MichaelHyatt.com !

SUMMARY

2012 Advertising Kit

M
Item

ichaelHyatt.com is one of the most-read blogs on the Internet. Michaels content is unique, authentic, and relevant. As a result, his readership has grown by 164 percent in the last twelve months. Becoming a blog advertiser provides an opportunity for you to reach a targeted, highly engaged audience that is responsive to products and services that meet their unique interests and needs. To discuss your advertising needs, please contact Mindy Spradlin at [email protected].

CONTENTS
Page 1 1 2 25 Item Advertising Options & Rates Advertising Examples Optimizing Your Results Policies and Guidelines Page 67 810 11 12

Site Traffic Site Rankings Reader Profile Audience Details

SITE TRAFFIC
These are the traffic statistics for the the month of December 2011 as reported by Google Analytics. It addition, Michael has more than 70,000 RSS or email subscribers and 122,000+ Twitter followers

Unique visitors

338,179

Overall visits

424,795

Page views

612,127

SITE RANKINGS
Metric PostRank.com Google PageRank MOZ Page Rank Alexa Traffic Rank Inbound Links Rating Comments

1 The #1 Leadership and Productivity Blog of 2011 5 This ranking is 5 out of possible 10. 6.0 This ranking is 6 out of possible 10 (similar to Google PageRank) 19,200 MichaelHyatt.com is in the top 0.07% of all websites. 1,150,107 This is the number of external links to MichaelHyatt.com.

MichaelHyatt.com !
READER PROFILE

2012 Advertising Kit

Based on Michaels 2011 Reader Survey, his TYPICAL READER is a male between the ages of 3150. He has at least a college degree and household income of $70,000 or more. He lives in the U.S., most likely in those states where evangelical Christians are a higher percentage of the population. He is an active Christian, attending church at least once a week, and his faith is very important to him. The typical reader is extremely committed to personal growth and is a heavy book reader. He reads most of Michaels blog posts and is especially interested in those related to the topic of leadershipprobably because he serves in a leadership capacity in his local church. He also avails himself of other forms of learning, such as conferences and webinars, and intends to pursue additional formal education. Michaels typical reader is very active in social media, including Facebook and Twitter. He demonstrates a need for self-expression, as evidenced by the fact that he has a blog and posts to it at least once a month. He also has a book idea that he hopes to write and get published.

AUDIENCE DETAILS
In February 2011, Michael conducted his third annual Reader Survey. You can see the original survey here: http://michaelhyatt.com/please-take-my-2011-reader-survey.html And the results here: http://michaelhyatt.com/five-insights-from-my-2011-reader-survey.html Here are the highlights: Age Reader Engagement Gender

1,310
people completed the 2011 Reader Survey, demonstrating the high level of reader engagement Michaels readers have with his blog.

56% 24% 20%

62%

38%

<= 30

31 - 50 2

>= 50

Male

Female

MichaelHyatt.com !
Annual Household Income High school Some college 32% Associates Degree Bachelors Degree Masters Degree Doctorate

2012 Advertising Kit

Highest Level of Education Completed 4% 14% 5% 45% 27% 4%

54%

> $70,000

> $100,000

Country of Residence

State of Residence

84% 4%

12%

U.S.

Canada

Other

Non-denominational Other Baptist Roman Catholic

States with More Than 3% of Total Readers

Religious Orientation

Church Affiliation 36% 25% 22% 5% 4% 4% 4%

95%

4% 1% Christian Other Agnostic

Presbyterian Methodist Assemblies of God

MichaelHyatt.com !

2012 Advertising Kit

The Importance of Faith in Overall Life

Very important Important Somewhat Important Not very important 5% 2% 1%

92%

Frequency of Church Attendance Weekly More than weekly Infrequently Twice a month Monthly 7% 5% 2% 44%

A Church Leadership Role 34% 27%

42%

Lay Leadership Role

Church Staff

Favorite Subject Categories

Leadership

76%

Productivity

67%

Social Media

43%

Publishing

33%

Other

13%

MichaelHyatt.com !

