfer luggage Dont offer higher classes of service

    Offensive Strategies
    (4) Bypass attack (2) Flank attack

    (1) Frontal attack

    Attacker
    (3) Encirclement attack

    Defender

    (5) Guerilla attack

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