Akhlaq Project1
Akhlaq Project1
Akhlaq Project1
Warid began its operations on May 23, 2005. In less than a year, we
have a customer base of over 4.8 million and operate in over 110 cities
across Pakistan, providing quality service to our customers.
Corporate Objectives:
Warid Telecom has implemented a new and modern corporate identity as a result
of the dynamic changes taking place in the telecom industry in Pakistan. With a
reflection of a new strategy, our aim is to be perceived not only as a
telecommunication operator of voice services, but also as a universal provider of
comprehensive communications services for both residential and business
customers. Warid's corporate identity seeks to reflect the changes in telecom
sector in relation to helping customers keep pace with rapidly changing
technology in the field of communication, and to harmonize the customers'
perception of our brand with the quality and range of our services. Our objective
is to provide optimum level of support and care through our highly skilled and
motivated team of professionals and through maximum network coverage and
clear connectivity that we have committed to provide.
Warid
Warid is operated by Abu Dhabi Group led by Sheikh Nahayan Mabarak Al Nahayan. Warid started it
services in Pakistan May 2005. Since than Warid Telecom successfully launched the services
covering 28 cities with a total population of around 32 million people. Warid Telecom with low rates
to capture the market with already giants operating the cellular world of Pakistan is the major task
for Warid Telecom major competitor is mobilink with already 10 million subscribers it is not a easy
task to break the market.
Warid Telecom did a great job when launched Warid didn’t get the attention of the subscribers after
a month of so the boob started I myself aren’t willing to purchase the connection as the company in
start didn’t leave a huge impact to switch the mobile connection. After one to two month after the
launch of Warid Telecom people started purchasing the connection and I myself purchased one the
main feature about Warid Telecom that attracts me its Friends and Family feature with rates of
1.90/mins. The rates are the cheapest in the market and with 30 sec billing feature makes it worth
while to try once.
Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the
largest groups in the Middle East and the single largest foreign investor group in
Pakistan.
"We are confident that like Abu Dhabi Group's hallmark in banking industry of
Pakistan, Warid & Wateen Telecom would not only reach out to every corner of
the country but will also set new trends and standards of providing the latest
technology, unparalleled quality service and customer care in the
telecommunication industry of Pakistan".
The Abu Dhabi Group is led by His Highness Sheikh Nahayan Mabarak Al
Nahayan. His Highness is the Federal Minister for Education of the United Arab
Emirates. He is also the Chairman of Warid Telecom, Wateen Telecom, United
Bank Limited, and is also the Founder Chairman of Bank Alfalah Limited.
Vision
Team
Warid Telecom's main focus and strength is its employees. Warid Telecom
believes this will be its key differentiating factor and a recipe for success. The key
management team includes:
Marwan Zawaydeh
Board Director
Parvez A. Shahid
Board Director
Farrukh Hayat
Zoha Imam
Muhammad Iltaf
Shahid Saeed
CIO
Ahmad Kamal
Central Treasury Division of BCCI Abu Dhabi In-charge Global Support Desk for
Treasury operations - BCCI London
Hamid Farooq
Mr. Hamid Farooq is the Chief Executive Officer of Warid Telecom (Pvt.) Ltd. Prior to joining
Warid, Mr. Farooq was working with Mobilink as Executive Vice President/CFO and Company
Secretary. He has extensive telecom experience, which spans over 10 years and also has wide-
ranging local and overseas training in financial management, technical & IT, HR, knowledge
sharing and policy development. Mr. Farooq has previously held the posts of Chief Accountant &
Administrator, Canadian Occidental Petroleum Ltd. (COPL), Chief Accountant, Petro-Canada
(Pakistan) Inc and Country Manager/Finance Manager, DHL Pakistan Limited/TCS.
Farrukh Hayat
Mr. Farrukh Hayat is General Manager – Distribution & GSM Payphones based
at Head Office Lahore. He is responsible for the sale/distribution of scratch
cards and other products of Warid and Wateen Telecom on national basis. In
addition he is also responsible for GSM Payphone service which is to be
launched in the near future. Mr. Hayat comes with over 20 years of well-
rounded experience in the fields of marketing, sales, distribution and
management. He has been associated with the growing telecom sector for the
last fourteen years and has been holding significant senior positions. Prior to
joining Warid Telecom he was the Chief Operating Officer of Saif Venus
Communications, which is one of the leading national distributors of telecom
products. Mr. Hayat has also worked as Director Operations at Telecard Limited
which he joined preceding its launch and remained there for more than ten
years.
Zoha Imam
Shahzad Rauf
GM PMO, Procurement & Logistics
Mr. Shahzad Rauf joined Warid Telecom in March 2005 as General Manager,
Procurement and Logistics. Later, he was given the responsibility of managing the
operations of two additional key departments: Quality Assurance and Project
Management Office. He is also currently the Launch Director of Warid
Bangladesh.
Prior to joining the company, Mr. Rauf was a founder and CEO of WebLight
Productions Inc. providing B-2-B e-commerce supply chain management
solutions for the food industry. He also has over 10 years of work experience of
finance and information technology departments of public sectors in USA.
Mr. Rauf is a graduate from Eastern Michigan University, USA, from where he
earned his MBA and MSIS degrees.
Ahmad Kamal
Mr. Ahmad Kamal has over 17 years of telecom experience in Pakistan. He has
the exposure of working with the country's most renowned telecom companies
including Mobilink, Ufone, Digital Communications and DVCOM Limited. Mr.
Kamal holds a Post Graduate degree in Business Administration. His last
assignment was as General Manager Operations & HR with DVCOM Limited.
Key Strengths
The Network
• We are partners with some of the leading vendors in the telecom industry who help in providing
the best and the latest network solutions for our businesses. These vendors include cellular
giants Ericsson, Nortel, Siemens, Cisco and Huawei.
• Warid has pioneered in key technologies which include:
o Custom-made network for Pakistan's environment
o Congestion-free connectivity in all coverage areas
o Rollout plan for extensive national populated coverage by 2006
o Fully redundant network
o Robust design catering to future needs
o Future professional network (EDGE compatible and 3G upgraded with soft switch and
media gateway architecture)
o State of the art IP based contact center and leading data center
o Launch of WiMax services across Pakistan by the end of 2005 with revolutionary 3.5
GHz broadband solution
Warid Telecom has some features as low calling rates 30 sec billing. Coverage is improving
and hope will be improved as the company grows. Warid Telecom according to me targeting
the student class rather than business men. Some of the features are good but still there are
some major upgrades that Warid higher management team should look into.
Warid Website looks like site designed by immature non professional group of people. Warid
site is not user friendly loading time is slow the navigation is as bad as it can be no voice
user lost in to the site the landing page with login information confused the user who came to
get some info hard to find tariff as no link on the main page. With session Id passed even a
user is not logged it sucks. When you are visiting Warid website most of the times your
session id expire which takes you the home page again and finding that page I was browsing
is hard to find. Site design is also poor with no cooperate look.
Major draw back GPRS the slowest GPRS services I ever used the rates are touching the sky if
you use GPRS more often than Warid is the company you waste money.
The in house email server always lags and you never receive email upon requesting help
center you came to know by the operator that email is send but never reached your mail box.
The email send if used proper header never drops in you Bulk or Spam folder so what I can
guess is that IT staff consists of immature worker that cant handle the huge requests nor
designed a proper website.
Warid to Warid call rates are cheap in night some times you will have network busy error
other than that it works fine.
Warid Telecom should look into the problems currently facing to capture more market as their
calling rates are promising. Over all Warid Telecom still targeting student class improve
services to reach business class.