2012 Advertising Kit

Investment in Personal Growth

Read 2 or more books per month

73%

Read 3 or more books a month

43%

Subscribe to 2 or more magazines

54%

Read 10 or more blogs a week

52%

Attended 1 or more conferences last year

75%

Attended 2 or more conferences last year

50%

Participated in a webinar

72%

Plan to pursue more formal education

53%

Social Networking 85% 72% 66%

Intend to Write a Book?

54%

5%

41%

Twitter

Facebook

Blog 5

Yes

Already Have

No

MichaelHyatt.com !

2012 Advertising Kit

We offer two different kinds of ads: (1) DISPLAY ADS that run along the right sidebar of the blog and (2) SPECIALTY ADS, which include in-post ads, sponsored posts, RSS ads, etc. Descriptions and prices are listed below. Examples of these ads are on pages 810.

DISPLAY ADS You can purchase these ads at http://buysellads.com/buy/detail/13923 Position 1: Large Sidebar Ad 300 x 250 (Top Right) This ad is the largest available on the site. It is 300 x 250 pixels and appears in the right-hand sidebar, just below Michaels picture. You will need to supply the graphic and a link to a landing page on your site. The graphic file can be no larger than 40kb and may not include animation. This ad is 300 x 125 pixels and appears in the right-hand sidebar. You will need to supply the graphic and a link to a landing page on your site. The graphic file can be no larger than 35kb and may not include animation. This ad is exactly the same size as the Position 1 ad; it is just in a different position. $947
PER 30 DAYS

$1,017
PER 30 DAYS

Position 2: Medium Sidebar Ad 300 x 125 (Top Right)

$817
PER 30 DAYS

Position 3: Large Sidebar Ad 300 x 250 (Middle Right) Position 4: Medium Sidebar Ad 300 x 125 (Middle Right) Position 5: Small Sidebar Ad 125 x 125 (Middle Right)

This ad is exactly the same size as the Position 2 ad; it is just in a different position.

$747
PER 30 DAYS

These ads are 125 x 125 pixels and appear in the right-hand sidebar. You will need to supply the graphic and a link to a landing page on your site. The graphic file can be no larger than 30kb and may not include animation. This ad is exactly the same size as the Position 1 ad; however, it is in a different position. It also rotates with one other ad. (This is why it is more affordable.) We have two ad slots available per month. This ad is exactly the same size as the Position 2 ad; however, it is in a different position. It also rotates with one other ad. (This is why it is more affordable.) We have two ad slots available per month.

$537
PER 30 DAYS

Position 6: Large Sidebar Ads 300 x 250 (Bottom Right)

$467
PER 30 DAYS

Position 7: Medium Sidebar Ads 300 x 125 (Bottom Right)

$397
PER 30 DAYS

MichaelHyatt.com !
SPECIALTY ADS

2012 Advertising Kit

You can purchase the following ads by emailing [email protected] Position 8: Peel Away Ad The top of Michaels blog has a red-stripe with a short text ad. This is extremely effective. Users have a difficult time resisting the urge to click on it. It produces more click-throughs than any other option. We do require you to create a custom landing page. We will send you a photoshop template, which you can use to create the ad. Position 9: Sponsored Post Michael will write a 300400 word post about your product or service and his experience with it. You can link to this post, excerpt it for your own marketing, or quote it on your own site. Michael will include links in the post to the appropriate landing page on your site. He will also Twitter the link to the post on the day it is published. He will also send it out with the post to his email and RSS subscribers. Position 10: Middle Post Ad This ad appears in the middle of individual posts. You will need to supply the text and a link to a landing page on your site. The text may be no more than 200 characters long. The ad will appear on each new post on the site for 30 days. Position 11: End Post Ad This ad appears at the end of individual posts. You will need to supply the text and a link to a landing page on your site. The text may be no more than 200 characters long. The ad will appear at the bottom of each post on the site for 30 days. Position 12: RSS Feed Ads More than 47,000 people read Michaels posts via RSS or email. Thats 47,000 impressions per post! Two ads appear at the end of the post. They are 275 x 144 pixels each. You will need to supply the graphic and a link to a landing page on your site. The file can be no larger than 40kb and may not include animation. $1,000
PER 30 DAYS

