Action Item: Brown Act

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Downtown Oakland Association/Lake Merritt-Uptown District Association District Identity and Streetscape Improvement (D.I.S.I.

) Committee Meeting December 20, 2012 11:00 a.m. CBD Conference Room - 388 19th Street Agenda 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Introductions Public comment and announcements Approval of the minutes of November 19, 2012 Review of committee roster and introduction of new members 2013 meeting schedule Update on holiday shopping campaign Update on general marketing projects Overview of DISI projects, and refocusing of 2013 priorities Other Adjournment Action Item Action Item

BROWN ACT: Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available from the Downtown Oakland Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with disabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior to the meeting. 388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 [email protected] www.downtownoakland.org [email protected] www.lakemerritt-uptown.org

Downtown Oakland Association/Lake Merritt-Uptown District Association District Identity and Streetscape Improvement (D.I.S.I.) Committee Meeting Minutes November 19, 2012 - CBD Conference Room - 388 19th Street Present: Staff: Andrea Kirkpatrick, Sara May, Laurie Cooperman-Rosen, Chris Curtis, Lucinda Alipio Steve Snider/District Manager, Victoria Decker/Office Manager, Fiona Simms/Administrative Assistant Nancy Amaral/Gallen.Neilly & Associates Kim Bardakian

PR Consultants: Guests:

Discussions held and decisions made by the DISI Committee

Subject
Welcome and Introductions Approval of minutes from October 25, 2012

Discussion
The minutes of the October 25, 2012 meeting were presented for review.

Action?
Chris moved and Andrea seconded the motion to approve the minutes of October 25, 2012 as presented. The motion was approved unanimously.

Review of 2013 budget proposed by Co-Chairs

The committee reviewed the proposed 2013 budget, which was set by the chairs and staff. Steve explained the work that has been put into the Lake Merritt/Uptown tree lighting and noted that this year staff would like to spend less money on the tree itself, and help the Great Wall project a digital tree on the Wall at the December First Friday. They are working with the YMCA of the East Bay and Project Bandaloop. The logos of various local businesses will be projected with the tree as ornaments or presents. Stacey Hoffman of Living Jazz explained the history of the organization, and how the event moved from the Dunsmuir House to the Paramount Theatre to accommodate the growing attendance and keep the event

Living Jazz proposal for sponsorship of MLK Tribute event

Chris moved and Laurie seconded the motion to approve the sponsorship of the Living Jazz MLK Tribute

388 19th Street Oakland, California 94612 DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530 [email protected] www.downtownoakland.org [email protected] www.lakemerritt-uptown.org

Gallen.Neilly Report Other

Next Meeting Adjournment

accessible. She noted that the event includes the Oakland community exhibition where 40 businesses and non-profits can table to provide visibility and exposure to those organizations. Stacey mentioned that they are working on promoting the businesses that will be open that night to encourage attendees to eat and shop in the area. Stacey listed the various media outlets over which the events, and its sponsors, are advertised. She stressed the goal of keeping the ticket pricing affordable and accessible. Stacey also noted that the Living Jazz office is moving into the second floor space of Piedmont Piano. Nancy read the highlights of the PR report. Steve updated the committee about a potential new promotion in the district called Coaster, which is a new smart phone application. The application allows the patron of a crowded bar to order and pay for their drink from their phone. They then get a message on their phone when their drink is ready. This seems like a great opportunity for the over crowded bars in the districts. December 20, 2012

event in the amount of $2,500 per district to be paid out of the Banner line item. The motion was approved unanimously.

Minutes taken by: Fiona Simms, Administrative Assistant

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