Customers are the most important element in any organization. We distinguish them as our
biggest assets, and we strive for excellence by listening to their needs. We work with our
customers to gain an understanding of their business, their goals and their objectives to ensure
that they receive the best possible service and the right solutions to meet their needs.
We seek to be the trendsetters in customer service, with our 'one-stop' concept for all our
Franchise
Channel Tel Links A B C Choor
D E F Chook
G H I JMain
K L Peshawar
MNOPQ RST
Road, UVWXYZ
Rawalpindi
Cell Phone Inn Shop No. 211,212,213, Jamia Mujid Road Bunni.
Top
Rawat
Top
Renala Khurd
Top
Sahiwal
Top
Sara-e-Alamgir
Sheikh
G. T Road Sarai Alamgir
Telecommunication
Top
Sheikhupura
Butti Chowk,adjucent to PICIC Bank, Lahore Sargodha Road
S.T.M PVT. LTD.
Sheikhupura
Top
Sialkot
Top
Swabi
Top
Market Segmentation
Warid’s segmentation model has been
adopted and adapted to cover the Pakistani
market
Extensive Market research has been conducted
and is updated on a regular basis
Sales & Distribution Objectives
Distribution a competitive advantage
High level of retail penetration – maximize
sales
Reinforce brand image & positioning
Low distribution cost
High channel loyalty through fair profitability
for channels
18
Distribution Model
Direct
Sales
Franchise Network
(branded outlets)
Sales & Service
Centers
3rd party
Chains
Telenor Pakistan
Retail Network
Strong Distribution Coverage
Distribution
Mobile Vans
Eload & refill outlets
Retail Sales Outlets
Franchisees
Company Operated Sales &
Service Centers
42
Key Success Factors
Attractive and segmented
product and service portfolio
supported by a strong brand
High network quality and
continuous rapid network
coverage expansion
High quality and efficient
customer service
Ensure low cost operations
Warid Telecom decided to opt for GSM (Global System for Mobile
Communication) technology as it is the global standard for digital cellular
telephone service. GSM networks support enhanced data applications and
more than 1 billion customers in 109 countries are using this technology.
Warid Telecom would be launching its cellular services based on 900 and
1800 GSM technology, in order to optimize the utilization of frequency, thus
ensuring the highest quality and service.
We have made no compromise on investments required for research and
development. With a capital expenditure of over US $500 million, Warid
Telecom has been set up to provide a premium quality GSM service.
Business Overview
With a current mobile penetration in Pakistan hovering at around 18% and a large
population of over 15.5 million, the mobile market experiences a burgeoning appetite
for communication services.
The cellular penetration rate (around 18%) of Pakistan highlights the immense
potential for growth available in the industry.
In order to gain a footing in the mobile market Warid Telecom has partnered with
Ericsson to provide network solutions for the business. Being one of the top cellular
vendors established in over 140 countries & with vast experience in the industry,
Ericsson has been able to offer Warid Telecom the latest technology required for their
business. This, coupled with Warid Telecom's sound financial backing, has placed it in
a strong strategic position to capture the market share in the tapped as well as the
untapped market.
In accordance with its business strategy, Warid Telecom plans to establish itself as a
leader, and increase the overall market size through broader coverage of all income
groups. Warid Telecom's superior products, high quality of service, affordability, and
customer support have enabled it to not only capture market share from existing
players, but also acquire the so far untapped market.
Network Information
Operator Name:
Network Name:
GSM 900/1800
Network Status:
Web Site:
www.waridtel.com
Users with Pop-up Blockers may need to use a by-pass feature (often the CTRL key for
PC-based browsers) when clicking on the operator web link above.
If you're innovative, qualified, talented, creative and a team worker, Warid is the place for you!
Offering unlimited opportunities for personal and professional growth, Warid Telecom hires
individuals who are confident and ready to make a difference. With competitive salaries and a team-
oriented culture that encourages creativity, empowerment and entrepreneurial spirit, Warid is sure
to take your Careers to new heights.
• Compensation and Benefits - We believe in pay for performance which makes Warid an
ideal place for people with a can do attitude.
• Employee Development - We focus on vision development exercises, team building
activities, in-house and external trainings as well as competence development programs
and object setting exercises.
• Culture - We promote a team-oriented and entrepreneurial culture, which allows employees
to grow both personally and professionally, and to contribute to the success of the company
throughout their Careerss.
•
• Diversity - We are committed to a diverse and inclusive work environment, which is
essential to outstanding business success. The existing employee force of Warid has a blend
of talented individuals having worked with well-reputed multinational and local companies.
Our Divisions
• Finance
• Human Resources and Administration Services
• Engineering
• Information Technology
• Strategic Planning
• Quality Assurance
• Customer Services
• Procurement, Logistics & PMO
• Sales & Marketing
• International Roaming
• Legal
• Government Relation & Regulatory Affairs
• Corporate Sales & Affinity
• Internal Audit & Risk
Warid Telecom has launched a new web portal www.waridtel.com for its consumers. With
its clean interface, wisely used color scheme, and the clever placement of information, it
has made navigation for customer easier.
Warid’s web portal is divided into Non–Member and Member areas, and the Non–
Member area is further divided into Home and Corporate. The “Corporate” section is
about the company, team structure, jobs etc, while “Home” link houses an attractive main
page which has links leading to areas outlining Warid’s coverage, customer service
facilities, new products, prepaid and postpaid package details and its international
roaming destinations and rates.
Chief Executive Officer of Warid Telecom Hamid Farooq said, “Warid has always
followed the strategy of providing the best services to its customers and offering them
with every convenience possible, “ he said. ” This website is another effort to provide our
customers with a channel to communicate with Warid. Warid team has done a
commendable job at making this all possible and is continuously striving to maintain the
excellent and unparalleled organization that Warid is today.”
Warid Telecom introduces new innovative packages for Zem prepaid customers
Lahore, July 27, 2006: In line with Warid Telecom’s commitment to provide affordable and quality
services to customers, Warid Telecom strikes once again with a brand new series of options for its
Prepaid ZEM customers. The new ZEM packages have been specially designed considering the
requirements of various segments of prepaid mobile connection users. Whether youth, students,
professionals, businessman, housewives, working class or families Warid has something special for
you.
Per second billing – Every second counts and so does your money so pay
ZEM 1
for what you use.
ZEM 321 Count down – Keep talking, the longer you talk the cheaper it gets.
ZEM 12 to 9 Special rates between 12 midnight ˜ 9 a.m.– late night making life count.
The ZEM 1 has been designed for “concise–talking”. The call is charged on per–second basis, so you
pay for what you use saying. Saying “Hello” has no longer been more affordable. Outgoing calls on
ZEM 30 & ZEM 60 will be charged on 30 seconds and 60 seconds basis respectively to meet your
calling needs. ZEM 321 gets cheaper the more you talk and is aimed for long conversations as a talk
and save concept. Similarly the late night talkers will benefit from ZEM 12 to 9 as it offers special
call rates between 12 midnight to 9 a.m. are as low as Re 1 any where in Pakistan.
Key challenge for Warid was continued growth of its business through leverage of early
successful initiatives to drive further growth, expansion into new geographical areas and
exploiting existing customers to maximize revenues with strategic focus on
Islamabad, August 4, 2006: Warid Telecom is participating in the ITCN Asia 2006, The mega IT &
Telecom Industry exhibition will be held at the Expo Centre Karachi from 9˜11th August 2006. “It
gives me great pride to witness the immense growth that ITCN Asia has exhibited over the past 6
years. It is a reflection of the enormous growth that has been witnessed in the telecom sector in
Pakistan”, said Mr. Hamid Farooq, CEO Warid Telecom.
