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Analyzing Website Data

1. The total number of visitors, shoppers, attempted buyers, and buyers from each source website are reported. 2. Oshmans.com has the highest conversion rate of visitors to buyers at 3.8%. The average conversion rate across all sources is 2.56%. 3. The report recommends that Marina Clothiers invest more in banner ads on Oshmans.com, as it has the second lowest abandonment rate and highest conversion rate of shoppers to buyers. Nordstroms.com and BrooksBrothers.com also showed high conversion rates.

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233 views12 pages

Analyzing Website Data

1. The total number of visitors, shoppers, attempted buyers, and buyers from each source website are reported. 2. Oshmans.com has the highest conversion rate of visitors to buyers at 3.8%. The average conversion rate across all sources is 2.56%. 3. The report recommends that Marina Clothiers invest more in banner ads on Oshmans.com, as it has the second lowest abandonment rate and highest conversion rate of shoppers to buyers. Nordstroms.com and BrooksBrothers.com also showed high conversion rates.

Uploaded by

Ma-an Maroma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
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Marina Clothiers - Marketing Trends Report

Source Altavista.com Ballystore.com BestSearch.com BrooksBrothers.com Fashionista.com Hotbot.com InternationalMale.com Modells.com Nordstroms.com OneWeb.com Oshmans.com Saks.com Yahoo.com Visitors Shoppers Attempted Buyers Buyers 215 35 14 7 125 15 5 1 79 7 3 2 140 28 10 5 188 22 11 0 134 22 7 2 150 14 7 2 215 30 10 2 200 30 15 8 129 4 2 1 125 12 3 1 114 14 8 4 233 29 9 7

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Marina Clothiers - Marketing Trends Conversion Rate to Buyers Report


Source Altavista.com Ballystore.com BestSearch.com BrooksBrothers.com Fashionista.com Hotbot.com InternationalMale.com Modells.com Nordstroms.com OneWeb.com Oshmans.com Saks.com Yahoo.com Visitors 215 125 79 140 188 134 150 215 200 129 125 114 233 Buyers 7 1 2 5 0 2 2 2 8 1 1 4 7 Average conversion rate

Oshmans.com has the highest conversion rate to buyers (that is, the percenstage of visitors from a previous site that become b The average conversion rate (that is, the total conversion rate from all sources divided by the number of sources) is 2.56%.

ersion Rate to Buyers Report


Conversion Rate = Buyers / Visitors 3.26% 0.80% 2.53% 3.60% 0% 1.50% 1.33% 0.93% 4% 0.78% 8% 3.50% 3% 2.56%

Conversion Rate
9.00% 8.00% 7.00% 6.00% 5.00% 4.00% 3.00% 2.00% 1.00% 0.00%

is, the percenstage of visitors from a previous site that become buyers on Marina Clothiers site). It is followed by Nordstroms.com and Broo rom all sources divided by the number of sources) is 2.56%.

Altavista.com Ballystore.com BestSearch.com BrooksBrothers Fashionista.com Hotbot.com InternationalM Modells.com Nordstroms.com OneWeb.com Oshmans.com Saks.com Yahoo.com

Conversion Rate = Buyers / Visitors

Conversion Rate = Buyers / Visitors

wed by Nordstroms.com and BrooksBrothers.com.

Marina Clothiers - Marketing Trends Highest Abandonment Rate Report


Source Altavista.com Ballystore.com BestSearch.com BrooksBrothers.com Fashionista.com Hotbot.com InternationalMale.com Modells.com Nordstroms.com OneWeb.com Oshmans.com Saks.com Yahoo.com Visitors 215 125 79 140 188 134 150 215 200 129 125 114 233 Attempted Buyers 14 5 3 10 11 7 7 10 15 2 3 8 9 Average abandonment rate

Nordstroms.com provided the highest abandonment rate at Marina Clothiers Website (that is the percentage of attempted buy It is followed by BrooksBrothers.com and Saks.com. The average abandonment rate (that is the average total of the abandonment rate) is 5%.

