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Technological Advancement: Samsung

Samsung announced that over the past year it has introduced over half a dozen technological advancements to extend battery life in various consumer electronic devices like notebooks, MP3 players, cameras, and phones. These include more energy efficient chips, new display technologies utilizing nano-scale breakthroughs, advanced sensor technologies, and manufacturing techniques. Samsung aims to develop products that run faster and longer on a single charge by aggressively pursuing power efficient chip and display designs.

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Melmar Occidental Balignasay
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56 views2 pages

Technological Advancement: Samsung

Samsung announced that over the past year it has introduced over half a dozen technological advancements to extend battery life in various consumer electronic devices like notebooks, MP3 players, cameras, and phones. These include more energy efficient chips, new display technologies utilizing nano-scale breakthroughs, advanced sensor technologies, and manufacturing techniques. Samsung aims to develop products that run faster and longer on a single charge by aggressively pursuing power efficient chip and display designs.

Uploaded by

Melmar Occidental Balignasay
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Technological advancement

Samsung Electronics Co. Ltd announced that over the past year it has succeeded in introducing more than a half dozen technological advancements that extend battery life in notebooks, MP3 players, digital cameras, video camcorders, multimedia phones and cellular handsets. These design improvements are part of a concentrated effort by the company to move to more energy-efficient chip and display designs, utilizing nano-scale technology breakthroughs, new sensor technology and advanced manufacturing techniques. Anticipating the increasing need for energy-conserving, power-efficient products, we have made great strides in getting laptops and mobile devices to run faster and longer by aggressively pursuing the development of more efficient chips," said Kevin Lee, VP, memory marketing Samsung Semiconductor Inc. "We have challenged our R&D teams to develop new displays based on advanced technology that will not only produce better user experiences, but at the same time, improve the energy-efficiency of consumer electronics," added Scott Birnbaum, VP, Samsung LCD Business. Over the past seven months, Samsung Semiconductor has made major energy-saving advancements in a wide range of components that together have a substantial effect on prolonging battery life. Among the products are solid state drives that consume a third of the laptop power (.5W) consumed by comparably sized HDDs (1.5W). Also, 2.1inch LCD screens extend battery life in mobile phones by automatically adjusting the screen brightness to reduce the amount of backlighting when ambient lighting is already sufficient. 80% power savings Samsung SoCs for hybrid hard drives reduce laptop power consumption up to 80 percent compared to conventional HDDs. Meanwhile, embedded DRAM features 40 percent power reduction in mobile devices when designed into SoCs, such as Samsung's DV-1 chip, for mobile devices including next-generation smart phones, portable music players and handheld PDAs. CMOS image sensors for mobile phone cameras now use 1/10 the power of widely used CCD image sensors, reducing battery consumption and power charges while prolonging the usage span of CE devices such as mobile phone cameras and digital still cameras. New Mobile DRAM chips (using 80nm production process) with temperature sensors reduce mobile phone power drain by more than 30 percent. In addition, DDR3 memory chips use only 1.5V of power and adopt improved circuit designs with a reduction in power consumption by more than 20 percent over DDR2. Samsung also uses a new wafer-level-processed stacked packaging technique that reduces current leakage in multistack memory packages another 30 percent. The company plans to deliver more power savings for laptops and mobile devices with new generations of "fusion memory" chips, such as the OneDRAM chip developed earlier this year.
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Samsungs brand value achieves its historical growth figure of 40%


Lahore: October 11, 2012 Samsung Electronics is the global leader in telecommunications and digital technology. According to Interbrand Valuation results released in October 2012, this award winning innovator has achieved the highest growth of 40% in its history and was ranked 9th with a brand value of US $32.9 billion. This is a great milestone for Samsung, attributed to strong performance in mobile business, enhanced leadership in Televisions and improved brand consistency, along with other brand strengths across numerous categories. The company also achieved 5th position in the IT industry. Samsungs global brand value ranking was elevated by 8 ranks this year, after it stood 17th in the year 2011. The average brand value of Top 100 companies grew by 10%, while Samsung average growth among Consumer Electronics and Information Technology industries was 16% Samsung Pakistans Managing Director Mr. John Park said; It is delightful to see that our passionate efforts, inspirational vision and imaginative endeavors are consistently bearing fruits, as Samsung accomplishes a steep climb towards unprecedented success, due to our strategy of generous investments in evolved services and innovative products. Samsungs brand value showed this phenomenal increase, due to strong business performance and improved brand performance, as the figure went up 92% from $ 12.4 billion to $ 23.9 Billion. The contribution of Mobile Business increased from 53% to 73%. The Brand Value of Samsung TVs also showed continued growth, while the IT, Monitor and Domestic Appliances showed a healthy 10% growth as its brand value increased from US $ 1.8 billion to US $ 2 billion, The Semi-Conductor brand also showed a stable performance.

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