The Warid Telecom cubicle at the ITCN Asia will be a state–of–the–art facility constructed at the
Cellular Hall–4. The facility will be fully equipped in terms of qualified personnel and equipment to
provide information about services, packages or solutions to existing and prospective mobile phone
users. Warid Telecom customers will also be able to get any assistance they would require from the
Customer Services team. Similarly, the representatives from the corporate sector and media will get
an opportunity to converge, network and interact with the senior management of the company, who
will also be present there.
Mr. Tariq Malik said, “Warid Telecom is looking forward to welcome the ITCN visitors at our facility”.
“The visitors will have opportunities to win free ZEM prepaid connections through hourly lucky draws
for three days”, he added.
About Warid Telecom: Warid Telecom (Pvt) Ltd. is owned and supported by the Abu Dhabi Consortium
led by His Highness Sheikh Nahayan Mabarak Al Nahayan. Warid Telecom commercially launched its
services in Pakistan on the 23rd May 2005. This was one of the biggest launches in the region as for
the first time any international operator started its operation in 28 major cities on the very first day
of its launch. Counting from the day of license handing over, this feat was accomplished within a
period of 8 months. Today, only after 14 months of successful operations, Warid Telecom is enjoying
the support of millions of customers.
Zoom Talky
Express your emotions with Zoom Talky Service.
More Details
Warid Zoom
SMS sirf 3 Paisas
More Details
Mobile, Bike aur Life
Ab sab set hai!
More Details
Warid Zem ONE
Because a second shouldn't cost a minute!
More Details
Dual Number SIM
Allows the facility to have two different numbers on
the same SIM.
More Details
Fun Loads
Friends and Family
Where to buy?
Zem Top Up
Coverage Map
Zem Tariff
MMS
IR Coverage Map
Zahi Tariff
Quick Pay
Promotional Strategies
Sponsorship
Football match between the national teams of Pakistan and UAE was played in Karachi on 1st
March 2006. On ground branding was done by the Marketing Services Team. Due to the strategic
placements of the backdrops the Warid logo was the most prominent one.
In set Pakistan scoring a goal against India at Lahore on 22nd Feb 06.
In continuation of the 1st Anniversary Celebrations of Warid, Warid Telecom Presented Bullah Kee
Janna Main Kaun captioned as Soul Highway. Rabbi Sher Gill perfomed with co starring of Ali Azmat
Pappu Yar Taang na Kaar . Venue was Royal Palm Golf and Country Club Lahore. Show was attended
by the admirers of both stars on 22nd May 06.
Warid telecom sponsors the GCU annual function on , Ali Zafar and Fusion performed to enthrall the
audience.
Customer Service
Warid's Customer Service division functions on the premise of pleasing and satisfying
our valuable customers, resolving their problems and addressing their queries. Our
Contact Centre is equipped with the latest technology and its staff is trained to inform,
educate and help customers in the best possible way.
Customer Service Centres
Business Centre Address
Abbottabad
Bahawalpur
Faisalabad
Abdullah Pur Canal Road Ahmad Arcade, Abdullah Pur Canal Road, Faisalabad
Gujranwala
Sethi Marriage Hall Opposite Sethi Marriage Hall, Main G.T. Road, Gujranwala
Islamabad
Blue Area 65-W, Executive Height, Fazal e Haq Road, Blue Area Islamabad
Jhelum
Kazim Kamal Road Mehfooz Plaza, Kazim Kamal Road, Near Union Bank, Jhelum Cantt
Karachi
Lahore
Multan
Mandi Bahauddin
Nowshera
Okara
Peshawar
Warid offers you a chance to access the most exciting and innovative products, features and
services! You can download handset settings like GPRS and MMS to your handset directly, avail voice
services like call waiting, conference call, missed call alerts etc., and explore other such exciting
features that are being offered.
So go ahead and dance to the tune of new ring tones, make your mobile colourful with
wallpapers, get your horoscope every day in your phone and play stimulating games on your
mobile!
Entertainment
Products/Services
Basic Voice Services
Caller Tunes
Handset Settings
Warid Mobile Email
Warid Zone
Zoom Talky
Friends and Family
Missed Call Alerts
Enterprise Solutions
Zahi-Post Paid
A post paid subscription is also called a billing connection. In this type of a connection, you can
avail the services of a cellular connection first and pay for the usage at the end of the month. To
avail this type of a connection, you will be required to submit a signed customer service agreement
form (CSAF) along with certain specified documents. Your connection will be activated post the
payment of the one time charge or the activation fee, a refundable deposit, and verification of the
requisite documents. On consistent and regular payment and high usage pattern you could win
yourself the opportunity to enjoy exclusive loyalty and frequent user facility provided by Warid
Telecom.
Our post paid brand
Keeping in mind our brand philosophy, Zahi is a name that represents our post paid services aptly.
Zahi depicts class and sophistication and highlights our role in Pakistan as a post paid package. All in
all one word aptly defines Zahi: suave.
Zahi Tariff
Per sec 30 sec 60 sec Per sec 30 sec 60 sec
Billing options
(Paisas) (Rs.) (Rs.) (Paisas) (Rs.) (Rs.)
Friends & Family 1.80 0.45 0.65 1.60 0.40 0.60
On-Net
2.70 0.65 1.10 2.40 0.60 1.00
(Warid to Warid)
Off-Net (Landline) 3.60 0.90 1.60 3.20 0.80 1.40
Off-Net (Other mobile) 4.50 1.15 2.10 4.10 1.00 1.80
International
Zone 1 7.00 1.75 3.00 7.00 1.75 3.00
Zone 2 18.00 4.50 8.00 18.00 4.50 8.00
Zone 3 26.00 7.00 11.00 26.00 7.00 11.00
Zone 4 42.00 11.00 18.00 42.00 11.00 18.00
Conference Call
With Conference Call‚ you can teleconference with 6 people simultaneously. You can create
conference calls with on-net (Warid to Warid) and off-net (national) numbers.
Call Divert
Whether you’re unable to take a call‚ driving outside the national coverage area‚ traveling abroad or
are busy‚ you can divert your calls to any other Warid number.
Instant delivery of Missed Call Alerts upon subscriber availability Alerts carry calling party’s name if
number is saved in subscriber’s phone book One alert per missed call‚ ensuring ease of returning
calls Permanent storage of Missed Call Alerts for future reference.
To subscribe call 321 from a Warid connection and activate this service or send an sms MCA ON to
129. You can unsubscribe from the Missed Call Alerts service by calling 321 or sending SMS MCA OFF
to 129. You can temporarily deactivate the Missed Call Alerts service by disabling Call Forwarding to
103 in the handset Call Forwarding settings. You may reactivate MCA by setting Call Forwarding to
103 in the handset Call Forwarding settings.
A subscriber will still be charged for the Missed Call Alerts service if he has temporarily suspended
the service but has not unsubscribed.
Voice Mail
Voice Mail allows you to receive your voice messages even when your mobile is switched off‚ you are
outside the coverage are or are busy. You can retrieve these messages for free from your Warid
phone at your own convenience.
Welcome to Zem, Warid Telecom's latest in prepaid convenience that is backed up by the promise of
service, service and more service. Not only is it simple to use but it also offers a host of
revolutionary products and features that will forever change the way you communicate.
So start Zemming today & get ready to experience a world of connectivity like you've never
experienced before!
