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Masters' Thesis Report 1-1

Sentiment analysis aims to analyze opinions, sentiments, evaluations, attitudes, and emotions from written text through the use of natural language processing. It can determine whether the sentiment of a document or sentence is positive, negative, or neutral. Applications of sentiment analysis include review websites, marketing intelligence, and social media analysis. Future areas of research include enhanced content discovery, multimodal analysis from images and video, real-time analysis, and advances in machine learning.

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77 views5 pages

Masters' Thesis Report 1-1

Sentiment analysis aims to analyze opinions, sentiments, evaluations, attitudes, and emotions from written text through the use of natural language processing. It can determine whether the sentiment of a document or sentence is positive, negative, or neutral. Applications of sentiment analysis include review websites, marketing intelligence, and social media analysis. Future areas of research include enhanced content discovery, multimodal analysis from images and video, real-time analysis, and advances in machine learning.

Uploaded by

Tanvi Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Preview for the Thesis

Sentiment analysis
Tanvi Sharma M.E. (I.T.) 3rd Sem Roll No. - 11696
Machine learning, data mining and natural language processing create the foundation for learning sentiment analysis. In the past few years, it attracted a great deal of attentions from both academia and industry due to many challenging research problems and a wide range of applications.

Introduction
Sentiment analysis or opinion mining refers to the application of natural language processing, computational linguistics, and text analytics to identify and extract subjective information in source materials. Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer with respect to some topic or the overall contextual polarity of a document. The attitude may be his or her judgement or evaluation, affective state (that is to say, the emotional state of the author when writing), or the intended emotional communication (that is to say, the emotional effect the author wishes to have on the reader). A General Method: A method for determining sentiment is the use of a scaling system whereby words commonly associated with having a negative, neutral or positive sentiment with them are given an associated number on a -5 to +5 scale (most negative up to most positive) and when a piece of unstructured text is analyzed using natural language processing, the subsequent concepts are analyzed for an understanding of these words and how they relate to the concept[citation needed]. Each concept is then given a score based on the way sentiment words relate to the concept, and their associated score. This allows movement to a more sophisticated understanding of sentiment based on an 11 point scale. Alternatively, texts can be given a positive and negative sentiment strength score if the goal is to determine the sentiment in a text rather than the overall polarity and strength of the text.

The Demand for Information on Opinions and Sentiment


What other people think has always been an important piece of information for most of us during the decision-making process. Long before awareness of the World Wide Web became widespread, many of us requested reference letters regarding job applicants from colleagues, or consulted Consumer Reports to decide what dishwasher to buy. But the Internet and the Web have now (among other things) made it possible to nd out about the opinions and experiences of those in the vast pool of people that are neither our personal acquaintances nor well-known professional critics that is, people we have never heard of. And conversely, more and more people are making their opinions available to strangers via the Internet. Indeed, according to two surveys of more than 2000 adults each 81% of Internet users have done online research on a product at least once; 20% do so on a typical day;

among readers of online reviews of restaurants, hotels, and various services (e.g., travel agencies or doctors), between 73% and 87% report that reviews had a signicant inuence on their purchase; consumers report being willing to pay from 20% to 99% more for a 5-star-rated item than a 4star-rated item 32% have provided a rating on a product, service, or person via an online ratings system

With the explosion of Web 2.0 platforms such as blogs, discussion forums, peer-to-peer networks, and various other types of social media, consumers have at their disposal an unprecedented reach and power by which to share their brand experiences and opinions, positive or negative, regarding any product or service.

Applications
One application of opinion mining and sentiment analysis has already been discussed as a motivating example in the Introduction, namely, web search targeted toward reviews. To enumerate some of the other possibilities,

Applications to Review-Related Websites Applications as a Sub-Component Technology Applications in Business and Government Intelligence Applications Across Dierent Domains(e.g. Politics)

The Problem of Sentiment Analysis


The research in the field started with sentiment and subjectivity classification, which treated the problem as a text classification problem. Sentiment classification classifies whether an opinionated document (e.g.,product reviews) or sentence expresses a positive or negative opinion. For example, from the review of a product, one wants to know what features of the product have been praised and criticized by consumers. With this example in mind, we can define sentiment analysis or opinion mining.

Opinion target any target entity, e.g., a product, a service, an individual, an organization, or an event. Opinion holder: The holder of an opinion is the person or organization that expresses the opinion. Opinion and orientation: An opinion on a feature f (or object o) is a positive or negative view Model of an object: An object o is represented with a finite set of features, F = {f1, f2, , fn}, which includes the object itself as a special feature. Model of an opinionated document: A opinionated document d contains opinions on a set of objects {o1, o2, , or} from a set of opinion holders {h1, h2, , hp}. The opinions on each object oj are expressed on a subset Fj of features of oj.

Future research: long term and short term issues


Short-term: Enhanced discoverability of content through Linked Data Visual representation Audiovisual opinion mining Real-time opinion mining

Machine learning algorithms Long-term Autonomous machine learning and artificial intelligence Usable, peer-to-peer opinion mining tools for citizens Non-bipolar assessment of opinion Automatic irony detection

References
1. http://en.wikipedia.org/wiki/Sentiment_analysis

2. Opinion Mining and Sentiment Analysis Bo Pang and Lillian Lee Foundations and Trends in Information Retrieval, 2008 - dl.acm.org 3. Sentiment Analysis: A Multi-Faceted Problem Bing Liu, Department of Computer Science, University of Illinois at Chicago [email protected] , IEEE Intelligent Systems, 2010.

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