SUPPLY CHAIN MANAGEMENT COMPANY BACKGROUNDS

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Found in 1979 by Founder and Dato David Tan, Dato David Tan has made City-Link Express the success it is today. Now City-Link is able to offer an extensive range of products and services to cater to both the domestic and international markets. Since their debut, CityLink Express has expanded beyond the Malaysian shores and into Singapore, Thailand, Indonesia, Hong Kong, China, and more. In today's society, transportation or Logistic Management as it popularly called; is to solve complex transportation issues by providing consultation along with pick-up and delivery services to ensure your goods reach its intended destination on schedule and in good condition. City-Link Express understands logistics. With over 30 years of experience, City-Link Express gladly share they expertise and learning's to assist they customer, they valued customer with all they customer courier and logistics needs. It is through this relationship City-Link Express better understand all they customer needs so that they can custom-fit they services to serve their customer better. City-Link Express vision is to provide logistics needs and become customers preferred choice in Asia Pacific by 2020. City-Link Express will strive to provide better services to their customers through continuous improvement. City-Link Express will enhance their revenue and provide exemplary workplace for their employees. With quality services, City-Link Express organization will be looked upon by their customers, employees, stakeholders and the community. The mission of City-Link Express are to support businesses through the 21st century by providing express and logistics solutions that meet and exceed expectations through the organizations pool of talents. Quality services can be realized through cultivating an effective and efficient supply chain involving their suppliers to customers. City-Link Express has the intention to expand its presence further throughout Asia Pacific by developing better services and other growth opportunities that may be obtainable with equal consideration to practice and abide by being corporate socially responsible and ethical.

SUPPLY CHAIN MANAGEMENT MAJOR MILESTONE 1979 - City-Link Express is formed 1982 - First courier company to use IBM S/36 1984 - Moved to Taman Mayang, Selangor as part of expansion plans

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1998 - YB Datuk Leo Moggie, former Minister of Energy, Telecommunications, & Post officiated Wisma City-Link located in Hicom Glenmarie Industrial area 2001 Gemsoft v1 was launched. Developed in-house to improve on operations

performance 2005 - Gemsoft v2 launched 2008 - Implemented auto weigh & billing system to enhance operation and accounting efficiency 2009 - Adopted green ICT by implementing Virtualization Technology at data centre 2010 -Implementation of Warehouse Management System (WMS) 2011 - Upgraded to an 80,000 sq ft warehouse to provide more convenience to customers

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CODE OF ETHICS OF CITY LINK EXPRESS As part of City-Link Express commitment to their customer, City Link Express have created their charter to ensure that all employees of City-Link Express give his / her best in ensuring customer satisfaction. 1. Pick-up After the customer standard pick-up order has been placed, City Link Express will endeavor to collect the customer shipment at the stipulated time and date. Should City Link Express courier be delayed due to unforeseen circumstances (e.g.: weather conditions, road works, accidents, etc) their will contact their customer to inform of this delay. City Link Express ask for customer kind assistance as City Link Express make alternate arrangements to collect customer shipment If customer shipment is improperly packed or missing its connote document, City Link Express courier has the right to hold on collection. This is to ensure that the correct person receives the right shipment and in good condition. City Link Express begins their collections during normal working hours (Weekdays), 8.30am 12.30pm (Saturday). No collection or deliveries on Sunday, public holidays and respective state holidays.

2. Delivery City Link standard delivery hour is from 8.30am 5.30pm. City Link Express understand that many of our customers are not home when they make City Link Express deliveries, please contact City Link Express toll-free hotline 1300-88-2489, should customer receive City Link Express notification that City Link Express visited customer address. If customer wish to change the mailing address or to allow an authorize person to collect on customer behalf, kindly note that City-Link Express is required to notify the shipper for this new arrangement. 3

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Should customer find that the shipment customer receive is in poor condition, please contact the nearest City-Link Express service centre, or call 1300-88-2489. Kindly notify CityLink Express immediately within 48 hours of receiving the customer shipment. Any notification after the 48 hours will not be entertained. 3. Courier All City-Link Express couriers can easily be identified by their official company uniforms and ID tags. Should customer be approached by a person claiming to be a City-Link Express courier without wearing his uniform and tag, please exercise caution. Each courier has been reminded to give customer a proper greeting when doing their pick-up or deliveries.