Zem Features
Conference Call
With Conference Call, you can teleconference with 6 people simultaneously. You can create
conference calls with on-net (Warid to Warid) and off-net (national) numbers
Call Divert
Whether you're unable to take a call, driving outside the national coverage area, traveling abroad or
are busy, you can divert your calls to any other Warid number.
Zem Tariff
Charges (Paisas)
Zone 1 2.25
Zone 2 12
Zone 3 18
Zone 4 33
Zone 1 18
Zone 2 36
Connection
Activation tax Rs. 300
Free airtime on activation worth Rs. 150
SMS
On-Net (Warid to Warid) SMS Re. 0.50
Off-Net (other mobile) SMS Re. 1.00
International SMS Rs. 5.00
Top
Zem Top up
Topup (Buy Scratch Card)
As the name suggests it, a scratch card is a medium of recharging your account by acquiring a
16-digit code and inputting in your mobile phone for activation of that code. Our scratch card is a
rechargeable coupon which has a holographic scratch field. This silver panel needs to be
scratched off before usage.
Denominations
Scratch cards are available in the following denominations: Rs. 100, 250, 500, 1000
Validity Period
Zem Terms & Conditions
• All charges are exclusive of government taxes and levies including sales tax at 15% and
advance withholding tax at 10%
• In Sindh Rs. 50 is levied as stamp duty on new connection sales
• Airtime on activation cannot be carried to the following month if account is not recharged
within 30 days
• Prices are subject to change at Warid’s discretion
• For Prepaid connection, please make sure that you submit your Warid connection form with
a copy of your NIC
• MMS is charged both for receiving and sending
• MMS unit is a message of size 100kb maximum
• Internet unit is an upload or download of 200kb
• Calls to satellite phones will be charged at Rs. 125 per minute or equivalent at 30 seconds
Caller Tunes
Inroduction
Now Warid Telecom introduces, Warid Caller Tune (Ring Back Tone).
Warid Caller Tune is a new service brought to you by Warid for your
friends and family to enjoy.
It allows you to choose a song for your callers to hear, instead of the
traditional tone before you answer a call.
Warid Caller Tunes helps you in assigning tones by giving top five
favorite tunes through SMS and on IVR.
Subscriber can activate Warid Caller Tune service either through SMS
based activation or by calling Warid Helpline 321 from Warid number
Caller Tunes
English
Urdu
Bollywood
Islamic
Regional
Other
Caller Tunes FAQs
Caller Tunes Rates
Caller Tunes Demo
New Bollywood Tunes
Old Bollywood Tunes
Caller Tunes Subscription
Greetings Caller Tunes
CHARGES
Now Warid Telecom introduces‚ Warid Caller Tune (Ring Back Tone).
Warid Caller Tune is a new service brought to you by Warid for your friends
and family to enjoy.
It allows you to choose a song for your callers to hear‚ instead of the
traditional tone before you answer a call.
In order to receive SMS/MMS/GPRS/Data settings in your mobile phone, please log on as a member
and follow the simple instructions to download handset settings.
Warid Zone
Thanks to our state of the art SIM technology, your Warid SIM comes with a special Warid menu. This
menu offers a bundle of services such as sending emails from your handset, downloading ring tones,
setting GPRS/WAP settings, getting latest weather forecasts and so much more! Simply go into the
Warid menu appearing on your phone and select the required information.
With SIM-based services, you can now get the latest news, download ring tones and logos. You no
longer need to remember key words or short codes to access information! This menu already has
the key words pre-coded in your SIM card, allowing you to get information easily & swiftly.
Warid Zone
Dual Number Sim
Anonymous Chat
Mobile Alerts
Mobile Games
Entertainment
Ring Tones
Picture Messages
Greetings
Breaking News
Enterprise Solutions
Exciting, efficient and time saving solutions are available to meet all corporate needs, facilitating the
flow of communication of our valuable corporate/individual clients. Warid gives you the access and
flexibility you need wherever you go!
• Enterprise GPRS
• Warid Access Card
• CUG
• Bulk SMS
Enterprise GPRS
Corporate environment is a challenging playground requiring up to the minute information and real
time connectivity for effective decision making.
Warid now offers flexible tariff on a variety of GPRS based packages to match your data usage needs
bundled with voice and SMS package plans to suit your pocket.
Now you can use Warid GPRS service to download cool websites, access your mails on your mobile
or logon to your corporate intranet while being assured that these enterprise packages are the most
economical package options available.
Packages
Highlights/Salient features
Unlike the current practice you will be charged on per KB basis meaning you will be only charged
based upon your actual usage.
The activation tax is Rs. 150 and security deposit of Rs. 500 for all above mentioned packages.
Benefits
The packages are designed to offer freedom of choice to subscribers. GPRS subscriber can expect
Enterprise packages can be bundled with any commercial voice packages according to your
Warid Roamers
With Warid, you don't have to worry about roaming the world. No matter where in the world your
travels take you, our vast roaming coverage will keep you seamlessly connected.
Warid International Roaming provides you the freedom of using your existing Warid number when
you travel outside Pakistan. We empower you to roam anywhere & everywhere around the globe. We
keep you connected to all those who matter, your friends and family.
Warid Roamers
Roam Info
IR Activation
SMS Roaming
Weather Map
Inbound Roamers
Not from around here?
We know where you are from and we don't want you to get home sick! The Warid network makes all foreign
subscribers feel right at home with its string of services as allowed by their particular home network.
-- As Easy as 129!
Discover an easier, faster and hassle-free way to manage your Warid services. Customize your
preferences and settings, acquire billing information, activate/de-activate services and so much
more. Take control of the options available to you - just by sending an sms to 129!
129 Services
Services In SMS, Type
Billing Information B
Free Minutes FM
International Roaming SMS Activation IRSMSON
International Roaming SMS De-activation IRSMSOFF
Itemized Bill Activation (Outgoing only) ITB AO
Itemized Bill Activation (Outgoing &
ITB AIO
Incoming both)
Itemized Bill De-activation ITB BLK
Friends and Family List LIST
ADD<Space>Warid number with 0321 or
Friends and Family Addition
0322 prefix
DEL<Space>Warid number with 0321 or 0322
Friends and Family Deletion
prefix
Missed Call Alerts Activation MCA ON
Missed Call Alerts De-activation MCA OFF
Ownership Confirmation NAME
General Information
Foreign subscribers would be able to use Warid's network in accordance with the services allowed by their home
network. For tariffs please consult your network provider. Foreign subscribers can use the following numbers for
information:
GPRS services are already provisioned with regular IR you only need to request GPRS activation by
calling Warid helpline (321). Please note that GPRS is unavailable while your SMS Roaming is active.
We suggest you get your GPRS settings configured and the service activated prior to departure. We
also encourage you to test your GPRS handset before you leave Pakistan.
A) GPRS is acronym for "General Packet Radio Service". Simply, GPRS is a way for transmitting data
over a mobile phone. Besides access to Internet, GPRS supports access to the standard WAP. Now
roaming subscribers can access their emails, play online games, exchange media-rich contents, and
do so much more.
A) GPRS roaming is only available to our postpaid customers while they are on IR. You need to have
a handset that supports GPRS, most of the widely available handsets in the market provide GPRS
support. We suggest you get your GPRS settings configured and the service activated prior to
departure (in case of roaming abroad). We also encourage you to test your GPRS handset before you
leave Pakistan.
A: Charging is done on the basis of the quantity of transmitted data via GPRS, irrespective of the
time the user spends online i.e. in blocks of data transmitted, e.g. 10KB, 30KB, 60KB, etc. The
chargeable block varies from operator to operator and the cost of uplink (data uploaded) and
downlink (data downloaded) can also be different for the same operator.