nds Highest Abandonment Rate Report


Abandonment Rate = Attempted Buyers / Visitors 7% 4.00% 3.80% 7.14% 5.90% 5.22% 4.67% 4.65% 7.50% 1.56% 2.40% 7.01% 3.86% 5% 8% 7% 6% 5% 4% 3% 2% 1% 0%

Abandonment Rate

BrooksBrothers

InternationalM

Altavista.com

Modells.com

Oshmans.com

Nordstroms.com

Clothiers Website (that is the percentage of attempted buyers that abandoned their shopping cart at Marina Clothiers before completing a pu

donment rate) is 5%.

Fashionista.com

Ballystore.com

BestSearch.com

OneWeb.com

Hotbot.com

Yahoo.com

Saks.com

nment Rate

hiers before completing a purchase).

Yahoo.com

Abandonment Rate = Attempted Buyers / Visitors

Marina Clothiers - Marketing Trends Analysis


Source Altavista.com Ballystore.com BestSearch.com BrooksBrothers.com Fashionista.com Hotbot.com InternationalMale.com Modells.com Nordstroms.com OneWeb.com Oshmans.com Saks.com Yahoo.com Visitors Shoppers Attempted Buyers Buyers 215 35 14 7 125 15 5 1 79 7 3 2 140 28 10 5 188 22 11 0 134 22 7 2 150 14 7 2 215 30 10 2 200 30 15 8 129 4 2 1 125 12 3 1 114 14 8 4 233 29 9 7 Conversion Rate to Buyers 3.26% 0.80% 2.53% 3.60% 0% 1.50% 1.33% 0.93% 4% 0.78% 8% 3.50% 3%

The Table shows that Marina Clothiers should invest more banner ads in Oshmans.com because it has the second lowest aban Marina Clothiers could also consider Nordstroms.com being the second option and Brooksbrothers.com as having the best conv

Abandonment Rate 7% 4.00% 3.80% 7.14% 5.90% 5.22% 4.67% 4.65% 7.50% 1.56% 2.40% 7.01% 3.86%

Shopper Rate 16.27% 12% 8.86% 20% 11.70% 16.42% 9.33% 13.95% 15% 3.10% 9.60% 12.28% 12.45%

Shopper Rate
25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Shopper Rate

the second lowest abandonment rate and the highest conversion rate of these shoppers to buyers. The shopper rate may just be a bit behin m as having the best conversion rates to buyers.

Shopper Rate

pper rate may just be a bit behind, probably because of poor advertising.

1. What are the total number of visitors, shoppers, attempted buyers, and buyers at your Web site for this period? Oshmans.com has the highest conversion rate to buyers (that is, the percenstage of visitors from a previous site that become buyers on Marina Clothiers site). It is followed by Nordstroms.com and BrooksBrothers.com. The average conversion rate (that is, the total conversion rate from all sources divided by the number of sources) is 2.56%. 2. Which sources provided the highest conversion rate to buyers at your Web site that is, the percentage of visitors from a previous site that become buyers on your site? What is the average conversion rate for your Web site? Nordstroms.com provided the highest abandonment rate at Marina Clothiers Website (that is the percentage of attempted buyers that abandoned their shopping cart at Marina Clothiers before completing a purchase). It is followed by BrooksBrothers.com and Saks.com. The average abandonment rate (that is the average total of the abandonment rate) is 5%.

3. On which Web sites (or types of Web sites) should your firm purchase more banner ads? The Table shows that Marina Clothiers should invest more banner ads in Oshmans.com because it has the second lowest abandonment rate and the highest conversion rate of these shoppers to buyers. The shopper rate may just be a bit behind, probably because of poor advertising. Marina Clothiers could also consider Nordstroms.com being the second option and Brooksbrothers.com as having the best conversion rates to buyers.

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