4. Customer service City link Express customer service officers will try their best to assist for any enquiry that customer may have. Due to the high volume of calls that City Link Express receives a day, City Link apologizes if the customer is unable to connect to City Link on the 1st call attempt. Please be patient if the customers are put on hold and City Link will attend to their customer as soon as possible. When the customer visit City Link branch, City Link staff will do their best to ensure the customer visit with City Link is short but memorable.

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CORPORATE SOCIAL RESPONSIBILITY OF CITY LINK EXPRESS Among the activities that City Link Express do for their Corporate Social Responsibility is AMAL Charity Treasure Hunt. Since last May, City-Link Express has been featured in the newspapers regarding our involvement with the Pertubuhan Anak Melaka Malaysia (AMAL). AMAL and together with various government bodies, organized a charity treasure hunt to help the less fortunate. The treasure hunt was also to coincide with Sukma XIII. While the City Link Express first foray into treasure hunting was not a successful one, the ultimate winners are the people City Link Express gets to help with their donation.

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EXPANSION TARGET OF CITY-LINK Delivery firm City-Link Express Sdn Bhd is targeting a 20% growth in revenue for its fiscal year ending Dec 31 this year, with the completion of its new RM65 million Super Hub in October this year and as it increases its market share in Malaysia and overseas. The express courier services company posted revenue of more than RM100 million in 2011 The Super Hub is touted to be 12 times larger than the companys present operations hub at the Glenmarie Industrial Park in Shah Alam. The companys present operations hub sorts more than nine million shipments a year. It hopes that the Super Hub will contribute 20% to its growth target by having 25% of its total number of pieces shipped through this new facility. Around 530 employees will be working in this new hub. The Super Hub will be located at Bandar Saujana Putra, a new township next to Putra Heights. Its strategic location in the hub of the Southern Corridor of Selangor along the Elite Highway provides convenient access to the hub. The Elite Highway is linked to many other highways such as North Klang Valley Expressway, Damansara Puchong Expressway and Kesas Highway. The new hub will boast a unique auto-sorting machine, a first of its kind in Malaysia, will be able to sort out shipments more efficiently and speeding up delivery process. This RM5 million auto sorting machine will also greatly improve the accuracy of sending the right parcels or documents to the customers. In 2011, the companys estimated market share was 15% to 17%. With this new hub, which improves efficiency and has a bigger capacity to meet higher delivery requirement s, City-Link aims to increase its market share by having larger customer base. Its target for 2012 is to meet 25% of market share in the domestic courier express service industry. Other than building the new Super Hub, City Link also has other plans to increase its market share in the industryfor instance, cutting down labor cost, expanding infrastructure to support growth, providing better services to customers through faster delivery times, continuous development of quality workforce, and expanding existing customer database through value added services.

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City-Link also hopes to serve the rapidly growing business population by targeting small and medium enterprise (SME) and e-commerce industries. It realizes the potential of tapping into the SME market, which makes up 99.2% of the businesses in Malaysia. In 2011, SMEs contributed 32% to the countrys gross domestic product and was forecast to achieve 41% by 2020. Future generations are going to be more tech-savvy as the population in Malaysia has greater access to the Internet. The e-commerce industry will be an attractive industry to tap into as internet users continue to increase, it said. The company has more than 200 branches and drop-in centres in Malaysia with express stations in Singapore, Indonesia, Thailand, Hong Kong, Vietnam, and China. City-Link hopes to expand its third-party logistics warehousing operations in Asian region because of its vast potential. The company will target countries like Vietnam and China, especially the latter as it provides a large contribution to our business volume. Company founder and chief executive officer Dato David Tan said the companys competitive edge is driven by glocalisation in reference to the strong domestic consumption in Asia. He believes that Malaysia will have less than a handful of dominant players that are courier services corporations in the next five to 10 years.