A) MMS can be sent and received if you have GPRS activated on IR. For availability of MMS in a
particular country while roaming on a particular network operator, please consult the GPRS tariff
guide. It is important to note that MMS is charged on the same principle of data quantity (and not on
quantity of MMS sent/received); i.e. in blocks of data sent or received. And therefore, the cost of
MMS is reflected in the GPRS tariffs.
Q) What happens if one wants to answer a call while GPRS data transmission is in
progress?
A) A customer can answer the call and resume data transmission after the call has ended.
A) No. For surfing WAP pages it is enough to have a GPRS handset only. The GPRS handset can also
be used for connecting PC to Internet. The GPRS can be used for data synchronization, viewing of
bank accounts and the use of e-mail services as well.
Contact Us
E-mail us your question at [email protected] and we will get right back to you.
Call us
Dial 321 free of charge from your Warid phone. You can also call us toll-free at 111-111-321 from
any landline.
Send us a letter
Fax us
Send us a fax at 111-111-322.
Overview
The dual SIM allows the facility to have two different numbers on the
same SIM (Line 1 and Line 2). The two numbers can be a combination of
either two post paid packages or one post paid package and one pre-paid
package. Primary number has to be post paid.
Benefits
Line Rent:
A line rent of Rs 50+tax is applicable for availing this functionality the line
rent will be charged to your post paid number
Activation Charges:
All Govt taxes/charges are applicable.
Talky Overview
Overview
Warid subscribers can send a Talky message just like normal SMS to
onnet/offnet and international mobile subscribers anywhere in the
world.
Benefits
Talky Charges
Overview
Receiving/Listening
With MMS messaging is fun, colorful and musical. Add pictures, animations, polyphonic & MIDI
sound, even video clips to messages and show the world how amazing communication can be.
It's as simple as click and send! Using images, files, ring tones, wall papers stored on your mobile
phone you'll be able to create and send an MMS from your MMS enabled mobile phone to another
Warid MMS enabled mobile phone.
Please consult your mobile phone instruction manual to see exactly how this is done on your
particular phone.
Once you have subscribed to this service, you need to configure your handset with Warid MMS
settings. Please follow these simple steps to get the MMS configuration:
• Simply go into the Warid menu in your handset, and scroll down till you see Messaging.
• Enter the Messaging menu and you will see the Multimedia Settings in which one of the
options is MMS.
• Press the selection and you will be prompted to enter the handset name and the handset
model number.
• Enter the name of the make such as Nokia, Samsung etc under the handset name and
the model number such as 6600, D52 etc under the handset number.
• As soon as you finish entering the information, an SMS is generated from your handset.
• In response to the sent SMS, you will receive a message with the settings. Please press
'yes' to store the settings and that is it - simple and easy.
Note: Before using MMS, please ensure to subscribe to the GPRS service and have your handset
configured.
In addition to this, you can write a simple text message 'set MMS' and send it to 1190. You will
receive the MMS settings via a message. Please press 'yes' to store the settings and that is it -
simple and easy. Note: There are certain mobiles that do not support this setting process. Please
contact our Customer Service Center for assistance.
How do I get it
Check with your package plan if this service is available to you by default as a bundled service. If
this service is not one of the bundled services, kindly call our toll free Warid contact center by
dialing 321 from your Warid phone to get the subscription.
Wateen Telecom is the Abu Dhabi Group's latest communication investment in Pakistan. After
the successful launch of Warid Telecom in Pakistan, which provides mobile GSM services to
over 4 million customers in 100 cities, Wateen Telecom has been set up to become the leading
"Carrier's Carrier" providing quality, reliability and affordability in the communication sector
and bringing Next Generation services to your doorstep... today!
Warid Telecom is owned by the Abu Dhabi Group led by His Highness Sheikh Nahayan Mabarak Al
Nahayan. The group is one of the largest in the Middle East and has diversified business interests
ranging from oil and gas exploration, hospitality services, telecommunications, banking and financial
services, automobile industries and property development. The group has a large presence in the
Pakistani market and owns Bank Alfalah Ltd., the 5th largest and one of the country's premier
consumer banks, as well as a substantial stake in United Bank Limited, the 3rd largest bank with
substantial presence abroad.
Warid Telecom has implemented a new and modern corporate identity as a result of the dynamic
changes taking place in the telecom industry. With a reflection of a new strategy, our aim is to be
perceived not only as a telecommunication operator of voice services, but also as a universal
provider of comprehensive communications services for both residential and business customers.
Warid's corporate identity seeks to reflect the changes in telecom sector in relation to helping
customers keep pace with rapidly changing technology in the field of communication, and to
harmonize the customers' perception of our brand with the quality and range of our services. Our
objective is to provide optimum level of support and care through our highly skilled and motivated
team of professionals and through maximum network coverage and clear connectivity that we have
committed to provide.
JCR-VIS Credit Rating Co. Ltd. (JCR-VIS) has assigned initial medium to long-term
and short-term entity credit ratings of A (Single A) and A-2 (A Two) respectively to
Wateen Telecom (Pvt.) Ltd (Wateen Telecom). The outlook on the medium to long-
term rating is Stable.
The ratings take into account the plans of Wateen Telecom to position itself as a
fully-integrated provider of telecommunication services including long-haul and
metropolitan area optic fiber cable , long-distance and international (LDI)
connectivity and last mile solutions that will be primarily based on the fourth-
generation broadband telecommunication technology, WiMAX. The technology risk
associated with the deployment of new technology has to quite an extent been
mitigated by the guarantees acquired from the equipment vendors against
performance of the supplied equipment, as well as the fact that in most cases the
equipment vendors have also been given operation & maintenance contracts for their
installed equipment. The nature of infrastructure of Wateen Telecom will allow it to
target different market segments while enjoying high margins for its last-mile
solutions. This market positioning has been further bolstered in the presence of
captive business of Warid Telecom (Pvt.) Ltd (Warid Telecom) - a sister concern - for
fiber optic and other infrastructure services. The track record of the management of
the company is strong even in the brief history seen so far, with Wateen Telecom
posting a reasonable profit in its full first year of operations, and healthy cash flows
during FY 2007 from existing operations which are set to go up substantially in 2H
FY2007 following the commencement of operations of the own optic fiber network of
the company.
A key driver of the assigned ratings is the level of sponsor support JCR-VIS believes
that Wateen Telecom has available keeping in view the significant investment of the
sponsor group in Pakistan, particularly in the banking and telecommunication sector.
Due consideration has also been given to the fact that Wateen Telecom, despite
being a private limited concern, has in place strong governance, reporting and review
structures.
Wateen Telecom will face the risk of functioning in a highly deregulated sector where
the level of competition in the voice and LDI segments is already very high and any
other area which may be proven by one operator to have significant profitability
potential (e.g. optic fiber) may attract fresh entrants quickly resulting in erosion of
initial profitability levels. The other major risk factors to be considered will be the
level of demand for WiMAX-based broadband solutions (data, internet and voice) in
the target market of large to medium size corporates and high-end retail consumers
and sustainable performance of Warid Telecom in the highly competitive cellular
business. The management of Wateen Telecom has developed risk-mitigation
strategies for all these areas, the effectiveness of which will be monitored by JCR-VIS
over time.
Tariq Malik
Wateen Telecom’s Voice and Enhanced Voice Services are a complete telephony solution based on the latest IP/MPLS back
single to a hundred lines while employing cutting-edge features such as IP Centrix, Conferencing, Meet Me, IP Telephony
broad range of corporate and residential voice telephony services and packages to meet all the communica-
tion needs of its valued customers.
