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    Course Structure Topic Learning Hours

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    Czar Hamid
    This document outlines a course on Dynamics of Communication and Leadership in the public sector. The course aims to help learners understand communication processes, theories of leadership, and strategies for managing organizational change. It is a 3-credit course offered in the second semester. The course covers topics such as communication in public administration, communication media, leadership traits, and innovation in the public sector. It includes 120 learning hours over 11 chapters.

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    Course Structure Topic Learning Hours

    Uploaded by

    Czar Hamid
    52 views4 pages
    This document outlines a course on Dynamics of Communication and Leadership in the public sector. The course aims to help learners understand communication processes, theories of leadership, and strategies for managing organizational change. It is a 3-credit course offered in the second semester. The course covers topics such as communication in public administration, communication media, leadership traits, and innovation in the public sector. It includes 120 learning hours over 11 chapters.

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    20110909160957_BMCL5203

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    This document outlines a course on Dynamics of Communication and Leadership in the public sector. The course aims to help learners understand communication processes, theories of leadership, and strategies for managing organizational change. It is a 3-credit course offered in the second semester. The course covers topics such as communication in public administration, communication media, leadership traits, and innovation in the public sector. It includes 120 learning hours over 11 chapters.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    52 views4 pages

    Course Structure Topic Learning Hours

    Uploaded by

    Czar Hamid
    This document outlines a course on Dynamics of Communication and Leadership in the public sector. The course aims to help learners understand communication processes, theories of leadership, and strategies for managing organizational change. It is a 3-credit course offered in the second semester. The course covers topics such as communication in public administration, communication media, leadership traits, and innovation in the public sector. It includes 120 learning hours over 11 chapters.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    1. 2. 3.

    Name of Course/Module: Dynamics of Communication & Leadership Course Code: BMCL5203 Rationale for the inclusion of the course/module in the programme: Learners should have an understanding of the following: 1. 2. 3. 4. 5. Methods of communication The communication process Leadership and innovation in the public Key concepts of political communication Change management

    4. 5. 6. 7.

    Semester and Year offered: 2/1 Credit Value: 3 credit Prerequisite (if any): Not Applicable Learning outcomes: By the end of this course, learners should be able to: 5. Distinguish various levels of communication in public administration. 6. Explain the dynamics of effective communication for leadership 7. Compare and contrast the various theories of leadership and communication. 8. Examine leadership traits and approaches to change management

    8.

    Synopsis This course provides learners with the knowledge and the skills necessary to communicate with the media, politicians and political advisers, the community and other relevant stakeholders. It explores the dimensions of communication and leadership within the public sector. Learners will explore the role of leadership in public organisations, the theoretical frameworks for leadership as well as the relationship between leadership, organisational change and effective management strategies. Emphasis will also be given to communicative skills that are useful within the public sector.

    9.

    Content outline of the course/module and the SLT per topic

    10.

    Course Structure

    Topic

    Learning Hours

    CHAPTER 1

    Communication in Public Administration The functions of communication The traditional view to communication The various levels of communication 11

    CHAPTER 2

    The

    Communication

    Process The importance of communicating effectively The communication cycle Recognising and overcoming barriers to communication Ensuring effective communication

    11

    CHAPTER 3

    Communication Media Choosing the right method for communication Face-to-face communication Gathering and using feedback Non-verbal communication

    11

    CHAPTER 4

    Public

    Relations

    (PR)

    and Communication Uses of gratification approaches The psychology of communication Mass media effects Information Management Media Management Keeping PR and communication apart The role of the Central Office Information (COI)

    11

    CHAPTER 5

    Key

    Concepts

    in for 11

    Communication

    Effective Leadership Electoral professionalism Media-centered democracy Political advertising Polical marketing and campaigning

    CHAPTER 6

    Leadership Traits Types of leadership: aurthority, personality and function Theories of Leadership Theories of Motivation

    11

    CHAPTER 7

    Leadership

    and 11

    Innovation in the Public Sector Bottom-up public management innovations Provision of a supportive climate: awards, recognition, promotions and others.

    CHAPTER 8

    Politically-led

    responses 11

    to crisis Wide search for information Broad consultation Skeptical examination of options

    CHAPTER 9

    Organisational

    Turn11

    arounds Political confidence Reach out programs

    CHAPTER 10

    Change Management Importance of change Approaches to Change Management Leadership and change Resistance to change Minimising resistance to change

    11

    CHAPTER 11

    Exercises Communication Effective Leadership

    in for 10 Total 120

    11.

    Main references supporting the course Jeffrey D.G. Public Administration in the New Century: A Concise Introduction. USA, , Thomson Wadworth, 2005.

    Additional references supporting the course Chris A., J.H & S.N (Editor), Australian Handbook of Public Sector Management. Crows Nest, NSW, Australia: SRM Production Services Sdn Bhd, 2001. McHugh, Marie(Editor). Public sector leadership. Bradford, UK: Emerald Group Publishing Limited. 2002 Sandford Borins. Leadership and innovation in the public sector Leadership & Organization Development Journal. Bradford, , UK: Emerald Group Publishing Limited, 2002

    12.

    Other additional information

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