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This document provides a grading rubric for a social marketing written assignment with grades ranging from A to D. An A grade (80-100%) demonstrates sophisticated concepts through advanced techniques that exceed the task requirements. A B grade (70-79%) strongly links material to the task with high comprehension. A C grade (60-69%) applies relevant concepts in a generally appropriate way with logical connections between ideas. A D grade (50-59%) broadly completes the task but parts are superficially treated or nearly overlooked.

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Silvia Mustafa
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212 views1 page

Written Assignment Feedback Form

This document provides a grading rubric for a social marketing written assignment with grades ranging from A to D. An A grade (80-100%) demonstrates sophisticated concepts through advanced techniques that exceed the task requirements. A B grade (70-79%) strongly links material to the task with high comprehension. A C grade (60-69%) applies relevant concepts in a generally appropriate way with logical connections between ideas. A D grade (50-59%) broadly completes the task but parts are superficially treated or nearly overlooked.

Uploaded by

Silvia Mustafa
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Department of Marketing, Tourism and Hospitality MKT3SEM - Social Marketing Written assignment feedback report 25%

NAME: ID NUMBER:.. A 80-100%


Fulfilment of overall task intent Sophisticated concepts communicated through advanced use of technique Exceeds or refines the basic task requirements. Evidence of critical or thoughtful sorting and selection. Comprehensive and accurate. Conclusions fully supported by the evidence.

B 70-79%
Material presented is strongly linked to task; comprehension of task is high.

C 60-69%
Sound conceptual development, problems encountered have been satisfactorily solved, resulting in well-presented work Well researched with good use of material. Most information is appropriate, consistent and supportive of the conclusions drawn. Sources of information acknowledged. Relevant concepts, etc. applied in a generally appropriate and thoughtful way. No major misunderstandings ; logical connections between ideas; no serious omissions. Sequence and structure are logical and easy to follow. Introductory and concluding sections used effectively.

D 50-59%
Broadly completed but some parts are superficially treated, misunderstood or nearly overlooked.

Use of information (including evidence and examples)

Conclusions are fully supported by appropriate and well organised data. May be some minor omissions. Sources fully referenced.

Generally accurate and appropriate; some incomplete, unsupported or inconsistent information. Requires greater effort at substantiation and wider research. Generally very limited application; some misunderstanding or quite superficial treatment.

Application of theories & concepts dealt with in the topic or subject

Creative or reflective processing of theories; understanding of how and why they are used; critical and evaluative thinking.

Critical or evaluative thinking about how concepts/theories are applied; little inaccuracy or misunderstanding.

Structure and organisation

Structure and sequence are used effectively to help integrate ideas or support logical argument. Soundly structured throughout. Powerful, confident and precise use of language; mastery of style and tone. Near perfect acknowledgement of sources throughout the paper

Ideas are sequenced in a logically satisfying way; connections between different themes or sections are well made.

Well enough structured to make sense; could be better organised and more tightly focused upon the topic. Instances of irrelevance or confusion. Spelling, punctuation & grammar generally satisfactory but likely to need attention. Poor referencing

Use of language and adherence to academic conventions

Language use demonstrates precision and expressiveness as well as clarity. Evidence of appropriate citation of work

Language is generally sound and clear throughout. Some evidence of appropriate citation of work.

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