International Gateway
Wateen Telecom’s International Gateway is the intelligence behind all international calls, inbound and outbound. Having
companies of the world, Wateen connects across all countries and all continents. Our International Gateway provides r
connections. Specially tailored for carriers, operators and hubbing services, Wateen’s International Gateway guarantees To
Vision
Our vision to launch Pakistan into the 21st century digital revolution and make Broadband Pakistan
a reality has brought together world-class leading-edge technologies to power our end-to-end
network. The converged multi-access nationwide communication network is the most reliable and
robust network in the country and delivers mission-critical services on the same platform to carriers,
corporates and consumers. The core infrastructure of our nationwide network includes:
• IMS enabled converged IP/MPLS core multi-access network based on layered architecture
designed to provide quad-play services (voice, data, multimedia and limited mobility) and
much more
• Robust class 4 and class 5 soft switches with a host of applications and value-added
services to provide depth and breadth to our product offering
• Metro Access Network (MAN) with 96 fibers G652/655 optic fiber and IP-Ethernet rings in
all major cities including Fiber To The Curb (FTTC)
• National Wireless WiMAX 802.16e cutting-edge 4G network
• National Wireless 802.11 WiFi hotspots
• Multi-terabyte DWDM nationwide, fully redundant with ring architecture 5000+ km long
haul optic fiber network connecting all major cities and neighboring countries
• Regional and international connectivity through optic fiber and VSAT hubs
• Tier-1 telehousing, data center and managed solutions based on international standards
For us, customer satisfaction, employee development and organizational growth are the core values
that we inherit from our parent company - the Abu Dhabi Group. Our commitment to our customers
is foremost. Our technology and service-delivery strengths stem from our valued employees who
have joined Wateen from all over the world to form our strong foundation with their expertise,
experience, maturity and professionalism.
Wateen Telecom's parent group, the Abu Dhabi Group, is the single largest foreign investor group in
Pakistan and a leading business entity with diverse business lines:
- Oil and gas exploration
- Banking and financial services
- Communications and media
- Automobile Sector
- Hospitality, real estate and construction
Ventures include:
A joint venture between Bank Alfalah Limited and GHP Financial Services Ltd.(Switzerland) - in the
business of fund management.
Bank Alfalah Limited - the fourth largest and fastest growing private bank in Pakistan with over 150
branches all over the country
Taavun (Pvt.) Ltd. - a joint venture between the Government of Punjab and Abu Dhabi Group,
focusing on property and real estate development
United Bank Limited - the third largest private bank in Pakistan (major shareholding)
Warid Telecom Pakistan - the 3rd largest and fastest growing mobile GSM company in Pakistan
Warid Telecom Bangladesh - the latest licensee for mobile GSM services in Bangladesh
Warid Telecom Congo - the latest licensee for providing mobile GSM services in Congo Brazzaville
Wateen STM - a joint venture between Wateen Telecom (Pvt.) Ltd. and STM Group Inc. USA
ISLAMABAD: Chief Operating Officer of Warid Telecom, Hamid Farooq has said his
group will launch its first phase in first half of 2005 with an investment of $ 140
million to $ 150 million to handle 1.5 million customers.
Q: Why are the objectives of Abu Dhabi Group choosing Pakistan telecom sector for
such a huge investment?
Q: What is the investment plans of Warid Telecom (after the US $ 291m license fee)
in the coming five years?
H F: Although the license fee cost went beyond anybody’s expectations and we have
already paid US $ 145 million to the Government of Pakistan as fifty percent of
US$291 million license fee. The remaining fifty percent is to be paid over the next 10
years, yet this would not affect our plan to invest in the network and other service
facilities. For phase I we have plans to invest over US $ 150 million. This investment
would help us launch our services in the desired manner. The amount will be
consumed by IT, customer care, billing and other operational expenditures including
setting up of offices etc. This brings our total initial investment to US $ 450 million.
The low tele-density in Pakistan in comparison to other Asian economies and
government policies and current leadership are other encouraging factors. Our group
would even consider other potential areas of investment in Pakistan.
H F: All the players will be competing with one another each having its own strength
and weaknesses. The market positioning will be extremely dynamic. Under these
circumstances quality of service, marketing strategies, pricing, promotions and brand
loyalties all will interplay and also have their individual impact. Collectively whoever
masters this set of strategies and is able to develop a synergy will be our greatest
competitor. In my opinion, the market is large enough for all of us to have our share
and survive.
H F: In my opinion, the market can take 4-5 operators. The reason for this is the
potential that exists for growth. Pakistan has a very low tele density. With pricing
coming down, affordability would go up. Also from a luxury item mobile have become
a “need” and a “business tool”. Keeping the untapped population figures and
economic factors in mind we believe that the number of the telecom companies is
not very high, however if you only focus on the per capita income level, six operators
do look as a high number especially when the PTA is also aggressively promoting
WLL.
Q: How do you think the LDI and WLL licenses will be competing with cellular
industry?
H F: WLL is good when it comes to expanding the telephony services to the far-flung
areas, where fixed telephony doesn’t exist. But WLL may pose a threat to cellular
and fixed telephony operators operating in large cities and urban areas. We have also
procured license for WLL in almost all the regions in the 3.5Ghz band, however the
WLL operators are not expected to erode our business as the threat (if any) is not
very significant. As wireless local loop offers limited mobility, so it can never be a
substitute of a phone. Secondly, the availability of GSM handsets is far cheaper than
the WLL handset in Pakistan.
Despite that I personally think that the PTA should not have issued WLL licenses for
mega cities and key urban areas as the objective of WLL is to expand telephone
service to distant and far flung areas.
Q: The deal signed with Ericsson- Pakistan, will there be any role of Ericsson-
Pakistan after the completion of project?
H F: Warid Telecom plans to build a network to handle 1.5 million customers with an
investment of US $140 million to US $ 150 million in the first phase of its launch. The
signing ceremony finalizing the strategic alliance agreement held in Lahore recently
is for Ericsson to provide Warid Telecom a complete “turnkey state of the art” GSM
network solution, which encompasses the supply of core and Radio network
equipment, network design, rollout as well as professional services like full
operations and maintenance. The network will be GSM / GPRS based and its
coverage build out will commence immediately.
Q: How do you see and what do you think about the future of telecom industry in
Pakistan?
H F: Telecom market is progressing forward with high pace towards more and more
technologically enhanced solutions based upon NGN, 3G, UMTS, IP/MPLS, ATM etc.,
with data market to grow exponentially as compared to the voice market. In today’s
market in our country, the primary need is basic voice telephony and SMS (Short
Messaging Service). There is immense demand for this and a lot of potential is still
there to be tapped.
Q: Do you expect in the rise of the penetration of cell phone rate that is quite low
about little less than 3%?
H F: We find Telecom market in Pakistan vibrant and promising with modest and
even estimates for foreign direct investment of several billion US $ in the next five
years. Our vision is the penetration should rise from 3% to 18% in the next 5-6
years.
Q: Will Tariff be the only weapon for an operator to attract subscriber?
H F: In my opinion, the market can easily take 4-5 operators. With pricing coming
down, affordability would go up. Also from a luxury item mobile have become a
“need” and a “business tool”. Apart from tariff good coverage and highest standards
of quality will be the decisive factor to attract subscribers.
H F: Warid telecom is expected to launch our services in the first half of 2005.
