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Please Highlight/bold The Answers You Chose From The Given Alternatives and Please Fill in The Blanks (Answers) Where Necessary

This document contains a questionnaire for a research project studying the effectiveness of social media networks. The purpose is to understand customer preferences and choices in using social media to get information about products from Orange County Resorts. It seeks to determine which social media sites the resort currently uses, and which additional sites could be implemented to promote the resort. The study aims to evaluate the efficiency of social media marketing in the hospitality industry.

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George Valiyaveetil
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291 views3 pages

Please Highlight/bold The Answers You Chose From The Given Alternatives and Please Fill in The Blanks (Answers) Where Necessary

This document contains a questionnaire for a research project studying the effectiveness of social media networks. The purpose is to understand customer preferences and choices in using social media to get information about products from Orange County Resorts. It seeks to determine which social media sites the resort currently uses, and which additional sites could be implemented to promote the resort. The study aims to evaluate the efficiency of social media marketing in the hospitality industry.

Uploaded by

George Valiyaveetil
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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This questionnaire is a part of a research project for my MBA degree.

The purpose of this questionnaire is to find out the effectiveness of social media networks. Please highlight/bold the

answers you chose from the given alternatives and please fill in the blanks (answers) where necessary.

1. How often you make use of internet? (a) Regularly ( ) (b) As and when need arises ( ) (c) May be once In a week ( )

2.

What extent of knowledge about social media? (a) Basic (b) Average (c) Expert

3. List out four sites that you use for social networking most frequently? ...

4. Do you write blogs? Yes ( ) No ( )

5. Did the information you got about the product on various social networking sites persuade you to buy the product? Yes ( ) No ( )

6. Would you like a resort making the use of blogs to mention in details about various features associated with the product? Yes ( ) No ( )

7. To what extent you make use of social media tools in your daily work? (a) I dont need it in my work (b) Regularly (c) As and when need arises

8. Which are the other sources which has made you aware about various resorts? (a) (b) (c) (d) (e) Television Banner Newspaper Magazines Others

9. Please specify the main reason why you make use of the social networking websites? (a) (b) (c) (d) Interaction with people To build contact Just for fun To get information on latest happenings

Name: .. Occupation: .

Age: ..

Sex: M ( ) F ( )

Contact no:

Address: . Email id:

Nature of the study: The study is focused on efficiency of social media marketing in Orange County Resorts ltd. The efficiency will be evaluated on certain basis such as customer preference, customer choice of media to get information regarding various products. And to study about which are the social media Sites that Orange County Resorts are indulged in and to what extent it is effective. And finding out what al are the social media sites in which Orange County Resorts are not indulged in, and which can be implemented in future to promote the resort and finding out to what extent it will be effective.

Background of the study: Hospitality industry is one of the growing industries. So the customers will have a very wide range of choice and this will increase the bargaining power of the customer and additional benefit they receive. Social media marketing is one of the main factors in the growth of the resort/hospitality industry. Currently different resorts have different kind of marketing strategies and different kinds of social media campaign. So here I am trying to find out the efficiency of social media marketing at the resort.

Objectives of the study: The primary objective of the study is to understand the efficiency of social media marketing. To study the effectiveness of social media marketing at Orange County Resort. To know that, to which extent social media is effective in hospitality industry To know how many people are familiar with social media To know about what extent customer uses social media daily To know what all are the social Medias that is being used by the customers most frequently. To understand the role of social media marketing in raising the volume of sales To understand customer response towards social media marketing

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