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Pooran 23

This document is a summer training project report submitted in partial fulfillment of an MBA degree. It investigates the role of branding in customer satisfaction at Reliance Securities Ltd. The report includes an acknowledgment, certificate of originality, executive summary, table of contents, and 12 chapters covering topics like the company profile, objectives of the study, literature review, research methodology, data analysis, results, discussions, conclusions, and recommendations. The executive summary provides an overview of different investment approaches like fundamental analysis, technical analysis, index investing, and risks to monitor when investing.

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83 views7 pages

Pooran 23

This document is a summer training project report submitted in partial fulfillment of an MBA degree. It investigates the role of branding in customer satisfaction at Reliance Securities Ltd. The report includes an acknowledgment, certificate of originality, executive summary, table of contents, and 12 chapters covering topics like the company profile, objectives of the study, literature review, research methodology, data analysis, results, discussions, conclusions, and recommendations. The executive summary provides an overview of different investment approaches like fundamental analysis, technical analysis, index investing, and risks to monitor when investing.

Uploaded by

buddysmbd
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© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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A SUMMER TRAINING PROJECT REPORT ON

ROLE OF BRANDING IN CUSTOMER SATISFACTION AT

Submitted in partial fulfillment of the requirement For the award of degree Of


MASTER OF BUSINESS ADMINISTRATION SESSION (2012-2013)
SUBMITTED TO: Ms. Anshika Sharma Asst.Professor SUBMITTED BY:Pooran Singh MBA 3rd Semester Roll No. 11021142

IFTM UNIVERSITY MORADABAD


ACKNOWLEDGEMENT
It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior, and acts during the course of study. I express my sincere gratitude to Mrs. Manjula Jain (Director,School of Business Management for providing me an opportunity to undergo summer training at Trustline Securities Ltd. I am thankful to Ms. Anshika Sharma (Project Guide) for her support, cooperation, and motivation provided to me during the training for constant inspiration, presence and blessings. I also extend my sincere appreciation to Mr. Rachit Agarwal (Central Manager, Reliance securities) & Mr. Shailendra Kumar Vishwakarma (HeadCustomer Service Executive and ops, Reliance Securities Pvt. Ltd) who provided his valuable suggestions and precious time in accomplishing my project report. Lastly, I would like to thank the almighty and my parents for their moral support and my friends with whom I shared my day-to-day experience and received lots of suggestions that improved my quality of work.

(Pooran Singh)

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CERTIFICATE OF ORIGINALITY

I Pooran Singh Roll No.11021142 a full time bonafide student of first year of Master of Business Administration (MBA) Programme of IFTM University, Moradabad. I hereby certify that this project work carried out by me at and the report submitted in partial fulfillment of the requirements of the programme is an original work of mine under the guidance of the industry mentor Mr. Rachit agarwal Sales Manager Relaince securities.city Moradabad and faculty mentor Ms. Anshika Sharma, and is not based or reproduced from any existing work of any other person or on any earlier work undertaken at any other time or for any other purpose, and has not been submitted anywhere else at any time.

( Date:__________________

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CERTIFICATE OF THE COMPANY

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EXECUTIVE SUMMARY
The project work is pursued as a part of MBA summer training at IFTM University, Moradabad. It is undertaken as a traineeship at Reliance Securities Ltd. The project is done under expert supervision and guidance of Mr . Rachit Agarwal (Center Manager Reliance securities Ltd ). One of the many things people always want to know about the stock market is, "How do I make money investing?" There are many different approaches; two basic methods are classified as either fundamental analysis or technical analysis. Fundamental analysis refers to analyzing companies by their financial statements found in SEC Filings, business trends, general economic conditions, etc. Technical analysis studies price actions in markets through the use of charts and quantitative techniques to attempt to forecast price trends regardless of the company's financial prospects. One example of a technical strategy is the Trend following method, used by John W. Henry and Ed Seykota, which uses price patterns, utilizes strict money management and is also rooted in risk control and diversification. Additionally, many choose to invest via the index method. In this method, one holds a weighted or unweighted portfolio consisting of the entire stock market or some segment of the stock market (such as the S&P 500 or Wilshire 5000). The principal aim of this strategy is to maximize diversification, minimize taxes from too frequent trading, and ride the general trend of the stock market (which, in the U.S., has averaged nearly 10%/year, compounded annually, since World War II). Finally, one may trade based on inside information, which is known as insider trading. To best monitor your investments Examine carefully and promptly any written confirmations of trades that you receive from your broker, as well as all periodic account statements. Make sure each trade was completed in accordance with your instructions. And check to see how much commission you were charged, to make sure it is in line with what you were led to believe you would pay. If commission rates are to be increased, or if charges such as custodial fees are to be imposed, you should be informed in advance. If securities are held for you in street name, you may request that dividends or interest payments be forwarded to you or put into an interest-bearing account, if available, as soon as they are received, rather than at the end of the month or after some other lengthy period of time.

Periodically, ask yourself the following questions about your investment: Is this investment performing as I was told it would? How much money will I get if I sell it today? How much am I paying in commissions or fees? Have my investment goals changed? If so, is the investment still suitable?

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TABLE OF CONTENTS
Chapter No. Chapter Name
Acknowledgement Certificate of Originality Certificate from Company Executive Summary

Page No.
ii iii iv v

Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12

INTRODUCTION COMPANY PROFILE OBJECTIVE OF STUDY: SCOPE AND RATIONALE OF THE STUDY REVIEW OF LITERATURE RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPRETATIONS RESULTS AND FINDINGS DISCUSSIONS CONCLUSIONS SUGGESTIONS AND RECOMMENDATIONS LIMITATIONS OF THE STUDY BIBLIOGRAPHY ANNEXURE: o ANNEXURE I QUESTIONNAIRE

1 19 39 41 43 50 53 68 70 72 74 76 --

--

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