I think once the new entrants launched and acquired reasonable level of
infrastructure ability and subscriber base, operators will consider infrastructure
sharing on commercial terms. Sharing is also good for environment. Why should we
have towers emerging from rooftops everywhere in the city while one tower could be
enough for 3-4 operators.●
Vision
Our vision to launch Pakistan into the 21st century digital revolution and make Broadband Pakistan
a reality has brought together world-class leading-edge technologies to power our end-to-end
network. The converged multi-access nationwide communication network is the most reliable and
robust network in the country and delivers mission-critical services on the same platform to carriers,
corporates and consumers. The core infrastructure of our nationwide network includes:
• IMS enabled converged IP/MPLS core multi-access network based on layered architecture
designed to provide quad-play services (voice, data, multimedia and limited mobility) and
much more
• Robust class 4 and class 5 soft switches with a host of applications and value-added
services to provide depth and breadth to our product offering
• Metro Access Network (MAN) with 96 fibers G652/655 optic fiber and IP-Ethernet rings in
all major cities including Fiber To The Curb (FTTC)
• National Wireless WiMAX 802.16e cutting-edge 4G network
• National Wireless 802.11 WiFi hotspots
• Multi-terabyte DWDM nationwide, fully redundant with ring architecture 5000+ km long
haul optic fiber network connecting all major cities and neighboring countries
• Regional and international connectivity through optic fiber and VSAT hubs
• Tier-1 telehousing, data center and managed solutions based on international standards
For us, customer satisfaction, employee development and organizational growth are the core values
that we inherit from our parent company - the Abu Dhabi Group. Our commitment to our customers
is foremost. Our technology and service-delivery strengths stem from our valued employees who
have joined Wateen from all over the world to form our strong foundation with their expertise,
experience, maturity and professionalism.
Corporate Objectives:
Warid is committed to providing superior levels of professional services to all its
customers - before, during and after the deployment of our leading solutions. To
accommodate their customer's demands, Warid has deployed a state-of-the-art 2.5
G EDGE compliant network. There are also innovative services of various standards
that cater to a wide spectrum of users.
Market Share:
Mobilink, the Pakistani unit of Egypt-based telecom company Orascom. It has been
in Pakistan since 1994. With 19.2 million subscribers it has the largest market share.
Its shares are listed on the Egyptian and London stock markets as GDRs. My next
post will focus entirely on Orascom and its performance.
Warid, owned by the Abu Dhabi group of the United Arab Emirates and sister of
Wateen group is number 3 with 5.6 million subscribers, that is 14% market of
subscribers.
Norway’s Telenor, a recent entrant with about a billion US dollar invesment in
Pakistan has been doing well, based on its recent earning report. It has about 4.26
million subscribers or 11% of the market. Telenor stock is listed in the Oslo stock
market (TEL) and Nasdaq NY (TELN).
Competitive Analysis
This is a snapshot of mobile industry's growth in Pakistan in year
2006. By many measures 2006 was an amazing year for Pakistan's mobile
companies. The total subscribers reached 48.2 million, translating to
mobile density of 31%</strong>.
Two new companies - Warid and Telenor - entered the mobile
marketplace and the increased competition from them spurred growth in
Pakistan's mobile sector.
Ufone and Mobilink announced major network investment
plans..wordpress.com/2006/11/17/competitive-trends-mobile-phone-
advertisements/">Marketing campaigns</a> were at the centre of
Pakistan's mobile growth.
And most recently the uncertainty about future of Paktel ended with
China Mobile buying it<p>Government regulators at PTA must be
pleasantly surprised by all this growth in 2006 but they have a lot
more to take care of in 2007.
One important upcoming change is the much anticipated, but delayed,
mobile number portability implementation.</p>
Mobilink leads with over 22 million customers but its market share
has declined to 46%.
Ufone is next with over 10 million customers.
Warid has over 7.6 million and
Telenor about 6.6 million.
Paktel has 1.3 million customers and
Instaphone has only 0.25 million customers<p>
According to some analysts Pakistan is likely join the small group of
countries with over 100 million mobile subscribers during the second
half of 2008, and that by the end of 2010, there could be over 120
million cellular customers in PakistanLets hope that this growth does
not come at the cost of quality or service
What appears even more disturbing for Warid is the huge financial roll out of its sister
company Wateen in projects whose financial plans seem dubious. Wateen is laying out a
fiber backbone at a cost of $100 mn (the fourth company to doo).
In order to create more hype, Wateen is acquiring 3.5 ghz of wireless frequency for
launching Wimax broadband (a futurist technology with limited use in Pakistan). The
Customer Premise Equipment (CPE) of Wimax is not yet institutionalized and does not as yet
have wide scale deployment in developed economies. The CPE of Wimax is not rationalized
and is far too expensive for Pakistan, which already has plenty of broadband access through
e-video (CDMA), internet over cable and DSL. Wateen is also trying fiber connectivity to the
last mile.
They are dabbling in hybrid fiber coaxial networks to provide triple play (a complex
technology) of which they have no experience. Recently they bid unsuccessfully in Islamabad
for a 200 km core fiber network which has been awarded to a competitor, Worldcall
Telecom.
In the emerging scenario, it seems the Wateen / Warid management is in danger of losing its
direction. Having paid $290 mn for a mobile license and still unable to get market share they
have abandoned their core business. Excess capacity and confused objectives are a recipe
for disaster, says one analyst.
When the market consolidates, three clear players will emerge. Instaphone are at the
bottom of the league and may end up looking for a buyout as they do not have the money
for rollout or the mobile license fees. Paktel, after the failure of its owner company Milicom
to find a buyer, also looks destined to fight for survival. Warid and Wateen are up to their
necks in red ink and it is a matter of time before the Sheikhs of Abu Dhabi realize their local
management is a disaster. Three clear leaders – Telenor, Ufone and Mobilink will survive and
it will be interesting to see the strategies they deploy in the fight for number one position.
KARACHI: The major mobile operators are aggressively fighting for market share with every
day bringing a bewildering new set of ‘packages’ and ‘offers’ to confused potontial
consumers. But two things are clearly emerging from this chaos - the consumer is a major
beneficiary,and connectivity is progressing at a breakneck speed. The clear market leader is
Mobilink followed by Ufone, Telenor, Warid, Paktel and Instaphone. Among these, Warid
Telecom has launched a media campaign offering rates that are aimed at creating a new
price war in the industry. Desperate to create an impact, Warid seems to be a victim of its
own hype. It has a relative poor quality of service and has slipped behind Mobilink, Ufone
and Telenor. After the new $600 million expansion of Ufone awarded to Huawei, it is clear
that PTCL is throwing its full weight behind its mobile subsidiary. Warid has the lowest arpu
(average per unit) among the mobile leaders t under $4 and a bare 5 per cent of the market.
Mobilink has 63 percent, Ufone 25 percent with Telenor at 7 percent. Mobilink is fueled by
vibrant marketing and a first mover advantage and is therefore way ahead of the pack.
Telenor is not to be taken lightly. It is building a stable and reliable network that should take
it to second position over the next six months. Its new campaign “Talkshawk” has caught on.
Telenor has the advantage of being equity financed while Warid has borrowed up to the hilt.
Warid Telecom (PVT) Ltd has active roaming agreements with the following network
operators:
Index: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Satellite
Thuraya Satellite Telecommunications Co GSM Satellite Live
Afghanistan
Afghan Wireless Communication Company (AWCC) GSM 900/1800 Live
Telecom Development Company Afghanistan Ltd.