$2,500
PER 30 DAYS

$1,750
PER 30 DAYS

$1,000
PER 30 DAYS

$1,000
PER 30 DAYS

ADVERTISING EXAMPLES
The graphics on the following three pages illustrate the advertising options available for purchase.

MichaelHyatt.com !

2012 Advertising Kit

Position Position

Position

1
Position

2
Position

10

Position

MichaelHyatt.com !
OPTIMIZING YOUR RESULTS

2012 Advertising Kit

Position

The copy on display ads should be written to connect with our readers felt needs. We are happy to review various options and give you an opinion based on our experience. Regardless of which advertising option you choose, you will need to supply us with a link to a landing page on your site. This is the page the reader will be taken to when he clicks on your ad or a link inside a sponsored post or interview. We highly recommend that you customize your landing page for this specific use, so that you can directly connect with the reader. To make your page as effective as possible, we offer the following tips. (You can see an example below.)

4
Position

1. Make it personal. You can do this with a simple greeting that begins, Thank you for clicking on our ad on MichaelHyatt.com. You could also include a picture of Michael or an endorsement (if he has provided you with one). This simply tells the reader that he has arrived at the right place. (See #1 below.) 2. Create a special offer. Everyone like to feel like they are getting a special deal. You might offer a discount or a trial offer to induce the reader to take the appropriate action. (See #2 below.) 3. Issue a specific call to action. It could be a request for further information, an invitation to join a mailing list, a request for a price quote, or an opportunity to buy now. (See also #2 below.) In our experience, this works best if it is a singular call to action. If you want to provide a secondary call to action, make sure that it has less weight than the primary one. 4. Test your offer. If you are including a discount code, double-check to make sure your shopping cart accepts it. We once had an advertiser get a huge response to the offer, but the discount code did not work. Not only did they miss out on hundreds of sales, they frustrated a lot of would-be customersnot the best first impression. Position

6
Position

5. Make sure your server can handle the load. Depending on your offer, you may get a significant spike in website traffic. This doesnt always happen, but when it does, it can crash your server. This will leave people frustrated and confused. This ends up being embarrassing for both of us. It Position can also create an enormous customer service problem as people report the problem or inquire about it.

11

You can view this actual landing page).

page at http://buildingchampions.com/michaelhyatt (see next

MichaelHyatt.com !

2012 Advertising Kit

Position

12

10

MichaelHyatt.com !

2012 Advertising Kit

1 2

GUIDELINES & POLICIES

Guidelines The design of your ad is your responsibility. Sizes and dimensions are enforced for everyones mutual benefit. We do not allow animation on any ads. If you are booking a display ad, you may do so yourself on the BuySellAds website: http://buysellads.com/buy/detail/13923 If you are booking a specialty ad, please email Mindy Spradlin at [email protected]. Review We reserve the right to approve all ads and to reject any advertiser for any reason. We are not liable for any claims arising from your ad or any errors in it. Rates All rates are subject to change. You may guarantee the price of specialty ads by booking and paying in advance.

11

MichaelHyatt.com !

2012 Advertising Kit

Payment You can pay for display ads at the time of purchase via the BuySellAds website. Payment for specialty ads is due in advance via PayPal or some other electronic payment system approved by us. Prices advertised for these ads do not include service fees imposed by PayPal or any others. Additional Information For additional questions about advertising, please email Mindy Spradlin at [email protected].

12