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PRODUCT AND SERVICES OF CITY LINK Since 1979, City Link Express continuous to provide an excellent range of express and logistics services that meets the growing demand of their customer. Among of the product and services that City Link Provide is: a) Door-to-Door Domestic and International Express Delivery With a growing sense of urgency of customers in the 21st century, City-Link Express has continued to understand and meet the market demands by providing domestic and international express delivery. Faster turnaround time has become one of the key factors in optimizing businesses supply chain: Door-to-Door delivery for both domestic and international shipments. Pick-up of shipments available No weight limit Senders able to use own packaging Tap onto City-Link Express worldwide offices and network by ensuring smooth flow of shipments. Get to know the shipment status by tracking and tracing through our webpage Custom clearance service provided to get shipments cleared through customs promptly.

b) Time-Definite Services When they have urgent shipments to be delivered, use City-Link Express. From collection to delivery, City link Express ensures the customer shipments will arrive on time. Door-to-door delivery before 10a.m,12p.m, same day delivery and next day delivery

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City-Link Express couriers will collect shipment from senders location and deliver to receiving address the next day.

Sender can also visit City Link branches or drop-in centres to handover the shipment for City Link to deliver

Not applicable if delivery address is a residential area.

c) Pre-paid Delivery To provide convenience to the customer, City Link Express valued customers, Pre-paid Envelopes and City-Paks are available at all City-Link Express Service centres. These prepaid products can be purchased in advance to meet the customer immediate shipping requirements or it can be stored for use at a later date. The Pre-paid Envelopes and City-Paks are a great way to ship the customer documents or parcels.

d) Freight By sea or air, let City-Link Express handle all the customer bulk shipment needs. In addition to moving the customer shipments, City Link Express will handle all the hassles of Customs paperwork leaving the customer free to concentrate on the customer business. The City Link Express extensive freight services comprises of: Air Freight Sea Freight Road Freight Customs Brokerage 9

SUPPLY CHAIN MANAGEMENT Loose and Intact Cargo Handling Special Cargo Handling (odd and bulk size freighter cargo)

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e) Mailroom management City Link Express provides a full-service of Corporate Mailroom Management dedicated to an operating philosophy of dependable consistent service through customer commitment. The City Link Express trained staff will manage and operate systematically the mailroom at the customer premise helping the customer to reduce those operating costs. This service can be supplemented by door-to-door domestic and international express delivery.

f) Warehousing & Distribution To better cater to the demands of globalization, City-Link Express offers warehousing and distribution services to all our customers. With this specialized service, we will store your products in temperature-controlled environment. Upon your shipping instructions, we will pick, pack and deliver to your respective end-users.

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g) Home Delivery City-Link Express, understand that the customers wish that their shipments reach its intended recipient at a time convenient for them especially when the shipment is destined for a residential location. City-Link Express provides the home delivery service just to cater for that need. City-Link Express Home Delivery is the preferred choice when shipping to your customers home.

h) Customs Clearance With an experienced team at custom clearance to check for documentation and customs compliance, the customers shipments can clear customs without much hassle. City Link Express teams have been well trained in Customs Tariff Codes, Preferential Codes, Harmonized Codes, 11

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Dangerous Goods Classification, INCO Terms and declaration giving the customers confidence in ensuring their shipments gets delivered on time.

i) 3rd Party Logistics Warehousing and distribution together with 3rd party logistics (3PL) are ideal solutions for internet businesses where sellers do not need to have brick and mortar outfit.

j) Reverse Collection/ Import Express With reverse collection, City-Link Express offers the option to collect shipments from your customer or business associate and deliver it back to you. Usefully if your business deals with return parts / goods. This service is available for local and overseas shipments.

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k) Parcel Guard For added protection for the customer shipments, City-Link Express offers the Parcel Guard service where that City Link Express provides coverage to their customer valued shipments from collection to delivery.

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REFERENCES 1) http://202.133.100.14/about.html 2)

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APPENDIX

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