GSM 900 Live
(ROSHAN)
Algeria
Orascom Telecom Algerie Spa (Djezzy) GSM 900/1800 Live
Anguilla
Cable & Wireless (West Indies) Ltd. Anguilla GSM 850 Live
Australia
Telstra Corporation Limited (Telstra MobileNet) GSM 900/1800 Live
Austria
Mobilkom Austria AG (A1) GSM 900/1800 Live
Azerbaijan
Azercell Telecom BM (AZERCELL GSM) GSM 900 Live
Bahrain
MTC Vodafone (Bahrain) B.S.C. GSM 900/1800 Live
Bangladesh
GrameenPhone Ltd GSM 900 Live
Barbados
Cable & Wireless Barbados Ltd. (Cable &
GSM 1900 Live
Wireless (Barbados) Limited)
Belgium
Mobistar S.A. GSM 900/1800 Live
Brazil
TIM Celular S.A. (TIM BRASIL) GSM 1800 Live
Brunei Darussalam
Bulgaria
Mobiltel EAD (M-Tel BG) GSM 1800 Live
Mobiltel EAD (M-Tel BG) GSM 900 Live
Canada
Rogers Wireless Inc GSM 850/1900 Live
Microcell Telecommunications Inc (Fido) GSM 1900 Live
Cayman Islands
Cable & Wireless (Cayman Islands) Limited GSM 850/1900 Live
Cyprus
Cyprus Telecommunications Auth (Cytamobile- GSM 900/1800 Live
Vodafone)
Czech Republic
Telefónica O2 Czech Republic a.s. (EUROTEL
GSM 900/1800 Live
PRAHA)
Denmark
TDC Mobil A/S GSM 900/1800 Live
Telia Nattjanster Norden AB (Telia DK) GSM 900/1800 Live
Dominica
Cable & Wireless Dominica Ltd. GSM 850 Live
Egypt
Vodafone Egypt Telecommunications S.A.E GSM 900 Live
Estonia
Elisa Mobiilsideteenused AS GSM 900/1800 Live
Finland
Elisa Corporation GSM 900/1800 Live
France
Bouygues Telecom GSM 900/1800 Live
Georgia
Magticom Ltd (MAGTI GSM) GSM 900/1800 Live
Germany
Vodafone D2 GmbH GSM 900/1800 Live
Greece
Q Telecommunications S.A (Q-TELECOM) GSM 1800 Live
Grenada
Cable & Wireless Grenada Ltd. GSM 850 Live
Iceland
Siminn hf GSM 900/1800 Live
Indonesia
Excelcom (XL) GSM 900/1800 Live
Iran
MCI GSM 900/1800 Live
Ireland
O2 Communications (Ireland) Ltd GSM 900/1800 Live
Italy
Vodafone Omnitel N.V. GSM 900/1800 Live
Jamaica
Cable & Wireless Jamaica Limited (Cable and
GSM 1900 Live
Wireless Jamaica Limited)
Jordan
Jordan Mobile Telephone Services (JMTS)
GSM 900 Live
(Fastlink)
Kazakhstan
Kar-Tel Ltd (Beeline) GSM 900 Live
Kenya
Safaricom Limited GSM 1800 Live
Safaricom Limited GSM 900 Live
Kuwait
Mobile Telecommunications Co. (MTCNet) GSM 900/1800 Live
Latvia
Latvian Mobile Telephone Co (LMT GSM) GSM 900/1800 Live
Liechtenstein
Mobilkom (Liechtenstein) AG (FL1) GSM 1800 Live
Luxembourg
VOXmobile S.A. GSM 900/1800 Live
P & T Luxembourg (LUXGSM) GSM 900/1800 Live
Macau (China)
CTM GSM 900/1800 Live
Malaysia
Celcom (Malaysia) Sdn Bhd (CELCOM GSM) GSM 900 Live
Maxis Communications Berhad (MMS & MB) GSM 900/1800 Live
Celcom (Malaysia) Sdn Bhd GSM 1800 Live
Maldives
Wataniya Telecom Maldives Pvt. Ltd (WMOBILE) GSM 900 Live
Mauritius
Cellplus Mobile Communications Ltd. GSM 900 Live
Morocco
IAM GSM 900 Live
Netherlands
T-Mobile Netherlands (T-Mobile NL) GSM 1800 Live
KPN Mobile The Netherlands BV GSM 900/1800 Live
Niger
Celtel Niger GSM 900 Live
Nigeria
MTN Nigeria Communications Limited GSM 900/1800 Live
Norway
Telenor Mobil GSM 900/1800 Live
Oman
Omani Qatari Telecommunications Company
GSM 900 Live
SAOC (nawras)
Oman Telecommunications Company (OMAN
GSM 900 Live
MOBILE)
Philippines
Smart Communications Inc (SMART Gold) GSM 900/1800 Live
Globe Telecom GSM 900/1800 Live
Poland
Polska Telefonia Cyfrowa (Era) GSM 900/1800 Live
Portugal
Vodafone Portugal GSM 900/1800 Live
Russia
OJSC VimpelCom (Beeline) GSM 900/1800 Live
MegaFon, Open Joint Stock Company GSM 900/1800 Live
Saint Lucia
Cable & Wireless Caribbean Cellular (St Lucia)
GSM 850 Live
Limited
Saudi Arabia
Saudi Telecom Company (STC) (AL JAWAL) GSM 900 Live
Etihad Etisalat Company (Mobily) GSM 900 Live
Senegal
Sonatel (Alize) GSM 900 Live
Singapore
Singapore Telecom Mobile Pte Ltd (SingTel-G18) GSM 1800 Live
StarHub Mobile Pte Ltd (StarHub Pte Ltd) GSM 1800 Live
Singapore Telecom Mobile Pte Ltd (SingTel) GSM 900/1800 Live
Slovakia
T-Mobile Slovensko, a.s. (T-Mobile SK) GSM 900/1800 Live
Slovenia
Mobitel D.D. GSM 900/1800 Live
South Africa
MTN - Mobile Telephone Networks (Pty) Ltd.
GSM 900 Live
(MTN - Mobile Telephone Network Ltd.)
MTN - Mobile Telephone Networks (Pty) Ltd. GSM 1800 Live
Cell C (Pty) Ltd GSM 900/1800 Live
Spain
Telefonica Moviles España S.A. (movistar) GSM 900/1800 Live
Sri Lanka
Dialog Telekom Ltd GSM 900 Live
Sudan
Mobitel GSM 900 Live
Sweden
TeliaSonera Mobile Networks AB Sweden GSM 900/1800 Live
Syria
Areeba Syria (AJSC) GSM 900/1800 Live
Taiwan
Chunghwa Telecom GSM 900/1800 Live
Tajikistan
Indigo Tajikistan GSM 900/1800 Live
Thailand
True Move Company Ltd GSM 1800 Live
Total Access Communications Co (DTAC) GSM 1800 Live
Tunisia
Orascom Telecom Tunisie (TUNISIANA) GSM 900 Live
Turkey
Vodafone Telekomunikasyon A.S (Vodafone
GSM 900 Live
Turkey)
Turkcell Iletisim Hizmetleri A.S. GSM 900 Live
United Kingdom
Orange PCS Ltd GSM 1800 Live
United States
Cingular Wireless GSM 850
T-Mobile USA, Inc GSM 1900 Live
Cingular Wireless GSM 1900 Live
Uzbekistan
Coscom GSM 900 Live
Vietnam
Vietnam Mobile Telecom Services Company
GSM 900/1800 Live
(Mobifone)
Yemen
Spacetel - Yemen (MTN) GSM 900 Live